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Report Description

Report Description


Forecast Period

2026-2030

Market Size (2024)

USD 574.08 Million

CAGR (2025-2030)

6.81%

Fastest Growing Segment

Off-Highway Vehicle Technology

Largest Market

East

Market Size (2030)

USD 850.24 Million


Market Overview

China Advanced Tire market was valued at USD 574.08 million 2024 and is anticipated to grow USD 850.24 million by 2030 with a CAGR of 6.81% during the forecast period. The China advanced tire market is experiencing significant growth, driven by rapid advancements in automotive technologies and increasing demand for high-performance, fuel-efficient, and environmentally friendly tires. The surge in electric vehicle (EV) adoption has further accelerated the need for advanced tires that offer low rolling resistance and improved durability. As of December 2024, China had a total of 12.82 million EV charging points, marking a 49% year-on-year increase an infrastructure surge that significantly supports the growth of the advanced tire market.

Additionally, growing consumer awareness about vehicle safety and performance is pushing manufacturers to invest in smart tire technologies featuring sensors for real-time monitoring. Government regulations promoting sustainable mobility and reduced carbon emissions are also encouraging the development of innovative tire solutions, positioning China as a key player in the global advanced tire landscape.

Key Market Drivers

Rise in Electric Vehicle (EV) Adoption

One of the most significant drivers of the advanced tire market in China is the rapid rise in electric vehicle (EV) adoption. China leads the world in EV production and sales, supported by government incentives, expanding charging infrastructure, and increasing consumer awareness of environmental issues. EVs have unique performance requirements that differ from traditional internal combustion engine vehicles. For instance, EVs are typically heavier due to battery packs and generate higher torque instantly, demanding tires with enhanced grip, wear resistance, and load-bearing capacity. In 2024, electric vehicles made up nearly 50% of all car sales in China, with over 11 million units sold out of a global total of 17 million significantly fueling demand in the advanced tire market.

Moreover, EVs are quieter, making tire noise more noticeable. This has led manufacturers to develop low-noise tires with special tread patterns and sound-absorbing materials. Advanced tires for EVs also focus on reducing rolling resistance to extend vehicle range—an essential selling point for EV buyers. As the EV market continues to expand, demand for these specialized, high-performance tires will grow, directly boosting the advanced tire segment in China.

Technological Advancements in Tire Manufacturing

Another key driver fueling the Chinese advanced tire market is the rapid pace of technological innovation in tire design and manufacturing. Tire companies are heavily investing in research and development to enhance performance attributes such as durability, fuel efficiency, road grip, and safety. Key innovations include run-flat tires, self-sealing tires, and smart tires embedded with sensors that provide real-time data on tire pressure, temperature, and tread wear.

Smart tire technology, in particular, is gaining traction in China due to the growing focus on connected mobility and autonomous vehicles. These tires can communicate with the vehicle’s onboard systems and alert drivers to potential issues before they become safety concerns. Advanced materials such as silica compounds and aramid fibers are also being used to reduce weight, improve strength, and enhance overall tire performance. As China continues to move toward intelligent transportation systems, the role of technologically advanced tires will become increasingly vital.

Growing Consumer Demand for Vehicle Safety and Performance

Chinese consumers are becoming more discerning and educated about the importance of tire quality in overall vehicle performance and safety. As disposable incomes rise and car ownership increases, more buyers are opting for premium vehicles equipped with advanced safety features. This shift is driving demand for high-performance tires that offer superior handling, braking efficiency, and comfort across different road conditions.

In addition to private consumers, fleet operators and logistics companies are also recognizing the value of advanced tires in reducing operational costs through longer lifespans and lower maintenance needs. The growing awareness of tire performance as a critical factor in safety has led to a stronger emphasis on tire testing, certifications, and branding. Brands that can demonstrate superior safety ratings and technological innovation are seeing increased traction in the market. This trend is expected to continue as both regulatory standards and consumer expectations evolve.

