Email Security Market – Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented, By Deployment (Cloud, On-Premises, and Hybrid), By Type (Boundary Email Encryption, End-to-End Email Encryption, Gateway Email Encryption, Hybrid Email encryption, and Client Plugins), By Application (BFSI, Government, Healthcare, IT & Telecom, Media & Entertainment, and Others (Retail, Defense)) By Region, Competition 2018-2028

Market Overview

Global Email Security Market has valued at USD 3.47 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 10.25% through 2028. Email security is a software platform that protects email from attacks and unauthorized access. It monitors communications for regulatory issues, compliance, and theft, prevents access to inappropriate content, and protects against malware and targeted cyberattacks. Key players, including Cisco Systems Inc., Broadcom Inc., Open Text Corporation, Proofpoint Inc., Fortinet Inc., Barracuda Networks Inc., DataFlowX, Trend Micro Inc., Sophos Ltd., Intermedia.net Inc., and others, are considered in our scope. Due to an increase in malware and phishing activity, particularly ransomware and targeted attacks such as business email compromise (BEC) and email account compromise (EAC), is driving the growth of electronic mail security platforms. Cofense Intelligence found that malicious phishing emails increased by 569% in 2022, and threat reports related to credential phishing increased by 478%.The global email security market share is set to grow due to increased investments and the rising need for business data protection by organizations. According to the 2023 electronic mail security report from Barracuda Networks, 26% of organizations have increased their budgets for electronic mail security spending to prevent and respond to threats as email attacks become more sophisticated and harder to detect. Furthermore, increasing BYOD and mobile device use to increase the adoption of electronic mail security solutions.

Key Market Drivers

Email security refers to the measures and technologies used to protect email communication from cyber threats and unauthorized access. It encompasses various techniques and tools designed to ensure the confidentiality, integrity, and availability of email messages and attachments. Email security solutions typically include spam filters, antivirus software, encryption, authentication protocols, and threat intelligence systems.

Evolving Threat Landscape And User Awareness and Training

Cyber threats are constantly evolving, with cybercriminals developing increasingly sophisticated techniques to exploit email vulnerabilities. This dynamic threat landscape requires email security solutions to adapt and stay ahead of emerging threats. A significant proportion of email-related security breaches result from human error, such as falling victim to phishing attacks. Addressing this challenge requires not only technological solutions but also user awareness and training programs. Businesses and organizations are subject to stringent data protection regulations, such as GDPR and HIPAA. Complying with these regulations necessitates robust email security measures and reporting capabilities.

Email Volume and Complexity

The sheer volume and complexity of email traffic pose challenges for email security solutions. Handling a vast number of emails while accurately identifying and mitigating threats can strain resources and lead to false positives or false negatives. Implementing comprehensive email security solutions can be costly, especially for smaller organizations with limited budgets. Cost-effectiveness and scalability are critical considerations in the adoption of email security measures. The proliferation of cyber threats, including phishing attacks, ransomware, and business email compromise (BEC), has made email security a top priority for businesses. High-profile security breaches have underscored the need for robust email security solutions.

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Email as a Primary Attack Vector

Email remains one of the most common attack vectors for cybercriminals. Malicious emails can serve as a gateway for malware infection, data theft, and other cyberattacks. Email security solutions are essential for detecting and blocking such threats. The adoption of cloud-based email services, such as Microsoft Office 365 and Google Workspace, has prompted organizations to seek dedicated email security solutions to supplement built-in security features. These solutions provide additional layers of protection. The shift to remote work and the use of mobile devices for email communication have expanded the attack surface. Email security solutions must adapt to protect users regardless of their location or device.

Advanced Threat Detection Technologies

The development of advanced threat detection technologies, including machine learning and artificial intelligence, has improved the accuracy of email security solutions in identifying and mitigating sophisticated threats. Regulatory frameworks, such as GDPR and CCPA, mandate strict data protection measures, including email security. Organizations must implement solutions that ensure compliance with these regulations, driving the demand for email security tools. Organizations are becoming more aware of the importance of cybersecurity training and awareness programs for employees. This heightened awareness is leading to increased investment in email security education and training.

