Global Menswear Market –Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type (Shirts, Bottom wear, Coats, Jackets, Suits, Sleepwear, Accessories, and Others), By Sales Channel (Supermarkets/Hypermarkets, Exclusive Stores, Multi-Brand Stores, Online, and Others), By Region, By Competition Forecast & Opportunities 2018-2028F

Market Overview

The Global Menswear Market has valued at USD562.2 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.2% through 2028. The global menswear market stands as a dynamic and influential segment within the broader fashion industry. Characterized by an array of styles, trends, and cultural influences, menswear has evolved significantly over the years, reflecting changing attitudes towards fashion and personal expression among men.

The menswear market encompasses a wide spectrum of styles, ranging from formal and traditional to casual and streetwear inspired. This diversity reflects the evolving preferences of modern men who seek attire that aligns with their individuality and lifestyle. From tailored suits to athleisure ensembles, the market caters to varied occasions and fashion sensibilities. Societal shifts in gender norms have played a substantial role in shaping the menswear market. Contemporary attitudes encourage men to embrace a more expansive range of styles and colors, breaking away from traditional stereotypes. As a result, fashion designers and brands are responding by offering collections that challenge conventional boundaries, allowing men to express themselves authentically through clothing. The rise of e-commerce has significantly impacted the way men shop for clothing. Online platforms offer unparalleled convenience, enabling consumers to browse, purchase, and receive their desired menswear items with ease. Moreover, social media and digital influencers have become powerful agents of change in the menswear landscape, shaping trends and driving purchasing decisions.

The trend towards casualization, coupled with the proliferation of athleisure wear, has transformed the menswear market. Men are increasingly seeking clothing that seamlessly blends comfort and style. This trend has led to a surge in demand for versatile pieces like joggers, hoodies, and sneakers that effortlessly transition between active and casual settings. Globalization has led to the cross-pollination of fashion influences from around the world. Traditional garments and design elements from various cultures are being reimagined and integrated into contemporary menswear collections, resulting in an amalgamation of global aesthetics that appeal to a diverse consumer base. The menswear market, like the broader fashion industry, is facing mounting pressure to address sustainability and ethical concerns. Conscious consumers are demanding transparency in supply chains, eco-friendly materials, and responsible manufacturing practices. This shift in consumer mindset is prompting brands to adopt more sustainable approaches to production and distribution. The boundaries between luxury fashion and streetwear have blurred in recent years. High-end brands are collaborating with streetwear labels and incorporating urban influences into their collections, catering to a consumer base that values both high-quality craftsmanship and urban authenticity.

Key Market Drivers

Evolving Fashion Preferences

The global menswear market is propelled by the dynamic nature of fashion preferences and trends that continuously shape consumer choices. As societal norms shift and individual expressions of style gain prominence, men are increasingly seeking versatile and diverse options in their wardrobes. The rise of fashion influencers, celebrity endorsements, and online platforms has amplified the influence of fashion trends on consumers' purchasing decisions. In recent years, the concept of masculinity and traditional fashion norms have expanded, allowing for a broader range of styles, colors, and designs. This shift has led to a surge in demand for a variety of menswear items, including tailored suits, casual wear, sportswear, and accessories. The market responds by offering a rich spectrum of choices, incorporating innovative materials, patterns, and cuts that cater to a diverse clientele.

Growing E-Commerce and Digital Influence

The proliferation of e-commerce platforms and the increasing digitalization of retail have significantly impacted the menswear market. Online shopping has transcended geographical barriers, granting consumers access to a global array of fashion choices. The convenience of browsing, selecting, and purchasing menswear items online, often accompanied by detailed product descriptions and customer reviews, has transformed the shopping experience. Moreover, social media platforms have revolutionized fashion discovery and brand engagement. Consumers now turn to platforms like Instagram, Pinterest, and TikTok for style inspiration and recommendations. This digital influence not only informs their choices but also drives them toward specific brands and trends. As a result, menswear brands must maintain a strong online presence, engaging with their audience through visually appealing content and personalized marketing strategies.

Shifting Work and Lifestyle Dynamics

The transformation of work and lifestyle dynamics has played a significant role in shaping the menswear market. The rise of remote work and hybrid work models has led to a reevaluation of formal office attire. While traditional suits and formal wear continue to be relevant, there's a growing demand for versatile and comfortable clothing that bridges the gap between professional and casual settings. This shift has given rise to concepts like "smart casual" and "business casual," allowing men to express their personal style while adhering to workplace norms. Additionally, the blurred boundaries between work, leisure, and fitness have fueled the demand for athleisure and active wear. Men are seeking attire that seamlessly transitions from the gym to casual outings, reflecting the active and wellness-focused lifestyles embraced by many. This trend has not only expanded the offerings in the menswear market but has also encouraged collaborations between fashion brands and sportswear manufacturers.

