Egypt Tire Market –Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Two-Wheelers, Light Commercial Vehicles (LCV), Medium & Heavy Commercial Vehicles (M&HCV)), By Demand Category (OEM, Aftermarket), By Tire Construction Type (Radial, Bias), By Region, By Competition, 2020-2030F

Market Overview

The Egypt Tire market was valued at USD 740.5 Million in 2024 and is expected to reach USD 1189.3 Million by 2030 with a CAGR of 8.36% during the forecast period. The Egypt tire market is experiencing notable growth, fueled by the increasing number of vehicles on the road, rising consumer awareness about tire quality, and advancements in tire technology. The growth of the automotive sector, coupled with infrastructure development and urbanization, has led to higher demand for both passenger and commercial vehicle tires. Local manufacturing is expanding as global players collaborate with domestic firms to capitalize on cost-effective production. This trend is further supported by government policies encouraging industrialization and reducing dependence on imports.

Key trends in the Egyptian tire market reflect the unique preferences and demands of local consumers. There is a strong inclination toward affordable and durable tires, as cost-conscious buyers prioritize products that offer longevity and value for money. The market is also driven by the growing adoption of radial tires, favored for their better fuel efficiency and enhanced performance on Egypt’s diverse road conditions, which range from urban streets to desert terrains. The increasing penetration of budget vehicles in the passenger car segment has spurred demand for economy-class tires, while fleet operators in logistics and public transportation sectors seek high-quality, heavy-duty tires to reduce maintenance costs and ensure reliability. Furthermore, rising awareness about tire safety and performance, supported by government-led inspections and regulations, is encouraging consumers to invest in higher-quality products, boosting demand for both domestic and branded imports.

Challenges persist, including fluctuations in raw material prices, which affect production costs and final pricing. The dominance of low-cost, imported tires presents stiff competition for local manufacturers, impacting profitability. Awareness about tire maintenance and replacement cycles remains low in some consumer segments, limiting demand for premium products. Addressing these challenges through innovation, pricing strategies, and consumer education presents significant opportunities for market players aiming to establish a stronger foothold in Egypt's dynamic tire industry.

Market Drivers

Rising Vehicle Ownership

With Egypt’s expanding middle class and improving purchasing power, the demand for passenger cars has surged, directly boosting tire sales. Affordability programs by car manufacturers and financial institutions offering easy loan options have further encouraged vehicle ownership. This trend is particularly evident in urban centers where mobility needs are high. The growing number of privately owned vehicles is creating a consistent demand for replacement tires. For instance, In February 2024, the Automotive Market Information Council (AMIC) reported that Egypt experienced a year-on-year increase of 31.7% in automotive sales for December 2023, totaling 10,415 vehicles compared to 7,906 vehicles in the previous year. Notably, passenger car sales saw a significant rise of 51.6%, reaching 8,372 vehicles. In contrast, truck sales increased by 22.2%, amounting to 1,255 units, whereas bus sales declined by 41.8%, totaling 788 units.

Expanding Logistics and E-commerce

The boom in Egypt’s e-commerce sector has significantly increased the need for efficient logistics, leading to a higher demand for commercial vehicle tires. As companies invest in fleet expansion to meet delivery demands, they require durable, high-performance tires capable of withstanding heavy loads and long distances. The emphasis on timely deliveries also boosts the demand for premium tires that minimize downtime. For instance, In October 2024, Pargo, a leading e-commerce logistics provider in South Africa, announced its entry into the Egyptian market with the introduction of its Collect and Return services. These services are now accessible at more than 500 Pargo Points, which include locations such as Fawry, Circle-K, and Basata stores. Prior to this expansion, Pargo successfully raised USD 4 million in funding, which will facilitate its growth within Egypt's thriving e-commerce sector. This move is particularly timely, as the e-commerce market in Egypt is experiencing rapid growth, creating an urgent demand for efficient and cost-effective delivery solutions, driven by major platforms like Noon, Jumia, and Amazon.

Government Infrastructure Projects

The Egyptian government has been heavily investing in infrastructure as part of its Vision 2030 strategy, with road and transport network expansion playing a pivotal role in national development plans. New highways, expressways, and inter-city routes are being constructed, connecting Cairo with major urban and industrial hubs such as Alexandria, Aswan, and Port Said. In FY2024, Egypt’s road network expanded to a total length of 174,800 kilometers, encompassing both paved and unpaved roads. The network infrastructure also includes 44,521 bridges and 323 tunnels, reflecting the country’s ongoing investment in large-scale transport development. This improved road connectivity has led to an increase in freight movement and intercity travel, creating more wear and tear on tires. Moreover, the growth of industrial zones and logistics hubs has driven the need for heavy-duty tires used in trucks, trailers, and construction vehicles.

