Air Purifiers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Filter Type (HEPA; Activated Carbon; HEPA & Activated Carbon; HEPA, Activated Carbon and Ion & Ozone Generator, Others), By Application (Industrial, Residential, Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, By Competition, 2020-2030F

Market Overview

The global Air Purifiers Market was valued at USD 17.09 Billion in 2024 and is expected to reach USD 23.97 Billion by 2030 with a CAGR of 5.86% during the forecast period. The growth of this market is primarily fueled by the rising popularity of smart homes, government regulations supporting effective air pollution monitoring and control, and increasing public awareness of the health and environmental impacts of air pollution. Additionally, the demand for energy-efficient air purifiers and ongoing research and development efforts to introduce innovative products are contributing to market expansion. However, the high cost of these products and the technical limitations related to air quality monitoring devices are likely to hinder the market's growth during the forecast period.

For example, the Centre for Research on Energy and Clean Air reported that China's national average PM2.5 levels increased year-on-year in 2023, despite the country's ongoing pollution control efforts. Additionally, factors such as heightened health awareness, improving living standards, and the growing disposable income of the population are expected to boost market growth. The increasing adoption of air pollution control devices, particularly in developing regions, is also likely to contribute to the expansion of the air purifier market during the forecast period.

Market Drivers

Growing Awareness of Indoor Air Quality and Health Concerns

One of the major drivers of the air purifiers market is the increasing awareness of the importance of indoor air quality (IAQ) and its impact on health. Over the past few years, individuals and businesses have become more aware of the harmful effects of poor air quality on respiratory health, allergies, and overall well-being. As people spend more time indoors due to work, school, and leisure, the quality of indoor air has become a critical concern. Poor IAQ is often linked to the presence of pollutants such as dust, allergens, mold, volatile organic compounds (VOCs), and harmful gases like carbon dioxide and nitrogen dioxide. Health issues like asthma, bronchitis, and other respiratory diseases are becoming more prevalent, prompting individuals to seek solutions that can improve their living environments. Air purifiers, which can eliminate or reduce harmful particles from the air, have become essential tools for enhancing IAQ. The 2023 report by the Organization for Economic Co-operation and Development (OECD), titled The Economic Consequences of Outdoor Air Pollution, states that outdoor air pollution could cause around 6-9 million premature deaths by 2060, with a cost equivalent to 1% of global GDP. Additionally, the report predicts that the annual global welfare costs linked to premature deaths from outdoor air pollution will rise significantly, from USD 3 trillion in 2015 to an estimated USD 18-25 trillion by 2030.

Increase in Pollution Levels and Urbanization

Rising pollution levels, especially in urban areas, are another critical factor driving the growth of the air purifiers market. Rapid urbanization, industrialization, and increasing vehicular emissions have led to a significant deterioration in outdoor air quality, which in turn affects indoor air quality. In densely populated urban areas, smog, particulate matter (PM), and other pollutants can easily infiltrate buildings, making air purifiers essential for ensuring clean air indoors. According to the World Health Organization (WHO), more than 90% of the global population breathes polluted air, with urban areas being particularly affected by high levels of particulate matter (PM2.5). Polluted air can lead to several health problems, including cardiovascular diseases, respiratory issues, and even premature death. As pollution continues to increase, the need for efficient filtration systems has risen dramatically. Air purifiers offer a solution by filtering out pollutants and ensuring that indoor environments remain safe and healthy. With the growing trend of urbanization, more people are seeking air purification solutions to combat the deteriorating air quality in their homes, workplaces, and public spaces. In cities with high levels of pollution, air purifiers are becoming a staple appliance, further driving market growth. Additionally, increasing government regulations on air quality in many countries are also encouraging businesses and consumers to invest in air purifiers to meet health and safety standards.