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Key Market Challenges

Evolving Fashion Trends and Consumer Preferences

One of the central challenges facing the menswear market is the rapid evolution of fashion trends and consumer preferences. The modern consumer is more informed, discerning, and individualistic than ever before. This shift has led to a demand for greater diversity in styles, designs, and aesthetics. Fashion trends that once held sway for extended periods are now subject to shorter lifecycles, driven by the constant influx of new inspirations from social media, celebrity influences, and global cultures. For menswear brands and retailers, this presents a challenge in terms of product development, inventory management, and marketing strategies. They must strike a delicate balance between staying true to their brand identity and catering to the ever-changing preferences of their target audience. Successfully navigating this challenge requires agility, market insights, and an ability to adapt to shifting trends in real time.

E-Commerce Disruption and Omni-Channel Retailing

The rise of e-commerce has transformed the retail landscape, impacting menswear as much as any other industry. E-commerce platforms offer consumers convenience, access to a wide range of choices, and the ability to make purchases from the comfort of their homes. As a result, traditional brick-and-mortar stores have faced challenges in attracting foot traffic and maintaining sales volumes. The emergence of omnichannel retailing has further complicated matters. Consumers expect a seamless shopping experience whether they're in a physical store or browsing online. Menswear brands and retailers need to invest in building robust online platforms, optimizing mobile experiences, and integrating their online and offline presence. Striking the right balance between digital and physical retail while ensuring consistent branding and customer service is a significant challenge that requires careful strategy.

Sustainability and Ethical Concerns

In recent years, sustainability and ethical considerations have gained prominence in the fashion industry, including menswear. Consumers are increasingly conscious of the environmental and social impact of their purchasing decisions. This has led to a demand for sustainable sourcing, responsible manufacturing practices, and transparency throughout the supply chain. Menswear brands face the challenge of aligning with these values while maintaining profitability and competitiveness. Implementing sustainable practices can require significant investments in research, development, and production. However, the benefits of appealing to ethically conscious consumers and contributing to a greener future can be substantial in the long term.

Key Market Trends

Sartorial Fluidity

One of the most significant trends in the men's wear market is the growing acceptance of sartorial fluidity. Traditional boundaries between men's and women's fashion are blurring, and gender norms are being challenged. Men's wear is increasingly characterized by a fusion of styles, silhouettes, and fabrics that were once exclusively associated with women's fashion. This trend reflects a broader societal shift towards inclusivity and diversity. Designers are now experimenting with gender-neutral and androgynous designs that appeal to a wide range of consumers. Men's skirts, dresses, floral prints, and softer color palettes are becoming more common in the collections of fashion houses and brands. Celebrities and influencers are also playing a role in normalizing sartorial fluidity, breaking down traditional fashion barriers, and encouraging individuals to express themselves authentically through clothing.

Sustainability and Ethical Considerations

The sustainability movement has made its mark on the fashion industry, and the men's wear segment is no exception. Increasing awareness about the environmental and ethical impacts of the fashion industry has led to a demand for more sustainable and ethically produced men's clothing. Consumers are seeking products that are responsibly sourced, manufactured using eco-friendly materials, and produced under fair labor conditions. This trend has prompted brands to adopt sustainable practices, such as using organic cotton, recycled materials, and innovative textiles derived from natural fibers. Slow fashion concepts, where durability and longevity are prioritized over fast-paced trends, are gaining traction. Moreover, transparency in supply chains and production processes has become a key factor in consumer purchasing decisions, leading brands to communicate their sustainability initiatives more effectively.

Digital Transformation

The digital age has brought about a transformative shift in how consumers engage with fashion, and the men's wear market is at the forefront of this evolution. E-commerce platforms, social media, and digital technologies are reshaping the way men discover, shop for, and experience fashion. Brands are leveraging these digital tools to create immersive online shopping experiences, personalized recommendations, and interactive content that resonates with their target audience. Social media platforms like Instagram and TikTok have become virtual runways, where influencers and fashion enthusiasts showcase their personal styles and influence trends. Virtual try-on technologies and augmented reality applications allow consumers to visualize how garments will look on them before making a purchase. Online marketplaces and direct-to-consumer models have democratized access to a diverse range of men's wear options, regardless of geographical location.

Segmental Insights

Type Insights

Shirts indeed held a significant share in the global menswear market. Shirts are a staple clothing item for men, and they come in various styles, materials, and designs to cater to different occasions, preferences, and fashion trends. The global menswear market includes a wide range of clothing items such as shirts, trousers, suits, jackets, t-shirts, and more. Shirts are versatile garments that can be worn for various occasions. From formal dress shirts for business settings to casual button-down shirts for everyday wear, and from patterned shirts for social events to plain shirts for a timeless look, the versatility of shirts contributes to their widespread appeal. The menswear fashion industry is dynamic, with trends evolving seasonally. Shirts are a canvas for experimentation, allowing designers to introduce new patterns, fabrics, colors, and details. This constant evolution keeps the demand for shirts consistent as men seek to stay up-to-date with the latest trends. Workplace and Formal Attire: In professional and formal settings, shirts are a fundamental part of the dress code.