Growing Automotive Industry Demand

The expansion of Egypt’s automotive industry plays a crucial role in driving tire demand. As more vehicles are produced and sold, the requirement for tires increases correspondingly. Egypt’s automobile market has witnessed growth in both passenger cars and commercial vehicles, fueling the need for high-quality tires. This surge in vehicle sales results from rising income levels, evolving consumer preferences, and a shift toward more modern and efficient transportation options. Tires are essential for vehicle safety and performance, making their demand directly tied to the expansion of the automotive sector. Moreover, the growth of the economy is expected to result in more people relying on personal and commercial vehicles, further increasing tire consumption across various categories.

Increased Replacement Tire Demand

The replacement tire market has gained momentum in Egypt due to the aging vehicle fleet. As vehicles age, the need for tire replacements becomes inevitable. With a higher number of vehicles on the road and the increasing awareness about vehicle maintenance, many car owners are opting to replace their tires regularly to ensure optimal safety and performance. The demand for replacement tires is further intensified by the fact that tires undergo wear and tear over time, especially in regions with challenging road conditions. This trend of tire replacement is expected to continue as vehicles are used longer and maintenance becomes an integral part of car ownership.

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Key Market Challenges

Heavy Reliance on Tire Imports

A major challenge facing Egypt's tire market is the country’s reliance on imports. Most tires in Egypt are imported from international manufacturers, which creates a dependency on global supply chains and foreign currencies. This reliance exposes the market to risks such as price volatility, exchange rate fluctuations, and disruptions in international trade. Local manufacturers may struggle to meet demand or offer competitive prices due to the high costs associated with imported raw materials and components. Furthermore, any issues with global shipping or trade barriers can lead to supply shortages, affecting tire availability and market stability.

Underdeveloped Domestic Manufacturing

The Egyptian tire market also faces constraints due to its relatively underdeveloped local manufacturing ecosystem, which limits its ability to meet rising domestic demand, innovate product offerings, or compete effectively with global players. Currently, tire production in Egypt is minimal, and most manufacturers focus on limited product categories or small-scale output. This creates a competitive disadvantage, particularly in high-demand segments like passenger car radial (PCR) and truck and bus radial (TBR) tires. The lack of advanced manufacturing facilities and technological expertise hinders the development of tires with superior performance characteristics.

While there is potential for local production to grow, this requires substantial capital investment, access to high-quality raw materials, and skilled labor. Without strong local capabilities, Egypt continues to rely on imports not just for finished tires but also for essential components like synthetic rubber, carbon black, and steel belts. This dependence creates supply-chain bottlenecks and prevents the tire sector from becoming a self-reliant and value-added contributor to the country’s economy.

Raw Material Shortages

The availability of raw materials, such as rubber, steel, and oil-based products, is a key concern for tire manufacturers. Global shortages or price hikes in these materials can significantly impact the production costs of tires in Egypt. With many of these materials being imported, fluctuations in global prices can lead to unpredictable cost increases, which can be passed down to consumers. Raw material shortages can also cause production delays, limiting tire availability in the market and creating challenges for both manufacturers and retailers. The tire industry must find ways to mitigate these risks and secure stable access to raw materials.

Price Sensitivity of Consumers

The price sensitivity of consumers in Egypt is a significant challenge for the tire market. Due to the economic situation and the relatively low purchasing power of many consumers, affordable tires are in high demand. Consumers often prioritize cost over quality, opting for cheaper, lower-quality options rather than premium or specialized tires. This can result in lower margins for tire manufacturers and retailers who offer higher-quality products. To maintain profitability, companies need to balance competitive pricing with the need for high-quality tire offerings, which requires strategic planning and cost management to navigate the challenges of Egypt's price-sensitive market.

Competition from Counterfeit and Low-Quality Tires

The Egyptian tire market faces the challenge of counterfeit and low-quality tire imports, which flood the market at a lower cost than branded or premium tires. These products, often from unregulated sources, pose serious safety risks to consumers and undermine the reputation of established tire brands. Many of these counterfeit tires lack the durability and performance characteristics of genuine products, leading to premature wear and accidents. Manufacturers and retailers need to address this issue by educating consumers about the risks of purchasing counterfeit tires and by working with authorities to enforce stricter regulations on tire imports and sales.

Key Market Trends

Growing Shift Toward Digital Retail

One of the most transformative trends in the Egyptian tire market is the rapid shift toward digital retail and e-commerce platforms, which has significantly altered how tires are marketed, sold, and delivered to consumers. As internet penetration increases across Egypt and smartphone adoption becomes more widespread, consumers—especially in urban areas like Cairo, Alexandria, and Giza—are increasingly turning to online channels for purchasing automotive products, including tires. Traditional tire retail, which relied heavily on physical stores and direct dealer interactions, is now being complemented and in some cases disrupted by digital-first platforms offering tire search tools, price comparisons, and installation service scheduling. Online marketplaces such as Amazon Egypt and Jumia, as well as specialized auto-service platforms, have begun offering extensive tire inventories, creating price transparency and empowering consumers with choice and convenience.

