Social Media Analytics Market 2017-2027 By Size, Share, Trends, Growth, Forecast

Report Description

Global social media analytics market is expected to undergo a rapid growth during the forecast period owing to the growing popularity of mobile eCommerce and need for improvising on customer services. Also, the market is witnessing increasing demand due to its cost-effectiveness and easy availability. The evolution from business intelligence (BI) techniques to advanced analytics techniques and massive upsurge in the number of social media users are some other key factors, which are expected to propel the demand for social media analytics over the next five years.

Social Media Analytics or SMA is an approach to collect data from social media sites & blogs and evaluating that data to make business decisions. As machine learning and artificial intelligence have advanced, social media analytics has made it easier for businesses to quantify in a scalable way the information in social media posts.

The global social media analytics market is segmented based on application, analytics type, deployment, organisation size, industry and region. Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement and others. The risk management and fraud detection segment held the largest market in 2021 share and is expected to undergo fastest growth during the forecast period owing to increasing need for identification and mitigation of fraudulent activities through social media.

Regionally, North America holds dominance in the global social media analytics market owing to the increasing use of the big data technology and increasing investment by enterprises in in real-time analytics. However, the Asia Pacific region is expected to undergo fastest growth during the forecast period owing to increasing investment in process of digitalization.

Some of the major players operating in the global social media analytics market are International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc, Cision US Inc., Simplify360, Inc., Hootsuite Media Inc. and Meltwater. Leading market players are engaged in new product launches and partnerships and collaborations to expand their global reach.

Objective of the Study:

· To analyze and forecast market size of the global social media analytics market, in terms of value.

· To define, classify and forecast the global social media analytics on the basis of application, analytics type, deployment, organization size, industry and regional distribution.

· To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of region by segmenting global social media analytics into five regions, namely, North America, South America, Europe, Asia Pacific and MEA.

· To identify tailwinds and headwinds for the global social media analytics market.

· To examine competitive developments such as expansions, new product launches, contracts and mergers & acquisitions in the global social media analytics market.

· To evaluate competitor and trends in the global social media analytics market.

· To strategically profile the leading players, which are involved in of social media analytics globally.

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TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Social media analytics providers globally. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include providers that could not be identified due to the limitations of secondary research. TechSci research analysed application, analytics type, Deployment, Organization Size, Industry and regional presence of all major social media analytics providers across the globe.

TechSci Research calculated the market size for the global social media analytics using a bottom-up approach, where providers’ value data for different applications of (sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement & others), social media analytics was recorded as well as forecast for the future years was made. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective providers to arrive at the overall market size. Various secondary sources such as company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.

Key Target Audience:

Global social media analytics service providers
Research organizations and consulting companies
Organizations, associations and alliances related to social media analytics
Government bodies such as regulating authorities and policy makers.
Industry associations
Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as providers and policy makers, which market segments should be targeted over the social media analytics coming years (next five years) in order to strategize investments and capitalize on growth of the market.

Attribute	Details
Base Year	2021
Historical Years	2017 – 2020
Estimated Year	2022
Forecast Period	2023 – 2027
Quantitative Units	Revenue in USD Million, Volume in Units, and CAGR for 2017-2021 and 2022-2027
Report Coverage	Revenue forecast, volume forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Application · Industry · Component · Deployment · Analytics Type
Regional Scope	North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa
Country Scope	United States; Canada; Mexico; China; India; Japan; Malaysia; Thailand; Indonesia; Vietnam; South Korea; Germany; France; United Kingdom; Spain; Italy; Belgium; Russia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; South Africa; Egypt
Key Companies Profiled	International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc, Cision US Inc., Simplify360, Inc., Hootsuite Media Inc. and Meltwater.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, global social media analytics has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global Social Media Analytics Market, By Application:

Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and law Enforcement
Others

Global Social Media Analytics Market, By Industry:

BFSI
Retail and E-Commerce
Government and Defense
Healthcare and Life Science
Manufacturing
Others

Global Social Media Analytics Market, By Component:

Software
Services

Global Social Media Analytics Market, By Deployment:

On-Premises
On-Demand

Global Social Media Analytics Market, By Analytics Type:

Predictive Analytics
Prescriptive Analytics
Diagnostics Analytics
Descriptive Analytics

Global Social Media Analytics Market, By Geography:

North America

§ United States

§ Canada

§ Mexico

§ Rest of North America

Europe

§ United Kingdom

§ Germany

§ France

§ Italy

§ Spain

§ Rest of Europe

Asia Pacific

§ China

§ Japan

§ South Korea

§ Australia

§ India

§ Rest of APAC

South America

§ Brazil

§ Argentina

§ Colombia

§ Rest of South America

§ Saudi Arabia

§ UAE

§ Israel

§ South Africa

§ Rest of MEA

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global social media analytics market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

Profit margin analysis in case of direct and indirect sales channel.

