Europe SUV Market By Length (SUV-C, SUV-D, SUV-E and SUV-F), By Transmission Type, By Fuel Type (Diesel, Petrol and Hybrid & Others), Competition, Forecast & Opportunities 2018-2028

Market Overview

Europe SUV Market has valued at USD 190 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.52%. The SUV market in Europe has witnessed substantial growth over the past few years. This trend is largely driven by a shift in consumer preference towards spacious vehicles with higher safety ratings. As consumers prioritize comfort and security, SUVs have become the go-to choice for many European families and individuals.

One of the key factors contributing to the growth of the SUV market is the advancements in fuel efficiency. With rising concerns about environmental impact, car manufacturers have made significant strides in improving the fuel efficiency of SUVs. This not only reduces carbon emissions but also helps drivers save on fuel costs. Additionally, the availability of electric and hybrid SUV options has further bolstered the popularity of these vehicles among environmentally-conscious consumers.

Moreover, the introduction of newer models has also played a crucial role in the steady growth of the European SUV market. Automakers are constantly innovating and releasing updated versions of SUVs with cutting-edge features and technologies. From advanced safety systems to state-of-the-art infotainment options, these newer models offer a wide array of choices for consumers.

Furthermore, the increasing adoption of eco-friendly vehicles has had a positive impact on the European SUV market. As more countries and cities implement stricter emission regulations, consumers are opting for SUVs that are environmentally-friendly. This shift towards eco-friendly SUVs not only aligns with sustainability goals but also provides an opportunity for individuals to contribute towards a greener future.

Despite economic uncertainties, the European SUV market is expected to continue its steady growth trajectory. With ongoing advancements in technology, the SUV segment is likely to witness further improvements in safety, performance, and fuel efficiency. As consumer demands continue to evolve, automakers will strive to meet these preferences by introducing more innovative features and sustainable options.

In conclusion, the SUV market in Europe has experienced significant growth due to factors such as consumer preference for spacious vehicles, higher safety ratings, fuel efficiency advancements, and the availability of electric and hybrid SUV options. With the introduction of newer models and the increasing adoption of eco-friendly vehicles, the European SUV market is poised to thrive and cater to the evolving needs of consumers.           

Key Market Drivers

Consumer Preference for Versatile and Spacious Vehicles

European consumers have increasingly gravitated toward SUVs due to their versatility and spacious interiors. SUVs offer ample seating and cargo space, making them ideal for families, road trips, and everyday commuting. The preference for larger and more adaptable vehicles has driven the popularity of SUVs over traditional sedans in Europe. Consumers appreciate the elevated driving position and the practicality of SUVs, making them the go-to choice for a wide range of lifestyles.

Stringent Emissions Regulations

Europe has some of the strictest emissions regulations in the world. As governments seek to reduce greenhouse gas emissions and combat air pollution, automakers are compelled to develop cleaner and more fuel-efficient SUV models. This has led to the introduction of hybrid and electric SUVs, as  well as improvements in the fuel efficiency of traditional internal combustion engine (ICE) SUVs. Meeting emissions standards is not only a regulatory requirement but also a marketing advantage in a region where environmental concerns are paramount.

Evolving Economic Conditions

Economic factors play a significant role in the Europe SUV market. While the region has experienced economic fluctuations, a relatively stable economy and disposable income levels have contributed to sustained SUV sales. The mid- to high-end SUV segments are particularly robust, as consumers seek more premium features and options. The availability of financing and leasing options has also made SUVs accessible to a broader range of consumers.

Safety and Advanced Driver-Assistance Systems (ADAS)

Safety is a top priority for European consumers, and automakers have responded by equipping SUVs with advanced safety features and ADAS technologies. These systems include adaptive cruise control, lane-keeping assist, automatic emergency braking, and pedestrian detection, among others. The integration of ADAS not only enhances passenger safety but also aligns with European safety standards and regulations. SUVs equipped with these technologies are highly appealing to safety-conscious consumers.

Urbanization and Parking Convenience

The urbanization trend in Europe has led to increased demand for vehicles that are well-suited for city driving. SUVs offer an elevated driving position, providing better visibility in urban traffic. Additionally, the compact and subcompact SUV segments are gaining traction in densely populated European cities where parking space is limited. These smaller SUVs offer a balance of versatility and parking convenience, making them popular choices for urban commuters.

Diverse Model Offerings and Customization

Automakers in Europe have recognized the diverse preferences of consumers across different countries and regions. To cater to this diversity, they offer a wide range of SUV models with various sizes, features, and performance options. Furthermore, customization and personalization have become significant trends. Buyers can select from an array of interior trims, color choices, and optional accessories to create a personalized SUV that suits their individual tastes and needs. This approach allows automakers to cater to a broad spectrum of consumers and differentiate their offerings effectively.  

