Beer Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Ale, Lager, Lambic), By Production (Macro Brewery, Micro Brewery, Craft Brewery), By Packaging (Bottles, Cans), By Category (Alcoholic, Non-Alcoholic), By End User (Residential, Commercial), By Region & Competition, 2020-2030F

Market Overview

The Global Beer market was valued at USD 850.21 billion in 2024 and is expected to grow to USD 987.34 billion by 2030 with a CAGR of 5.22% during the forecast period. The Beer market is driven by the increasing consumer demand for diverse and innovative beer options. The rising popularity of craft beer, with its unique flavors and styles, has captured the attention of a broad range of consumers. Also, growing disposable incomes, especially in emerging markets, have contributed to higher beer consumption. Social and cultural factors, including the increasing trend of social gatherings, festivals, and celebrations centered around beer, further fuel market growth. The expanding distribution networks, including the growth of online sales and bars/restaurants, make beer more accessible to consumers worldwide. Also, the shift toward healthier lifestyle choices has led to the rise of low-alcohol, non-alcoholic, and organic beer options, meeting the demand for more health-conscious beverages.

Key Market Drivers

Rising Consumption of Beer

The rising consumption of beer is a significant driver in the global beer market. As a part of this, according to a recent study, as of 2022, global beer consumption reached about 192.1 million kiloliters (an increase of 2.9% from the previous year), marking a 1.0% rise compared to 2019 and indicating a recovery trend from the COVID-19 pandemic. As beer continues to be a popular alcoholic beverage worldwide, it is driven by both traditional consumption patterns and evolving social trends. Social and cultural factors play a pivotal role, with beer often being consumed during social gatherings, festivals, and sporting events. The growth of casual drinking and beer’s association with celebrations and relaxation contribute to its increasing consumption. Also, the expanding middle-class population, particularly in emerging markets like Asia-Pacific, is contributing to higher disposable incomes, enabling more consumers to purchase beer. The growing acceptance of alcohol consumption in new markets, along with increased availability in both developed and developing regions, is boosting overall demand. In addition, the rise of craft beer and innovation in beer styles and flavors is attracting new consumer segments. Younger generations are seeking more variety, and craft beer’s creative and artisanal appeal is satisfying this demand. Beer’s versatility in pairing with food, its integration into modern bar and pub cultures, and its prominence in hospitality industries further drive consumption. Also, trends like the rise of low-alcohol, non-alcoholic, and gluten-free beers cater to health-conscious consumers, encouraging broader appeal. As beer continues to evolve with new flavors, packaging, and health-conscious offerings, its consumption is expected to maintain steady growth across various demographics.

Product Upgradation By Key Players

Product upgradation by key players is a significant driver in the global beer market, as breweries constantly innovate to meet evolving consumer preferences and stay competitive. As a part of this, as of January 2025, United Breweries Ltd (UBL), a leading player in the beer industry and part of the Heineken Group, has expanded its Kingfisher brand portfolio with the introduction of Kingfisher Flavours. This new range features two exciting variants: Lemon Masala and Mango Berry Twist. Leading beer brands are upgrading their product offerings by introducing new and diverse beer styles, flavors, and ingredients to cater to a broader audience. The rise of craft beer, for instance, has prompted many established breweries to experiment with unique brews, limited-edition flavors, and seasonal offerings, appealing to consumers seeking variety and novelty. In addition, many brands are focusing on health-conscious innovations, such as low-alcohol, non-alcoholic, and gluten-free beers, addressing the increasing demand for lighter and more health-oriented options. These upgrades also include the use of organic ingredients and the development of beers with functional benefits, such as added vitamins or probiotics, appealing to consumers seeking beverages that offer wellness advantages. Packaging innovation is another area of focus, with breweries opting for environmentally friendly solutions like recyclable cans or bottles, aligning with the growing consumer demand for sustainability. Many brands are also enhancing the overall consumer experience by investing in premium packaging, increasing the visual appeal of their products on retail shelves. These product upgrades, driven by consumer demand for variety, health benefits, and sustainability, are helping key players in the beer market differentiate themselves and maintain their market share in an increasingly competitive and dynamic industry.

