Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 467.03 Million

CAGR (2024-2029)

6.25%

Fastest Growing Segment

Vehicle Type

Largest Market

Southern Region

Market Size (2029)

USD 659.81 Million

Market Overview

The France Two-Wheeler Market was valued at USD 467.03 Million in 2023 and is expected to reach USD 659.81 Million by 2029 with a CAGR of 6.25% during the forecast period. The France Two-Wheeler Market is experiencing robust growth due to several factors. Increased demand for urban mobility solutions, such as motorcycles and scooters, has led to the rising popularity of these vehicles for commuting, especially in cities with heavy traffic. Fuel efficiency, eco-friendliness, and lower operating costs are driving consumer interest in two-wheelers. The adoption of electric two-wheelers is gaining momentum due to government incentives and rising environmental awareness. Additionally, the increasing need for cost-effective transport solutions is further boosting market growth.

Technological advancements are playing a key role in the evolution of the two-wheeler market. Innovations in electric vehicle battery technology are enhancing range and reducing charging times, making electric motorcycles and scooters more viable for consumers. Improved fuel efficiency in internal combustion engine vehicles also continues to meet the growing demand for economical transport. Furthermore, features like better safety systems, connectivity, and performance upgrades are appealing to consumers. These technological developments are shaping the future of the market, offering more value to consumers and spurring market expansion.

The market includes regulatory issues, such as stringent safety and environmental regulations. The adoption of electric vehicles is still constrained by the relatively high upfront costs compared to traditional two-wheelers. Although demand for electric two-wheelers is rising, the charging infrastructure remains underdeveloped in some areas, hindering widespread adoption. Despite these challenges, opportunities for growth remain strong due to ongoing technological innovations, increasing consumer interest in sustainability, and the shift toward more flexible urban mobility solutions. These factors are expected to drive the market forward through 2025-2029.

Market Drivers

Growing Demand for Eco-Friendly Transport

The increasing awareness of environmental sustainability is one of the key drivers in the France two-wheeler market. Consumers are shifting towards electric motorcycles and scooters as alternatives to traditional internal combustion engine vehicles. Electric two-wheelers are seen as a greener solution, helping to reduce emissions and traffic congestion, especially in urban areas. Government initiatives, such as incentives and subsidies, are further fueling the demand for electric vehicles, making them more affordable and accessible to the masses. This trend is shaping the future of the two-wheeler market. For example, in October 2024, Renault unveiled its latest electric bike concept at the Paris Motor Show, highlighting its commitment to sustainable mobility solutions. The innovative design integrates advanced features tailored for urban transportation and eco-conscious riders. This move reinforces Renault's vision of expanding its electric mobility portfolio and addressing the growing demand for green alternatives in personal transport.

Urban Mobility Needs and Traffic Congestion

Rising traffic congestion in major French cities is leading to greater adoption of two-wheelers as an efficient mode of transport. Motorcycles and scooters provide quick, flexible, and cost-effective solutions to avoid traffic jams. Their compact size makes them ideal for navigating narrow streets and congested areas, which is highly appealing for urban commuters. This shift towards motorcycles and scooters as daily commuting vehicles is pushing growth in the two-wheeler market. Consumers increasingly view two-wheelers as a convenient alternative for short-distance travel, offering time savings and reduced costs compared to conventional vehicles.

Technological Advancements and Innovation 

Technological improvements in two-wheeler design and performance are significantly contributing to the market’s expansion. Advances in battery technology have led to longer battery life and reduced charging times for electric motorcycles, addressing one of the major barriers to widespread adoption. Innovations in safety features, such as advanced braking systems, anti-lock braking systems (ABS), and smart connectivity options, are enhancing the appeal of two-wheelers. These features not only improve safety but also provide a better overall user experience. With these innovations, manufacturers are meeting the growing consumer demand for more efficient, safer, and high-performance vehicles, further propelling market growth. For instance, in November 2024, A French company has developed an innovative e-bike that operates without a traditional battery, using cutting-edge technology to provide sustainable power. This breakthrough design eliminates the need for frequent charging, offering an eco-friendly alternative for urban commuting. The bike harnesses energy efficiently, making it a practical and revolutionary solution for environmentally conscious riders. By addressing battery-related limitations, the company sets a new benchmark in e-bike technology, aligning with growing global demand for sustainable transportation options.

