Cycling Apparel Market – Global Industry Size, Share, Trends Opportunity, and Forecast, By Product Type (Apparel, Accessories), By End User (Men, Women), By Sales Channel (Supermarket/Hypermarket, Exclusive Stores, Sports Retail Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

Market Overview

Global Cycling Apparel Market was valued at USD5.4 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.3% through 2028. The global cycling apparel market has witnessed significant growth in recent years, driven by a surge in interest in cycling as both a recreational activity and a mode of transportation. This market encompasses a wide range of clothing and accessories designed specifically for cyclists, including jerseys, shorts, bibs, gloves, jackets, and footwear.

Several factors contribute to the growth of the cycling apparel market. Firstly, there is a growing awareness of the importance of specialized clothing for cyclists. These garments offer features like moisture-wicking, aerodynamic design, and padding for comfort during long rides, which have become increasingly important for cyclists of all levels.

Moreover, the rise in the popularity of competitive cycling, including road racing and mountain biking, has boosted demand for high-performance cycling apparel. Enthusiasts seek clothing that can enhance their performance and provide a competitive edge.

Additionally, the increasing emphasis on fitness and a healthier lifestyle has led more people to take up cycling, further driving demand for cycling apparel. This trend is particularly notable in urban areas, where cycling has become a popular means of commuting.

E-commerce has also played a significant role in the growth of the cycling apparel market, making it easier for consumers to access a wide variety of cycling gear and accessories.

In conclusion, the global cycling apparel market is thriving due to factors like increased interest in cycling, competitive cycling, health-conscious lifestyles, and the convenience of online shopping. This industry is expected to continue its growth trajectory as cycling remains a popular and sustainable form of exercise and transportation.

Key Market Drivers

Rising Popularity of Cycling as a Recreational Activity and Sport

One of the primary drivers behind the growth of the cycling apparel market is the increasing popularity of cycling as a recreational activity and competitive sport. People of all ages and fitness levels are turning to cycling as a means of staying active and enjoying the outdoors. This trend has created a growing customer base for cycling apparel as individuals seek comfortable and functional clothing to enhance their riding experience.

The rise of cycling events, such as gran fondos, charity rides, and organized group rides, has further fueled the demand for specialized cycling apparel. Participants in these events often invest in high-quality jerseys, shorts, and accessories designed to improve their performance and comfort during long rides.

Health and Wellness Trends

The global emphasis on health and wellness has encouraged more people to adopt cycling as a fitness activity. Cycling offers a low-impact cardiovascular workout that appeals to individuals looking to improve their physical health and overall well-being. As a result, there has been a surge in demand for cycling apparel among fitness-conscious consumers.

Cyclists are increasingly aware of the benefits of moisture-wicking fabrics, breathable materials, and ergonomic designs that help regulate body temperature and minimize discomfort during workouts. This awareness has driven the demand for technologically advanced cycling clothing that enhances performance and comfort.

Urbanization and Commuting Trends

In urban areas worldwide, cycling is gaining popularity as a convenient and eco-friendly mode of transportation. Cities are investing in infrastructure like bike lanes and bike-sharing programs to encourage cycling as a sustainable commuting option. As more people choose bicycles for their daily commutes, the demand for commuter-specific cycling apparel has grown significantly.

Commuter cycling apparel includes features such as reflective elements, waterproof or water-resistant materials, and integrated storage solutions. These garments cater to individuals who cycle to work or run errands, ensuring that they stay visible and comfortable while navigating urban environments.

E-commerce and Online Retailing

The growth of e-commerce and online retailing has had a profound impact on the cycling apparel market. Consumers now have easy access to a wide range of cycling gear and accessories through online platforms. This convenience has expanded the market's reach beyond local bike shops, allowing consumers to explore and purchase products from various brands and manufacturers.

Additionally, online reviews and customer feedback have empowered consumers to make informed purchasing decisions, promoting competition among brands to produce high-quality and innovative cycling apparel. E-commerce has also made it easier for consumers to compare prices, find deals, and access a broader selection of products, further driving market growth.

