Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 524.32 Million

Market Size (2029)

USD 878.73 Million

CAGR (2024-2029)

9.16%

Fastest Growing Segment

Diagnostic Kits

Largest Market

China

Market Overview

APAC Pathogen or Plant Disease Detection and Monitoring Market was valued at USD 524.32 Million in 2023 and is expected to reach USD 878.73 Million by 2029 with a CAGR of 9.16% during the forecast period.

The APAC Pathogen or Plant Disease Detection and Monitoring Market is experiencing significant growth, driven by increasing agricultural demands and the rising prevalence of plant diseases affecting crop yields. According to a report from the National Agriculture Technology Extension Service Center (NATESC), pest infestations affected 16.88 million mu (approximately 1.13 million hectares) across 26 provinces and regions in 2019. The report highlighted that fall armyworms, which consume the leaves and stems of various plant species such as sorghum, corn, and sugarcane, cannot be completely eradicated. These pests can infest and damage hundreds of hectares of crops within a single night. The market encompasses various technologies and methodologies used to identify and monitor pathogens in crops, which are crucial for ensuring food security and sustainable agricultural practices in the region. Advancements in molecular diagnostics, remote sensing, and data analytics are enhancing the precision and efficiency of disease detection, enabling farmers and agronomists to implement timely interventions. Governments and organizations across the APAC region are investing in research and development to bolster agricultural productivity and combat the threats posed by plant diseases. Initiatives aimed at promoting biosecurity measures and sustainable farming practices are also gaining traction, further propelling the demand for advanced detection and monitoring solutions. Additionally, the growing awareness of the economic impact of plant diseases on food supply chains is prompting stakeholders to adopt proactive measures to safeguard crops.

The market is characterized by a diverse range of players, including biotechnology firms, agricultural technology companies, and research institutions, all collaborating to develop innovative solutions tailored to local agricultural needs. The integration of digital technologies, such as artificial intelligence and machine learning, is enabling real-time monitoring and predictive analytics, enhancing decision-making processes for farmers. The increasing adoption of precision agriculture practices is likely to drive the demand for sophisticated pathogen detection tools, fostering market expansion

Key Market Drivers

Increasing Agricultural Demand

The rising demand for food in the APAC region, driven by a rapidly growing population, is a pivotal factor influencing the Pathogen or Plant Disease Detection and Monitoring Market. With the UN projecting that the global population could reach approximately 9.7 billion by 2050, ensuring food security becomes increasingly critical, particularly in densely populated areas like APAC. This escalating population necessitates a significant boost in agricultural output to satisfy the nutritional needs of millions. As a result, there is an urgent focus on optimizing crop health and maximizing yield. The prevalence of plant diseases presents a substantial risk to food security, as outbreaks can lead to substantial crop losses, threatening livelihoods and food supplies. In response, early detection and monitoring of pathogens have become imperative. Farmers and agribusinesses are increasingly acknowledging the necessity of employing advanced diagnostic technologies to identify and address potential threats before they inflict irreversible damage. These technologies facilitate precise monitoring of crop health, enabling stakeholders to make informed decisions and timely interventions, ultimately reducing the risk of widespread crop failure.

Investments in disease detection tools not only help in minimizing losses but also ensure consistent crop quality, which is crucial for maintaining market competitiveness. Enhanced agricultural productivity is vital for meeting the surging food demand, and effective disease management is central to achieving this goal. Government initiatives that focus on improving agricultural sustainability and resilience further bolster the adoption of pathogen detection technologies. Policies promoting innovation and the use of precision agriculture practices encourage stakeholders to integrate advanced monitoring systems into their operations. These supportive measures contribute to driving market growth by fostering an environment where the deployment of cutting-edge disease detection solutions becomes a priority for safeguarding food security in the APAC region and beyond.

Rising Technological Advancements

The rapid advancement of technology in diagnostics and monitoring significantly fuels the growth of the APAC Pathogen or Plant Disease Detection and Monitoring Market. Innovations in molecular diagnostics have transformed pathogen identification methodologies, particularly through techniques such as polymerase chain reaction (PCR) and next-generation sequencing (NGS). These cutting-edge methods offer high sensitivity and specificity, facilitating quicker and more accurate detection of plant diseases. This rapid diagnosis is crucial for minimizing crop losses, as it allows farmers to implement timely interventions. The integration of remote sensing technologies, including drones and satellite imaging, has revolutionized the ability to monitor crop health across vast agricultural landscapes. These tools provide farmers with real-time data on crop conditions, enabling them to identify areas of stress or disease that require immediate attention. This comprehensive monitoring helps optimize resource allocation, ensuring that interventions are targeted and efficient.

