Electric Hair Clipper & Trimmer Market By Product Type (Corded, Cordless), By End User (Home Users, Professional Users), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

Market Overview

Global Electric Hair Clipper & Trimmer Market has valued at USD5.47 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 3.8% through 2028. The market is being driven by the increasing demand for personal grooming, the growing popularity of cordless hair clippers and trimmers, and the rising disposable income of consumers in developing countries. The increasing demand for personal grooming is one of the key factors driving the growth of the electric hair clipper and trimmer market. People are increasingly becoming conscious about their appearance and are willing to spend money on grooming products and services. This is leading to an increased demand for electric hair clippers and trimmers, which are considered to be more convenient and hygienic than traditional methods of hair cutting.

The key driver of the demand for hair clippers is the growing emphasis on personal grooming. The demand for electric hair clippers and trimmers has been sparked by their simple and practical use. Comparing safety and skin friendliness, these electric clippers have an advantage over traditional razors. It is anticipated that the launch of new products with enhanced ergonomics will have a favorable effect on market expansion. For instance, in India, Xiaomi MI introduced a beard trimmer in June 2019. This product's key features include a stainless steel body, corded/cordless operation, an upgraded battery, waterproofing, and a travel lock. Specially created for the Indian market is this electric trimmer.

The worldwide growth in young men sporting goatees, stubble, or beards over the past few years has greatly raised the market for electric trimmers. The market growth in the next years is anticipated to be positively impacted by rising expenditure on men's grooming items, including gadgets like electric hair clippers, shampoo, soap, and perfumes. For instance, according to a report, Indian men spend around 14 minutes on hair grooming and 12 minutes on the face.

In addition, a survey conducted by the sports nutrition business Multipower revealed that young male Britons between the ages of 18 and 35 spend an extra pound a week on grooming products compared to women. Additionally, e-retailer businesses are forming alliances with electric trimmer producers as a result of the expanding men's grooming industry, which is predicted to boost demand for hair clippers and trimmers over the projection period.

Additionally, it is anticipated that the industry will see a lot of growth potential due to significant corporations spending more money on cutting-edge technology and putting more attention on improving the shopping experience on e-commerce platforms. The fact that trimmers and clippers are electricity-dependent, however, limits their ability to be used in the event of a power outage, which is anticipated to present challenges for rivals and limit market expansion.

Key Market Drivers

Technological Advancements

Technological innovations have revolutionized the electric hair clipper and trimmer market. As grooming becomes increasingly personalized, manufacturers are continually investing in research and development to introduce cutting-edge features that enhance user experience and performance.One major technological driver is the integration of precision engineering. Modern clippers and trimmers are equipped with advanced blades and motors that offer precise, clean, and efficient hair cutting. For instance, the use of high-quality stainless steel or ceramic blades ensures a sharp and long-lasting cutting edge. Furthermore, the incorporation of powerful and energy-efficient motors enables these devices to effortlessly handle various hair types and thicknesses.

Moreover, wireless technology has been a game-changer in the industry. Cordless hair clippers and trimmers, powered by rechargeable lithium-ion batteries, offer greater convenience and flexibility to users. The ability to use these devices without the constraint of cords not only enhances mobility but also reduces clutter and tangles. Additionally, smart features have gained popularity. Many modern clippers and trimmers come equipped with Bluetooth connectivity, allowing users to adjust settings and monitor usage through smartphone apps. This level of connectivity adds a layer of convenience and personalization, enabling users to achieve their desired grooming results effortlessly.

In conclusion, technological advancements have played a pivotal role in shaping the electric hair clipper and trimmer market by enhancing precision, mobility, and user experience.

Changing Grooming Trends

Changing grooming trends have significantly influenced the electric hair clipper and trimmer market. In recent years, there has been a noticeable shift towards facial hair grooming, beard maintenance, and the overall desire for a well-kept appearance. This trend has driven manufacturers to develop specialized clippers and trimmers tailored to these needs. The rise of the "beard culture" has led to the creation of trimmers with adjustable lengths and precision attachments, allowing individuals to craft and maintain various beard styles.

Furthermore, the increased popularity of stubble and facial hair grooming has prompted the design of trimmers with shorter blades for precision trimming. Beyond facial hair, body grooming has gained prominence. Electric trimmers and clippers are now designed with ergonomic shapes and specialized attachments for body hair maintenance. These innovations cater to changing consumer preferences, offering versatile grooming solutions for the entire body. Additionally, gender-neutral grooming products have emerged as a trend, encouraging inclusivity. Many manufacturers now market their electric hair clippers and trimmers as suitable for all genders, promoting diversity and catering to a broader customer base.

In summary, grooming trends, particularly the emphasis on facial and body hair maintenance, have driven the electric hair clipper and trimmer market to create specialized, versatile, and gender-inclusive products.