Technological Advancements in Cycling Apparel

Technological innovations have played a significant role in driving the cycling apparel market forward. Manufacturers are continually developing and incorporating advanced materials and design features into their products. These innovations aim to enhance performance, comfort, and safety for cyclists.

Key advancements include the use of moisture-wicking and quick-drying fabrics to manage sweat and moisture during rides, aerodynamic designs for reduced wind resistance in competitive cycling, and padding and chamois technology for improved comfort on long rides. Additionally, advancements in sustainable materials and manufacturing processes have led to the production of eco-friendly cycling apparel, aligning with consumer preferences for sustainability.

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Key Market Challenges

Seasonal and Regional Variations

Cycling apparel is highly influenced by seasonal and regional variations in weather conditions. Different climates and weather patterns necessitate a wide range of cycling apparel options, from lightweight jerseys and shorts for summer to insulated jackets and thermal tights for winter. This presents a challenge for manufacturers and retailers in terms of managing inventory and ensuring that they have the right products available at the right time and in the right locations.

For example, regions with extreme weather conditions, such as cold winters or scorching summers, may have limited demand for cycling apparel during certain seasons. Manufacturers must carefully plan their production schedules and distribution strategies to meet the specific needs of each market, taking into account climate variations. This challenge can result in excess inventory during off-seasons and potential stockouts during peak seasons.

Additionally, the cycling apparel market faces the challenge of accommodating the needs of cyclists in regions with unpredictable weather, where apparel must be versatile enough to handle a range of conditions. Developing and marketing such adaptable products can be complex and costly.

Price Sensitivity and Competition

Price sensitivity is a significant challenge in the cycling apparel market, as consumers often seek value for their money. This is particularly true for entry-level or casual cyclists who may be hesitant to invest in high-end cycling apparel. With a wide range of price points available, from budget-friendly options to premium, technologically advanced gear, manufacturers must carefully balance quality and affordability to cater to diverse customer segments.

Intense competition in the cycling apparel market exacerbates this challenge. Numerous brands and manufacturers vie for market share, leading to price wars and tight profit margins. Brands must continually innovate and differentiate their products to maintain a competitive edge, which often requires substantial investment in research and development.

Additionally, online marketplaces have made it easier for consumers to compare prices and find deals, putting pressure on manufacturers and retailers to offer competitive pricing while still maintaining product quality and profitability.

Sustainability and Ethical Concerns

While there has been progress in expanding the range of plus-size clothing options, there is still a challenge when it comes to offering the same variety of styles and fashion trends as are available in standard sizes. Plus-size consumers often encounter limited choices in high-fashion, trendy, or niche styles.

Some brands tend to offer a more limited selection of plus-size clothing, focusing on basics or conservative designs, rather than embracing the full spectrum of fashion trends. This lack of diversity in style can lead to a sense of exclusion for plus-size individuals who want to express their unique personalities and tastes through their clothing choices.

To address this challenge, fashion brands need to invest in expanding their plus-size collections to include a wider variety of styles, from casual and athletic wear to formal and high-fashion items. By doing so, they can cater to the diverse fashion preferences of plus-size consumers and empower them to express themselves through clothing, just as their standard-sized counterparts do.

Fit and Sizing Issues

Achieving the perfect fit in cycling apparel is a critical factor in ensuring comfort and performance. Cyclists require clothing that fits snugly to reduce wind resistance, prevent chafing, and optimize aerodynamics. However, fit and sizing issues are common challenges in the cycling apparel market.

Cyclists come in various body shapes and sizes, and achieving a standardized sizing system that accommodates all individuals can be challenging. Inconsistent sizing across different brands can lead to frustration among consumers who may need to try multiple sizes or brands to find the right fit.

Online shopping exacerbates the fit and sizing challenge, as consumers cannot physically try on garments before purchasing. This can result in higher return rates and added costs for manufacturers and retailers. Brands are addressing this challenge by providing detailed sizing charts and recommendations to help customers make informed choices.

