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Report Description

Report Description

The Global Enterprise Resource Planning (ERP) Market is expected to thrive during the forecast period 2023-2028. Growing need for operational efficiency and transparency in business processes and growing demand for data-driven decision-making are expected to drive the market growth. Moreover, increasing adoption of cloud and mobile applications is expected to drive the growth of the enterprise resource planning market. Moreover, the rise in demand for enterprise resource planning in small and medium businesses and technological advancements in enterprise resource planning software is expected to provide lucrative opportunities for market growth in the coming years.

Enterprise resource planning (ERP) software enables businesses to control and streamline their operational procedures. This software has been extensively utilised for back-office tasks like order management, accounting, human resource (HR), and inventory control. Multiple software modules help compensate an ERP system, and each ERP module is targeted at a specific departmental area, such as finance, purchasing materials, marketing, human resources, and accounting. These modules can be altered to meet the organization's particular business needs. Additionally, ERP use has grown due to the effective planning and data streamlining offered by these platforms, which save operational costs, boost sales, and improve decision-making.

Growing demand for cloud-based ERP solutions

The market for cloud-based ERP systems is expanding due to the flexibility and lower cost of ownership compared to traditional on-premise and hosted options. According to Oracle, the main advantages cited by customers adopting ERP on the cloud were speed, improved innovation, and scalability with growth. Growing cloud usage across most end-user sectors is a crucial driver of this expansion. At the end of 2021, 78% of all cloud workflows were supplied as SaaS, according to Cisco's Global Cloud Index for 2016–2021. Customer relationship management (CRM) and enterprise resource management (ERM) were also cited by the cloud security alliance as critical areas of attention for application-based Software as a Service (SaaS) investments. Such predictions help to shape the direction of cloud-based ERP software, with adoption being a significant concern for many businesses.

Digitizing Enterprise Business Functions

Advanced technologies such as cloud, IoT, big data and analytics, mobility, and social media are driving innovation and changing the business landscape, leading to increased revenue. Enterprise Resource Planning is about introducing digital technology into your business processes to change how you use technology and resources to deliver better value to your customers. Companies worldwide are accelerating their Enterprise Resource Planning through migration to the cloud, modernization of legacy IT infrastructure, IoT, and more. For example, major cloud providers such as Microsoft Azure, Google Cloud, and Amazon Web Services (AWS) are investing billions of dollars in upgrading their cloud infrastructure, from improving redundancy and security to expanding functionality.


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Market Segmentation

Global Enterprise Resource Planning (ERP) market is segmented on the basis of component, deployment model, business function, end user, by industry vertical. On the basis of component, the market is futher segmented into software and services. By deployment model, the market  is futher segmented into on-premise, cloud, and hybrid. On the basis of business function the market is segmented into finance, human resource (HR), supply chain, customer management, inventory management, manufacturing module, and others.On the basis of end user, the market is divided into large enterprises, medium enterprises and small enterprises. On the basis of industry, vertical market is segmented into manufacturing, BFSI, healthcare, retail & distribution, government & utilities, IT & telecom, construction, aerospace & defense, and others.

Market player

Major market players in the global ERP market are Epicor Software Corporation, IFS AB, Infor Inc., Microsoft Corporation, Oracle Corporation, Sage Group PLC., Sap SE, Syspro, Workday, Inc.,Netsuite Inc.

Recent Development

  • In March 2021, IFS introduced IFS Cloud, a platform connecting all its products to provide businesses with the end-to-end capabilities required to orchestrate their people, customers, and assets and provide improved service.
  • In January 2021, Microsoft Corp. and SAP SE, one of the top ERP vendors, planned to combine Microsoft Teams with SAP's intelligent range of products. To hasten the uptake of SAP S/4HANA on Azure, the firms expanded their relationship.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2024-2028

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

By Component

By Deployment Model

By Business Function

By End User

By Industry Vertical

Regional scope

North America, Asia-Pacific, Europe, South America, Middle East

Country scope

United States, Canada, Mexico, China, Indian, Japan, South Korea, Australia, Singapore, Malaysia, Germany, United Kingdom, France, Russia, Spain, Belgium, Italy, Brazil, Colombia, Argentina, Peru, Chile, Africa, Saudi Arabia, South Africa, UAE, Israel, Turkey