The advent of artificial intelligence (AI) and machine learning is further enhancing the analytical capabilities of agricultural stakeholders. These technologies enable predictive modeling of disease outbreaks by analyzing vast datasets that include environmental factors, historical disease patterns, and crop health indicators. By leveraging AI algorithms, farmers can anticipate potential disease threats and take proactive measures to mitigate risks, improving their overall yield and productivity. As these advanced technologies become more accessible and affordable, their adoption among farmers and agricultural companies is expected to increase significantly. This growing accessibility lowers barriers to entry, allowing smaller farms to benefit from sophisticated diagnostic tools that were previously available only to larger agribusinesses. Consequently, improved disease management strategies will emerge, leading to better crop outcomes and increased food production capacity.

Rising Awareness of Plant Disease Impacts

Growing awareness of the economic and ecological impacts of plant diseases is significantly driving the APAC Pathogen or Plant Disease Detection and Monitoring Market. Stakeholders, including farmers, agronomists, and policymakers, are increasingly recognizing the severe consequences of plant diseases, which can lead to significant crop losses, directly threatening food security and farmers' livelihoods. For instance, an outbreak of a particular plant disease can decimate harvests, resulting in reduced income for farmers and increasing market prices for consumers. This economic ripple effect can extend beyond individual farms, disrupting supply chains and contributing to regional food shortages that impact entire communities. As the understanding of these implications grows, stakeholders are adopting a more proactive approach to disease management. This shift in mindset is encouraging the implementation of advanced detection and monitoring solutions that facilitate early intervention and targeted treatment of affected crops. By identifying pathogens before they spread, farmers can minimize losses and maintain consistent crop quality, ultimately ensuring a stable food supply.

In India, the Central Institute for Cotton Research reported the detection of rust disease in cotton genotypes at Coimbatore, which poses a significant challenge for the cotton market. Although teliospores were not found in the infected leaves, the disease incidence ranged from 5.31% to 52.12% across various Bt hybrids and varieties. This variability in disease impact underscores the need for effective disease management strategies and innovative solutions within the cotton industry, as significant losses could affect overall production and market stability. Stakeholders must prioritize research and development to enhance disease resistance in cotton cultivars, ensuring the sustainability and profitability of the cotton market in the region.

Additionally, educational programs and outreach initiatives are playing a vital role in raising awareness about the importance of biosecurity measures and early detection methods. Workshops, seminars, and online resources are being developed to inform stakeholders about the latest advancements in pathogen detection technologies and best practices for disease management. This educational effort empowers farmers and agronomists with the knowledge needed to protect their crops effectively. As a result of this heightened awareness and the growing emphasis on biosecurity, the demand for sophisticated detection technologies is expected to surge. Stakeholders are increasingly seeking out innovative solutions, such as molecular diagnostics and remote monitoring systems, to mitigate the risks associated with plant diseases. The combination of economic necessity and ecological responsibility is driving the APAC Pathogen or Plant Disease Detection and Monitoring Market forward, highlighting the crucial role of awareness in fostering a sustainable agricultural future.

 

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Key Market Challenges

High Cost of Advanced Detection Technologies

One of the most significant challenges facing the APAC Pathogen or Plant Disease Detection and Monitoring Market is the high cost associated ith adopting advanced technologies. While molecular diagnostics, remote sensing, and AI-driven tools offer tremendous benefits for early detection and monitoring, their implementation often requires substantial financial investment. Many small- and medium-sized farmers, especially in developing countries across the APAC region, find it difficult to afford these technologies. Agricultural sectors in countries like India, Indonesia, and Vietnam, which are dominated by small-scale farming operations, may not have access to the necessary funds to invest in state-of-the-art disease detection systems.

Even though some governments provide subsidies and financial assistance to promote the adoption of these technologies, the costs of purchasing equipment, setting up infrastructure, and training personnel remain prohibitive. Maintaining these technologies also involves recurring expenses, such as software updates, calibration of devices, and technical support. In many cases, farmers may prefer traditional, lower-cost methods of dealing with plant diseases, such as pesticide application, even though these approaches may not be as effective or environmentally friendly. The financial burden of investing in advanced pathogen detection technologies continues to be a major hurdle that slows market growth, particularly in regions with limited financial resources or access to credit.

