|
Forecast Period
|
2025-2029
|
|
Market Size (2023)
|
USD 102.64 Million
|
|
CAGR (2024-2029)
|
6.1%
|
|
Fastest Growing Segment
|
Online
|
|
Largest Market
|
Queensland
|
|
Market Size (2029)
|
USD 146.54 Million
|
Market Overview
Australia Air Purifiers Market was
valued at USD 102.64 Million in 2023 and is expected to reach USD 146.54
Million by 2029 with a CAGR of 6.1% during the forecast period. Statistics from
Asthma Australia reveal that one in nine Australians, or 2.7 million people,
are affected by asthma. The National Asthma Council Australia recommends air
purifiers as effective tools for eliminating airborne asthma triggers,
including pollen, pet dander, dust mites, VOCs, and fragrances. The Airmega 100
is specifically engineered with features that enhance air quality and support
restful sleep for those with asthma.
Moreover, Dyson's Global Air Quality
Connected Data project, a pioneering initiative, gathered data from 3.4 million
Dyson air purifiers worldwide in 2022, including over 100,000 in Australia. The
data revealed that indoor particle pollution levels in Australia peaked at
8.31μg/m³ in July, exceeding the WHO standard of 5μg/m³, with some indoor
pollution levels being twice as high as those outdoors in certain months.
Notably, Sydney reported the lowest levels of indoor particle pollution among
all cities surveyed globally.
Key Market Drivers
Increasing
Air Pollution Levels
One of the most significant drivers of
the Australia air purifier market is the rising levels of air pollution.
Australia has been grappling with increasingly poor air quality due to various
factors, including industrial emissions, vehicle exhaust, and the growing
frequency and intensity of bushfires. These fires, exacerbated by climate
change, have led to severe air pollution events, such as the notorious “Black
Summer” fires of 2019-2020. During these periods, particulate matter (PM2.5 and
PM10) levels soar, significantly affecting air quality and public health. The
resultant haze and smoke infiltrate homes and workplaces, leading to increased
demand for air purifiers as individuals and businesses seek to mitigate the
adverse effects on health and wellbeing. Air purifiers become essential tools
for improving indoor air quality by filtering out harmful particles, allergens,
and pollutants, thus driving their adoption.
New research from CSIRO, Australia's national science
agency, indicates that portable air purifiers equipped with high-efficiency
particulate air (HEPA) filters can significantly enhance indoor air quality
during bushfire events. The study revealed that HEPA filters, when used
correctly, can improve air quality by 30–74 percent during smoke episodes from
prescribed burns. These findings are particularly relevant for the 2.7 million
Australians affected by asthma, as well as the additional 7 million who are at
higher risk of health issues during severe smoke events.
Growing
Health Awareness
Another major driver is the increasing
awareness of health issues related to air quality. As Australians become more
informed about the health impacts of poor air quality, including respiratory
problems, cardiovascular diseases, and allergies, there is a growing demand for
solutions that can improve indoor air conditions. Health education campaigns
and media coverage about the links between air pollution and various health
conditions have heightened public concern. Consumers are now more proactive
about seeking ways to safeguard their health, leading to a greater uptake of
air purifiers. Furthermore, the focus on preventive health measures and
wellness has accelerated the trend of integrating air purifiers into everyday
life, including homes, schools, and offices.
Technological
Advancements
The advancement in air purification
technology is also a key driver for the market. Modern air purifiers are
equipped with advanced features such as HEPA filters, activated carbon filters,
UV-C light, and smart sensors that enhance their efficiency in removing
pollutants. Innovations such as smart air purifiers, which can be controlled
via smartphones and integrated with home automation systems, have made these
devices more appealing to tech-savvy consumers. These advancements not only
improve the effectiveness of air purifiers but also make them more
user-friendly and adaptable to different environments. The continuous evolution
in technology attracts consumers looking for the latest and most effective
solutions for maintaining indoor air quality, further boosting market growth.
Regulatory
and Government Initiatives
Regulatory and government initiatives
play a significant role in driving the Australia air purifier market. The
Australian government and local authorities have implemented various policies
and regulations aimed at improving air quality and protecting public health.
For instance, regulations on emissions from industrial activities and vehicles
have been strengthened, and there are ongoing efforts to monitor and address
air quality issues. Additionally, government incentives or rebates for
energy-efficient home appliances, including air purifiers, can encourage
consumers to invest in these devices. Such policies not only help in managing
air pollution but also create a favorable environment for the growth of the air
purifier market by promoting the adoption of air quality improvement
technologies.