Key companies profiled

Epicor Software Corporation, IFS AB, Infor Inc., Microsoft Corporation, Oracle Corporation, Sage Group PLC., SAP SE, Syspro, Workday, Inc.,Netsuite Inc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 Report Scope:

In this report, the Global Enterprise Resource Planning market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Enterprise Resource Planning Market, By Component

o   Software

o   Services

·         Enterprise Resource Planning Market, By Deployment Mode

o   On-Premise

o   Cloud

o   Hybrid

·         Enterprise Resource Planning Market, By Business Function

o   Finance

o   Human Resource (HR)

o   Supply Chain

o   Customer Management

o   Inventory Management

o   Manufacturing Module

o    Others

·         Enterprise Resource Planning Market, By End User

o   Large Enterprises

o   Medium Enterprises and Small Enterprises

·         Enterprise Resource Planning Market, By Industry Verticle:

o   Manufacturing

o   BFSI

o   Healthcare

o   Retail & Distribution

o   Government & Utilities

o    IT & Telecom

o   Construction

o   Aerospace & Defense

o    Others

·         Enterprise Resource Planning Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  India

§  Japan

§  South Korea

§  Australia

§  Singapore

§  Malaysia

o   Europe

§  Germany

§  United Kingdom

§  France

§  Russia

§  Spain

§  Belgium

§  Italy

o   South America

§  Brazil

§  Argentina

§  Colombia

§  Peru

§  Chile

o   Middle East

§  Saudi Arabia

§  South Africa

§  UAE

§  Israel

§  Turkey 

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Enterprise Resource Planning market.

Available Customizations:

With the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

The Global Enterprise Resource Planning market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Service Overview

2.    Research Methodology

3.    Impact of COVID-19 on Global Enterprise Resource Planning Market

4.    Executive Summary

5.    Voice of Customers

5.1.  Brand Awareness

5.2.  Factors Considered while Selecting Vendor

5.3.  Key Satisfaction Level

5.4.  Major Challenges Faced

5.5.  Technological Awareness

5.6.  Key Services in Use

5.7.  Frequency of Usage of Enterprise Resource Planning

6.    Global Enterprise Resource Planning Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1. By Component (Software And Services)

6.2.2. By Deployment Model (On-Premise, Cloud, and Hybrid)

6.2.3.    By Business Function (Finance, Human Resource (HR), Supply Chain, Customer Management, Inventory Management, Manufacturing Module, And Others)

6.2.4.    By End User (Large Enterprises, Medium Enterprises And Small Enterprises)

6.2.5.    By Industry Vertical (Manufacturing, BFSI, Healthcare, Retail & Distribution, Government & Utilities, IT & Telecom, Construction, Aerospace & Defense, And Others)

6.2.6.    By Region

6.2.7.    By Company

6.3.  Market Map

7.    North America Enterprise Resource Planning Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Component

7.2.2.    By Deployment Model

7.2.3.    By Business Function

7.2.4.    By End User

7.2.5.    By Industry Vertical

7.2.6.    By Country

7.3.  North America: Country Analysis

7.3.1.    United States Enterprise Resource Planning Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value 

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Component

7.3.1.2.2.           By Deployment Model

7.3.1.2.3.           By Business Function

7.3.1.2.4.           By End User

7.3.1.2.5.           By Industry Vertical

7.3.2.    Canada Enterprise Resource Planning Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value 

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Component

7.3.2.2.2.           By Deployment Model

7.3.2.2.3.           By Business Function

7.3.2.2.4.           By End User

7.3.2.2.5.           By Industry Vertical

7.3.3.    Mexico Enterprise Resource Planning Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value 

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Component

7.3.3.2.2.           By Deployment Model

7.3.3.2.3.           By Business Function

7.3.3.2.4.           By End User

7.3.3.2.5.           By Industry Vertical

8.    Asia-Pacific Enterprise Resource Planning Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Component

8.2.2.    By Deployment Model

8.2.3.    By Business Function

8.2.4.    By End User

8.2.5.    By Industry Vertical

8.2.6.    By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1.    China Enterprise Resource Planning Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value 

8.3.1.2.        Market Share & Forecast

8.3.1.3.        By Component

8.3.1.4.        By Deployment Model

8.3.1.5.        By Business Function

8.3.1.6.        By End User

8.3.1.7.        By Industry Vertical

 