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Key Market Challenges

Stringent Emissions Regulations

Europe has some of the strictest emissions regulations globally, aimed at reducing greenhouse gas emissions and combating air pollution. This poses a significant challenge for SUV manufacturers as these vehicles are often associated with higher emissions due to their larger size and engine capacity. To meet emissions standards, automakers must invest heavily in developing cleaner SUV models, including hybrid and electric variants. Achieving compliance can be costly and may impact the affordability of SUVs, especially for budget-conscious consumers.

Environmental Consciousness

Increasing environmental consciousness among European consumers is influencing their purchasing decisions. While SUVs remain popular, some consumers are opting for more eco-friendly alternatives, such as electric SUVs or smaller, fuel-efficient cars. This trend is driven by concerns about climate change, urban air quality, and sustainability. It presents a challenge for SUV manufacturers to balance the demand for larger, more versatile vehicles with the growing preference for environmentally friendly transportation options.

Urban Mobility Challenges

European cities are experiencing growing traffic congestion, limited parking space, and strict emission zones. These urban mobility challenges can deter consumers from choosing SUVs, which are often larger and less maneuverable than smaller vehicles. In densely populated urban areas, smaller cars may be more practical, making it difficult for SUVs to gain market share in these regions. Additionally, some cities are implementing congestion charges or restricting the use of high-emission vehicles, which can further hinder SUV sales.

Economic Uncertainty

Economic conditions in Europe can be volatile, with factors like economic downturns, currency fluctuations, and trade tensions affecting consumer confidence and purchasing power. During periods of economic uncertainty, consumers may postpone or reconsider buying high-value items like SUVs. Economic challenges can also impact production costs and supply chains, potentially leading to increased SUV prices or supply disruptions, which can affect sales.

Competition from Electric Vehicles (EVs)

The rise of electric vehicles poses a competitive challenge for traditional SUV manufacturers. EVs offer lower emissions and appeal to environmentally conscious consumers. As governments across Europe introduce incentives and regulations to promote electric mobility, some consumers may opt for electric SUVs over traditional gasoline or diesel models. This shift can disrupt the market dynamics and compel automakers to accelerate their electric SUV offerings to remain competitive.

Regulatory Pressures on SUV Design

Regulations aimed at improving vehicle safety and fuel efficiency can impact the design and engineering of SUVs. To meet safety standards and fuel efficiency targets, automakers may need to reduce vehicle weight or redesign SUV structures. These changes can influence SUV performance, interior space, and comfort. Balancing regulatory compliance with consumer expectations for SUVs with ample space and off-road capabilities can be a significant challenge for manufacturers.  

Key Market Trends

Rise of Electric SUVs

One of the most noteworthy trends in the Europe SUV market is the increasing prominence of electric SUVs. As European countries push for cleaner and more sustainable transportation options to combat climate change and reduce air pollution, electric SUVs have gained traction. Automakers are introducing a growing number of electric SUV models, leveraging advancements in battery technology and electric drivetrains. These electric SUVs offer zero-emissions driving, reduced operating costs, and a lower carbon footprint, aligning with Europe's environmental goals. The availability of government incentives and subsidies further encourages consumers to adopt electric SUVs.

Compact and Subcompact SUV Dominance

Compact and subcompact SUVs continue to dominate the Europe SUV market. These smaller SUV segments have become popular choices among European consumers, driven by factors such as urbanization, parking constraints, and fuel efficiency concerns. Compact and subcompact SUVs offer a balance of versatility, maneuverability, and fuel efficiency, making them well-suited for navigating European cities and urban environments. Their practicality and style have made them preferred options for both daily commuting and recreational activities.

Hybrid and Plug-in Hybrid SUVs

Hybrid and plug-in hybrid SUVs are gaining significant traction in Europe as a transitional solution toward fully electric mobility. These models combine internal combustion engines with electric powertrains, offering improved fuel efficiency and reduced emissions compared to traditional gasoline or diesel SUVs. Hybrid SUVs provide consumers with options that align with environmental concerns without the range limitations of fully electric vehicles. As automakers expand their hybrid and plug-in hybrid SUV offerings, consumer interest in these eco-friendly alternatives continues to grow.

Advanced Driver-Assistance Systems (ADAS)

Advanced driver-assistance systems (ADAS) are becoming standard features in many Europe SUV models. These systems encompass a range of safety and convenience features, including adaptive cruise control, lane-keeping assist, automatic emergency braking, blind-spot monitoring, and traffic jam assist. ADAS not only enhance safety but also contribute to a more comfortable and enjoyable driving experience. The growing demand for semi-autonomous driving features is driving the integration of ADAS in SUVs, providing consumers with improved safety and convenience.