Changing Consumer Preferences

Consumer preferences have evolved over time, and this shift has been a driving force in the electric hair clipper and trimmer market. Today's consumers seek products that offer not only functionality but also aesthetics and user-friendliness. Design and aesthetics play a significant role in consumers' choices. Modern clippers and trimmers are not only expected to perform well but also look sleek and stylish. Manufacturers have responded by designing products with ergonomic shapes, premium materials, and visually appealing finishes.

Furthermore, noise reduction and vibration control have become essential features for consumers. Quieter motors and reduced vibrations enhance the overall grooming experience, making it more comfortable and enjoyable. Ease of maintenance is another aspect of changing consumer preferences. Detachable and washable blade systems have become popular, as they simplify cleaning and extend the lifespan of the device. This consumer-driven demand for easy maintenance has prompted manufacturers to prioritize design elements that facilitate cleaning.

In summary, changing consumer preferences for aesthetically pleasing, quiet, and easy-to-maintain products have shaped the electric hair clipper and trimmer market by driving innovation in design and functionality.

Intense Market Competition

Intense market competition is a driving force behind innovation and expansion in the electric hair clipper and trimmer industry. As more players enter the market, existing companies are compelled to differentiate themselves through unique features, competitive pricing, and marketing strategies. This competition has led to a wide range of product offerings, catering to various price points and consumer needs. Consumers now have access to budget-friendly clippers and trimmers as well as high-end, premium models with advanced features. This variety ensures that the market can accommodate a wide range of consumers with different budgets and preferences.

Moreover, market competition has prompted manufacturers to invest heavily in marketing and branding efforts. Creative advertising campaigns, endorsements by celebrities and influencers, and online presence have become essential tools for manufacturers to establish their brand identity and gain market share. Innovation in marketing strategies, such as social media promotions and partnerships with grooming professionals, has enabled manufacturers to connect with their target audience effectively. As a result, consumers are increasingly aware of the latest product offerings and are more likely to make informed purchasing decisions.

In conclusion, market competition has been a significant driver of growth and innovation in the electric hair clipper and trimmer industry by fostering product diversity and compelling manufacturers to adopt effective marketing strategies.

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Key Market Challenges

Market Saturation

One of the primary challenges facing the electric hair clipper and trimmer market is market saturation. As the industry has grown, an abundance of brands and models has flooded the market, leading to intense competition and making it increasingly difficult for new entrants to establish a foothold.

This saturation has created a crowded marketplace, where numerous products vie for consumer attention. While diversity in product offerings can be advantageous, it also poses challenges for consumers who must navigate a vast array of choices, often leading to confusion.

Moreover, market saturation has driven down profit margins for manufacturers and retailers, as they engage in price wars to capture market share. This price competition can compromise product quality, as companies may cut corners to maintain competitive pricing, ultimately impacting the consumer experience.

Counterfeit Products

Counterfeit products represent a significant challenge in the electric hair clipper and trimmer market. The proliferation of counterfeit items, often of inferior quality, not only poses risks to consumers but also undermines the credibility and trustworthiness of legitimate brands. Counterfeit electric clippers and trimmers are often sold at significantly lower prices, attracting price-sensitive consumers.

However, these products frequently lack the safety features, quality standards, and warranties offered by genuine manufacturers. Consumers who unknowingly purchase counterfeit items may face issues related to performance, durability, and safety. The presence of counterfeit products also hurts the reputation and revenue of legitimate brands, as consumers may associate poor experiences with authentic products due to counterfeit alternatives in the market.

Price Sensitivity

Price sensitivity is a significant challenge in the electric hair clipper and trimmer market, as consumers often prioritize affordability over other factors. Price-conscious consumers may be drawn to lower-cost alternatives, which can create pressure on manufacturers to reduce prices and potentially compromise product quality. Price wars among competitors can lead to a race to the bottom, where companies cut costs to maintain competitive pricing. This can negatively impact product quality and durability, ultimately resulting in dissatisfied customers.

Educating consumers about the value of investing in quality grooming tools can help mitigate this challenge. Manufacturers can emphasize the long-term benefits of higher-quality clippers and trimmers, such as better performance, durability, and safety. Additionally, offering a range of products at different price points can cater to a broader consumer base. Brands can develop both premium and budget-friendly models, providing options for consumers with varying budgets.

Key Market Trends

Wireless Technology

Wireless technology has emerged as a game-changing trend in the electric hair clipper and trimmer market. Cordless clippers and trimmers, powered by rechargeable lithium-ion batteries, have gained immense popularity due to their convenience and versatility. Traditional corded models often posed limitations in terms of mobility and ease of use. With cordless devices, users are no longer tethered to a power outlet, allowing for more flexibility in grooming routines. This freedom of movement is particularly valuable for self-grooming and allows users to reach difficult-to-access areas with ease.