8.3.2.    India Enterprise Resource Planning Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value 

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Component

8.3.2.2.2.           By Deployment Model

8.3.2.2.3.           By Business Function

8.3.2.2.4.           By End User

8.3.2.2.5.           By Industry Vertical

8.3.3.    Japan Enterprise Resource Planning Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value 

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Component

8.3.3.2.2.           By Deployment Model

8.3.3.2.3.           By Business Function

8.3.3.2.4.           By End User

8.3.3.2.5.           By Industry Vertical

8.3.4.    South Korea Enterprise Resource Planning Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.           By Value 

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.           By Component

8.3.4.2.2.           By Deployment Model

8.3.4.2.3.           By Business Function

8.3.4.2.4.           By End User

8.3.4.2.5.           By Industry Vertical

8.3.5.    Australia Enterprise Resource Planning Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.           By Value 

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.           By Component

8.3.5.2.2.           By Deployment Model

8.3.5.2.3.           By Business Function

8.3.5.2.4.           By End User

8.3.5.2.5.           By Industry Vertical

8.3.6.    Singapore Enterprise Resource Planning Market Outlook

8.3.6.1.        Market Size & Forecast

8.3.6.1.1.           By Value 

8.3.6.2.        Market Share & Forecast

8.3.6.2.1.           By Component

8.3.6.2.2.           By Deployment Model

8.3.6.2.3.           By Business Function

8.3.6.2.4.           By End User

8.3.6.2.5.           By Industry Vertical

8.3.7.    Malaysia Enterprise Resource Planning Market Outlook

8.3.7.1.        Market Size & Forecast

8.3.7.1.1.           By Value 

8.3.7.2.        Market Share & Forecast

8.3.7.2.1.           By Component

8.3.7.2.2.           By Deployment Model

8.3.7.2.3.           By Business Function

8.3.7.2.4.           By End User

8.3.7.2.5.           By Industry Vertical

9.    Europe Enterprise Resource Planning Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.1.1.           By Component