Increasing Demand for Sustainable and Environmentally Friendly Tires

Amid regional and international initiatives to address climate change, sustainability has become a significant trend that is changing the tire market in Egypt. Growing awareness of environmental issues, combined with government commitments to sustainability, is prompting a noticeable shift in consumer and corporate preferences toward eco-friendly and low-emission tire solutions. Multinational brands are leading this charge, introducing product lines in Egypt that feature energy-efficient designs and longer service lives, thus reducing waste and lifecycle costs. For instance, in 2024, ​Prometeon Tyre Group advanced its operations in Egypt by launching the first-ever Prometeon-branded Serie 02 tires, produced at its Alexandria plant. This initiative underscores the company's commitment to sustainability, as evidenced by an USD 93.56 million investment in technological innovation and eco-friendly practices at the Alexandria facility, scheduled to conclude in 2026.

Rising Demand for Electric Vehicles

The rising demand for electric vehicles (EVs) in Egypt is rapidly emerging as a transformative trend that is expected to significantly shape the future of the tire market. As the Egyptian government intensifies its push toward sustainable mobility through a combination of fiscal incentives, policy support, and infrastructure expansion—including EV charging networks—the adoption of electric vehicles is gaining momentum across both private and commercial segments. In 2024, Egyptians purchased 2,938 electric vehicles, almost doubling the national EV fleet to 6,150 units. Furthermore, Egypt has set an ambitious goal to manufacture 500,000 electric vehicles domestically by 2030. To support this target, the government has announced subsidies for the first 100,000 locally produced EVs that offer a driving range of over 400 kilometers. Tire manufacturers are proactively responding by developing EV-specific product lines, integrating advanced materials, and collaborating with local distributors to ensure widespread availability.

Entry of Chinese Tire Brands

The entry of Chinese and other budget tire brands is significantly transforming the Egyptian tire market by reshaping consumer preferences and altering competitive dynamics. These companies are strategically targeting Egypt’s price-sensitive segments, offering affordable alternatives to premium tire products. Their competitive pricing makes them especially appealing to individual consumers, taxi operators, and fleet owners who are looking to reduce operating costs without compromising essential performance. In 2025, ​Egypt signed an agreement with a Chinese company to establish a USD 360 million car tire manufacturing plant in the Suez Canal Economic Zone (SCZONE). The project's first phase aims for an annual production capacity of 6 million tires, with production expected to commence by the end of 2025. Furthermore, ​China National Tire & Rubber Co., Ltd. (CNTR), the parent company of Pirelli, Prometeon, and Aeolus tire brands, is also exploring the establishment of a passenger car tire manufacturing plant in Egypt.

Rise of Tire Retreading

Tire retreading is emerging as a significant trend in Egypt, especially for commercial vehicles. Retreading offers an economical and sustainable alternative to purchasing new tires. By reusing the tire’s casing and applying a new tread, companies can extend the lifespan of tires and reduce waste. This trend is particularly relevant for businesses operating large fleets, such as logistics and transportation companies, where tire costs are a significant portion of their operating expenses. The growing popularity of retreaded tires is driven by cost-effectiveness, environmental benefits, and improved tire performance. This trend is expected to continue as fleet owners look for ways to reduce maintenance costs without compromising on safety.

Segmental Insights

Demand Category Insights

In 2024, the aftermarket segment of Egypt's tire market is expected to dominate, driven by the growing vehicle fleet and increased demand for replacement tires. As the automotive industry in Egypt continues to expand, the aftermarket segment has become the primary driver of tire sales. Vehicle owners, especially those with older cars or those who have surpassed the warranty period, frequently turn to the aftermarket for tire replacements due to affordability and availability. This trend is supported by the higher rate of vehicle ownership, which increases the frequency of tire replacements as tires naturally wear out over time.

Several factors contribute to the dominance of the aftermarket segment. The economic conditions in Egypt make cost-effective replacement options more attractive to consumers. Many vehicle owners opt for less expensive alternatives to Original Equipment Manufacturer (OEM) tires, especially in a market where price sensitivity is high. The aftermarket provides a wide range of tire choices at varying price points, allowing consumers to find tires that suit their budgets while still meeting basic performance and safety requirements.

The growth of the used car market further fuels the demand for aftermarket tires. With more used cars entering the market, the need for replacement tires becomes inevitable. Used vehicles often come with tires that have been in use for extended periods, prompting owners to replace them for safety and performance reasons. As these used cars represent a significant portion of the growing vehicle fleet in Egypt, they contribute substantially to the overall demand for aftermarket tires.