  Key Market Challenges

Rising Cybersecurity Threats

The proliferation of cyber threats, including phishing attacks, ransomware, and business email compromise (BEC), has made email security a top priority for businesses. High-profile security breaches have underscored the need for robust email security solutions. Email remains one of the most common attack vectors for cybercriminals. Malicious emails can serve as a gateway for malware infection, data theft, and other cyberattacks. Email security solutions are essential for detecting and blocking such threats.

Increasing Adoption of Cloud Email Services

The adoption of cloud-based email services, such as Microsoft Office 365 and Google Workspace, has prompted organizations to seek dedicated email security solutions to supplement built-in security features. These solutions provide additional layers of protection. The shift to remote work and the use of mobile devices for email communication have expanded the attack surface. Email security solutions must adapt to protect users regardless of their location or device.

Advanced Threat Detection Technologies

The development of advanced threat detection technologies, including machine learning and artificial intelligence, has improved the accuracy of email security solutions in identifying and mitigating sophisticated threats. Regulatory frameworks, such as GDPR and CCPA, mandate strict data protection measures, including email security. Organizations must implement solutions that ensure compliance with these regulations, driving the demand for email security tools. Organizations are becoming more aware of the importance of cybersecurity training and awareness programs for employees. This heightened awareness is leading to increased investment in email security education and training. Cloud-based email security solutions offer scalability, flexibility, and ease of deployment. They are well-suited to modern email environments and have gained popularity, especially among small and medium-sized businesses.

Integration with Security Ecosystems

Email security solutions are increasingly being integrated into broader cybersecurity ecosystems. This enables organizations to centralize threat detection and response, improving overall security posture. The adoption of the Zero Trust security framework, which assumes that threats may exist both inside and outside the network, emphasizes the importance of securing email communications as part of a holistic security strategy.

Key Market Trends

Rise in Phishing Attacks and Spear Phishing

 Phishing attacks continue to be a pervasive threat, with cybercriminals using increasingly sophisticated tactics. Spear phishing, in which attackers target specific individuals or organizations, is on the rise. To combat this trend, email security solutions are integrating advanced threat detection mechanisms, machine learning, and artificial intelligence (AI) to identify and block phishing attempts. AI and machine learning are playing a pivotal role in email security. These technologies analyze vast datasets to detect patterns indicative of malicious behavior, allowing for real-time threat detection and proactive responses. They enhance the accuracy of identifying phishing attempts, malware, and other email-borne threats. Zero Trust is a security framework that assumes no trust, even within an organization's network. Email security is an integral part of Zero Trust, as it emphasizes verifying the identity and security posture of both senders and recipients before allowing email communication. This approach minimizes the risk of email-based attacks.

Advanced Authentication and Authorization

Email security solutions are increasingly adopting advanced authentication and authorization methods to ensure that only authorized users can access email accounts. Multi-factor authentication (MFA) and biometric authentication enhance email account security, reducing the risk of unauthorized access and account compromise. Encryption technologies are becoming more accessible and user-friendly. End-to-end encryption, in which the content of emails is encrypted from sender to recipient, ensures that only the intended recipient can decrypt and read the email. This protects sensitive information from interception during transmission. With the widespread adoption of cloud email services like Microsoft 365 and Google Workspace, organizations are increasingly turning to cloud-based email security solutions. These solutions offer scalability, flexibility, and centralized management, making them well-suited for modern email environments.

Segmental Insights

Deployment Insights

The cloud-based email security accounted for a larger market share and is projected to grow with a high CAGR during the forecast period as organizations digitally transform and adapt to remote working environments. The usage of cloud-based email security solutions allows remote fingerprint scanning, facial recognition, and document verification to integrate with the servers. Moreover, companies have started adopting these solutions and are realizing that it helps in cost reduction, increasing operational efficiency, and improving security. For instance, According to Cisco Systems, by 2021, 70% of public and private companies are expected to use cloud-based email solutions .