Lack of Technical Expertise and Training

Another challenge that affects the APAC Pathogen or Plant Disease Detection and Monitoring Market is the lack of technical expertise and specialized training required to effectively utilize these advanced technologies. The diagnostic tools and monitoring systems currently available in the market require a deep understanding of plant pathology, molecular biology, and data analytics to achieve their full potential. Unfortunately, in many APAC countries, especially in rural or underdeveloped areas, there is a shortage of skilled professionals who can operate these sophisticated technologies. This lack of expertise creates barriers for adoption, as many farmers or agricultural professionals may not be able to interpret diagnostic results accurately or implement appropriate interventions based on the data. The effective use of technologies such as remote sensing and AI-driven monitoring systems requires specialized knowledge in data analytics and machine learning, areas in which many regions lack expertise. The lack of adequate training programs further exacerbates this challenge, as farmers and agricultural workers often do not have access to educational resources or technical support. In some cases, even when the technology is available, it may remain underutilized due to improper handling or misunderstanding of its functions. This skill gap is a critical issue that hampers the widespread implementation of disease detection and monitoring solutions, limiting their effectiveness in combating plant diseases across the region.

Key Market Trends

Adoption of Precision Agriculture

The shift towards precision agriculture is significantly influencing the APAC Pathogen or Plant Disease Detection and Monitoring Market. Precision agriculture emphasizes optimizing agricultural inputs and practices to enhance crop productivity while minimizing environmental impacts. This innovative approach harnesses advanced technologies, such as remote sensing, geographic information systems (GIS), and data analytics, to facilitate real-time monitoring of crop health, soil conditions, and various environmental factors. The integration of pathogen detection tools into precision agriculture systems empowers farmers to make informed decisions based on accurate and timely data. This capability significantly improves disease management strategies by allowing for early detection of pathogens and targeted interventions. For instance, farmers can apply specific treatments only to affected areas rather than treating entire fields, thus reducing the risk of widespread crop failure. This targeted approach enhances overall resource utilization, ensuring that inputs like water, fertilizers, and pesticides are used more efficiently, which is essential for sustainable agricultural practices.

The adoption of precision agriculture plays a crucial role in minimizing the overuse of pesticides and fertilizers. By employing pathogen detection technologies, farmers can accurately assess crop health and only apply chemical treatments when necessary. This not only leads to cost savings but also contributes to environmental sustainability by reducing chemical runoff and the potential harm to non-target organisms. The growing interest in precision agriculture among farmers is driven by the increasing need for efficiency, sustainability, and productivity in the face of rising global food demands. As farmers seek to maximize yields while adhering to environmental regulations, the demand for pathogen detection and monitoring solutions in the APAC region is expected to surge. Government initiatives and private investments aimed at promoting precision agriculture technologies will likely enhance this trend. Collectively, these factors are fostering a conducive environment for the growth of the pathogen detection market, aligning agricultural practices with the imperatives of modern sustainability and efficiency.

Sustainability and Environmental Concerns

Sustainability and environmental concerns are increasingly driving the demand for effective pathogen detection and monitoring solutions in the APAC region. As awareness of the negative impacts of conventional farming practices on the environment grows, farmers, agronomists, and policymakers are shifting towards more sustainable agricultural methods. Traditional farming practices, often reliant on extensive pesticide use and monoculture, have raised alarm over their detrimental effects on soil health, water quality, and biodiversity. In response, the agricultural sector is evolving to prioritize practices that protect the environment while maintaining productivity. The use of advanced pathogen detection technologies enables farmers to adopt integrated pest management (IPM) strategies. These strategies emphasize the need for accurate identification and monitoring of pathogens, allowing for targeted interventions that minimize chemical inputs and reduce environmental harm. For instance, with precise data on pathogen presence, farmers can apply specific treatments only where necessary, significantly cutting down on the use of broad-spectrum pesticides that can harm beneficial organisms and disrupt ecological balance. This targeted approach not only promotes a healthier ecosystem but also supports the development of resilient agricultural systems.

