Asia Pacific Nutritional Supplements Market - Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages), By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others), By Sales Channel (Brick & Mortar, E-commerce), By Region, and By Competition, 2019-2029F

  • Industry : Healthcare
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Summary

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 149.32 Billion

Market Size (2029)

USD 208.84 Billion

CAGR (2024-2029)

5.71%

Fastest Growing Segment

Sports Nutrition

Largest Market

China

 

Market Overview

Asia Pacific Nutritional Supplements Market has valued at USD 149.32 billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 5.71% through 2029. In the realm of nutritional supplements, the Asia Pacific region has taken a prominent position. The inhabitants of this vast area have been progressively gravitating towards embracing healthier lifestyles through the incorporation of traditional practices, natural food sources, supplements, and dietary enhancements. Notably, countries like Japan and China are witnessing a substantial increase in their elderly population. Consequently, enhancing quality of life through the use of nutritional supplements and functional foods has become a primary focus, thereby propelling the market within the Asia Pacific region.

Key Market Drivers

Rising Health Consciousness

In recent years, a significant transformation has swept across the Asia Pacific region—a shift towards heightened health awareness. This change not only impacts lifestyles but also reshapes the business landscape, notably driving the growth of the nutritional supplements market.

The Asia Pacific region, characterized by diverse cultures and traditions, is witnessing a shift in how people prioritize health. Increasingly, individuals are making conscious efforts to adopt healthier dietary habits, driven by an understanding that good health encompasses holistic well-being. This mindset fuels the growing demand for nutritional supplements as consumers seek products to maintain or enhance their health.

With rising health consciousness comes increased awareness of nutritional deficiencies. Many in the Asia Pacific region recognize that their daily diets may lack essential nutrients, prompting them to turn to nutritional supplements to address these gaps. This awareness significantly drives the demand for such supplements.

Preventive healthcare gains traction in the region as individuals proactively seek measures to prevent illness and improve well-being. Nutritional supplements play a vital role in this approach, offering options to support health and vitality. From vitamins and minerals to herbal supplements, these products are valued for their contributions to maintaining good health.

The concept of holistic well-being gains popularity, encompassing physical, mental, and emotional health. This trend makes individuals more conscious of their overall health and drives interest in supplements that address specific health concerns while promoting overall vitality.

The rise in health consciousness has led to an abundance of health-related information and resources. Influencers, healthcare professionals, and wellness experts utilize their platforms to educate the public about nutritional supplements' benefits. Their endorsements empower individuals to make informed decisions about incorporating supplements into their daily routines.

Traditional Wisdom Meets Modern Science

In recent years, the Asia Pacific region has witnessed a notable fusion of traditional wisdom and modern science, driving significant growth in the nutritional supplements market. Nations like China, India, and Japan boast rich histories of utilizing natural remedies derived from plants and herbs. These time-tested practices, validated by modern scientific research, have led to the development of nutritional supplements with proven benefits.

Consumers, increasingly concerned about product origin and safety, place trust in supplements rooted in centuries-old traditions. This traditional wisdom offers a sense of authenticity and reliability, enhancing consumer confidence in these products. Ancient health systems like Ayurveda and Traditional Chinese Medicine are gaining popularity for their holistic approach to well-being. Manufacturers are integrating principles and ingredients from these systems into supplements to meet the demand for natural and holistic health solutions.

Advancements in modern science facilitate the refinement and standardization of traditional remedies. Rigorous studies identify active compounds and demonstrate their health benefits, bolstering consumer trust in the efficacy of these ingredients.

The convergence of traditional wisdom and scientific innovation has led to the emergence of personalized nutrition. Companies leverage individual health data, traditional knowledge, and scientific research to develop customized supplements tailored to unique needs, appealing to consumers seeking personalized wellness solutions.

Preventive Healthcare

In the dynamic Asia Pacific region, there's a significant emphasis on preventive healthcare, driving substantial growth in the nutritional supplements market. Recent years have seen a shift in healthcare perceptions, with more individuals recognizing the importance of proactive health management. This shift fosters a surge in preventive measures, with nutritional supplements playing a pivotal role. Addressing nutritional deficiencies is a key aspect of preventive healthcare. Consumers are increasingly aware of the inadequacies in their diets and turn to supplements to bridge these gaps for overall well-being.