China Advanced Tires Market

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Key Market Challenges

High Production and R&D Costs

One of the most pressing challenges in the China advanced tire market is the high cost associated with manufacturing and research and development (R&D) of technologically superior tires. Advanced tires incorporate innovative features such as run-flat technology, smart sensors, and eco-friendly materials—all of which require significant investments in material science, precision engineering, and software integration. These costs are especially burdensome for domestic tire manufacturers that may lack the capital reserves of global players.

Moreover, the integration of smart technologies such as tire pressure monitoring systems (TPMS), RFID chips, and temperature sensors demands collaboration with electronics and software developers, adding layers of complexity and cost. While premium automakers may be willing to absorb these costs to meet consumer expectations, mid-range and economy vehicle producers may find it difficult to justify the added expense. As a result, widespread adoption of advanced tires in the mass market segment remains limited. For manufacturers, balancing the high cost of innovation with competitive pricing continues to be a delicate task in a price-sensitive market like China.

Intense Market Competition and Price Sensitivity

The advanced tire market in China is highly competitive, with the presence of both well-established global brands and numerous domestic manufacturers. International giants such as Michelin, Bridgestone, Continental, and Goodyear have a strong presence in China and are continually pushing the boundaries of tire technology. At the same time, local companies like Zhongce Rubber, Linglong Tire, and Triangle Group are aggressively expanding their market share by offering technologically competitive products at lower prices.

However, the intense competition leads to significant pricing pressure across all segments. Even though advanced tires offer higher performance and safety benefits, many consumers in China remain highly price-sensitive, especially in rural and semi-urban areas. This price sensitivity poses a challenge for manufacturers aiming to recover their R&D investments. The result is a market where companies must constantly innovate while maintaining cost-efficiency—a balance that is difficult to strike and sustain. Additionally, the prevalence of counterfeit or low-quality tire products in the aftermarket segment further erodes consumer confidence and brand loyalty, making market penetration even more difficult for premium tire brands.

Key Market Trends

Integration of Smart Tire Technologies

One of the most transformative trends in China’s advanced tire market is the growing integration of smart tire technologies. As the automotive industry moves towards greater digitalization and vehicle intelligence, smart tires equipped with sensors and connectivity features are gaining momentum. These tires are embedded with sensors that monitor real-time parameters such as tire pressure, temperature, tread wear, and load. The data collected is transmitted to the vehicle’s onboard systems or a mobile app, enabling early detection of potential issues and enhancing safety, fuel efficiency, and vehicle performance.

This trend aligns with China’s push toward intelligent transportation systems and the proliferation of connected and autonomous vehicles. Both automakers and fleet operators are adopting smart tires to reduce maintenance costs, improve operational safety, and extend tire lifespan. With the advancement of 5G and IoT technologies, the smart tire ecosystem is expected to expand rapidly, supported by strategic partnerships between tire manufacturers and tech companies.

Growing Popularity of Sustainable and Eco-Friendly Tires

Sustainability is becoming a central theme in China’s advanced tire industry. In response to growing environmental concerns, regulatory pressure, and consumer awareness, manufacturers are shifting toward eco-friendly tire solutions. These include the use of sustainable raw materials, such as bio-based oils, recycled rubber, and silica derived from rice husks, which reduce the environmental footprint of tire production. According to Continental’s 2024 study, tires now contain up to 65% renewable and recycled materials such as PET-derived polyester, reclaimed rubber, and rice husk silica driving increased demand in China’s advanced tire market.

Another focus area is the development of low rolling resistance tires, which reduce fuel consumption and carbon emissions by minimizing energy loss during motion. These tires are particularly important for both electric and internal combustion engine vehicles, as they contribute to greater fuel efficiency and lower environmental impact. Additionally, manufacturers are exploring circular economy models by enhancing tire recyclability and promoting tire retreading practices.

