|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD
541.12 Million
|
|
CAGR
(2023-2028)
|
8.80%
|
|
Fastest
Growing Segment
|
Closed
system
|
|
Largest
Market
|
United
Kingdom
|
Market Overview
Europe
Breast Pumps Market has valued at USD 541.12 Million in 2022 and is anticipated
to project impressive growth in the forecast period with a CAGR of 8.80%
through 2028. The European breast pumps market is witnessing significant growth
and transformation, reflecting the changing dynamics of women's healthcare,
workforce participation, and evolving societal attitudes towards breastfeeding.
Breast pumps have become indispensable tools for modern mothers, offering
convenience, flexibility, and support for breastfeeding. The European breast pumps market has experienced
robust growth in recent years, driven by various factors. The increasing number
of working mothers seeking to balance their professional and maternal
responsibilities has been a significant driver of demand for breast pumps.
Moreover, growing awareness of the benefits of breastfeeding, such as its
positive impact on infant health, has also contributed to the market's
expansion.
Breast pump
manufacturers are continuously innovating to offer mothers a more comfortable
and efficient pumping experience. Technological advancements have led to the
development of smart breast pumps, which can be connected to mobile apps for
tracking and monitoring milk production. These devices are equipped with
features like adjustable suction levels, massage modes, and quieter operation,
making the process more comfortable for mothers. There is a growing emphasis on
eco-friendly and sustainable breast pump options. Companies are developing
pumps with fewer disposable parts, and some are even manufacturing them from
sustainable materials. This trend aligns with the broader societal shift toward
environmentally conscious consumer choices. The
use of hospital-grade breast pumps is on the rise, especially among mothers of
premature or medically fragile infants. These pumps are known for their
efficiency and effectiveness in establishing and maintaining a robust milk
supply. The convenience of online shopping
has driven many consumers to purchase breast pumps and related accessories
online. Additionally, some manufacturers are adopting a direct-to-consumer
model, offering their products directly to customers through their websites or
online marketplaces.
Key Market Drivers
Rising Awareness and
Importance of Breastfeeding is Driving Europe Breast Pumps Market
Breastfeeding
is a natural and fundamental aspect of early child-rearing that has gained
significant attention in Europe due to its numerous health benefits for both
infants and mothers. As a result, the demand for breast pumps has been steadily
rising in recent years, fueled by a growing awareness of the importance of
breastfeeding. The Europe breast pumps market is experiencing a surge in growth
as more women recognize the convenience and benefits of breast pumping,
allowing them to provide breast milk to their infants even when separated.
Breast milk is
often referred to as "liquid gold" because of its numerous benefits
for a baby's development and health. Breastfeeding offers a range of
advantages, including essential nutrients, antibodies, and optimal nourishment
that cannot be entirely replicated by formula. Breast milk supports the
infant's immune system, helps protect against infections, and enhances
cognitive development. Moreover, breastfeeding offers numerous benefits to the
mother as well. It helps reduce the risk of postpartum depression, promotes
bonding with the baby, and aids in post-pregnancy weight loss. Additionally, it
reduces the mother's risk of certain health issues such as breast and ovarian
cancer.
Despite the
myriad advantages, many women face challenges when it comes to breastfeeding.
These challenges often involve balancing work, social life, and personal needs
with the demands of breastfeeding. Many working mothers find it difficult to
maintain breastfeeding when they return to their jobs, as pumping breast milk
becomes a necessity. This is where breast pumps come into play, making it
possible for mothers to provide their infants with breast milk even when they
are apart. Breast pumps have evolved
significantly over the years. They are now more convenient, efficient, and
user-friendly, making them an essential tool for mothers who wish to continue
breastfeeding while dealing with other responsibilities. Electric and manual
breast pumps allow women to express and store breast milk for later use,
whether it's for a babysitter, a caregiver, or for times when the mother cannot
directly nurse the baby. The importance of breast pumps in supporting
breastfeeding mothers has led to a booming market in Europe. The increased
awareness of the significance of breastfeeding and the benefits it offers to
both infants and mothers have driven this surge in demand for breast pumps. Awareness campaigns, medical professionals, and
healthcare organizations in Europe have played a significant role in promoting
breastfeeding. These initiatives focus on educating women about the importance
of breastfeeding and providing support and information to new mothers. As a
result, more mothers are choosing to breastfeed, contributing to the growing
demand for breast pumps.