Modern lifestyles, characterized by sedentary behavior and poor dietary habits, contribute to various health issues. Preventive healthcare aims to mitigate these issues by promoting healthier choices, with nutritional supplements providing essential nutrients to combat the effects of contemporary living. Preventive healthcare prioritizes holistic well-being, focusing on physical, mental, and emotional health. Nutritional supplements serve as versatile tools to support various aspects of health, from immune function to mental clarity.

With an aging population in countries like Japan and China, there's a heightened focus on maintaining health and vitality among older adults. Nutritional supplements cater to the specialized dietary needs of this demographic, driving their increasing prevalence in the market.

E-commerce Boom

In the dynamic landscape of commerce and wellness, e-commerce is driving significant transformation, particularly in the Asia Pacific region, and fueling exponential growth in the nutritional supplements market. E-commerce has revolutionized the way consumers access nutritional supplements, overcoming geographical barriers and providing unprecedented convenience. This accessibility has significantly contributed to the market's expansion.

Online platforms offer a wide range of nutritional supplements, catering to diverse dietary preferences and health needs in the Asia Pacific region. Consumers benefit from the variety and can choose products that best suit their requirements. E-commerce platforms empower consumers with information, offering detailed product descriptions, user reviews, and expert recommendations. This transparency enhances consumer trust and confidence in supplement purchases.

Cross-border trade facilitated by e-commerce allows consumers to access supplements from around the world, expanding their choices beyond local availability. This globalization broadens the market and offers niche or specialized products to consumers. Competitive pricing and promotions on online marketplaces make nutritional supplements more accessible and affordable for consumers. Discounts, bulk purchase deals, and loyalty programs incentivize consumers to explore and incorporate supplements into their routines.


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Key Market Challenges

Safety and Quality Concerns

Consumer trust is paramount in the nutritional supplements industry. Concerns about the safety and quality of products persist, especially in an era where product authenticity and transparency are crucial. Ensuring that the supplements on the market are free from contaminants and meet label claims is a constant challenge that the industry must address to maintain consumer confidence.

Counterfeit and Adulterated Products

The Asia Pacific region, like many others, has experienced issues with counterfeit and adulterated nutritional supplements. These products can not only harm consumers but also tarnish the reputation of the entire industry. Combating the production and distribution of such products is an ongoing challenge that requires strong regulatory enforcement and industry collaboration.

Market Saturation and Competition

As the market continues to grow, it is becoming increasingly saturated with a wide array of nutritional supplements and brands. This intense competition makes it challenging for both established and new players to differentiate themselves, leading to pressure on pricing and marketing strategies.

Key Market Trends

Personalized Nutrition

One of the most influential trends shaping the Asia Pacific nutritional supplements market is personalized nutrition. Consumers are seeking tailor-made solutions that address their specific health needs, and companies are responding by offering personalized supplements. These solutions often leverage data and technology to provide individualized recommendations based on factors such as age, gender, lifestyle, and health goals.

Natural and Plant-Based Supplements

As the demand for clean-label and natural products continues to grow, there's a surge in the popularity of natural and plant-based supplements. Consumers are increasingly turning to herbal, botanical, and plant-based ingredients for their perceived safety and efficacy. Traditional remedies and holistic wellness practices are also experiencing a resurgence, influencing the market's growth.

Immune Support Supplements

Recent global events have heightened awareness about the importance of a robust immune system. The Asia Pacific nutritional supplements market is witnessing a surge in demand for products designed to bolster immune health. These supplements often feature ingredients like vitamins, minerals, probiotics, and adaptogens known for their immune-boosting properties.

Segmental Insights

Product Insights      

Based on the category of Product, the functional food and beverage category established its dominance in the market and represented the largest share of revenue in 2023. This category encompasses items like probiotics, Omega-3, and fatty acids, among others. The surging demand for probiotics, known for their positive impact on gut health and the reduction of gastrointestinal chronic issues, played a significant role in this.

Meanwhile, the sports nutrition sector is projected to exhibit the highest CAGR throughout the forecast period. This growth is attributed to the increasing number of individuals embracing a more active and health-conscious lifestyle. The Asia Pacific region is emerging as a thriving market for sports nutrition products, driven by the rising awareness of health and government initiatives aimed at improving public health and, consequently, lowering healthcare expenses substantially. These factors collectively contribute to the overall market expansion.