Standards Australia has initiated the adoption of ISO
16890, aligning the Australian Standard for air filters used in general
ventilation and air conditioning with global best practices. Part 1 of this
standard is now available for public comment on the Standards Australia
website. According to the AIRAH Indoor Air Quality Special Technical Group,
this standard will enhance confidence in the effectiveness of air filter
selections. The standard classifies performance into three categories of
particulate matter (PM1, PM2.5, and PM10) and introduces 19 performance levels,
expanding beyond the AS 1324.1 G1–G4 classifications. It utilizes A2 fine dust,
which is more than 2.3 times the volume by weight compared to ASHRAE/AS 1324
Number 4 dust, making it useful for evaluating filter service life and
suitability for heavy or industrial environments. Additionally, the standard
addresses shedding, including particle bounce and the release of fibers or
particulate matter.
.webp)
Download Free Sample Report
Key Market Challenges
High
Initial Costs
One of the significant challenges facing
the Australia air purifier market is the high initial cost of advanced air
purifiers. Many of the most effective models, which feature advanced filtration
technologies such as HEPA filters and activated carbon, come with a substantial
price tag. While these devices offer excellent performance in terms of air
quality improvement, the high upfront cost can be a barrier for many consumers.
This challenge is particularly pronounced for low- and middle-income households
and small businesses, which may find it difficult to justify or afford the
investment. Despite the long-term benefits and potential savings on health care
costs, the initial expense can limit market penetration and slow down
widespread adoption.
Limited
Consumer Awareness
Another challenge is the limited
consumer awareness about the benefits and functionalities of air purifiers.
While awareness of air pollution and its health impacts is increasing, many
consumers are still unfamiliar with how air purifiers work, the different types
available, and the specific benefits they offer. This lack of knowledge can
lead to skepticism about the effectiveness of these devices or result in the
purchase of less suitable models. Educational gaps in understanding air quality
metrics and the differences between various types of air filters contribute to
this challenge. As a result, there may be reluctance to invest in air purifiers
or misinformed purchasing decisions, affecting overall market growth.
Maintenance
and Operational Costs
The ongoing maintenance and operational
costs of air purifiers pose another challenge. While the initial purchase might
be a significant investment, maintaining the device also incurs costs, such as
replacing filters and paying for electricity. Filters, especially HEPA and
activated carbon filters, need to be replaced periodically to ensure the air
purifier remains effective. These ongoing costs can accumulate over time, which
may discourage potential buyers from investing in or continuing to use air purifiers.
Additionally, consumers may not always be aware of the required maintenance or
the costs involved, which can impact their satisfaction and long-term use of
the product.
Product
Differentiation and Market Saturation
Product differentiation and market saturation present
a challenge in the Australia air purifier market. The market is becoming
increasingly crowded with various brands and models, making it difficult for
consumers to distinguish between products based on performance, features, and
price. This saturation can lead to confusion and difficulty in making informed
purchasing decisions. Additionally, with numerous companies offering similar
products, it can be challenging for manufacturers to differentiate their
offerings and establish a competitive edge. The abundance of options can lead to
a fragmented market where no single product or brand dominates, potentially
impacting overall market growth and profitability.
Key Market Trends
Rising
Demand for Smart Air Purifiers
A prominent trend in the Australia air
purifier market is the increasing demand for smart air purifiers. These
advanced devices integrate cutting-edge technology to offer enhanced user
convenience and superior air quality management. Smart air purifiers come
equipped with features such as Wi-Fi connectivity, mobile app integration, and
voice control via platforms like Amazon Alexa or Google Assistant. This allows
users to monitor and control air quality remotely, set schedules, and receive
real-time alerts about air quality and filter status.
The growing trend toward smart home
technology has significantly influenced consumer preferences, with many Australias
seeking products that seamlessly integrate into their digital lifestyles. Smart
air purifiers provide users with the ability to track air quality metrics
through smartphones or tablets, receive maintenance reminders, and even adjust
settings automatically based on real-time data. This level of convenience and
control enhances the appeal of air purifiers, particularly among tech-savvy
consumers who value automation and efficiency.
Moreover, smart air purifiers often
feature advanced sensors that detect changes in air quality and adjust
filtration settings accordingly. This adaptability ensures optimal performance
and energy efficiency, appealing to those who are conscious of both health and
environmental impacts. The integration of AI and machine learning in some
models allows for personalized air quality management, further driving the
demand for these sophisticated devices.
Increasing
Focus on Health and Wellness
Another significant trend is the growing
emphasis on health and wellness, which is driving the demand for air purifiers
in Australia. As public awareness about the health impacts of poor air quality
continues to rise, more Australians are seeking ways to improve their indoor
environments. Air purifiers are increasingly viewed as essential components of
a healthy living space, particularly for individuals with respiratory
conditions, allergies, or other health concerns.
The COVID-19 pandemic has heightened
awareness of indoor air quality, as people have spent more time at home and
become more conscious of potential health hazards. This increased focus on
wellness has led to a surge in the popularity of air purifiers, which are now
seen not only as a luxury but as a necessity for maintaining a healthy home
environment. Consumers are prioritizing products that contribute to their
overall wellbeing, including those that can remove allergens, pollutants, and
pathogens from the air.
