Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 574.08 Million
|
CAGR (2025-2030)
|
6.81%
|
Fastest Growing Segment
|
Off-Highway Vehicle Technology
|
Largest Market
|
East
|
Market Size (2030)
|
USD 850.24 Million
|
Market Overview
China Advanced Tire market was valued at
USD 574.08 million 2024 and
is anticipated to grow USD 850.24 million by 2030 with a CAGR of 6.81% during
the forecast period. The China advanced tire market is experiencing significant
growth, driven by rapid advancements in automotive technologies and increasing
demand for high-performance, fuel-efficient, and environmentally friendly
tires. The surge in electric vehicle (EV) adoption has further accelerated the
need for advanced tires that offer low rolling resistance and improved
durability. As of December 2024, China had a total of 12.82 million EV charging
points, marking a 49% year-on-year increase an infrastructure surge that
significantly supports the growth of the advanced tire market.
Additionally, growing consumer awareness
about vehicle safety and performance is pushing manufacturers to invest in
smart tire technologies featuring sensors for real-time monitoring. Government
regulations promoting sustainable mobility and reduced carbon emissions are
also encouraging the development of innovative tire solutions, positioning
China as a key player in the global advanced tire landscape.
Key Market Drivers
Rise
in Electric Vehicle (EV) Adoption
One of the most significant drivers of the advanced
tire market in China is the rapid rise in electric vehicle (EV) adoption. China
leads the world in EV production and sales, supported by government incentives,
expanding charging infrastructure, and increasing consumer awareness of
environmental issues. EVs have unique performance requirements that differ from
traditional internal combustion engine vehicles. For instance, EVs are
typically heavier due to battery packs and generate higher torque instantly, demanding
tires with enhanced grip, wear resistance, and load-bearing capacity. In
2024, electric vehicles made up nearly 50% of all car sales in China, with over
11 million units sold out of a global total of 17 million significantly fueling
demand in the advanced tire market.
Moreover, EVs are quieter, making tire noise more
noticeable. This has led manufacturers to develop low-noise tires with special
tread patterns and sound-absorbing materials. Advanced tires for EVs also focus
on reducing rolling resistance to extend vehicle range—an essential selling
point for EV buyers. As the EV market continues to expand, demand for these
specialized, high-performance tires will grow, directly boosting the advanced
tire segment in China.
Technological
Advancements in Tire Manufacturing
Another key driver fueling the Chinese advanced tire
market is the rapid pace of technological innovation in tire design and
manufacturing. Tire companies are heavily investing in research and development
to enhance performance attributes such as durability, fuel efficiency, road
grip, and safety. Key innovations include run-flat tires, self-sealing tires,
and smart tires embedded with sensors that provide real-time data on tire
pressure, temperature, and tread wear.
Smart tire technology, in particular, is gaining
traction in China due to the growing focus on connected mobility and autonomous
vehicles. These tires can communicate with the vehicle’s onboard systems and
alert drivers to potential issues before they become safety concerns. Advanced
materials such as silica compounds and aramid fibers are also being used to
reduce weight, improve strength, and enhance overall tire performance. As China
continues to move toward intelligent transportation systems, the role of
technologically advanced tires will become increasingly vital.
Growing
Consumer Demand for Vehicle Safety and Performance
Chinese consumers are becoming more discerning and
educated about the importance of tire quality in overall vehicle performance
and safety. As disposable incomes rise and car ownership increases, more buyers
are opting for premium vehicles equipped with advanced safety features. This
shift is driving demand for high-performance tires that offer superior
handling, braking efficiency, and comfort across different road conditions.
In addition to private consumers, fleet operators and
logistics companies are also recognizing the value of advanced tires in
reducing operational costs through longer lifespans and lower maintenance
needs. The growing awareness of tire performance as a critical factor in safety
has led to a stronger emphasis on tire testing, certifications, and branding.
Brands that can demonstrate superior safety ratings and technological
innovation are seeing increased traction in the market. This trend is expected
to continue as both regulatory standards and consumer expectations evolve.

Download Free Sample Report
Key Market Challenges
High
Production and R&D Costs
One of the most pressing challenges in the China
advanced tire market is the high cost associated with manufacturing and
research and development (R&D) of technologically superior tires. Advanced
tires incorporate innovative features such as run-flat technology, smart
sensors, and eco-friendly materials—all of which require significant
investments in material science, precision engineering, and software
integration. These costs are especially burdensome for domestic tire
manufacturers that may lack the capital reserves of global players.
