China biscuit market is anticipated to
undergo substantial growth during the next five years owing to increased
consumption of bakery & cereals and rising number of health-conscious
consumers. The growing number of working populations are further aiding to the high
demand for bakery goods like biscuits. The manufacturers are also coming up
with variety of flavours which is further accelerating the market growth.
Biscuits are a great source to boost
energy and satisfy hunger. The convenience offered by these bakery goods are
attracting Chinese consumers. Moreover, awareness regarding the consumption of
a balanced and healthy diet coupled with increasing demand from almost all the
sections of the population from a child to senior citizens is leading to huge
growth of biscuit market in China. Chinese people are inclined towards both
savoury as well as sweet biscuits. Premiumization is the focus of biscuit
manufacturers in the country as consumers are willing to pay more for freshly
baked biscuits. The changing lifestyle with more western influence is also poised
to aid the biscuit market growth in China during the forecast period.
China biscuit
market is segmented based on type, distribution channel and region. Based on
type, the market is segmented into plain biscuit, cookies, sandwiched biscuit, crackers
and crispbreads and others. The
market is witnessing high growth of crackers and crisp breads as most of the
Chinese people are inclined towards it. Also, the increasing awareness towards
health and fitness is making consumers buy crackers and crispbreads which are
mostly made of natural and healthy ingredients.
Based on
distribution channel, China biscuit market is segmented into offline and online
channels. The offline channel is further categorized into hypermarkets/
supermarkets, convenience stores, independent small grocers and others. The
offline channel dominated the Chinese biscuit market in terms of revenue in 2022.
However, the increasing growth of e-commerce sites with increasing internet
penetration is expected to make offline channel undergo the fastest growth
during the forecast period.
Some of the
major players operating in the China biscuit market are Mondelez China, Orion
China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China)
Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang
Co. Ltd and Huamei, among others. With entry of international biscuit brands,
the market has become highly competitive. Manufacturers are focusing on new and
distinctive flavors of biscuits. They are also including more healthy grains as
ingredients keeping in mind the growing requirements of health conscious
population.
Objective of the Study:
- To analyze and forecast
market size of the China biscuit market, in terms of value.
- To define, classify and
forecast the China biscuit market on the type, distribution channel and
regional distribution.
- To scrutinize the detailed
market segmentation and forecast the market size, in terms of value, on
the basis of region by segmenting china biscuit market into regions,
namely, South-Central, South-West, East-China, North-East, North China
& North-West.
- To identify tailwinds and
headwinds for the China biscuit market.
- To examine competitive
developments such as expansions, new product launches, supply contracts,
and mergers & acquisitions in the China biscuit market.
- To evaluate competitor
pricing, average market selling prices and trends in the China biscuit market.
- To strategically profile the
leading players, which are involved in the supply of biscuit in China.
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TechSci Research performed primary as
well as exhaustive secondary research for this study. Initially, TechSci
Research sourced a list of biscuit manufacturers and suppliers in China Subsequently,
TechSci Research conducted primary research surveys with the identified
companies. While interviewing, the respondents were also enquired about their
competitors. Through this technique, TechSci Research was able to include
manufacturers that could not be identified due to the limitations of secondary
research. TechSci Research analysed product offerings, distribution channels,
and regional presence of all major biscuit suppliers across the country.
TechSci Research calculated the market size for the China biscuit
market using a bottom-up approach, where manufacturers’ value sales data for
different types of biscuits was recorded as well as forecast for the future
years was made. TechSci Research sourced these values from industry experts and
company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive
at the overall market size. Various secondary sources such as all China biscuit
manufacturers, association, company annual reports, white papers, investor
presentations and financial reports were also used by the TechSci Research.
Key Target Audience:
- China biscuit manufacturers
- China biscuit retailers/distributors
- Research organizations and consulting companies
- Associations, organizations and alliances related to biscuit manufacturing
- Government bodies such as regulating authorities and policy makers
- Industry associations
- Market research and consulting firms
The study is useful in providing
answers to several critical questions that are important for industry
stakeholders, such as biscuit manufacturers, distributors, dealers and policy
makers,
which market segments
should be targeted over the coming years (next five years) in order to
strategize investments and capitalize on growth of the market.
Attribute
|
Details
|
Base Year
|
2022
|
Historical Years
|
2018 – 2021
|
Estimated Year
|
2023E
|
Forecast Period
|
2024F – 2028F
|
Quantitative Units
|
Revenue in USD Million and CAGR for 2018-2022 and 2023E-2028F
|
Report Coverage
|
Revenue forecast, company share, competitive landscape, growth
factors, and trends
|
Segments Covered
|
·
Product
Type
·
Distribution
Channel
|
Region Scope
|
South-Central; South-West; East; North-East; North-West; North
|
Key Companies Profiled
|
Mondelez China, Orion China, Want Want China Holdings Limited,
Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong
Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei.
|
Customization Scope
|
10% free report customization with purchase. Addition or
alteration to regional & segment scope.
|
Pricing and Purchase Options
|
Avail customized purchase options to meet your exact research needs. Explore purchase
options
|
Delivery Format
|
PDF and Excel through Email
(We can also provide the editable version of the report in PPT/Word format on
special request)
|
Report Scope:
In this report, China biscuit market
has been segmented into following categories, in addition to the industry
trends which have also been detailed below:
- China Biscuit Market,
By Product Type:
- Plain
Biscuit
- Cookies
- Sandwiched
Biscuit
- Crackers
and Crispbreads
- Others
- China Biscuit Market,
By Distribution Channel:
- Offline
- Hypermarkets/ Supermarket
- Convenience Stores
- Independent Small Grocers
- Others
- Online
- China Biscuit Market, By Geography:
- South-Central
- South-West
- East China
- North East
- North-West
- North China
Competitive
Landscape
Company Profiles: Detailed analysis of the major
companies present in China biscuit market.
Available
Customizations:
With the given market data, TechSci
Research offers customizations according to a company’s specific needs. The
following customization options are available for the report:
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
Profit Margin Analysis
- Profit
margin analysis in case of direct and indirect sales channel.
It is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com