Sustainable practices contribute to improved soil health, increased biodiversity, and long-term agricultural viability. Healthy soil supports diverse microbial communities that enhance nutrient availability and water retention, which are crucial for crop growth. Additionally, sustainable agricultural practices can help combat climate change by sequestering carbon in the soil and reducing greenhouse gas emissions associated with conventional farming. Governments and international organizations are increasingly advocating for sustainable agricultural practices, recognizing their importance for food security and environmental protection. This advocacy is further propelling the demand for pathogen detection and monitoring technologies that align with broader environmental goals. As sustainability becomes a key focus in agriculture, the market for advanced disease detection solutions is expected to expand, enabling farmers to achieve their production goals while safeguarding the planet for future generations.

Segmental Insights

Product Insights

Based on the Product, In the APAC Pathogen or Plant Disease Detection and Monitoring Market, diagnostic kits are emerging as the dominant product type. These kits provide a practical, rapid, and cost-effective means of identifying pathogens and diseases directly on-site. Their portability and user-friendly design make them indispensable for farmers, agronomists, and agricultural organizations who need real-time data without the delay of sending samples to a lab. The ability to perform tests in the field, without the requirement for complex laboratory infrastructure, is particularly crucial for APAC’s vast agricultural landscapes. The region's heavy reliance on staple crops such as rice, wheat, and corn, grown across extensive and often remote farming areas, has significantly amplified the demand for these diagnostic tools. Given the scale of farming operations in countries like China, India, and Indonesia, where agriculture plays a central economic role, the ability to swiftly detect pathogens is paramount. Rapid identification of plant diseases caused by bacteria, fungi, or viruses helps prevent outbreaks from escalating, minimizing crop losses and maintaining productivity.

Additionally, diagnostic kits are particularly well-suited for the region’s varied agricultural practices, which range from smallholder farms to industrial-scale agribusinesses. For smaller farmers who may lack access to advanced laboratory services, diagnostic kits offer an affordable, reliable, and efficient option to safeguard their crops. For larger agricultural enterprises, these kits serve as an integral part of broader disease management programs, ensuring quick responses to emerging threats.


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Country Insights

China dominated the APAC Pathogen or Plant Disease Detection and Monitoring Market. As the largest agricultural producer in the APAC region, China’s vast agricultural sector and government-led initiatives to modernize farming practices are driving significant demand for pathogen detection and monitoring technologies. The country is heavily reliant on large-scale farming operations for staple crops like rice, wheat, and corn, which are highly susceptible to plant diseases and pathogens. China’s leadership in this market is driven by its aggressive adoption of advanced agricultural technologies, including the widespread use of diagnostic kits, remote sensing tools, and AI-driven disease monitoring systems. The Chinese government has also implemented various agricultural reforms and subsidy programs to encourage farmers to adopt new technologies, including those for pathogen detection and monitoring. These policies have helped reduce crop losses due to diseases and enhance overall food security, which is a key national priority.

China’s large population and growing demand for food products have further increased the need for efficient pathogen detection systems to maintain crop yield and quality. The country’s focus on agricultural innovation, combined with its significant investment in research and development for precision farming, has positioned China as the dominant player in this market.

Recent Developments

  • In October 2024, FMC introduced the Ambriva herbicide, offering wheat farmers in India an innovative solution for managing Phalaris minor. Ambriva contains Isoflex active, a Group 13 herbicide that presents a novel mode of action for cereal crops, enhancing resistance management for Indian farmers. Research indicates that Ambriva herbicide, formulated with both Isoflex active and Metribuzin, exhibits early post-emergence knock-down activity and provides residual control against Phalaris minor, commonly referred to as 'Gulli danda' or 'Mandoosi.' This product effectively safeguards wheat during the critical competition period between crops and weeds.
  • In May 2023, a promising solution has emerged. A collaborative team of data scientists and plant phenomics specialists from China and Singapore has developed a Swarm Intelligence Algorithm for Feature Selection (SSAFS) that enables efficient image-based detection of plant diseases. Their recent study, published in Plant Phenomics, details the development and validation of this algorithm. The introduction of SSAFS offers several significant advantages.