Moreover, the integration of smart technologies such
as tire pressure monitoring systems (TPMS), RFID chips, and temperature sensors
demands collaboration with electronics and software developers, adding layers
of complexity and cost. While premium automakers may be willing to absorb these
costs to meet consumer expectations, mid-range and economy vehicle producers
may find it difficult to justify the added expense. As a result, widespread
adoption of advanced tires in the mass market segment remains limited. For
manufacturers, balancing the high cost of innovation with competitive pricing
continues to be a delicate task in a price-sensitive market like China.
Intense
Market Competition and Price Sensitivity
The advanced tire market in China is highly
competitive, with the presence of both well-established global brands and
numerous domestic manufacturers. International giants such as Michelin,
Bridgestone, Continental, and Goodyear have a strong presence in China and are
continually pushing the boundaries of tire technology. At the same time, local
companies like Zhongce Rubber, Linglong Tire, and Triangle Group are
aggressively expanding their market share by offering technologically
competitive products at lower prices.
However, the intense competition leads to significant
pricing pressure across all segments. Even though advanced tires offer higher
performance and safety benefits, many consumers in China remain highly
price-sensitive, especially in rural and semi-urban areas. This price
sensitivity poses a challenge for manufacturers aiming to recover their R&D
investments. The result is a market where companies must constantly innovate
while maintaining cost-efficiency—a balance that is difficult to strike and
sustain. Additionally, the prevalence of counterfeit or low-quality tire
products in the aftermarket segment further erodes consumer confidence and
brand loyalty, making market penetration even more difficult for premium tire
brands.
Key Market Trends
Integration
of Smart Tire Technologies
One of the most transformative trends in China’s
advanced tire market is the growing integration of smart tire technologies. As
the automotive industry moves towards greater digitalization and vehicle
intelligence, smart tires equipped with sensors and connectivity features are
gaining momentum. These tires are embedded with sensors that monitor real-time
parameters such as tire pressure, temperature, tread wear, and load. The data
collected is transmitted to the vehicle’s onboard systems or a mobile app, enabling
early detection of potential issues and enhancing safety, fuel efficiency, and
vehicle performance.
This trend aligns with China’s push toward intelligent
transportation systems and the proliferation of connected and autonomous
vehicles. Both automakers and fleet operators are adopting smart tires to
reduce maintenance costs, improve operational safety, and extend tire lifespan.
With the advancement of 5G and IoT technologies, the smart tire ecosystem is
expected to expand rapidly, supported by strategic partnerships between tire
manufacturers and tech companies.
Growing
Popularity of Sustainable and Eco-Friendly Tires
Sustainability is becoming a central theme in China’s
advanced tire industry. In response to growing environmental concerns,
regulatory pressure, and consumer awareness, manufacturers are shifting toward
eco-friendly tire solutions. These include the use of sustainable raw
materials, such as bio-based oils, recycled rubber, and silica derived from
rice husks, which reduce the environmental footprint of tire production. According
to Continental’s 2024 study, tires now contain up to 65% renewable and recycled
materials such as PET-derived polyester, reclaimed rubber, and rice husk silica
driving increased demand in China’s advanced tire market.
Another focus area is the development of low rolling
resistance tires, which reduce fuel consumption and carbon emissions by
minimizing energy loss during motion. These tires are particularly important
for both electric and internal combustion engine vehicles, as they contribute
to greater fuel efficiency and lower environmental impact. Additionally,
manufacturers are exploring circular economy models by enhancing tire
recyclability and promoting tire retreading practices.
Expansion
of Online Tire Sales and Digital Retailing
The digital transformation of China’s retail landscape
is also impacting the advanced tire market. E-commerce platforms are playing a
growing role in the sale and distribution of tires, offering consumers greater
convenience, price transparency, and product variety. Online tire sales are no
longer limited to standard models; advanced tires with premium features are
also being sold through digital channels, often bundled with installation
services, warranties, and maintenance plans.
Leading tire brands are investing in omni-channel
strategies that integrate online and offline touchpoints to deliver a seamless
customer experience. Digital platforms also allow brands to educate consumers
about the benefits of advanced tires, showcase product comparisons, and collect
data on customer preferences. Mobile apps, virtual showrooms, and online
configurators are becoming popular tools for tire selection and after-sales
support. As younger, tech-savvy consumers dominate the automotive market, the
digitalization of tire retail is expected to continue gaining momentum.