Surging Disposable Income & Rising Westernization

Surging disposable income and rising westernization are crucial drivers in the global beer market. As a part of this, according to a recent study, as of 2025, the global urbanization rate reached 58 percent. As disposable incomes continue to rise, especially in emerging markets, more consumers can afford discretionary spending on premium products, including beer. This increase in purchasing power, particularly in regions like Asia-Pacific, Latin America, and parts of Africa, has significantly boosted beer consumption as a social beverage. Consumers in these regions are not only drinking more beer but are also opting for higher-quality and craft beers, which are often priced higher than traditional mass-market options. Also, the influence of Western culture, particularly through globalization and media, has led to a rise in the adoption of Western drinking habits, such as beer consumption in social settings, bars, and restaurants. Westernization has also introduced new beer styles, such as craft beer, IPA, and flavored beers, that appeal to younger, urban consumers seeking variety and novelty. As Western brands expand their presence in international markets, the consumption of beer, particularly in social contexts, has become ingrained in modern lifestyles. Together, rising disposable incomes and the ongoing process of Westernization are reshaping the beer market, driving both volume growth and demand for premium and innovative beer options across different demographics. These trends are expected to continue supporting the market's expansion as more consumers embrace beer as a popular beverage choice in social, recreational, and celebratory settings.

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Key Market Challenges

Strict Government Norms

Strict government regulations pose a significant challenge in the global beer market. Governments worldwide impose various rules on the production, distribution, and sale of alcoholic beverages to address health, safety, and social concerns. These regulations often include high taxes, stringent labeling requirements, advertising restrictions, and age limitations, which can impact the profitability and growth of beer brands. In some countries, restrictions on the hours during which alcohol can be sold or limitations on alcohol content can disrupt business operations and consumer access. Also, compliance with differing regulations across regions can be complex for global beer manufacturers, requiring them to adjust formulations, packaging, and marketing strategies for each market. For example, some countries have strict laws regarding alcohol advertising, preventing brands from using certain imagery or channels to promote their products. Environmental regulations also pose challenges, particularly in areas where sustainability practices are becoming more stringent. Breweries are under pressure to reduce water usage, cut down on carbon emissions, and adopt sustainable packaging, which can increase production costs. These strict government norms, while designed to ensure public safety, can increase operational costs, limit market access, and complicate global expansion efforts for beer manufacturers. As a result, brewers must carefully navigate these regulations to remain competitive and compliant, which can be both time-consuming and resource intensive.

Fluctuating Prices of Raw Material

Fluctuating prices of raw materials pose a significant challenge in the global beer market. Key ingredients such as barley, hops, and wheat are subject to price volatility, influenced by factors like weather conditions, agricultural trends, and global supply chain disruptions. For instance, poor harvests due to adverse weather events like droughts or floods can lead to reduced crop yields, driving up the cost of these essential ingredients. Also, geopolitical factors such as trade restrictions, tariffs, and changing agricultural policies can affect the cost and availability of raw materials. The volatility in raw material prices not only impacts production costs but also affects beer pricing, which may have to be adjusted to maintain profit margins. This can lead to higher prices for consumers, potentially reducing demand, particularly in price-sensitive markets. Beer producers, especially smaller breweries with limited resources, may struggle to absorb these cost increases, which could harm their competitiveness. Also, fluctuations in raw material prices can cause uncertainty in long-term planning and investments, making it difficult for breweries to forecast and budget effectively. To mitigate this challenge, many beer producers explore strategies such as diversifying supply sources, investing in sustainable farming practices, or increasing efficiency in production processes. Despite these efforts, the fluctuating cost of raw materials remains a persistent challenge in maintaining stable production and pricing within the beer market.