Additionally, there is a growing trend
towards integrating air purifiers into broader health and wellness routines.
This includes the use of air purifiers in conjunction with other wellness
products, such as humidifiers and dehumidifiers, to create a comprehensive
indoor environment that supports optimal health.
Emphasis
on Energy Efficiency and Eco-Friendliness
The emphasis on energy efficiency and eco-friendliness
is another significant trend in the Australia air purifier market. With
increasing awareness of environmental issues and rising energy costs, consumers
and manufacturers alike are focusing on products that offer sustainable and
energy-efficient solutions. Many modern air purifiers are designed to consume
less power while maintaining high performance, reflecting a broader shift
towards energy-conscious consumerism.
Manufacturers are responding to this trend by
developing air purifiers with energy-efficient features such as low-power
motors, smart sensors that adjust the device’s operation based on air quality,
and eco-friendly materials. Some models are designed to meet specific energy
efficiency standards or have earned certifications such as the ENERGY STAR
label. These features appeal to environmentally conscious consumers who are
looking to reduce their carbon footprint and energy expenses.
In addition, there is a growing interest in air
purifiers made from recyclable or biodegradable materials. This aligns with the
broader trend of sustainability and environmental stewardship, reflecting a
shift towards products that are not only effective but also environmentally
responsible.
Expanding
Applications Beyond Residential Use
The air purifier market in Australia is
witnessing a trend towards expanding applications beyond traditional
residential use. Air purifiers are increasingly being adopted in various
commercial and institutional settings, including offices, schools, healthcare
facilities, and public spaces. This trend is driven by the recognition of the
importance of maintaining good air quality in environments where people gather
in large numbers or where air quality can significantly impact health and
productivity.
In offices and workplaces, air purifiers
are being used to enhance employee wellbeing and productivity by reducing
exposure to pollutants and allergens. In schools, air purifiers help create
healthier learning environments for students, potentially reducing absenteeism
due to respiratory issues. Healthcare facilities use air purifiers to help
control the spread of infections and improve the overall air quality for
patients and staff.
The growing demand for air purifiers in
these settings is also driven by regulatory requirements and standards that
emphasize indoor air quality. As businesses and institutions become more aware
of the benefits of clean air, the market for commercial and institutional air
purifiers is expanding, reflecting a broader recognition of the importance of
air quality in various aspects of life.
Segmental Insights
Filter
Type Insights
In the Australia air purifier market,
the HEPA + Activated Carbon filter combination is the dominant segment due to
its superior performance in addressing a wide range of indoor air quality
concerns. HEPA (High-Efficiency Particulate Air) filters are renowned for their
ability to capture 99.97% of particles as small as 0.3 microns, including dust,
pollen, and pet dander. This makes them highly effective for improving air
quality in residential and commercial spaces, particularly for individuals with
allergies or respiratory conditions.
Activated Carbon filters complement HEPA
filters by adsorbing gases, odors, and volatile organic compounds (VOCs) that
HEPA filters cannot capture. This dual-layer approach ensures comprehensive air
purification, addressing both particulate matter and gaseous pollutants. The
combination enhances overall air quality management, making it ideal for
Australian consumers dealing with both environmental pollutants and indoor
odors.
The effectiveness and versatility of
HEPA + Activated Carbon filters drive their popularity, as they provide a
thorough solution for diverse air quality issues. As Australians increasingly
prioritize health and wellness and seek to improve indoor air environments, air
purifiers featuring these filter types remain the top choice in the market.
Distribution
Channels Insights
In the Australia air purifier market,
multi-branded electronic stores are the dominant Distribution Channels, largely
due to their extensive product range and customer convenience. These stores,
such as JB Hi-Fi, Harvey Norman, and The Good Guys, offer a wide selection of
air purifiers from various brands, allowing consumers to compare features,
prices, and technologies under one roof. This broad selection helps customers
make informed decisions by providing access to different models and brands,
which can be crucial for finding the best fit for their needs.
Additionally, multi-branded electronic
stores benefit from strong customer trust and established retail networks.
Their physical presence allows consumers to see and test products before
purchase, which enhances the shopping experience and boosts consumer
confidence. These stores often provide knowledgeable staff who can offer expert
advice and assistance, further facilitating the decision-making process.
The convenience of shopping at these
stores, coupled with promotional offers and financing options, contributes to
their dominance in the air purifier market. As a result, multi-branded
electronic stores continue to lead in sales, catering to a broad range of
customer preferences and ensuring that consumers have easy access to
high-quality air purification solutions.
Download Free Sample Report
Regional Insights
Queensland stand out as the dominant
region in the Australia air purifiers market, driven by several key factors.