Application Insights

Many businesses are rapidly moving toward adopting electronic mail security solutions due to evolving needs, and the transformation of these solutions has become a growing priority. IT & Telecom to lead as it is teams are constantly under increasing pressure to simplify the deployment and management of security technology, reduce the complexity of their security environments, and strengthen their overall security structure. Organizations are implementing electronic mail security solutions to help protect their digital environments and critical infrastructure from emerging cyber threats. Moreover, the increase in cyber-attacks within the industry has realized organizations adopt electronic mail security solutions.

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Regional Insights

The North America region has established itself as the leader in the Global Email Security Market with a significant revenue share in 2022. North America dominated the global market in 2022, owing to the increasing adoption of mobile devices among organizations, stringent regulations, and the introduction of cloud-based email security solutions. Moreover, due to the pandemic's spike in phishing and email scam rates, businesses in the region have increased their attention to safeguarding confidential data stored on email servers. Due to the increasing demand among enterprises, electronic mail security solutions are gaining momentum to protect business information and infrastructure.

Recent Developments

• According to IBM Security's annual XForce Threat Intelligence Index in 2022, the Asia Pacific region was the most attacked region which accounted for 31% of all phishing attacks globally.
• April 2023 – Cisco, the leader in enterprise networking and security, unveiled its most recent advancement toward its vision of the Cisco Security Cloud. Organizations were able to better safeguard the integrity of their entire IT ecosystems due to the introduction of advanced Duo MFA features and the brand-new XDR solution from Cisco. Cisco XDR analyzes and correlates the six telemetry sources that Security Operations Center (SOC) operators consider essential for an XDR solution: email, identity, DNS, the endpoint, the network, and a firewall.
• May 2022 – Broadcom Inc. and VMware, Inc., a prominent innovator in enterprise software security, announced that Broadcom acquired all of VMware's remaining shares in cash and stock at a valuation of USD 61.0 billion. The Broadcom Software Group also announced rebranding as VMware post the transaction's completion, including Broadcom's existing infrastructure and security software solutions into an expanded VMware portfolio.
• April 2023 – Fortinet, the worldwide online protection pioneer driving the combination of systems administration and security, announced that it had extended the Fortinet Security Fabric with new and upgraded solutions and capacities to empower threat prevention for a self-shielding environment across organizations, endpoints, and clouds.
• December 2022 – Proofpoint Inc., a compliance and Cybersecurity Company leader, announced the agreement to acquire Illusive, a key player in Identity Threat Detection and Response (ITDR). This acquisition enhanced Proofpoint's foremost threat and information protection platforms by adding remediation, active identity risk discovery, and a robust post-breach defense capability.
• November 2022 – Barracuda Networks, Inc. announced that Barracuda Email Protection integrated with Amazon Security Lake by Amazon Web Administrations (AWS). Barracuda Email Protection provides electronic mail security findings coordinated with Amazon Security Lake. Combining the two options can address a wide range of security use cases, including threat detection, investigation, and incident response, while lowering the difficulty and cost for clients using their security data from an electronic mail security solution.

Key Market Players

• Canadian Solar
• Entrust
• SAP SE
• Fortinet
• Trend Micro
• EchoWorx
• WatchGuard Technologies
• Dell, Inc
• Zix
• Apptix, McAfee

Report Scope:

In this report, the Global Email Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Global Email Security Market, By Deployment :
• Cloud
• On-Premises
• Hybrid
• Global Email Security Market, By Type:
• Boundary Email Encryption
• End-to-End Email Encryption
• Gateway Email Encryption
• Hybrid Email encryption
• Client Plugins
• Global Email Security Market, By Application:
• BFSI
• Government
• Healthcare
• IT & Telecom
• Media & Entertainment
• Others (Retail, Defense
• Global Email Security Market, By Installation:
• On-grid
• Off-grid
• Hybrid
• Global Email Security Market, By Region:
• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Europe
• Germany
• United Kingdom
• France
• Russia
• Spain
• South America
• Brazil
• Argentina
• Middle East & Africa
• Saudi Arabia
• South Africa
• Egypt
• UAE
• Israel

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Email Security Market.

Available Customizations:

Global Email Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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