Expansion of Online Tire Sales and Digital Retailing

The digital transformation of China’s retail landscape is also impacting the advanced tire market. E-commerce platforms are playing a growing role in the sale and distribution of tires, offering consumers greater convenience, price transparency, and product variety. Online tire sales are no longer limited to standard models; advanced tires with premium features are also being sold through digital channels, often bundled with installation services, warranties, and maintenance plans.

Leading tire brands are investing in omni-channel strategies that integrate online and offline touchpoints to deliver a seamless customer experience. Digital platforms also allow brands to educate consumers about the benefits of advanced tires, showcase product comparisons, and collect data on customer preferences. Mobile apps, virtual showrooms, and online configurators are becoming popular tools for tire selection and after-sales support. As younger, tech-savvy consumers dominate the automotive market, the digitalization of tire retail is expected to continue gaining momentum.

Segmental Insights

Vehicle Type Insights

The on-highway vehicle segment is the dominating segment in the China advanced tire market, driven by the country’s large and growing fleet of passenger cars, commercial vehicles, and electric vehicles used for everyday transportation. With increasing urbanization and infrastructure development, demand for high-performance tires suited for highways and urban roads has surged. These vehicles require advanced tires that offer superior fuel efficiency, safety, and comfort. Additionally, government policies promoting road safety and low-emission mobility further accelerate the adoption of technologically advanced tires in on-highway applications, reinforcing this segment’s dominance across both the original equipment and replacement markets.

Technology Insights

On-highway vehicle technology is the dominating segment in the China advanced tire market, primarily due to the high volume of passenger and commercial vehicles operating on paved roads and highways. These vehicles demand advanced tire technologies that enhance safety, reduce rolling resistance, improve fuel efficiency, and ensure driving comfort. As urbanization and long-distance transportation grow, tire manufacturers are focusing on innovations tailored to highway use, such as noise-reducing tread designs, smart tire monitoring systems, and durable compounds. The widespread adoption of electric and connected vehicles further fuels the demand for advanced tire technologies optimized for on-highway performance and reliability.

 

China Advanced Tires Market

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Regional Insights

The east region of China is the dominating region in the country’s advanced tire market, driven by its high concentration of vehicle ownership, robust industrial base, and strong presence of automotive OEMs and tire manufacturers. Provinces like Jiangsu, Zhejiang, and Shanghai serve as major automotive and logistics hubs, creating sustained demand for advanced tire technologies. Additionally, the region benefits from well-developed infrastructure, higher consumer purchasing power, and greater awareness of vehicle performance and safety. These factors contribute to a strong aftermarket and original equipment demand, making East China a key driver of growth in the advanced tire segment.

Recent Developments

  • In June 2025, Pirelli introduced its Cyber Tyre, a sensor-embedded model capable of tracking pressure and temperature, enduring up to 3,500 G impact, with a battery life matching the tire’s lifespan. It also analyzes road surface conditions for infrastructure monitoring

  • In April 2025, Hankook Tire has launched its next-generation truck and bus tire, the Smart Flex AH89 SUPER, specifically designed for China’s long-distance transportation needs. This advanced tire offers significant upgrades in durability, safety, and fuel efficiency, making it well-suited for heavy-duty operations across extended routes.

  • In April 2025, At Auto Shanghai 2025, Goodyear unveiled its SightLine smart tire system offering real-time monitoring of pressure, wear, mileage, load, road friction, aquaplaning risk, and lifecycle alongside its sustainable ElectricDrive tire with over 70% green materials.

Key Market Players

  • Bridgestone Corporation
  • Continental AG
  • Goodyear Tire & Rubber Company
  • Sumitomo Rubber Industries Ltd
  • Michelin Group
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company Limited
  • Shandong Linglong Tyre Co., Ltd.
  • Zhongce Rubber Group Co., Ltd.
  • Kumho Tire Co. Inc.