Technological Advancements and Innovation in Air Purifiers

Technological advancements in air purifier designs and features have significantly contributed to the growth of the market. As consumer preferences evolve, there is a growing demand for more efficient, convenient, and user-friendly air purifiers. Manufacturers have responded by integrating cutting-edge technologies into their products, such as HEPA filters, activated carbon filters, ultraviolet (UV) light, and ionizers. These technologies are highly effective at removing pollutants like dust, smoke, pet dander, allergens, and bacteria, as well as neutralizing odors and gases. One notable advancement is the development of smart air purifiers that can be controlled remotely via smartphones or voice assistants like Amazon Alexa and Google Assistant. These smart air purifiers offer real-time monitoring of air quality and allow users to adjust settings from anywhere, providing increased convenience and flexibility. Additionally, air purifiers now come with features like energy efficiency, quieter operation, and sleek, modern designs, making them more attractive to consumers who prioritize both functionality and aesthetics. Additionally, the UK is proactively enforcing government policies and initiatives to protect indoor air quality. For example, in April 2023, the Department for Environment, Food & Rural Affairs (Defra) unveiled the Air Quality Strategy, which details the actions local authorities in the UK are required to take to meet long-term air quality goals. These goals include reducing PM2.5 levels to 10 µg/m³ by 2040 and improving indoor air quality through the promotion of ventilation guidelines and best practices.   

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Key Market Challenges

High Initial and Maintenance Costs

One of the major challenges facing the air purifiers market is the high initial purchase cost, which can deter consumers from buying these devices, especially in developing countries. While air purifiers have become more affordable over time, premium models with advanced filtration systems, such as HEPA or activated carbon filters, can still be expensive. These high upfront costs, especially for large or advanced systems, may discourage price-sensitive customers from making a purchase. Moreover, air purifiers require ongoing maintenance, which further increases the total cost of ownership. Filter replacements, which need to be done every few months depending on usage, can be expensive. Additionally, some high-end models have specialized filters that are costly and difficult to find. The ongoing cost of maintenance, including regular servicing, also adds to the overall expenditure for consumers. These hidden costs are often overlooked, making some customers hesitant about investing in air purifiers, particularly in markets where air quality is not consistently poor. This high cost barrier is especially impactful in emerging markets where disposable income is lower, and consumers may prioritize more immediate needs over long-term health benefits. While air purifiers are effective, their affordability remains a major hurdle, slowing their widespread adoption in certain regions.

Limited Consumer Awareness and Misconceptions

Despite the growing awareness of air pollution and its health impacts, many consumers still lack a clear understanding of how air purifiers work and how they can benefit from them. Misconceptions about air purifiers, such as believing that they can eliminate all types of pollution (including outdoor pollutants that may enter through windows or doors), can prevent customers from fully appreciating their effectiveness. This misunderstanding can result in skepticism and reluctance to invest in air purification systems. In addition to this, some consumers may not know how to choose the right air purifier for their needs. With the availability of numerous models with various technologies, features, and price points, it can be overwhelming for customers to make an informed decision. The lack of knowledge about the appropriate size, the types of filters required, or the maintenance involved may hinder sales, especially in regions where the air purifier market is still developing. Furthermore, in many developing regions, there is little awareness of indoor air pollution and its detrimental health effects. As a result, air purifiers are often seen as unnecessary luxury items rather than essential products for maintaining health, limiting their adoption in these areas.

Key Market Trends

Integration of Smart Technology and IoT Features

A prominent trend in the air purifiers market is the integration of smart technology and Internet of Things (IoT) features. With the rise of smart homes and increasing consumer reliance on connected devices, air purifiers are becoming more advanced by offering connectivity options such as Wi-Fi, Bluetooth, and integration with smartphone apps. This allows users to control air purifiers remotely, adjust settings, monitor air quality levels in real-time, and receive maintenance alerts via their mobile devices. The ability to integrate air purifiers with voice-controlled platforms such as Amazon Alexa or Google Assistant is also gaining popularity. This trend aligns with the growing consumer preference for convenience, personalization, and ease of use in home appliances. Additionally, IoT-enabled air purifiers provide users with more precise data on air quality by continuously monitoring indoor pollutants and adjusting filtration speeds automatically based on real-time measurements. This level of automation increases the effectiveness of the air purifier and enhances user satisfaction. As more consumers embrace smart home technology, the demand for intelligent air purifiers is expected to continue rising. Smart features not only improve the user experience but also contribute to energy efficiency by optimizing filter usage and adjusting operation based on real-time needs.