9.2.1.1.2.           By Deployment Model

9.2.1.1.3.           By Business Function

9.2.1.1.4.           By End User

9.2.1.1.5.           By Industry Vertical

9.2.1.1.6.           By Country

9.3.  Europe: Country Analysis

9.3.1.    Germany Enterprise Resource Planning Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value 

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Component

9.3.1.2.2.           By Deployment Model

9.3.1.2.3.           By Business Function

9.3.1.2.4.           By End User

9.3.1.2.5.           By Industry Vertical

9.3.2.    United Kingdom Enterprise Resource Planning Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value 

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Component

9.3.2.2.2.           By Deployment Model

9.3.2.2.3.           By Business Function

9.3.2.2.4.           By End User

9.3.2.2.5.           By Industry Vertical

9.3.3.    France Enterprise Resource Planning Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value 

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Component

9.3.3.2.2.           By Deployment Model

9.3.3.2.3.           By Business Function

9.3.3.2.4.           By End User

9.3.3.2.5.           By Industry Vertical

9.3.4.    Russia Enterprise Resource Planning Market Outlook

9.3.4.1.        Market Size & Forecast

9.3.4.1.1.           By Value 

9.3.4.2.        Market Share & Forecast

9.3.4.2.1.           By Component

9.3.4.2.2.           By Deployment Model

9.3.4.2.3.           By Business Function

9.3.4.2.4.           By End User

9.3.4.2.5.           By Industry Vertical

9.3.5.    Spain Enterprise Resource Planning Market Outlook

9.3.5.1.        Market Size & Forecast

9.3.5.1.1.           By Value 

9.3.5.2.        Market Share & Forecast

9.3.5.2.1.           By Component

9.3.5.2.2.           By Deployment Model

9.3.5.2.3.           By Business Function

9.3.5.2.4.           By End User

9.3.5.2.5.           By Industry Vertical

9.3.6.    Belgium Enterprise Resource Planning Market Outlook

9.3.6.1.        Market Size & Forecast

9.3.6.1.1.           By Value 

9.3.6.2.        Market Share & Forecast

9.3.6.2.1.           By Component

9.3.6.2.2.           By Deployment Model

9.3.6.2.3.           By Business Function

9.3.6.2.4.           By End User

9.3.6.2.5.           By Industry Vertical

9.3.7.    Italy Enterprise Resource Planning Market Outlook

9.3.7.1.        Market Size & Forecast

9.3.7.1.1.           By Value 

9.3.7.2.        Market Share & Forecast

9.3.7.2.1.           By Component

9.3.7.2.2.           By Deployment Model

9.3.7.2.3.           By Business Function

9.3.7.2.4.           By End User

9.3.7.2.5.           By Industry Vertical

10. South America Enterprise Resource Planning Market Outlook

10.1.             Market Size & Forecast

10.1.1. By Value

10.2.             Market Share & Forecast

10.2.1.1.     By Component

10.2.1.2.     By Deployment Model

10.2.1.3.     By Business Function

10.2.1.4.     By End User

10.2.1.5.     By Industry Vertical

10.2.1.6.     By Country

10.3.             South America: Country Analysis

10.3.1. Brazil Enterprise Resource Planning Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value 

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Component

10.3.1.2.2.         By Deployment Model

10.3.1.2.3.         By Business Function

10.3.1.2.4.         By End User

10.3.1.2.5.         By Industry Vertical

10.3.2. Argentina Enterprise Resource Planning Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value 

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Component

10.3.2.2.2.         By Deployment Model

10.3.2.2.3.         By Business Function

10.3.2.2.4.         By End User

10.3.2.2.5.         By Industry Vertical

10.3.3. Colombia Enterprise Resource Planning Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value 

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Component

10.3.3.2.2.         By Deployment Model

10.3.3.2.3.         By Business Function

10.3.3.2.4.         By End User

10.3.3.2.5.         By Industry Vertical

10.3.4. Peru Enterprise Resource Planning Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value 

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Component

10.3.4.2.2.         By Deployment Model

10.3.4.2.3.         By Business Function

10.3.4.2.4.         By End User

10.3.4.2.5.         By Industry Vertical

10.3.5. Chile Enterprise Resource Planning Market Outlook

10.3.5.1.     Market Size & Forecast

10.3.5.1.1.         By Value 

10.3.5.2.     Market Share & Forecast

10.3.5.2.1.         By Component

10.3.5.2.2.         By Deployment Model

10.3.5.2.3.         By Business Function

10.3.5.2.4.         By End User

10.3.5.2.5.         By Industry Vertical

11. Middle East & Africa Enterprise Resource Planning Market Outlook

11.1.             Market Size & Forecast

11.1.1. By Value

11.2.             Market Share & Forecast

11.2.1.1.     By Component

11.2.1.2.     By Deployment Model

11.2.1.3.     By Business Function

11.2.1.4.     By End User

11.2.1.5.     By Industry Vertical

11.2.1.6.     By Country

11.3.             Middle East & Africa: Country Analysis

11.3.1. Saudi Arabia Enterprise Resource Planning Market Outlook

11.3.1.1.     Market Size & Forecast