Connectivity and Infotainment

Connectivity is a central trend in the Europe SUV market. Consumers expect their vehicles to offer seamless integration with smartphones, navigation systems, and digital services. Automakers are responding by equipping SUVs with advanced infotainment systems, touchscreen displays, smartphone mirroring capabilities, and connectivity options like 4G and 5G. These connected features enhance the driving experience, enable access to real-time information, and allow over-the-air software updates, keeping SUVs up to date with the latest features and technologies.

Customization and Personalization

European consumers increasingly seek SUVs that can be customized to reflect their individual tastes and preferences. Automakers are offering a wide range of options for customization, including various interior trims, color choices, and optional accessories. This trend allows buyers to create personalized SUVs tailored to their specific needs and aesthetics. Customization not only satisfies consumer desires for individuality but also enables automakers to cater to diverse customer preferences more effectively, strengthening brand loyalty.   

Segmental Insights

Fuel Type Insights

In Europe, the SUV market is currently undergoing a significant shift in fuel type preference. Historically, diesel has been the dominant fuel choice for SUVs, owing to its high torque and fuel efficiency. However, in recent years, there has been a gradual transition towards gasoline and hybrid-electric vehicles. This change can be attributed to several factors, including the growing environmental awareness among consumers, stricter emission norms imposed by regulatory bodies, and advancements in hybrid-electric technology.

As environmental concerns continue to take center stage, consumers are increasingly opting for gasoline and hybrid-electric SUVs due to their lower emissions and reduced environmental impact. Moreover, the rise of hybrid-electric technology has made it more feasible and convenient for consumers to make the switch, as these vehicles offer a balance between fuel efficiency and performance.

Despite this shift, diesel SUVs still maintain a substantial market share, mainly due to their impressive fuel efficiency and robust power output. Many consumers, especially those who frequently undertake long-distance travels or require towing capabilities, still find diesel SUVs to be a practical choice.

Furthermore, the market for electric SUVs is also gaining momentum, driven by government incentives and the establishment of a comprehensive network of charging infrastructure. As governments worldwide strive to promote sustainable transportation, electric SUVs offer an eco-friendly alternative with zero tailpipe emissions. With advancements in battery technology and an expanding range of electric SUV models, consumers are increasingly considering electric options for their next SUV purchase.

Transmission Type Insights

In the Europe SUV market, there are two main types of transmission options available - manual and automatic. Manual transmissions, while traditional, have been gradually losing popularity to automatic transmissions. The growing preference for automatic SUVs can be attributed to their ease of use, fuel efficiency, and smooth driving experience, particularly in the urban traffic conditions prevalent in many European cities. However, manual SUVs still hold a significant market share due to their lower initial cost and the control they offer to drivers. The trend towards automated vehicles is expected to continue, supported by advancements in technology and shifting consumer preferences.

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Regional Insights

In recent years, Europe has witnessed an extraordinary surge in the SUV market, fueled by shifting consumer preferences and an increasing desire for spacious and adaptable vehicles. This remarkable trend has been driven by a multitude of factors, including the perceived safety, elevated seating position, and advanced features that SUVs offer. Despite concerns regarding their environmental impact, these automobiles continue to enjoy unwavering popularity among European consumers.

Moreover, the market's expansion has been further propelled by the introduction of compact SUVs and crossovers, which have revolutionized the industry. These innovative vehicles combine the highly sought-after attributes of traditional SUVs, such as ample space and versatility, with improved fuel efficiency. By catering to the growing demand for greener options without compromising on performance or versatility, these compact SUVs and crossovers have captured the attention of environmentally-conscious consumers across the continent.

As a result of this synergy between consumer demand and technological advancements, the SUV market in Europe has experienced significant growth and evolution. It now offers a wide range of options that cater to the diverse needs and preferences of consumers, providing them with vehicles that are not only practical and spacious but also environmentally friendly. This expanding market has transformed the automotive landscape in Europe, making SUVs a prominent choice for individuals and families alike.     

Recent Developments

• In July 2022, General Motors planned to launch the third generation GMC Canyon in 2023. The production of GMC Canyon will begin in January 2023.
• In February 2021, Hyundai Motors launched its Ioniq 5 EV Model. It has 58 and 73 kWh battery options and a dual electric motor.

Key Market Players

• Ford Motor Company
• General Motors
• AUDI AG
• Kia Motors Corporation
• Groupe Renault
• Groupe PSA
• SAIC Motor Corporation Limited
• Daimler AG
• BMW AG
• Mahindra & Mahindra Limited

Report Scope:

In this report, the Europe SUV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• SUV Market, By Length:   

o   SUV-C

o   SUV-D

o   SUV-E

o   SUV-F

• SUV Market, By Fuel Type: 

o   Diesel

o   Petrol

o   Hybrid & Others

• SUV Market, By Transmission Type:  

o   Automatic

o   Manual

• SUV Market, By Country:  

o   Germany

o   Spain

o   France

o   Russia

o   Italy

o   United Kingdom

o   Belgium

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Europe SUV Market.

Available Customizations:

Europe SUV Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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