 

Key Market Challenges

High Cost of Electric Two-Wheelers

One of the major challenges facing the French two-wheeler market is the high cost associated with electric motorcycles and scooters. Although the demand for eco-friendly vehicles is on the rise, the initial purchase cost of electric two-wheelers remains significantly higher compared to traditional internal combustion engine vehicles. Despite government incentives and subsidies aimed at reducing the cost of electric vehicles, many consumers still find electric two-wheelers out of their financial reach. This cost barrier hampers the adoption of electric two-wheelers, limiting market growth in the eco-friendly segment.

Safety and Regulatory Challenges

Another critical challenge in the French two-wheeler market pertains to safety concerns and the stringent regulatory environment. While two-wheelers offer convenience and efficiency, they also come with higher risks for accidents and injuries compared to four-wheel vehicles. Riders are more vulnerable on the road, and the lack of sufficient safety infrastructure, such as dedicated lanes for motorcycles and scooters, contributes to these risks. Strict regulations regarding safety standards, such as the need for helmets and protective gear, impose additional costs on riders, which can be a deterrent for new customers. Stricter laws and enforcement are expected to play a role in shaping the market, but they may increase the financial burden on both consumers and manufacturers.

Limited Charging Infrastructure for Electric Models

The availability of charging stations for electric two-wheelers remains a significant challenge in France. Although electric two-wheelers are increasingly popular, the lack of widespread charging infrastructure continues to limit their adoption, especially in rural areas and outside of major metropolitan cities. Consumers may hesitate to purchase electric motorcycles or scooters due to the uncertainty about where they can charge their vehicles. A network of reliable and easily accessible charging stations is crucial to the widespread acceptance of electric two-wheelers. Without this infrastructure, the growth of the electric two-wheeler segment will continue to face significant hurdles. These challenges must be addressed for the French two-wheeler market to continue to grow and expand in the coming years, particularly in the electric vehicle segment.

Key Market Trends

Growing Popularity of Electric Two-Wheelers 

One of the major trends in the French two-wheeler market is the increasing demand for electric motorcycles and scooters. With heightened awareness of environmental concerns and the rise of government incentives supporting clean energy, many consumers are gravitating toward electric models. This shift is driven by the growing interest in reducing carbon footprints, lower operating costs, and the benefits of quieter, more efficient vehicles. As electric vehicle technology improves, consumers are finding electric two-wheelers to be more practical, which has led to increased adoption.

Shift Toward Connected and Smart Motorcycles

The integration of smart technologies into two-wheelers is becoming increasingly popular in France. Features such as GPS navigation, smartphone connectivity, remote diagnostics, and advanced safety systems are being incorporated into modern motorcycles and scooters. These innovations provide riders with enhanced convenience, safety, and efficiency. The demand for connected motorcycles reflects a broader trend toward digitalization in the automotive sector. As technology becomes more accessible and affordable, smart two-wheelers are expected to gain even more traction among tech-savvy consumers looking for enhanced experiences on the road.

Preference for Lightweight and Compact Vehicles

As urban areas continue to grow and traffic congestion becomes more of a concern, consumers are increasingly opting for lightweight and compact two-wheelers. Motorcycles and scooters offer a practical solution to the growing issue of overcrowded cities, where maneuverability and convenience are essential. The demand for compact models that are easy to park, fuel-efficient, and agile in traffic is evident. These vehicles cater to the needs of city dwellers who seek both practicality and affordability. As urbanization accelerates in France, this trend is expected to drive the growth of the two-wheeler market. These evolving trends in the French two-wheeler market indicate a shift towards more eco-friendly, tech-driven, and practical transportation solutions, which will influence the market’s future growth trajectory.

Segmental Insights

The France two-wheeler market is categorized by vehicle type into motorcycles, scooters, and mopeds. Motorcycles have long been a popular choice among consumers, offering a combination of performance, power, and versatility. These vehicles are favoured for both urban commuting and long-distance travel, appealing to a wide demographic, including sports enthusiasts and professional riders. Motorcycles come in various engine capacities, catering to different preferences, from lightweight models suitable for city traffic to heavyweight versions designed for touring and off-road use.