Its climate and environmental conditions play a significant role; Queensland
experiences high levels of humidity and frequent seasonal changes, which can
exacerbate indoor air quality issues. The state also faces occasional bushfire
events, leading to increased airborne particulate matter and prompting
residents to seek effective air purification solutions.
Additionally, Queensland's growing
population and urbanization contribute to higher demand for air purifiers.
Cities like Brisbane and Gold Coast, with their expanding residential and
commercial developments, have a rising need for advanced air quality management
systems to ensure healthy indoor environments. The region's strong focus on
health and wellness further drives the adoption of air purifiers, as residents
become more conscious of the benefits of maintaining clean indoor air.
Economic factors also support this
trend. Queensland's relatively high disposable income levels enable more
consumers to invest in quality air purifiers, including advanced models with
HEPA and activated carbon filters. This combination of environmental concerns,
urban growth, and economic capability positions Queensland as the leading
market for air purifiers in Australia, reflecting its commitment to improving
indoor air quality across various sectors.
Recent Developments
- In 2024, Coway has introduced the Airmega 100 air
purifier, its first cylindrical model, designed as a cost-effective and durable
solution for smaller spaces in Australia. Aimed at Australians seeking
protection against asthma and allergies, the Airmega 100 boasts a 360° air
intake and a 3-stage HEPA filtration system. It effectively removes harmful
pollutants and purifies the air in a 63m² area every hour.
- In 2024, Acer has launched new line of home appliances
in Australia with brand, Acerpure. This range includes a vacuum cleaner, air
purifiers, an air circulator, as well as cooking appliances and beauty
products. Acerpure aims to address various consumer concerns related to health
and wellness by incorporating technological innovations that enhance home
living. The brand focuses on integrating smart technology into daily life,
offering high-efficiency products designed to promote a healthier home
environment.
- In 2023, Samsung Electronics Australia has unveiled
its newest air purifier, the Versatile Plus Air Purifier AX46, now available at
major retailers such as Harvey Norman, Bing Lee, and The Good Guys, as well as
on the Samsung Online Store. Featuring built-in Wi-Fi and the SmartThings
application, this model enables users to remotely monitor and control air
quality in their homes. With the ability to adjust power and fan speed across
three settings, the AX46 offers tailored air purification to meet various space
requirements.
Key Market Players
- HoMedics Australia Pty. Ltd.
- Inovaair Australia Pty. Ltd.
- Philips Electronics Australia Limited
- Andatech Pty. Ltd.
- Water Filters PTY LTD
- Sharp Corporation of Australia Pty. Ltd.
- Breville Group Limited
- Dingle Group Geelong Pty Ltd (Rilian)
- Daikin Australia Pty. Ltd.
- Ausclimate Pty Ltd
|
By Filter Type
|
By End Use
|
By CADR
|
By Distribution
Channels
|
By Region
|
- HEPA
- Ion & Ozone
- Electrostatic Precipitators
- HEPA +Activated Carbon
- HEPA+ Activated Carbon + Ion Ozone
- Others
|
- Residential
- Commercial/Industrial
|
- Below 201 m³/hour
- 201 m³/hour – 300 m³/hour
- 301 m³/hour – 400 m³/hour
- Above 400 m³/hour
|
- Direct/Institutional Sales
- Exclusive Brand Outlets
- Multi-Branded Electronic Stores
- Supermarkets/Hypermarkets
- Online
- Others
|
- New South Wales
- Victoria
- Queensland
- South Australia
- Western Australia
- Tasmania
- Northern Territory
|
Report Scope:
In this report, the Australia Air Purifiers market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Australia Air Purifiers Market,
By Filter Type:
o HEPA
o Ion & Ozone
o Electrostatic Precipitators
o HEPA +Activated Carbon
o HEPA+ Activated Carbon + Ion Ozone
o Others
- Australia Air Purifiers Market,
By End Use:
o Residential
o Commercial/Industrial
- Australia Air Purifiers Market,
By CADR:
o Below 201 m³/hour
o 201 m³/hour – 300 m³/hour
o 301 m³/hour – 400 m³/hour
o Above 400 m³/hour
- Australia Air Purifiers Market,
By Distribution Channels:
o Direct/Institutional Sales
o Exclusive Brand Outlets
o Multi-Branded Electronic Stores
o Supermarkets/Hypermarkets
o Online
o Others
- Australia Air Purifiers Market,
By Region:
o Australia Capital Territory & New South Wales
o Northern Territory & Southern Australia
o Western Australia
o Queensland
o Victoria & Tasmania
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Australia Air Purifiers Market.
Available Customizations:
Australia Air Purifiers Market report with the
given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Australia Air
Purifiers Market is an upcoming report to be released soon. If you wish an
early delivery of this report or want to confirm the date of release, please
contact us at [email protected]