Formulation Insights

In 2023, the powder formulation category asserted its dominance in the market, securing the largest share of revenue. This was largely attributed to the burgeoning sports nutrition sector, where many products, such as protein and amino acid supplements, are presented in powder form. These powders are favored for their ease of absorption and wide range of flavors, which have significantly contributed to the market's success.

Looking ahead, the softgels segment is anticipated to experience the most rapid CAGR during the forecast period spanning from 2023 to 2030. Softgels have gained popularity as the preferred dosage form for nutritional supplements in the Asia Pacific region, thanks to their advantages, including ease of swallowing, precise dosing capabilities, and the capacity to encapsulate a variety of ingredients. In the Asia Pacific market, consumer demand for nutritional supplements, especially in softgel format, is strongly influenced by critical factors such as product quality, effectiveness, safety, and compliance with regulatory standards. Consumers in this region are increasingly favoring reputable brands and products supported by scientific evidence and strict quality standards.

Also, the capsule formulation category is also expected to exhibit lucrative growth during the forecast period. This is largely due to the presence of functional food supplements like Omega-3 and specific probiotics, all of which are commonly found in capsule form. Functional foods represent a substantial market segment, and the advantages associated with capsule formulation, including the ability to combine multiple supplements in a single dose and ease of consumption across all age groups, are anticipated to drive market expansion.


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Regional Insights

In 2023, China asserted its dominance in the nutritional supplements market within the Asia Pacific region, capturing the largest share of revenue. This was driven by the increasing awareness of health and well-being among Chinese consumers, fueled by factors such as rising incomes and evolving lifestyles. As a result, there has been a growing emphasis on preventive healthcare and the promotion of good health. This has led to a heightened interest in nutritional supplements as a means to complement dietary intake and enhance overall well-being. Furthermore, the aging demographic in China has played a significant role in the surging demand for nutritional supplements. With advancing age, individuals prioritize health management and turn to supplements to address specific health concerns and nutritional deficiencies. The elderly population in China is actively seeking products that can improve their overall well-being and enhance their quality of life.

Recent Developments

  • In April 2023, Herbalife, a leading global health and wellness company, unveiled the introduction of 106 new product SKUs during the first quarter of 2023. These products are launched across the 95 markets where the company operates globally. This initiative highlights Herbalife's dedication to enhancing and diversifying its product portfolio to address consumer demands across various wellness sectors and to advocate for healthy, active lifestyles worldwide.

Key Market Players

  • Herbalife International of America Inc
  • Amway Corp
  • Abbott Laboratories Inc
  • GNC Holdings LLC
  • Bayer AG
  • Sanofi SA
  • Nestle SA
  • Pfizer Inc
  • Mondelez International group.
  • Science in Sport PLC

 By Product

By Formulation

By Sales Channel

By Region
  • Sports Nutrition
  • Dietary Supplements
  • Functional Foods & Beverages
  • Tablets
  • Capsules
  • Powder
  • Softgels
  • Liquid
  • Others
  • Brick & Mortar
  • E-commerce
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Vietnam
  • Singapore
  • Thailand

 

 

 

Report Scope:

In this report, the Asia Pacific Nutritional Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Asia Pacific Nutritional Supplements Market, By Product:

o   Sports Nutrition

o   Dietary Supplements

o   Functional Foods & Beverages

  • Asia Pacific Nutritional Supplements Market, By Formulation:

o   Tablets

o   Capsules

o   Powder

o   Softgels

o   Liquid

o   Others

  • Asia Pacific Nutritional Supplements Market, By Sales Channel:

o   Brick & Mortar

o   E-commerce

  • Asia Pacific Nutritional Supplements Market, By Region:

o   China

o   India

o   Japan

o   South Korea

o   Australia

o   Indonesia

o   Malaysia

o   Vietnam

o   Singapore

o   Thailand

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Asia Pacific Nutritional Supplements Market.