Increasing Disposable Income:
Breast
pumps have become essential tools for modern mothers seeking flexibility and
convenience in feeding their infants. In Europe, the breast pumps market is
experiencing remarkable growth, largely attributed to increasing disposable
income and changing lifestyle patterns. In
recent years, there has been a significant shift in how parents approach
child-rearing. Modern parents are increasingly valuing convenience and
flexibility when it comes to balancing their professional and personal lives.
This shift in parenting attitudes has created a demand for products that can
facilitate the breastfeeding process while allowing parents to remain engaged
in their careers. With rising disposable incomes, parents are more willing to
invest in breastfeeding accessories like breast pumps that offer the
flexibility to store and provide breast milk, even when they are away from
their infants. The ability to express milk at the workplace, during travel, or
while maintaining other daily activities is seen as a crucial benefit, and
parents are willing to spend more on high-quality breast pumps that meet their
needs.
Research has
consistently shown the numerous benefits of breastfeeding for both infants and
mothers. Breast milk provides essential nutrients and antibodies, enhancing the
baby's overall health and development. Furthermore, breastfeeding can help
reduce the risk of certain diseases in mothers and strengthen the bond between
mother and child. With increased disposable income, more parents are not only
aware of these benefits but are also willing to invest in tools that support
their breastfeeding goals. Breast pumps are seen as vital assets in achieving
this, allowing mothers to maintain their breastfeeding routines even in
challenging situations.
The breast pumps
market in Europe has witnessed substantial innovation in recent years.
Manufacturers are continually improving the efficiency, comfort, and
portability of breast pumps. These technological advancements, coupled with
increased disposable income, have led to greater consumer acceptance and
willingness to invest in premium breast pumps. Some of the latest developments
include quieter and more discreet pumps, adjustable suction settings, and smart
breast pumps that can be controlled via mobile apps. These advancements are
reshaping the breastfeeding experience, making it more comfortable and
accommodating for working mothers.
As the demand
for breast pumps grows, the market has responded by offering a wider range of
products catering to diverse needs and preferences. There are now single and
double electric breast pumps, manual breast pumps, hospital-grade pumps, and
wearable options, providing choices for every parent's unique circumstances. Increased
disposable income has enabled parents to access a broad spectrum of options,
allowing them to select the breast pump that best suits their lifestyle.
Furthermore, e-commerce platforms and physical retail stores have made it
easier for parents to access these products, increasing their availability and
convenience. Several European countries have
recognized the importance of breastfeeding and are implementing policies and
initiatives to support working mothers. These include paid maternity leave,
breastfeeding breaks, and the provision of private pumping spaces in workplaces.
As disposable incomes rise, parents have more resources to invest in breast
pumps and related accessories to take advantage of these supportive policies.
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Key Market Challenges
Regulatory Hurdles
One
of the primary challenges in the European breast pumps market is navigating the
complex regulatory landscape. The European Union's diverse regulations, which
vary from one country to another, pose a significant hurdle for manufacturers.
Compliance with standards and regulations can be a time-consuming and expensive
process, hindering market entry for smaller companies and limiting product
innovation.
Cost and Accessibility
The
cost of breast pumps can be prohibitive for many mothers, leading to issues of
accessibility. In some European countries, these devices are not fully covered
by health insurance, making it difficult for low-income families to afford
them. Addressing the cost issue is a significant challenge for both
manufacturers and healthcare policymakers.
Technological
Advancements
The
breast pumps market has witnessed significant technological advancements in
recent years, including smart pumps that connect to mobile apps and wearable
pumps that offer discreet, hands-free pumping. However, keeping up with the
rapid pace of innovation can be a challenge for manufacturers, especially
smaller ones, in a market that demands constant improvement and differentiation.
Consumer
Education
While
awareness about the benefits of breastfeeding is on the rise, there is still a
lack of comprehensive education regarding breast pumps and their proper use.
Many mothers are unaware of the various types of pumps available or how to
choose the one that best suits their needs. Manufacturers and healthcare
professionals need to work together to educate and support mothers in their
breastfeeding journey.
Workplace
Support
The
ability for working mothers to continue breastfeeding is significantly impacted
by the support they receive in the workplace. Europe's diverse employment
landscape means that not all mothers have access to the necessary breaks and
facilities for pumping breast milk. Employers and governments need to work
together to create a supportive environment for nursing mothers.
Stereotypes
and Stigmas
Stereotypes
and stigmas around breastfeeding can deter some women from using breast pumps.