Segmental Insights
Vehicle
Type Insights
The on-highway vehicle segment is the
dominating segment in the China advanced tire market, driven by the country’s
large and growing fleet of passenger cars, commercial vehicles, and electric
vehicles used for everyday transportation. With increasing urbanization and
infrastructure development, demand for high-performance tires suited for
highways and urban roads has surged. These vehicles require advanced tires that
offer superior fuel efficiency, safety, and comfort. Additionally, government
policies promoting road safety and low-emission mobility further accelerate the
adoption of technologically advanced tires in on-highway applications,
reinforcing this segment’s dominance across both the original equipment and
replacement markets.
Technology
Insights
On-highway vehicle technology is the
dominating segment in the China advanced tire market, primarily due to the high
volume of passenger and commercial vehicles operating on paved roads and
highways. These vehicles demand advanced tire technologies that enhance safety,
reduce rolling resistance, improve fuel efficiency, and ensure driving comfort.
As urbanization and long-distance transportation grow, tire manufacturers are
focusing on innovations tailored to highway use, such as noise-reducing tread
designs, smart tire monitoring systems, and durable compounds. The widespread
adoption of electric and connected vehicles further fuels the demand for
advanced tire technologies optimized for on-highway performance and
reliability.

Download Free Sample Report
Regional Insights
The east region of China is the dominating region in
the country’s advanced tire market, driven by its high concentration of vehicle
ownership, robust industrial base, and strong presence of automotive OEMs and
tire manufacturers. Provinces like Jiangsu, Zhejiang, and Shanghai serve as
major automotive and logistics hubs, creating sustained demand for advanced
tire technologies. Additionally, the region benefits from well-developed
infrastructure, higher consumer purchasing power, and greater awareness of
vehicle performance and safety. These factors contribute to a strong aftermarket
and original equipment demand, making East China a key driver of growth in the
advanced tire segment.
Recent Developments
- In June 2025, Pirelli introduced its
Cyber Tyre, a sensor-embedded model capable of tracking pressure and
temperature, enduring up to 3,500 G impact, with a battery life matching the
tire’s lifespan. It also analyzes road surface conditions for infrastructure
monitoring
- In April 2025, Hankook Tire has launched
its next-generation truck and bus tire, the Smart Flex AH89 SUPER, specifically
designed for China’s long-distance transportation needs. This advanced tire
offers significant upgrades in durability, safety, and fuel efficiency, making
it well-suited for heavy-duty operations across extended routes.
- In April 2025, At Auto Shanghai 2025,
Goodyear unveiled its SightLine smart tire system offering real-time monitoring
of pressure, wear, mileage, load, road friction, aquaplaning risk, and
lifecycle alongside its sustainable ElectricDrive tire with over 70% green
materials.
Key Market Players
- Bridgestone Corporation
- Continental AG
- Goodyear Tire & Rubber Company
- Sumitomo Rubber Industries Ltd
- Michelin Group
- Pirelli & C. S.p.A.
- Yokohama Rubber Company Limited
- Shandong Linglong Tyre Co., Ltd.
- Zhongce Rubber Group Co., Ltd.
- Kumho Tire Co. Inc.
By Vehicle Type
|
By Technology
|
By Tire Type
|
By Material Type
|
By Region
|
- On-Highway Vehicle
- Off-Highway Vehicle
|
- On-Highway Vehicle Technology
- Off-Highway Vehicle Technology
|
|
- Natural Rubber
- Synthetic Rubber
- Steel
- Elastomers
- Others
|
- East
- North-East
- South Central
- Southwest
- North
- North-West
|
Report Scope:
In this report, the China Advanced Tire Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- China Advanced Tire Market, By
Vehicle Type:
o On-Highway Vehicle
o Off-Highway Vehicle
- China Advanced Tire Market, By
Technology:
o On-Highway Vehicle Technology
o Off-Highway Vehicle Technology
- China Advanced Tire Market, By
Tire Type:
o Run-Flat
o Airless
o Pneumatic
- China Advanced Tire Market, By
Material Type:
o Natural Rubber
o Synthetic Rubber
o Steel
o Elastomers
o Others
- China Advanced Tire Market,
By Region:
o East
o North-East
o South Central
o Southwest
o North
o North-West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the China Advanced Tire Market.
Available Customizations:
China Advanced Tire Market report with the given
market data, Tech Sci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
China Advanced Tire Market is an upcoming report to
be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at sales@techsciresearch.com