Furthermore, the cultural and aesthetic preferences of cyclists can influence fit and design. Some cyclists prefer a more aerodynamic, race-oriented fit, while others may prefer a looser, more casual style for recreational riding. Meeting the diverse preferences of the cycling community while ensuring optimal fit remains a challenge for brands.

Key Market Trends

Performance-Driven Innovation

One of the most prominent trends in cycling apparel is the continuous pursuit of performance-driven innovation. Cyclists, whether professional or recreational, are seeking apparel that can enhance their riding experience. Manufacturers are responding by developing cutting-edge materials, designs, and technologies that improve aerodynamics, moisture management, and overall comfort.

High-performance fabrics with moisture-wicking properties have become standard, keeping riders dry and comfortable by wicking away sweat. Aerodynamic designs in jerseys and suits reduce wind resistance, making them popular among competitive cyclists. Additionally, advancements in padding and chamois technology in shorts and bibs provide improved comfort during long rides. This relentless focus on performance ensures that cyclists have access to apparel that enables them to reach their full potential.

Sustainable and Eco-Friendly Practices

Sustainability has become a significant trend in the cycling apparel market as consumers increasingly prioritize eco-friendly products. Brands are adopting sustainable practices throughout their supply chains, from sourcing materials to packaging and manufacturing processes. Recycled and organic fabrics are gaining popularity as alternatives to traditional materials, reducing the environmental impact of apparel production.

Brands are also investing in sustainable dyeing and printing techniques that minimize water usage and chemical waste. Furthermore, consumers are looking for brands that have transparent supply chains and ethical labor practices, emphasizing fair treatment of workers involved in the production of cycling apparel.

As sustainability continues to gain traction, brands that prioritize eco-friendly practices are likely to attract environmentally conscious consumers and gain a competitive edge in the market.

Customization and Personalization

The desire for unique and personalized cycling apparel is a growing trend. Many manufacturers and retailers now offer customization options, allowing cyclists to design their own jerseys, shorts, and accessories. This trend caters to individuals who want to express their personality or team affiliation through their clothing.

Customization can include choosing color schemes, adding logos or graphics, and even selecting specific fits. This trend is especially popular among cycling teams, clubs, and event organizers who want to create a distinctive identity through their apparel. The ability to personalize cycling clothing allows consumers to feel a stronger connection to their gear and cycling community.

Advances in technology have made customization more accessible, with online tools that enable customers to visualize and order personalized cycling apparel easily.

Urban and Commuter-Focused Apparel

Urbanization and the growth of cycling as a sustainable mode of transportation have led to a trend in urban and commuter-focused cycling apparel. Cities worldwide are investing in bike infrastructure, such as dedicated lanes and bike-sharing programs, making cycling an attractive option for daily commuting and errands.

Commuter-specific cycling apparel addresses the unique needs of urban cyclists. These garments often feature reflective elements for visibility, waterproof or water-resistant materials to protect against rain, and integrated storage solutions for essentials like smartphones and keys. The trend also extends to stylish, versatile designs that can transition seamlessly from bike to office or social settings.

Brands are recognizing the potential of this market segment and are developing products that cater specifically to urban and commuter cyclists. As more people choose bicycles for their daily transportation needs, this trend is expected to continue to grow.

Tech-Integrated Gear

The integration of technology into cycling apparel is a trend that's gaining momentum. Smart features and wearables are being incorporated into clothing and accessories to enhance the cycling experience. Examples include clothing with built-in LED lights for visibility, moisture-sensing fabrics that provide hydration reminders, and GPS-enabled tracking devices.

Wearable technology, such as fitness trackers and smart helmets, is becoming more commonplace among cyclists, further driving the demand for tech-integrated gear. These innovations offer data on performance metrics, navigation assistance, and safety features, providing cyclists with valuable insights and enhancing their overall riding experience.

As technology continues to advance and become more accessible, we can expect to see even more integration of smart features in cycling apparel, making it an exciting trend to watch.