Furthermore, cordless clippers and trimmers have simplified travel grooming. Compact and lightweight, these devices can be easily packed in a travel kit, making them ideal companions for those on the go. The long-lasting battery life ensures that users can complete their grooming sessions without interruption, even while traveling. The transition to wireless technology has also led to innovations in battery technology. Manufacturers are focusing on developing batteries with rapid charging capabilities, minimizing downtime between grooming sessions. Some models even offer quick-charge features, providing sufficient power for a single grooming session in just a few minutes.

Wireless technology has redefined the user experience, offering convenience, mobility, and enhanced functionality. As this trend continues to gain momentum, we can expect further innovations, such as longer-lasting batteries and wireless charging solutions, to further shape the electric hair clipper and trimmer market.

Trend Toward Multifunctional Electric Hair Clippers And Trimmers

The trend toward multifunctional electric hair clippers and trimmers has been on the rise, driven by consumers' desire for versatile grooming tools that can cater to a range of needs. These multifunctional devices offer a variety of attachments and settings to accommodate different grooming tasks, including hair cutting, beard trimming, body grooming, and even detailing.

One key driver of multifunctionality is the demand for all-in-one grooming solutions. Consumers are seeking devices that can replace multiple tools, reducing clutter and cost. Manufacturers are responding by designing clippers and trimmers with interchangeable heads and attachments, enabling users to switch between functions effortlessly.

For example, some electric clippers come equipped with adjustable length settings and precision attachments, making them suitable for both hair cutting and beard grooming. Additionally, specialized body grooming attachments and detailing tools are often included in the package, providing users with a comprehensive grooming toolkit. Multifunctional devices also cater to users with various hair types and styles. They offer a range of cutting lengths and blade options, ensuring that individuals can achieve their desired look, whether it's a close shave, a fade haircut, or a precise beard trim.

Moreover, the trend toward multifunctionality aligns with the rising popularity of gender-neutral grooming products. Many manufacturers now market their electric clippers and trimmers as suitable for users of all genders, promoting inclusivity and offering versatile grooming solutions. The emergence of multifunctional electric hair clippers and trimmers reflects the industry's commitment to providing consumers with adaptable and cost-effective grooming tools that can meet a wide range of needs.

Segmental Insights

Product Type Insights

In 2022, cordless electric clippers commanded a significant market share. These battery-operated hair clippers and trimmers are more convenient and portable. For those who enjoy travelling and like to take their hairstyling routine along with them, a cordless hair clipper is the perfect option. The key driver of demand for cordless hair clippers is the release of devices with longer battery lives.

Sales Channel Insights

The online segment is anticipated to expand at the fastest CAGR during the forecasted period. Increasing product visibility at amazon.com, Flipkart, and snapdeal.com is the main factor driving the sales of electric hair clippers & trimmers through the online channels. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and tier III cities and are focusing on improving delivery services.

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Regional Insights

During the projected period, the Asia Pacific region is anticipated to lead the worldwide electric hair clipper & trimmer market. The expanding e-commerce sector is to blame for the market expansion in the area. The Asia Pacific region has seen a considerable rise in the use of digital platforms and e-commerce. Customers can get grooming supplies like electric hair clippers and trimmers from online retailers quickly and easily. The industry is growing as a result of the wide selection of goods, aggressive pricing, and delivery options offered by e-commerce platforms.

The Middle East and Africa are anticipated to expand at the fastest CAGR during the forecasted period. Owing to the growing youth population in Nigeria, the sale of hair care products such as electric trimmers has witnessed significant growth. Moreover, rising usage of the internet, coupled with penetration of cable TV and celebrity endorsement, is having a positive impact on the consumer’s buying behavior.

Recent Developments

• In 2023 - Wahl launched Cordless Magic Clip 8148 is a professional-grade cordless hair clipper that is lightweight and easy to use. It has a powerful motor that can handle even the thickest hair, and it comes with a variety of attachments for different hair lengths and styles.
• In 2023, Braun launched MGK3221 All-in-One Trimmer is a versatile trimmer that can be used for a variety of grooming tasks, including trimming hair, shaving, and edging. It is a great option for men who want a multi-functional tool that can handle all of their grooming needs.   

Key Market Players

• Koninklijke Philips N.V.
• Wahl
• Spectrum Brands, Inc. (Remington)
• Procter & Gamble (Braun GmbH)
• Panasonic Corporation
• Conair Corporation
• Andis Company
• VEGA
• Sunbeam Products, Inc.; (Oster Professional)
• Havells India Ltd.

Report Scope:

In this report, the Global Electric Hair Clipper & Trimmer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Electric Hair Clipper & Trimmer Market, By Product Type:

o   Corded

o   Cordless

• Electric Hair Clipper & Trimmer Market, By End User:

o   Home Users

o   Professional Users

• Electric Hair Clipper & Trimmer Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Online

o   Others

• Electric Hair Clipper & Trimmer Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Hair Clipper & Trimmer Market.

Available Customizations:

Global Electric Hair Clipper & Trimmer market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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