11.3.1.1.1.         By Value 

11.3.1.2.     Market Share & Forecast

11.3.1.2.1.         By Component

11.3.1.2.2.         By Deployment Model

11.3.1.2.3.         By Business Function

11.3.1.2.4.         By End User

11.3.1.2.5.         By Industry Vertical

11.3.2. South Africa Enterprise Resource Planning Market Outlook

11.3.2.1.     Market Size & Forecast

11.3.2.1.1.         By Value 

11.3.2.2.     Market Share & Forecast

11.3.2.2.1.         By Component

11.3.2.2.2.         By Deployment Model

11.3.2.2.3.         By Business Function

11.3.2.2.4.         By End User

11.3.2.2.5.         By Industry Vertical

11.3.3. UAE Enterprise Resource Planning Market Outlook

11.3.3.1.     Market Size & Forecast

11.3.3.1.1.         By Value 

11.3.3.2.     Market Share & Forecast

11.3.3.2.1.         By Component

11.3.3.2.2.         By Deployment Model

11.3.3.2.3.         By Business Function

11.3.3.2.4.         By End User

11.3.3.2.5.         By Industry Vertical

11.3.4. Israel Enterprise Resource Planning Market Outlook

11.3.4.1.     Market Size & Forecast

11.3.4.1.1.         By Value 

11.3.4.2.     Market Share & Forecast

11.3.4.2.1.         By Component

11.3.4.2.2.         By Deployment Model

11.3.4.2.3.         By Business Function

11.3.4.2.4.         By End User

11.3.4.2.5.         By Industry Vertical

11.3.5. Turkey Enterprise Resource Planning Market Outlook

11.3.5.1.     Market Size & Forecast

11.3.5.1.1.         By Value 

11.3.5.2.     Market Share & Forecast

11.3.5.2.1.         By Component

11.3.5.2.2.         By Deployment Model

11.3.5.2.3.         By Business Function

11.3.5.2.4.         By End User

11.3.5.2.5.         By Industry Vertical

12. Market Dynamics

12.1. Drivers

12.1.1. Growing demand for cloud-based ERP solutions

12.1.2. Digitizing Enterprise Business Functions

12.1.3. Demand for Operational Efficiency

12.2. Challenges

12.2.1. High Investment and Maintenance Cost

12.2.2. Lack of Awareness

13. Market Trends & Developments

13.1.   Increase in demand for ERP among small and medium enterprises

13.2.   Rise in Technological Development

13.3.   Government Initiatives

13.4.   Increase in demand for data-driven decision-making

13.5.   Real-time Data Analytics

14. Company Profiles

14.1.             Epicor Software Corporation

14.1.1. Business Overview

14.1.2. Key Revenue and Financials

14.1.3. Recent Developments

14.1.4. Key Personnel

14.1.5. Key Product/Services

14.1.6. SWOT Analysis

14.2.             IFS AB

14.2.1. Business Overview

14.2.2. Key Revenue and Financials

14.2.3. Recent Developments

14.2.4. Key Personnel

14.2.5. Key Product/Services

14.2.6. SWOT Analysis

14.3.             Infor Inc.

14.3.1. Business Overview

14.3.2. Key Revenue and Financials

14.3.3. Recent Developments

14.3.4. Key Personnel

14.3.5. Key Product/Services

14.3.6. SWOT Analysis

14.4.             Microsoft Corporation

14.4.1. Business Overview

14.4.2. Key Revenue and Financials

14.4.3. Recent Developments

14.4.4. Key Personnel

14.4.5. Key Product/Services

14.4.6. SWOT Analysis

14.5.             Oracle Corporation

14.5.1. Business Overview

14.5.2. Key Revenue and Financials

14.5.3. Recent Developments

14.5.4. Key Personnel

14.5.5. Key Product/Services

14.5.6. SWOT Analysis

14.6.             Sage Group PLC.

14.6.1. Business Overview

14.6.2. Key Revenue and Financials

14.6.3. Recent Developments

14.6.4. Key Personnel

14.6.5. Key Product/Services

14.6.6. SWOT Analysis

14.7.             SAP SE,

14.7.1. Business Overview

14.7.2. Key Revenue and Financials

14.7.3. Recent Developments

14.7.4. Key Personnel

14.7.5. Key Product/Services

14.7.6. SWOT Analysis

14.8.             Syspro

14.8.1. Business Overview

14.8.2. Key Revenue and Financials

14.8.3. Recent Developments

14.8.4. Key Personnel

14.8.5. Key Product/Services

14.8.6. SWOT Analysis

14.9.             Workday, Inc.

14.9.1. Business Overview

14.9.2. Key Revenue and Financials

14.9.3. Recent Developments

14.9.4. Key Personnel

14.9.5. Key Product/Services

14.9.6. SWOT Analysis

14.10.          Netsuite Inc

14.10.1.              Business Overview

14.10.2.              Key Revenue and Financials

14.10.3.              Recent Developments

14.10.4.              Key Personnel

14.10.5.              Key Product/Services

14.10.6.              SWOT Analysis

15. Strategic Recommendations

15.1.   Key focus on North America

15.2.   Key focus towards IT & Telecom Industry

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

Epicor Software Corporation, IFS AB, Infor Inc., Microsoft Corporation, Oracle Corporation, Sage Group PLC., SAP SE, Syspro, Workday, Inc.,Netsuite Inc are the major market players in the Global Enterprise Resource Planning Market.

The major segments in the Enterprise Resource Planning Market are technology, end use, and deployment.

Asia-Pacific is the fastest-growing region in the Global Enterprise Resource Planning market owing to increasing internet penetration and government initiatives.

The Enterprise Resource Planning software allows you to collect, store, and analyze data across your operations in one centralized location, providing a single source of truth and the visibility to act more strategically

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