Negative perceptions about public breastfeeding and a lack of
breastfeeding-friendly spaces can make it challenging for mothers to integrate
pumping into their daily routines.
Market
Competition
The
breast pumps market in Europe is highly competitive, with both established and
emerging players vying for market share. This competition can drive innovation
but also result in challenges related to market saturation, pricing pressure,
and customer loyalty.
Key Market Trends
Growing Demand for Electric
Breast Pumps
Electric
breast pumps are gaining prominence in the European market due to their
efficiency and ease of use. These pumps offer multiple speed and suction
settings, enabling mothers to customize their pumping experience according to
their comfort and needs. Furthermore, the convenience of electric breast pumps
allows mothers to express milk quickly and efficiently, making them a preferred
choice for busy, working mothers.
Smart
Breast Pumps on the Rise
The
integration of technology with breast pumps has given rise to the development
of smart breast pumps. These devices are equipped with Bluetooth connectivity
and mobile apps, providing mothers with real-time tracking of milk expression,
pumping patterns, and even remote control of the pump. The ability to monitor
and analyze pumping sessions helps mothers manage their lactation journey
better and makes smart breast pumps a valuable tool for modern parents.
Increasing
Focus on Comfort and Portability
Manufacturers
are paying greater attention to the comfort and portability of breast pumps.
Innovations like soft, silicone breast shields, and compact, lightweight
designs are making it more convenient for mothers to express milk both at home
and on the go. Portability is particularly important for working mothers,
allowing them to maintain their breastfeeding routines even when away from
home.
Sustainable
and Environment-Friendly Options
Sustainability
is a growing concern among consumers, and this trend is reflected in the breast
pump market as well. Many manufacturers are now offering eco-friendly breast
pump options, using materials that are safe for both mother and baby.
Additionally, there is an increased focus on designing breast pumps that are
easy to clean and maintain, reducing the overall environmental impact.
Hospital-Grade
Breast Pumps for Home Use
Hospital-grade
breast pumps, which were primarily used in clinical settings, are now becoming
popular for home use. These pumps are highly efficient and mimic a baby's
natural sucking pattern, making them suitable for mothers facing lactation
challenges. Their availability for home use is transforming the way mothers
manage their breastfeeding journey.
Insurance
Coverage and Support
In
many European countries, there is a growing awareness of the importance of
breastfeeding, and this is reflected in the insurance policies that cover
breast pump costs. Many insurance companies now offer coverage for breast
pumps, making them more accessible to a wider audience.
Online
Retail and Direct-to-Consumer Sales
The
rise of e-commerce has revolutionized the way breast pumps are distributed.
Many mothers now prefer to shop for breast pumps online, benefiting from a
wider range of options and often more competitive prices. Additionally, some
manufacturers have adopted direct-to-consumer sales models, allowing them to
engage with their customers more effectively and provide better support and
services.
Segmental Insights
Product Insights
Based
on the category of Product, the Closed system category had the highest share of
revenue in 2022. Closed system breast pumps are designed to provide a more
sanitary and efficient pumping experience for mothers. In these devices, a
physical barrier, usually in the form of a diaphragm, separates the breast milk
from the pump's motor and tubing. This barrier prevents milk from entering the
pump's tubing, making it impossible for contaminants to backflow into the
breast milk, ensuring hygiene and safety.
Closed
system breast pumps are prized for their ability to maintain a sterile
environment. This is crucial because breast milk is highly susceptible to
contamination. The sealed design prevents mold, bacteria, or viruses from
entering the milk, assuring that it remains safe for the baby's consumption. Since
closed system breast pumps protect the motor from coming into contact with
breast milk, they tend to have a longer life span. This not only saves mothers
money but also reduces waste as fewer pumps need to be replaced. Closed system
pumps tend to offer more consistent suction, making pumping more efficient.
This helps mothers’ express milk faster, saving them valuable time. These pumps
are generally easier to clean and maintain due to their closed-off design.
There are fewer parts to clean, and the risk of milk residue buildup is
minimal. Closed system breast pumps can be easily shared between mothers, given
that the milk never comes into contact with the pump's internal components.
This makes them popular in settings like hospitals or among families who share
breastfeeding duties.