Available Customizations:

Asia Pacific Nutritional Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Asia Pacific Nutritional Supplements Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected] 

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    Asia Pacific Nutritional Supplements Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

5.2.2.    By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

5.2.3.    By Sales Channel (Brick & Mortar, E-commerce)

5.2.4.    By Region

5.2.5.    By Company (2023)

5.3.  Product Market Map

5.3.1.    By Product

5.3.2.    By Formulation

5.3.3.    By Sales Channel

5.3.4.    By Region

6.    China Nutritional Supplements Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

6.2.2.    By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

6.2.3.    By Sales Channel (Brick & Mortar, E-commerce)

7.    India Nutritional Supplements Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

7.2.2.    By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

7.2.3.    By Sales Channel (Brick & Mortar, E-commerce)

8.    Japan Nutritional Supplements Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

8.2.2.    By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

8.2.3.    By Sales Channel (Brick & Mortar, E-commerce)

9.    South Korea Nutritional Supplements Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

9.2.2.    By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

9.2.3.    By Sales Channel (Brick & Mortar, E-commerce)

10. Australia Nutritional Supplements Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value

10.2.             Market Share & Forecast

10.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

10.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

10.2.3. By Sales Channel (Brick & Mortar, E-commerce)

11. Indonesia Nutritional Supplements Market Outlook

11.1.             Market Size & Forecast        

11.1.1. By Value

11.2.             Market Share & Forecast

11.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

11.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

11.2.3. By Sales Channel (Brick & Mortar, E-commerce)

12. Malaysia Nutritional Supplements Market Outlook

12.1.             Market Size & Forecast        

12.1.1. By Value

12.2.             Market Share & Forecast

12.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

12.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

12.2.3. By Sales Channel (Brick & Mortar, E-commerce)

13. Vietnam Nutritional Supplements Market Outlook

13.1.             Market Size & Forecast        

13.1.1. By Value

13.2.             Market Share & Forecast

13.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

13.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

13.2.3. By Sales Channel (Brick & Mortar, E-commerce)

14. Singapore Nutritional Supplements Market Outlook

14.1.             Market Size & Forecast        

14.1.1. By Value

14.2.             Market Share & Forecast

14.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

14.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

14.2.3. By Sales Channel (Brick & Mortar, E-commerce)

15. Thailand Nutritional Supplements Market Outlook

15.1.             Market Size & Forecast        

15.1.1. By Value

15.2.             Market Share & Forecast

15.2.1. By Product (Sports Nutrition, Dietary Supplements, Functional Foods & Beverages)

15.2.2. By Formulation (Tablets, Capsules, Powder, Softgels, Liquid, Others)

15.2.3. By Sales Channel (Brick & Mortar, E-commerce)

16. Market Dynamics

16.1.             Drivers

16.2.             Challenges

17. Market Trends & Developments

17.1.             Recent Development

17.2.             Mergers & Acquisitions

17.3.             Product Launches

18. Porter’s Five Forces Analysis

18.1.             Competition in the Industry

18.2.             Potential of New Entrants

18.3.             Power of Suppliers

18.4.             Power of Customers

18.5.             Threat of Substitute Products

19. Competitive Landscape

19.1.  Herbalife International of America Inc

19.1.1.         Business Overview

19.1.2.         Product & Service Offerings

19.1.3.         Recent Developments

19.1.4.         Key Personnel

19.1.5.         SWOT Analysis

19.1.6.         Financials ( As Reported)

19.2.  Amway Corp

19.3.  Abbott Laboratories Inc

19.4.  GNC Holdings LLC

19.5.  Bayer AG

19.6.  Sanofi SA

19.7.  Nestle SA

19.8.  Pfizer Inc

19.9.  Mondelez International group.

       19.10. Science in Sport PLC

20.  Strategic Recommendations

21. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The market size of the Asia Pacific Nutritional Supplements Market was estimated to be USD 149.32 billion in 2023.

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Herbalife International of America Inc, Amway Corp, Abbott Laboratories Inc, GNC Holdings Inc, Bayer AG, Sanofi SA, Nestle SA, Pfizer Inc, Clif Bar & Co, Science in Sport PLC are some of the key players operating in the Asia Pacific Nutritional Supplements Market.

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Safety and quality concerns, counterfeit and adulterated products, market saturation and competition, are some of the major challenges faced by the Asia Pacific Nutritional Supplements Market in the upcoming years.

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Rising health consciousness and preventive healthcare are the major drivers for the Asia Pacific Nutritional Supplements Market.

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Sakshi Bajaal

Business Consultant
Press Release

Asia Pacific Nutritional Supplements Market to Grow with a CAGR of 5.71% through 2029

Apr, 2024

Modern wellness approaches and a shift towards preventive healthcare is expected to drive the Asia Pacific Nutritional Supplements Market growth in the forecast period, 2025-2029

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