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Social Media Analytics Market

4. Executive Summary

5. Voice of Customer

5.1. Aftersales Service

5.2. Factors Influencing Purchase Decision

5.3. Product Awareness

6. Global Social Media Analytics Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

6.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

6.2.3. By Deployment (On-Premises Vs On-Demand)

6.2.4. By Organization Size (SME’s Vs Large Enterprises)

6.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

6.2.6. By Region (North America, South America, Asia-Pacific, Europe and Middle East & Africa)

6.2.7. By Company

6.3. Market Attractiveness Index (By Application, By Analytics Type, By Deployment, By Organization Size, By Industry Vertical & By Region)

7. Asia-Pacific Social Media Analytics Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

7.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

7.2.3. By Deployment (On-Premises Vs On-Demand)

7.2.4. By Organization Size (SME’s Vs Large Enterprises)

7.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

7.2.6. By Country (China, Japan, India, South Korea, Australia & Rest of Asia Pacific)

7.2.6.1. China Social Media Analytics Market Outlook

7.2.6.1.1. Market Size & Forecast

7.2.6.1.1.1. By Value

7.2.6.1.2. Market Share & Forecast

7.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

7.2.6.2. India Social Media Analytics Market Outlook

7.2.6.2.1. Market Size & Forecast

7.2.6.2.1.1. By Value

7.2.6.2.2. Market Share & Forecast

7.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

7.2.6.3. Japan Social Media Analytics Market Outlook

7.2.6.3.1. Market Size & Forecast

7.2.6.3.1.1. By Value

7.2.6.3.2. Market Share & Forecast

7.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

7.2.6.4. Australia Social Media Analytics Market Outlook

7.2.6.4.1. Market Size & Forecast

7.2.6.4.1.1. By Value

7.2.6.4.2. Market Share & Forecast

7.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

7.2.6.5. South Korea Social Media Analytics Market Outlook

7.2.6.5.1. Market Size & Forecast

7.2.6.5.1.1. By Value

7.2.6.5.2. Market Share & Forecast

7.2.6.5.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

8. North America Social Media Analytics Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

8.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

8.2.3. By Deployment (On-Premises Vs On-Demand)

8.2.4. By Organization Size (SME’s Vs Large Enterprises)

8.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

8.2.6. By Country (United States, Canada, Mexico & Rest of North America)

8.2.6.1. United States Social Media Analytics Market Outlook

8.2.6.1.1. Market Size & Forecast

8.2.6.1.1.1. By Value

8.2.6.1.2. Market Share & Forecast

8.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

8.2.6.2. Canada Social Media Analytics Market Outlook

8.2.6.2.1. Market Size & Forecast

8.2.6.2.1.1. By Value

8.2.6.2.2. Market Share & Forecast

8.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

8.2.6.3. Mexico Social Media Analytics Market Outlook

8.2.6.3.1. Market Size & Forecast

8.2.6.3.1.1. By Value

8.2.6.3.2. Market Share & Forecast

8.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

9. South America Social Media Analytics Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

9.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

9.2.3. By Deployment (On-Premises Vs On-Demand)

9.2.4. By Organization Size (SME’s Vs Large Enterprises)

9.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

9.2.6. By Country (Brazil, Argentina, Colombia & Rest of South America)

9.2.6.1. Brazil Social Media Analytics Market Outlook

9.2.6.1.1. Market Size & Forecast

9.2.6.1.1.1. By Value

9.2.6.1.2. Market Share & Forecast

9.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

9.2.6.2. Argentina Social Media Analytics Market Outlook

9.2.6.2.1. Market Size & Forecast

9.2.6.2.1.1. By Value

9.2.6.2.2. Market Share & Forecast

9.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

9.2.6.3. Colombia Social Media Analytics Market Outlook

9.2.6.3.1. Market Size & Forecast

9.2.6.3.1.1. By Value

9.2.6.3.2. Market Share & Forecast

9.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10. Europe Social Media Analytics Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

10.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

10.2.3. By Deployment (On-Premises Vs On-Demand)

10.2.4. By Organization Size (SME’s Vs Large Enterprises)

10.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10.2.6. By Country (UK, Germany, France, Italy, Spain & Rest of Europe)