Scooters are another significant segment in the market, recognized for their practicality and efficiency. With smaller engines and compact designs, scooters are often preferred by those seeking convenience for city commuting. Their fuel efficiency and ease of handling in congested urban areas make them an attractive option for daily use. The growing trend of environmental consciousness among consumers has also boosted the popularity of electric scooters, which offer eco-friendly alternatives to traditional gasoline-powered models

Mopeds represent a smaller but still important segment of the market. These vehicles are typically defined by their smaller engine sizes, usually under 50cc, and are designed for short-distance travel. Mopeds are favoured by young riders, particularly those who are just beginning their journey into motorized transportation. In some cases, mopeds are also seen as an economical and practical option for those in need of a low-cost, easy-to-park mode of transportation. The relatively lower price point of mopeds also contributes to their appeal in urban environments where affordability and maneuverability are key considerations.

Each of these vehicle types has its own distinct appeal based on factors like cost, fuel efficiency, and performance needs. While motorcycles offer more power and versatility, scooters and mopeds provide affordable and convenient alternatives, especially for those navigating busy urban streets. The market’s growth is influenced by changing consumer preferences, including a greater focus on sustainable and cost-effective transportation solutions. As France continues to prioritize environmental initiatives, the demand for electric two-wheelers, particularly electric scooters, is expected to continue gaining momentum.

                                                                                                              

 

Region Insights

The South region of France holds a dominant position in the two-wheeler market, driven by several key factors that make this area a significant player in the overall market dynamics. The region is known for its mild climate and high tourism rates, which increase the demand for two-wheelers, especially in cities like Marseille, Nice, and Toulon. The popularity of scooters and motorcycles is heightened by the growing need for efficient urban transportation solutions, given the region's dense populations and limited parking spaces.

The South's focus on sustainability aligns well with France’s broader commitment to reducing carbon emissions. As eco-friendly transportation options, electric two-wheelers are particularly popular in this region. The integration of electric mobility infrastructure, such as charging stations, has contributed to the growth of electric scooters and motorcycles, further enhancing the demand for two-wheelers.

The South region benefits from an active outdoor lifestyle, with both residents and tourists often opting for two-wheelers for leisure activities. The pleasant weather conditions, scenic landscapes, and popular tourist destinations make motorcycles and scooters an ideal choice for short-term rentals and recreational use. As the region’s population continues to embrace green and sustainable transportation methods, it is expected to maintain its significant position in the French two-wheeler market. This trend is likely to support the region's dominance through 2025-2029.

Recent Developments

  • In March 2024, TVS Motor Company has made its entry into the French market, presenting its product lineup at Salon du Deux Roues. To enhance its European market presence, the company has partnered with Emil Frey, a well-established distributor with extensive market knowledge. This collaboration marks TVS's strategic expansion into the European two-wheeler sector.
  • In November 2023, Hero MotoCorp showcased its production-ready bikes and new concepts at EICMA 2023. The company plans to enter the electric vehicle (EV) market, with EV launches scheduled for the UK and other European markets in 2024. This strategic move aims to strengthen Hero's presence in the growing EV segment in Europe.
  • In June 2024, Yamaha unveiled its Y-AMT (Automated Manual Transmission) system, integrating dual electronic actuators for automated clutch and gear control. It offers two modes: manual, for gear shifts via handlebar buttons, and automatic, with D+ for sporty performance and D for cruising. This innovation enhances versatility and rider convenience, catering to diverse motorcycling preferences. 

Key Market Players

  • Peugeot Motocycles
  • KTM AG
  • Yamaha Motor Europe NV
  • BMW MOTORRAD
  • Suzuki Motor Corporation
  • Ducati Motor Holding S.p.A
  • Harley-­Davidson, Inc.
  • Kawasaki Motors, Ltd
  • Yamaha Motor Co., Ltd.
  • Honda Motor Co., Ltd.