Inclusivity and Diverse Sizing

Inclusivity and diverse sizing are emerging trends in the cycling apparel market. Traditionally, cycling apparel has been designed with a focus on performance and aerodynamics, often resulting in limited sizing options that cater to a specific body type. However, there is a growing recognition that cyclists come in all shapes and sizes.

Brands are now expanding their size ranges and designing clothing that accommodates a broader spectrum of body types. Inclusivity is not only about offering more sizes but also about creating designs that provide a comfortable fit for a wider range of individuals. This trend reflects a commitment to making cycling more accessible and welcoming to everyone, regardless of their body shape or size.

Additionally, inclusivity extends to gender diversity, with brands recognizing the need for gender-neutral or non-binary options in cycling apparel. This trend promotes greater inclusivity and diversity within the cycling community.

Segmental Insights

Product Type Insights

Apparel is emerging as a rapidly growing segment within the cycling industry. With increasing interest in cycling for fitness, leisure, and commuting, consumers are seeking specialized clothing that enhances their riding experience. Performance-driven innovation, sustainability, and customization are driving this growth. Cyclists are demanding high-quality, technologically advanced fabrics that offer moisture-wicking, aerodynamics, and comfort. Brands are responding with eco-friendly materials and personalized options. The rise of urban and commuter cycling has also fueled demand for stylish and functional apparel. As the cycling community expands and diversifies, apparel is positioned to continue its ascent as a thriving market segment.

Sales Channel Insights

Online retail is a rapidly expanding segment in the cycling industry. With the convenience of e-commerce platforms, cyclists now have easy access to a vast array of cycling gear and accessories. This growth has been further accelerated by the COVID-19 pandemic, which increased the popularity of online shopping. Consumers appreciate the ability to compare products, read reviews, and find competitive prices online. Moreover, online retailers often offer customization options, making it simpler for customers to design and personalize their cycling apparel. As technology and logistics continue to advance, the online segment is poised for sustained growth, transforming the way cyclists’ shop for their gear.

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Regional Insights

The Asia-Pacific region is rapidly emerging as a robust and thriving segment in the cycling industry. Factors such as increased urbanization, a growing middle class, and a heightened focus on health and fitness are driving a surge in cycling's popularity across the region. This has led to a rising demand for cycling gear and apparel, including high-performance clothing and accessories. Additionally, government initiatives promoting cycling as a sustainable mode of transportation further boost the market. As a result, both local and international cycling brands are increasingly targeting the Asia-Pacific market. With its large and diverse consumer base, the region holds significant growth potential for the cycling industry.

Recent Developments

• Rapha Core Cargo Bib Shorts were launched in September 2023, these bib shorts feature a unique cargo pocket design that allows riders to carry their essentials without the need for a jersey pocket. They are made from compressive fabric and have a comfortable chamois.
• In 2022, Trek Bicycle launched its first cycling apparel line that contains more sustainably sourced materials.
• Giro Chrono Expert MIPS Helmet was released in May 2023, this helmet features MIPS technology to protect riders from rotational impacts. It has a lightweight design and a comfortable fit.

Key Market Players

• 2XU
• Isadore apparel
• Endura Limited
• ASSOS of Switzerland GmbH
• United Apparel Solution Ltd. (Cuore of Switzerland Inc.)
• Champion System
• Rapha Racing Limited
• Castelli Cycling
• Giro Sport Design
• Lumiere Cycling

Report Scope:

In this report, the Global Cycling Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Cycling Apparel Market, By Product Type:

o   Apparel

o   Accessories

• Cycling Apparel Market, By End User:

o   Men

o   Women

• Cycling Apparel Market, By Sales Channel:

o   Supermarket/Hypermarket

o   Exclusive Stores

o   Sports Retail Stores

o   Online

o   Others

• Cycling Apparel Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  Vietnam

§  South Korea

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

o   South America

§  Brazil

§  Argentina

§  Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cycling Apparel Market.

Available Customizations:

Global Cycling Apparel Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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