Consumers also turn to the aftermarket for specialized tires that may not be available through OEM channels. For instance, drivers looking for tires suited to specific driving conditions, such as off-road or high-performance tires, often seek aftermarket options. This segment caters to a variety of needs, from budget-conscious consumers to those looking for high-end, performance-oriented tires. With the increase in e-commerce and tire distribution networks, accessing aftermarket tires has become more convenient, which has helped to further solidify its position as the dominant category in 2024.

Region Insights

The tire market in Egypt is heavily influenced by the region of Cairo, which stands as the most prominent contributor in 2024. The capital city’s dense population, high vehicle ownership rates, and economic activity make it a key driver of tire demand across all segments, including passenger cars, commercial vehicles, and two-wheelers. Cairo’s urban landscape, characterized by bustling roads and daily commuting needs, creates consistent demand for durable and reliable tires that can withstand frequent usage. Passenger car owners in Cairo prioritize tires offering fuel efficiency and comfort, as traffic congestion and stop-and-go driving are common in the city.

Commercial vehicles play a critical role in Cairo’s tire market due to the region's position as a hub for logistics, trade, and public transportation. The high volume of goods transported within and around the city necessitates heavy-duty tires capable of supporting large payloads and delivering consistent performance on paved urban roads. Similarly, buses and taxis, which form the backbone of Cairo’s public transportation system, require high-performance tires to ensure safety and reduce operational downtime.

Two-wheelers are another significant contributor to Cairo’s tire demand, driven by the increasing use of motorcycles and scooters for personal transport and delivery services. The convenience of navigating through the city’s crowded streets has made two-wheelers a popular choice among individuals and businesses alike. Tires in this segment must provide stability, traction, and resilience against wear, catering to the high-frequency usage patterns typical in Cairo.

Recent Developments

• In 2024, South Korean tire manufacturers are ramping up efforts to enter the Middle Eastern market, which is expected to see significant growth in demand for new car tires, unlike stagnant markets in North America and Europe. Last year, Kumho Tire and Nexen Tire upgraded their operations in Egypt from branch offices to sales subsidiaries. A Kumho representative noted the market's growth potential, while a Nexen representative emphasized the need for a local subsidiary to enhance sales and expand into North Africa, with a local subsidiary in Cairo, Egypt, serving as the central point.
• In September 2023, the Egyptian government announced the acquisition of USD 1.07 billion in investments aimed at the construction of a tire manufacturing facility within the Suez Canal Economic Zone. According to a statement from the cabinet, a contract has been finalized with Rolling Plus for Chemical Industries, a collaborative venture involving Egyptian, Saudi Arabian, and Cypriot firms, to create a factory with an annual production capacity of seven million tires. The project will span an area of 400,000 square meters and will be executed in three distinct phases, each featuring a unique production line and target market.
• In Jan 2023, Prometeon Tyre Group (PTG) implemented a USD 31 million investment project at its tire plant in Alexandria, Egypt, with the aim of meeting local demand and enhancing safety. The project included technology upgrades at the Egyptian factory and an increase in the production of ‘Serie 02’ tires at the plant. As a result of the upgrades, the facility now produces 1.1 million tires annually an increase from 850,000. As per the CEO, the 2023 goal was focused on meeting Egyptian market demand by launching innovative tire solutions in Egypt this year: prioritizing efficiency, safety, and product quality,” he added. At the same time, a USD 26 million package, already partly invested, is earmarked for activities across the group’s R&D facilities in Turkey, Italy, and Egypt. The Italian manufacturer aims to all the investments by 2025.

Key Market Players

• Bridgestone Middle East & Africa FZE
• Goodyear Middle East FZE
• Zhongce Rubber Group Co., Ltd.
• Michelin AIM FZE
• Prometeon Tyre Egypt Co.
• Continental Middle East DMCC
• Sumitomo Rubber Middle East FZE
• Pyramids Tires Co.
• Transport and Engineering Company (Trenco)
• Shandong Linglong Tyre Co., Ltd

Report Scope:

In this report, the Egypt Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Egypt Tire Market, By Vehicle Type:

o   Passenger Car

o   Two-Wheelers

o   Light Commercial Vehicles (LCV)

o   Medium & Heavy Commercial Vehicles (M&HCV)

·         Egypt Tire Market, By Demand Category:

o   OEM

o   Aftermarket

·         Egypt Tire Market, By Tire Construction Type:

o   Radial

o   Bias

·         Egypt Tire Market, By Region:

o   Cairo

o   Alexandria

o   Giza

o   Dakahlia

o   Sharqiya

o   Rest of Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Egypt Tire Market.

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Egypt Tire Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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