Key Market Trends

Rising Popularity of Craft Beer

The rising popularity of craft beer is one of the most significant trends shaping the global beer market. Craft beer, known for its distinctive flavors, quality ingredients, and artisanal brewing techniques, has gained a loyal following among consumers seeking unique and high-quality beverage options. This trend is particularly prominent among younger, more adventurous drinkers who are eager to explore a wide range of flavors beyond traditional lagers and ales.Craft breweries offer an extensive variety of styles, including IPAs, stouts, sours, and seasonal brews, which cater to diverse and evolving consumer tastes. The emphasis on innovation in brewing methods and ingredient sourcing, such as the use of locally grown hops or experimental brewing techniques, has further contributed to the allure of craft beer. In addition to flavor innovation, craft beer often appeals to consumers’ desire for authenticity, with many small breweries focusing on their local communities and sustainability. Craft beer has also become a social and cultural phenomenon, with many consumers seeking unique brews to pair with food or enjoy during social events, festivals, and gatherings.As the craft beer movement continues to grow, larger beer companies have taken notice and are investing in craft beer brands or creating their own craft-inspired products to meet the increasing demand. The popularity of craft beer is expected to continue driving growth in the beer market as consumers prioritize quality, variety, and authenticity in their beer choices.

Growth E-Commerce Channel

The growth of the e-commerce channel is a significant trend in the global beer market, driven by consumer demand for convenience and increased online shopping behavior. As a part of this, according to IBEF, the Indian e-commerce sector will grow substantially and reach a value of USD 325 billion by 2030. The ability to purchase beer online offers consumers easy access to a wide range of products, from local brews to international brands, all from the comfort of their homes. This trend has gained momentum, particularly during the COVID-19 pandemic, as people turned to online platforms for both convenience and safety.E-commerce has expanded the reach of craft and specialty beer brands, allowing small breweries to access a broader customer base outside their local regions. Also, many online platforms offer subscription services, giving consumers the ability to regularly receive their favorite beers delivered to their doorstep, adding further convenience. Also, e-commerce provides a platform for customers to easily compare prices, read reviews, and discover new brands or limited-edition brews, which has driven exploration and experimentation in the beer market. Online retailers are also offering customized delivery services, including the ability to choose specific product bundles or delivery dates, further enhancing the shopping experience. As e-commerce platforms continue to grow and evolve, their influence on the beer market will expand, allowing both large and small beer producers to reach new customers and streamline distribution, thus changing the traditional dynamics of beer retailing. This shift is expected to be a long-term growth driver for the industry.

Rising Demand for Functional & Flavored Beer

The rising demand for functional and flavored beer is a prominent trend reshaping the global beer market. Consumers are increasingly seeking beverages that offer more than just traditional refreshment, pushing beer brands to innovate and cater to this evolving demand. Functional beers, which are infused with health-boosting ingredients such as probiotics, antioxidants, and vitamins, are gaining popularity as consumers look for drinks that support overall wellness. These functional beers appeal to health-conscious individuals who want to enjoy an alcoholic beverage while still reaping potential health benefits. Simultaneously, the demand for flavored beer is on the rise, as consumers move beyond standard beer flavors. Fruit-infused, spice-infused, and herbal beers are becoming more mainstream, attracting a broader range of taste preferences. These beers offer unique flavor profiles, combining traditional brewing techniques with modern ingredients to create exciting and refreshing new options. Some popular flavors include citrus, berry, ginger, and even exotic spices like chili or turmeric, allowing consumers to explore a wider variety of sensory experiences. This shift toward functional and flavored beers reflects the broader trend of consumers wanting more personalized and diverse drink options. The rise of these innovative beers is driving brands to experiment with new recipes and ingredients, helping to further differentiate themselves in an increasingly competitive market. As consumer interest in both health-conscious and adventurous drinking experiences continues to grow, functional and flavored beers are expected to be key drivers of market expansion in the coming years.