By Vehicle Type

By Technology

By Tire Type

By Material Type

By Region

  • On-Highway Vehicle
  • Off-Highway Vehicle
  • On-Highway Vehicle Technology
  • Off-Highway Vehicle Technology
  • Run-Flat
  • Airless
  • Pneumatic
  • Natural Rubber
  • Synthetic Rubber
  • Steel
  • Elastomers
  • Others
  • East
  • North-East
  • South Central
  • Southwest
  • North
  • North-West

 

Report Scope:

In this report, the China Advanced Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • China Advanced Tire Market, By Vehicle Type:

o   On-Highway Vehicle

o   Off-Highway Vehicle

  • China Advanced Tire Market, By Technology:

o   On-Highway Vehicle Technology

o   Off-Highway Vehicle Technology

  • China Advanced Tire Market, By Tire Type:

o   Run-Flat

o   Airless

o   Pneumatic

  • China Advanced Tire Market, By Material Type:

o   Natural Rubber

o   Synthetic Rubber

o   Steel

o   Elastomers

o   Others

  • China Advanced Tire Market, By Region:

o   East

o   North-East

o   South Central

o   Southwest

o   North

o   North-West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the China Advanced Tire Market.

Available Customizations:

China Advanced Tire Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

China Advanced Tire Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    China Advanced Tire Market Outlook

4.1.  Market Size & Forecast

4.1.1.    By Value

4.2.  Market Share & Forecast

4.2.1.    By Vehicle Type (On-Highway Vehicle, Off-Highway Vehicle)

4.2.2.    By Technology (On-Highway Vehicle Technology and Off-Highway Vehicle Technology)

4.2.3.    By Tire Type (Run-Flat, Airless and Pneumatic)

4.2.4.    By Material Type (Natural Rubber, Synthetic Rubber, Steel, Elastomers, Others)

4.2.5.    By Regional

4.2.6.    By Company (2024)

4.3.  Market Map

5.    China On-Highway Vehicle Advanced Tire Market Outlook

5.1.  Market Size & Forecast 

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Technology

5.2.2.    By Tire Type

6.    China Off-Highway Vehicle Advanced Tire Market Outlook

6.1.  Market Size & Forecast 

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Technology

6.2.2.    By Tire Type

7.    Market Dynamics

7.1.  Drivers

7.2.  Challenges

8.    Market Trends & Developments

8.1.  Merger & Acquisition (If Any)

8.2.  Product Launches (If Any)

8.3.  Recent Developments

9.    Disruptions: Conflicts, Pandemics and Trade Barriers

10. Porter's Five Forces Analysis

11. Policy & Regulatory Landscape

12. China Economic Profile

13. Competitive Landscape

13.1.     Company Profiles

13.1.1.     Bridgestone Corporation

13.1.1.1.   Business Overview

13.1.1.2.   Company Snapshot

13.1.1.3.   Products & Services

13.1.1.4.   Financials (As Per Availability)

13.1.1.5.   Key Market Focus & Geographical Presence

13.1.1.6.   Recent Developments

13.1.1.7.   Key Management Personnel

13.1.2.     Continental AG

13.1.3.     Goodyear Tire & Rubber Company

13.1.4.     Sumitomo Rubber Industries Ltd

13.1.5.     Michelin Group

13.1.6.     Pirelli & C. S.p.A.

13.1.7.     Yokohama Rubber Company Limited

13.1.8.     Shandong Linglong Tyre Co., Ltd.

13.1.9.     Zhongce Rubber Group Co., Ltd.

13.1.10.  Kumho Tire Co. Inc.

14. Strategic Recommendations

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the China Advanced Tire Market was estimated to be USD 574.08 million in 2024

The China advanced tire market is witnessing trends such as rising EV-specific tire demand, smart tire integration, sustainability-focused materials, and digital tire retailing, driven by technological innovation and growing consumer awareness of performance and safety

Challenges in China’s advanced tire market include high R&D and production costs, intense price-driven competition from domestic and global brands, and limited consumer awareness about benefits of premium, smart tire technologies

Key drivers in China’s advanced tire market include growing EV adoption, rapid technological innovation (smart sensors, smart materials), supportive environmental regulations, and rising consumer demand for safety, performance, and efficiency

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