  By Vehicle Type

  By Propulsion Type

 

 

  By Region

  • Motorcycle
  • Scooter & Moped 
  • ICE
  • BEV
  • Southern Region
  • Northern Region
  • Western Region
  • Eastern Region
  • Rest of France

 

 

France Two-Wheeler Market-Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Vehicle Type (Motorcycle, Scooter & Moped), By Propulsion Type (ICE, BEV), Competition Forecast & Opportunities,

Report Scope:

In this report, the France Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         France Two-Wheeler Market, By Vehicle Type:

o   Motorcycle

o   Scooter & Moped

·         France Two-Wheeler Market, By Propulsion Type:

o   IEC

o   BEV

·         France Two-Wheeler Market, By Region:

o   Southern Region

o   Northern Region

o   Western Region

o   Eastern Region

o   Rest of France

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the France Two-Wheeler Market.

Available Customizations:

France Two-Wheeler Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

France Two-Wheeler Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]


Table of content

1.      Introduction

1.1.   Market Overview

1.2.   Key Highlights of the Report

1.3.   Market Coverage

1.4.   Market Segments Covered

1.5.   Research Tenure Considered

2.      Research Methodology

2.1.   Objective of the Study

2.2.   Baseline Methodology

2.3.   Key Industry Partners

2.4.   Major Association and Secondary Sources

2.5.   Forecasting Methodology

2.6.   Data Triangulation & Validation

2.7.   Assumptions and Limitations

3.      Executive Summary      

3.1.   Market Overview

3.2.   Market Forecast

3.3.   Key Regions

3.4.   Key Segments

4.      Impact of COVID-19 on France Two-Wheeler Market

5.      Voice of Customer

5.1.   Factors Influencing Purchase Decision

5.2.   Sources of Information

6.      France Two-Wheeler Market Outlook

6.1.   Market Size & Forecast

6.1.1.      By Value

6.2.   Market Share & Forecast

6.2.1.      By Vehicle Type (Motorcycle, Scooter & Moped)

6.2.2.      By Propulsion Type (ICE, BEV)

6.2.3.      By Region Market Share Analysis

6.2.3.1.            Southern Region Market Share Analysis

6.2.3.2.            Northern Region Market Share Analysis

6.2.3.3.            Western Region Market Share Analysis

6.2.3.4.            Eastern Region Market Share Analysis

6.2.3.5.            Rest of France Market Share Analysis

6.2.4.      By Top 5 Companies Market Share Analysis, Others (2023)

6.3.   France Two-Wheeler Market Mapping & Opportunity Assessment

6.3.1.      By Vehicle Type Market Mapping & Opportunity Assessment

6.3.2.      By Propulsion Type Market Mapping & Opportunity Assessment

6.3.3.      By Region Market Mapping & Opportunity Assessment

7.      Southern Region Market Outlook

7.1.   Market Size & Forecast

7.1.1.      By Value

7.2.   Market Share & Forecast

7.2.1.      By Vehicle Type Market Share Analysis

7.2.2.      By Propulsion Type Market Share Analysis

8.      Northern Region Market Outlook

8.1.   Market Size & Forecast

8.1.1.      By Value

8.2.   Market Share & Forecast

8.2.1.      By Vehicle Type Market Share Analysis

8.2.2.      By Propulsion Type Market Share Analysis

9.      Western Region Market Outlook

9.1.   Market Size & Forecast

9.1.1.      By Value

9.2.   Market Share & Forecast

9.2.1.      By Vehicle Type Market Share Analysis

9.2.2.      By Propulsion Type Market Share Analysis

10.  Eastern Region Market Outlook

10.1.                    Market Size & Forecast

10.1.1.  By Value

10.2.                    Market Share & Forecast

10.2.1.  By Vehicle Type Market Share Analysis

10.2.2.  By Propulsion Type Market Share Analysis

11.  Rest of France Market Outlook

11.1.                    Market Size & Forecast

11.1.1.  By Value

11.2.                    Market Share & Forecast

11.2.1.  By Vehicle Type Market Share Analysis

11.2.2.  By Propulsion Type Market Share Analysis

12.  Market Dynamics

12.1.                    Drivers

12.2.                    Challenges

13.  Market Trends & Developments

14.  Competitive Landscape

14.1.                    Company Profiles

14.1.1.  Peugeot Motocycles

14.1.1.1.        Company Details

14.1.1.2.        Products

14.1.1.3.        Financials (As Per Availability)

14.1.1.4.        Key Market Focus & Geographical Presence

14.1.1.5.        Recent Developments

14.1.1.6.        Key Management Personnel

14.1.2.  KTM AG

14.1.2.1.        Company Details