Segmental Insights

Type Insights

Lager dominated the global Beer market accounting for the largest share of beer consumption worldwide. Known for its crisp, clean taste and lighter profile, lager appeals to a broad range of consumers, making it a staple in both developed and emerging markets. Its popularity is driven by its versatility, easy-drinking nature, and suitability for various social occasions. Lager’s dominance is also supported by its widespread availability across global beer brands, including both mass-market and premium varieties. Its mild flavor profile allows it to pair well with a wide range of foods, further boosting its appeal. Also, lager’s consistent quality and production efficiency make it a preferred choice for breweries, ensuring that it continues to lead the market despite the growing interest in other beer styles like craft beer and ales.As a result, lager remains the most consumed beer type globally, maintaining its position as a market leader amid evolving consumer preferences and trends.

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Regional Insights

Europe dominated the global Beer market, accounting for a significant share of both production and consumption. The region's long-standing beer culture, with countries like Germany, Belgium, and the United Kingdom at the forefront, has helped shape global beer trends. Europe is home to some of the most well-known and established beer brands, and its beer market is characterized by a wide variety of styles, including lagers, ales, stouts, and pilsners. The demand for beer in Europe is driven by both traditional preferences and modern trends, such as the rise of craft beer and low-alcohol options. Also, Europe’s strong beer export market plays a crucial role in sustaining its dominance, with European beers being popular worldwide. The region also benefits from a robust beer production infrastructure, innovation in brewing techniques, and an expanding craft beer segment, all of which contribute to its continued leadership in the global beer market.

Recent Developments

• In May 2024, United Breweries (a Heineken company), AB-InBev, and Carlsberg, which are the biggest beer producers in India, have collaboratively declared the establishment of the Brewers Association of India (BAI). This new organization aims to promote the beer category in India and foster innovation, moderation, and sustainability within the Indian beer market.
• In September 2024, SOM Distilleries and Breweries Ltd. is set to revolutionize the Indian beer market with the launch of its "Woodpecker Premium Beer," introducing the country’s first-ever twist-cap beer. This innovative product will feature a unique twist-style cap, offering a completely new experience to beer drinkers in India. This groundbreaking development is expected to transform the country’s beer consumption habits, providing a fresh sense of novelty, ease, and convenience for beer enthusiasts. With this move, SOM Distilleries is positioning itself as a leader in product innovation, catering to the evolving preferences of Indian consumers while enhancing the overall beer-drinking experience.
• In October 2024, Tiger Beer has been named the Official Beer Partner of Manchester United, marking a strategic collaboration between the renowned Asian brewer and one of the world’s most iconic and successful sports teams. This partnership aims to enhance fan experiences and strengthen connections with Manchester United supporters globally. The collaboration comes at a pivotal moment in Tiger Beer’s bold brand evolution, signalling a new chapter for the company and its football-loving consumers. Initially, the focus will be on engaging with Manchester United’s large fan base in Asia, where Tiger is the leading premium beer. This presents a unique opportunity to leverage the partnership and deepen the brand’s presence in this key market.
• In November 2023, Bira 91, a premium beer brand from India with a presence in 24 countries, has entered a strategic partnership with Accenture to drive growth, improve business agility, and accelerate innovation through an enterprise reinvention initiative. Accenture will support Bira 91 in developing and implementing a digital core powered by data, artificial intelligence, and machine learning, utilizing SAP S/4HANA as part of its transformation strategy. This initiative aims to completely reinvent Bira 91’s operations by integrating various technology platforms, enabling enhanced efficiency and innovation across the organization.

Key Market Players

• Asahi Group Holdings, Ltd
• Carlsberg Breweries A/S
• Diageo Plc
• Heineken N.V.
• Saigon Beer-Alcohol-Beverage Corporation
• Platinum Beers
• Anheuser Busch Inc
• Devans Modern Breweries Limited
• Inbrew Beverages Private Limited
• United Breweries Ltd

Report Scope:

In this report, the Global Beer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Beer Market, By Type:

o   Ale

o   Lager

o   Lambic

• Beer Market, By Production:

o   Macro Brewery

o   Micro Brewery

o   Craft Brewery

• Beer Market, By Packaging:

o   Bottles

o   Cans

• Beer Market, By Category:

o   Alcoholic

o   Non- Alcoholic

• Beer Market, By End User:

o   Residential

o   Commercial

• Beer Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Beer Market.

Available Customizations:

Global Beer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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