Technology Insights
Based
on the category of Technology, the Electric category secured the largest share
of revenue in 2022. The introduction of electric breast pumps revolutionized
the industry by providing mothers with a more efficient and convenient
solution. These pumps are powered by electricity and use a motorized system to
extract milk from the breast, reducing the effort and time required for the
process. Electric breast pumps are available in a variety of models, including
single and double pumps, to suit the needs of different mothers.
Electric breast
pumps are known for their efficiency. They can express milk quickly and
effectively, which is particularly beneficial for working mothers or those with
busy schedules. The ability to pump milk faster allows mothers to maintain
their milk supply and ensures their babies receive the best nutrition. Electric breast pumps are designed with various
features to ensure comfort during use. They often include adjustable suction
settings and soft, silicone breast shields that mimic a baby's natural sucking
motion. This comfort factor encourages mothers to continue breastfeeding for an
extended period. Electric breast
pumps offer flexibility in terms of pumping settings and styles. Mothers can
easily adjust the speed and suction strength to match their comfort level and
milk flow. The ability to customize these settings is a significant advantage. Many electric breast pumps are now designed to be more
portable and lightweight. Some models can run on batteries or be powered via
USB, making them suitable for on-the-go mothers who need to express milk
outside the home. Modern electric
breast pumps often come with smart features, such as Bluetooth connectivity and
smartphone apps. These tech-savvy pumps allow mothers to track their pumping
sessions, monitor milk supply, and set reminders, enhancing the overall user
experience. Electric breast pumps are generally
easier to clean and maintain. They have fewer parts, making it simpler to keep
them in pristine condition and reduce the risk of contamination.
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Regional Insights
In
2022, the United Kingdom (UK) held the largest market share in terms of
revenue. The United Kingdom has been home to several renowned manufacturers of
breast pumps. These companies have gained recognition for their commitment to
quality, innovation, and customer satisfaction. Notable brands such as Medela
UK, Tommee Tippee, and Ardo Medical have introduced cutting-edge technology and
ergonomic designs, which have garnered them a significant share of the European
market. The continuous innovation and development of new products have allowed
these manufacturers to stay ahead of the competition. The UK benefits from a regulatory
framework that promotes the safety and quality of breast pumps. The Medicines
and Healthcare products Regulatory Agency (MHRA) ensures that all breast pumps
available in the market meet stringent safety and quality standards. This trust
in the regulatory environment has given consumers’ confidence in the products,
boosting sales and market growth. The
National Health Service (NHS) in the United Kingdom has played a crucial role
in promoting breastfeeding and supporting nursing mothers. Breast pumps are
often recommended by healthcare professionals and, in some cases, provided free
of charge to mothers. This has increased awareness and usage of breast pumps in
the country, further contributing to the market's growth. The United Kingdom has witnessed an
increase in breastfeeding rates in recent years. With more mothers choosing to
breastfeed, the demand for breast pumps has naturally grown. This trend is
likely to continue as awareness about the benefits of breastfeeding spreads,
driving the market further.
Recent Developments
In
March 2021, Philips Avent introduced the Philips Avent Double Electric Breast
Pump, Advanced, featuring groundbreaking Natural Motion Technology and a
compact, easily transportable design. This innovative breast pump was
specifically designed to cater to the needs of contemporary mothers who are
juggling a hectic lifestyle while nursing.
Key Market Players
- Koninklijke
Philips N.V.
- Pigeon Corporation
- Chiaro Technology Limited
- Ardo Medical Ltd.
- Ameda (Magento, Inc.)
- Medela AG
- Albert Corporation
- Mayborn Group Limited
|
By
Product
|
By
Technology
|
By
Application
|
By
Country
|
|
|
- Manual
- Electric
- Battery
Powered
|
- Personal
use
- Hospital
grade
|
- Germany
- Italy
- United
Kingdom
- France
- Spain
- Greece
- Portugal
- Bulgaria
- Finland
- Croatia
|
Report Scope:
In this report, the Europe Breast Pumps Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Europe Breast Pumps Market, By Product:
o Open system
o Closed system
- Europe Breast Pumps Market, By Technology:
o Manual
o Electric
o Battery Powered
- Europe Breast Pumps Market, By Application:
o Personal use
o Hospital grade
- Europe Breast Pumps Market, By Country:
o Germany
o Italy
o United Kingdom
o France
o Spain
o Greece
o Portugal
o Bulgaria
o Finland
o Croatia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Europe Breast
Pumps Market.
Available Customizations:
Europe Breast Pumps market report with the
given market data, Tech Sci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
Europe Breast Pumps Market is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]