10.2.6.1. Germany Social Media Analytics Market Outlook

10.2.6.1.1. Market Size & Forecast

10.2.6.1.1.1. By Value

10.2.6.1.2. Market Share & Forecast

10.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10.2.6.2. France Social Media Analytics Market Outlook

10.2.6.2.1. Market Size & Forecast

10.2.6.2.1.1. By Value

10.2.6.2.2. Market Share & Forecast

10.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10.2.6.3. United Kingdom Social Media Analytics Market Outlook

10.2.6.3.1. Market Size & Forecast

10.2.6.3.1.1. By Value

10.2.6.3.2. Market Share & Forecast

10.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10.2.6.4. Italy Social Media Analytics Market Outlook

10.2.6.4.1. Market Size & Forecast

10.2.6.4.1.1. By Value

10.2.6.4.2. Market Share & Forecast

10.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

10.2.6.5. Spain Social Media Analytics Market Outlook

10.2.6.5.1. Market Size & Forecast

10.2.6.5.1.1. By Value

10.2.6.5.2. Market Share & Forecast

10.2.6.5.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11. MEA Social Media Analytics Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and law Enforcement & Others)

11.2.2. By Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostics Analytics & Descriptive Analytics)

11.2.3. By Deployment (On-Premises Vs On-Demand)

11.2.4. By Organization Size (SME’s Vs Large Enterprises)

11.2.5. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11.2.6. By Country (Saudi Arabia, UAE, Iraq, South Africa & Rest of MEA)

11.2.6.1. Saudi Arabia Social Media Analytics Market Outlook

11.2.6.1.1. Market Size & Forecast

11.2.6.1.1.1. By Value

11.2.6.1.2. Market Share & Forecast

11.2.6.1.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11.2.6.2. UAE Social Media Analytics Market Outlook

11.2.6.2.1. Market Size & Forecast

11.2.6.2.1.1. By Value

11.2.6.2.2. Market Share & Forecast

11.2.6.2.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11.2.6.3. Iraq Social Media Analytics Market Outlook

11.2.6.3.1. Market Size & Forecast

11.2.6.3.1.1. By Value

11.2.6.3.2. Market Share & Forecast

11.2.6.3.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

11.2.6.4. South Africa Social Media Analytics Market Outlook

11.2.6.4.1. Market Size & Forecast

11.2.6.4.1.1. By Value

11.2.6.4.2. Market Share & Forecast

11.2.6.4.2.1. By Industry (BFSI, Retail and E-Commerce, Government and Defense, Healthcare and Life Science, Manufacturing & Others)

12. Market Dynamics

12.1. Drivers/Opportunities

12.2. Challenges/Pitfalls

13. Market Trends & Developments

14. Competitive Landscape

14.1. International Business Machines Corporation

14.2. Oracle Corporation

14.3. Salesforce

14.4. Adobe Systems Incorporated

14.5. SAS Institute Inc.

14.6. Clarabridge, Inc.

14.7. Netbase Solutions, Inc.

14.8. Brandwatch

14.9. Talkwalker Inc.

14.10. GoodData Corporation

14.11. Crimson Hexagon, Inc.

14.12. Simply Measured, Inc.

14.13. Sysomos

14.14. Digimind

14.15. Unmetric Inc

14.16. Cision US Inc.

14.17. Simplify360, Inc.

14.18. Hootsuite Media Inc.

14.19. Meltwater

15. Strategic Recommendations

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What are the primary drivers of the global social media analytics market?

The rising number of social media users, growing internet penetration, and huge volumes of data generated through online platforms are driving the demand of the global social media analytics market in the forecast period.

Who are the leading operating market players in the global social media analytics market?

International Business Machines Corporation, Oracle Corporation, Salesforce, Adobe Systems Incorporated, SAS Institute Inc., Clarabridge, Inc., Netbase Solutions, Inc., Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Inc., Simply Measured, Inc., Sysomos, Digimind, Unmetric Inc, Cision US Inc., Simplify360, Inc., Hootsuite Media Inc., and Meltwater are the major market players operating in the global social media analytics market.

Which region is expected to lead the global social media analytics market in the forecast period?

The North American region is dominating the market and is expected to maintain its dominance throughout the forecast period due to growing investments by organizations in big data technology and real-time analytics.

Which organization size is expected to lead the global social media analytics market in the forecast period?

Based on the organization size, the market is divided into SME’s and large enterprises. The large enterprise segment is expected to account for a significant market share in the forecast period as they can make huge investments for technological advancements and require integrated platforms to manage content, social and communication data efficiently.

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