14.1.2.2.        Products

14.1.2.3.        Financials (As Per Availability)

14.1.2.4.        Key Market Focus & Geographical Presence

14.1.2.5.        Recent Developments

14.1.2.6.        Key Management Personnel

14.1.3.  Yamaha Motor Europe NV

14.1.3.1.        Company Details CSB Energy Technology Co., Ltd

14.1.3.2.        Products

14.1.3.3.        Financials (As Per Availability)

14.1.3.4.        Key Market Focus & Geographical Presence

14.1.3.5.        Recent Developments

14.1.3.6.        Key Management Personnel

14.1.4.  BMW MOTORRAD

14.1.4.1.        Company Details

14.1.4.2.        Products

14.1.4.3.        Financials (As Per Availability)

14.1.4.4.        Key Market Focus & Geographical Presence

14.1.4.5.        Recent Developments

14.1.4.6.        Key Management Personnel

14.1.5.  Suzuki Motor Corporation

14.1.5.1.        Company Details

14.1.5.2.        Products

14.1.5.3.        Financials (As Per Availability)

14.1.5.4.        Key Market Focus & Geographical Presence

14.1.5.5.        Recent Developments

14.1.5.6.        Key Management Personnel

14.1.6.  Ducati Motor Holding S.p.A

14.1.6.1.        Company Details

14.1.6.2.        Products

14.1.6.3.        Financials (As Per Availability)

14.1.6.4.        Key Market Focus & Geographical Presence

14.1.6.5.        Recent Developments

14.1.6.6.        Key Management Personnel

14.1.7.  Harley-Davidson, Inc.

14.1.7.1.        Company Details

14.1.7.2.        Products

14.1.7.3.        Financials (As Per Availability)

14.1.7.4.        Key Market Focus & Geographical Presence

14.1.7.5.        Recent Developments

14.1.7.6.        Key Management Personnel

14.1.8.  Kawasaki Motors, Ltd

14.1.8.1.        Company Details

14.1.8.2.        Products

14.1.8.3.        Financials (As Per Availability)

14.1.8.4.        Key Market Focus & Geographical Presence

14.1.8.5.        Recent Developments

14.1.8.6.        Key Management Personnel

14.1.9.  Yamaha Motor Co., Ltd.

14.1.9.1.        Company Details

14.1.9.2.        Products

14.1.9.3.        Financials (As Per Availability)

14.1.9.4.        Key Market Focus & Geographical Presence

14.1.9.5.        Recent Developments

14.1.9.6.        Key Management Personnel

14.1.10. Honda Motor Co., Ltd.

14.1.10.1.    Company Details

14.1.10.2.    Products

14.1.10.3.    Financials (As Per Availability)

14.1.10.4.    Key Market Focus & Geographical Presence

14.1.10.5.    Recent Developments

14.1.10.6.    Key Management Personnel

15.  Strategic Recommendations/Action Plan

15.1.                    Key Focus Areas

15.1.1.  Target Vehicle Type

15.1.2.  Target Propulsion Type

16.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the Saudi Arabia Automotive Battery Market was estimated to be USD 467.03 Million in 2023.

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The France two-wheeler market is driven by increasing urbanization, which creates demand for compact and efficient transportation options. Growing environmental consciousness among consumers has spurred interest in electric two-wheelers as sustainable alternatives. Additionally, advancements in vehicle technology, such as enhanced fuel efficiency and connectivity features, are encouraging adoption across different consumer segments.

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In the France Two-Wheeler Market in 2023, motorcycles were the fastest-growing segment in terms of vehicle type. This growth was supported by rising consumer interest in performance-oriented and versatile vehicles, particularly for urban commuting and leisure activities. Enhanced features like fuel efficiency and advanced technology further fueled their popularity among different age groups.

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The Southern region of France, including areas like Provence-Alpes-Côte d'Azur and Île-de-France, is a dominant market for two-wheelers. The favorable climate, active outdoor lifestyle, and strong tourism drive high demand for motorcycles and scooters. This region also benefits from the growing trend of sustainable transportation solutions, like electric two-wheelers, which contribute to its market strength. The combination of commuting needs and recreational use continues to fuel growth in the Southern two-wheeler market.

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Srishti Verma

Business Consultant
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