Rise in Demand for Portable and Compact Air Purifiers

Another key trend in the air purifiers market is the growing demand for portable and compact models. As urbanization continues to rise, consumers in cities with smaller living spaces are increasingly seeking portable air purifiers that can fit in tight spaces like apartments, bedrooms, and offices. Compact air purifiers are designed to offer high efficiency while maintaining a small footprint, making them ideal for individuals who do not have the space for larger, bulkier units. These portable models cater to a wide range of consumer needs, from people who suffer from allergies or asthma to those living in highly polluted urban areas. Furthermore, the ease of mobility allows users to place the air purifier wherever needed, whether it’s in the living room, kitchen, or even a car. Portable air purifiers often feature rechargeable batteries, making them even more versatile and convenient for on-the-go use. This trend is also driven by the growing awareness of the importance of maintaining clean air indoors, especially in areas where air quality can fluctuate dramatically. In addition, the development of smaller air purifiers with more advanced filtration technologies, such as HEPA filters or activated carbon, has made these devices more efficient and affordable.

Segmental Insights

Filter Type Insights

The HEPA technology segment has emerged as the dominating segment in the air purifiers market due to its proven effectiveness in filtering out harmful airborne particles. HEPA filters are capable of trapping 99.97% of particles as small as 0.3 microns, including dust, pollen, pet dander, and other allergens. This high level of filtration efficiency makes HEPA filters particularly popular among consumers with allergies, asthma, or other respiratory conditions, driving their widespread adoption. HEPA technology's growing dominance is also attributed to its versatility and reliability. It can be incorporated into a variety of air purifier models, from home units to larger commercial systems. Additionally, HEPA filters are often combined with other filtration methods, such as activated carbon or UV-C light, to enhance their effectiveness and cater to a broader range of pollutants, including odors and bacteria. As air quality concerns increase, particularly in urban areas with high pollution levels, the demand for air purifiers equipped with HEPA technology continues to rise. With its ability to remove both visible and invisible pollutants from the air, HEPA technology remains a preferred choice for consumers seeking high-performance, long-lasting, and efficient air purification solutions. This trend is expected to sustain its leadership in the market. tor, with brands competing to offer the most nutritionally advanced and safe formulas available. 

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Regional Insights

North America leads the global air purifiers market, driven by high consumer awareness about air pollution, increasing health concerns, and the growing prevalence of respiratory diseases such as asthma and allergies. The region, particularly the United States, is characterized by a well-developed healthcare infrastructure and a strong emphasis on wellness and clean living environments. As air quality issues, both indoor and outdoor, become more prominent, consumers in North America are increasingly investing in air purifiers to mitigate the adverse effects of pollutants. The rise in urbanization and industrial activities has contributed to deteriorating air quality, prompting individuals and businesses to seek solutions like air purifiers. Additionally, the increasing frequency of wildfires in areas like California has led to higher levels of particulate matter (PM) in the air, further propelling demand for effective air purification systems. Technological advancements, such as smart air purifiers integrated with IoT features, have also fueled growth in the region, appealing to tech-savvy consumers who value convenience and real-time air quality monitoring. The growing popularity of these advanced products, along with supportive government initiatives that emphasize cleaner air, positions North America as the dominant player in the air purifiers market. As awareness and demand continue to rise, North America is expected to maintain its leadership position.

Recent Developments

• In 2024, COWAY CO., LTD. launched Airmega 100. It has a 360° air intake and a 3-stage HEPA filtration system that effectively removes harmful pollutants and purifies the air within an 810-square-foot space every hour. The product has a real-time air quality indicator, energy-saving technology, auto mode, and a precise particle sensor, which are some of the important features of this new air purifier.
• In February 2023, the company introduced a new carbon air purifier that uses UV technology to promote healthy indoor air quality. This system helps eliminate unwanted odors, gases, and volatile organic compounds from the air inside the home. Additionally, the technology reduces the growth of microorganisms, such as viruses and bacteria, on the evaporator coil.

Key Market Players

• Honeywell International, Inc.
• Koninklijke Philips N.V
• Unilever PLC
• Sharp Electronics Corporation
• Samsung Electronics Co., Ltd.
• LG Electronics
• Panasonic Corporation
• Whirlpool Corporation
• Dyson
• Carrier

Report Scope:

In this report, the global Air Purifiers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Air Purifiers Market, By Filter Type:

o   HEPA

o   Activated Carbon

o   HEPA & Activated Carbon

o   HEPA, Activated Carbon and Ion & Ozone Generator

o   Others      

·         Air Purifiers Market, By Application:

o   Industrial

o   Residential

o   Commercial

·         Air Purifiers Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Multi-Branded Stores

o   Online

o   Others

·         Air Purifiers Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  Germany

§  Spain

§  Italy

§  United Kingdom

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Kuwait

§  Egypt

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Air Purifiers Market.

Available Customizations:

Global Air Purifiers Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).