They are essential components of business attire and are often paired with suits and ties. This demand from corporate environments contributes significantly to the market share of shirts in the menswear sector. Shirts are not limited to formal wear; they are also integral to creating casual and smart-casual looks. Whether worn with jeans, chinos, or even shorts, shirts can elevate an outfit's style quotient while maintaining comfort. Shirts are worn across different cultures and regions, each with its unique styles and preferences their diversity further bolsters the demand for various types of shirts, ranging from traditional garments to contemporary designs. The rise of e-commerce platforms and international shipping has made it easier for consumers to access a wide range of shirts from different brands and locations. This has contributed to the global reach of menswear products, including shirts. The menswear industry has seen innovations in materials and a growing emphasis on sustainability. Brands are incorporating eco-friendly materials and sustainable practices into their shirt production, catering to the increasing consumer demand for ethical fashion choices.

Sales Channel Insights

The rise of the online sales channel has indeed marked a significant transformation in the global menswear market. As consumers' shopping behaviors and preferences evolve in the digital age, online sales have gained considerable traction, reshaping how men shop for clothing. This shift has been driven by a confluence of factors that have propelled online sales to hold a substantial share of the global menswear market. Online shopping offers unparalleled convenience and accessibility. Men can browse a wide range of clothing options from the comfort of their homes or on-the-go using their computers, smartphones, or tablets. This eliminates the need to visit physical stores, saving time and effort. This convenience factor has resonated strongly with consumers, particularly those with busy lifestyles or limited access to physical retail locations. The online platform allows men to explore a diverse selection of menswear brands and styles from around the world. Consumers are no longer limited to the offerings of local stores; they can discover fashion trends and unique pieces from international markets.

This expanded reach contributes to the growth of online sales and encourages men to explore and experiment with their clothing choices. Online retailers leverage data analytics and algorithms to offer personalized shopping experiences. Men receive tailored recommendations based on their browsing and purchase history, enhancing the likelihood of finding items that align with their preferences. This level of personalization contributes to customer satisfaction and drives sales growth. Online platforms enable men to easily compare prices, styles, and features across different brands and retailers. This transparency empowers consumers to make informed purchasing decisions, encouraging them to find the best value for their money. The ability to compare products without physically visiting multiple stores is a significant driver of online sales. E-commerce platforms have embraced digital retail innovations to replicate certain aspects of the in-store shopping experience. Virtual fitting rooms, augmented reality (AR) technology, and interactive product displays allow men to visualize how garments will fit and look on them before making a purchase. These advancements enhance confidence in online shopping and contribute to its growth.

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Regional Insights

The Asia Pacific region indeed had a significant share in the global menswear market. The region's influence on the fashion industry, combined with its large and diverse consumer base, has contributed to its prominence in the market. The Asia Pacific region is home to several major fashion capitals, manufacturing hubs, and emerging markets, all of which play a role in shaping the global menswear market. Countries like China, India, Japan, and South Korea have vibrant fashion scenes and a strong presence in the menswear industry. These countries have produced renowned designers, brands, and fashion trends that have gained international recognition. Additionally, the growth of the middle class and changing consumer preferences in the Asia Pacific region have led to increased demand for high-quality and fashionable menswear.

Recent Developments

• In 2022, Gap Inc. has formed a strategic partnership with Reliance Retail Limited, India's largest retailer, to introduce Gap Inc. in the Indian market. Through this collaboration, Reliance is introducing Gap's latest fashion offerings for men, women, and children to discerning Indian customers.
• In 2022, H&M's brand ARKET, a renowned Nordic lifestyle brand, has announced the grand opening of its new store situated on Götgatan in Södermalm, Stockholm, Sweden. ARKET is a contemporary market and lifestyle brand that offers a wide range of fashion and accessories for men, women, and children, along with essential home items.
• In 2022, H&M has unveiled a limited-edition denim collection inspired by circular fashion, marking a significant step towards sustainable practices. This collection is the first of its kind, crafted from eco-friendly fabrics like Circulose Viscose and TENCEL Lyocell with REFIBRA technology. The collection includes four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all featuring muted indigo tones with a clean stonewashed finish.

Key Market Players

• Gap Inc.
• Industria de Diseño Textil, S.A.
• Kering SA
• Nike Inc.
• PVH Corp.
• Adidas AG
• Burberry Group PLC
• Hermès International S.A.
• H & M Hennes & Mauritz AB
• LVMH Moët Hennessy Louis Vuitton

Report Scope:

In this report, the global menswear market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Global Menswear Market, By Type:

o   Shirts

o   Bottom wear

o   Coats

o   Jackets

o   Suits

o   Sleepwear

o   Accessories

o   Others   

• Global Menswear Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Exclusive Stores

o   Multi-Brand Stores

o   Online

o   Others            

• Global Menswear Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o   Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global menswear market.

Available Customizations:

Global Menswear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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