Key Market Players

  • Abingdon Health Group
  • Agdia, Inc
  • Bioreba AG
  • Creative Diagnostics
  • Drone Ag.
  • Libelium Distributed Communications SL
  • Planet Labs PBC
  • Ceres Imaging
  • Agricolus s.r.l.
  • FlyPard Analytics GmbH 

By Application

By Product

By Country

 

  • Open Field
  • Controlled Environment
  • Diagnostic Kits
  • Digital Solutions
  • Laboratory Services
  • China
  • Japan
  • Australia
  • Thailand
  • India
  • Indonesia
  • South Korea
  • Singapore
  • Malaysia
  • Vietnam

 

Report Scope:

In this report, the APAC Pathogen or Plant Disease Detection and Monitoring Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • APAC Pathogen or Plant Disease Detection and Monitoring Market, By Application:

o   Open Field

o   Controlled Environment

  • APAC Pathogen or Plant Disease Detection and Monitoring Market, By Product:

o   Diagnostic Kits

o   Digital Solutions

o   Laboratory Services

  • APAC Pathogen or Plant Disease Detection and Monitoring Market, By Country:

o   China

o   Japan

o   Australia

o   Thailand

o   India

o   Indonesia

o   South Korea

o   Singapore

o   Malaysia

o   Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the APAC Pathogen or Plant Disease Detection and Monitoring Market.

Available Customizations:

APAC Pathogen or Plant Disease Detection and Monitoring Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

APAC Pathogen or Plant Disease Detection and Monitoring Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.     Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.     Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validations

2.7.  Assumptions and Limitations

3.     Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.     Voice of Customer

5.     APAC Pathogen or Plant Disease Detection and Monitoring Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Application (Open Field, Controlled Environment)

5.2.2.    By Product (Diagnostic Kits, Digital Solutions, Laboratory Services)

5.2.3.    By Country

5.2.4.    By Company (2023)

5.3.  Market Map

6.     Country Analysis

6.1.  China Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.1.1.    Market Size & Forecast

6.1.1.1.        By Value

6.1.2.    Market Share & Forecast

6.1.2.1.        By Application

6.1.2.2.        By Product

6.2.  Japan Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.2.1.    Market Size & Forecast

6.2.1.1.        By Value

6.2.2.    Market Share & Forecast

6.2.2.1.        By Application

6.2.2.2.        By Product

6.3.  Australia Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.3.1.    Market Size & Forecast

6.3.1.1.        By Value

6.3.2.    Market Share & Forecast

6.3.2.1.        By Application

6.3.2.2.        By Product

6.4.  Thailand Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.4.1.    Market Size & Forecast

6.4.1.1.        By Value

6.4.2.    Market Share & Forecast

6.4.2.1.        By Application

6.4.2.2.        By Product

6.5.  India Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.5.1.    Market Size & Forecast

6.5.1.1.        By Value

6.5.2.    Market Share & Forecast

6.5.2.1.        By Application

6.5.2.2.        By Product

6.6.  Indonesia Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.6.1.    Market Size & Forecast

6.6.1.1.        By Value

6.6.2.    Market Share & Forecast

6.6.2.1.        By Application

6.6.2.2.        By Product

6.7.  South Korea Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.7.1.    Market Size & Forecast

6.7.1.1.        By Value

6.7.2.    Market Share & Forecast

6.7.2.1.        By Application

6.7.2.2.        By Product

6.8.  Singapore Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.8.1.    Market Size & Forecast

6.8.1.1.        By Value

6.8.2.    Market Share & Forecast

6.8.2.1.        By Application

6.8.2.2.        By Product

6.9.  Malaysia Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.9.1.    Market Size & Forecast

6.9.1.1.        By Value

6.9.2.    Market Share & Forecast

6.9.2.1.        By Application

6.9.2.2.        By Product

6.10.             Vietnam Pathogen or Plant Disease Detection and Monitoring Market Outlook

6.10.1. Market Size & Forecast

6.10.1.1.     By Value

6.10.2. Market Share & Forecast

6.10.2.1.     By Application

6.10.2.2.     By Product

7.     Market Dynamics

7.1.  Drivers

7.2.  Challenges

8.     Market Trends & Developments

8.1.  Recent Development

8.2.  Mergers & Acquisitions

8.3.  Product Launches

9.     APAC Pathogen or Plant Disease Detection and Monitoring Market: SWOT Analysis

10.  Porter’s Five Forces Analysis

10.1.             Competition in the Industry

10.2.             Potential of New Entrants

10.3.             Power of Suppliers

10.4.             Power of Customers

10.5.             Threat of Substitute Products

11.  Competitive Landscape

11.1.             Abingdon Health Group

11.1.1. Business Overview

11.1.2. Company Snapshot

11.1.3. Product & Services

11.1.4.Financials (As Reported)

11.1.5. Recent Developments

11.1.6. Key Personnel Details

11.1.7. SWOT Analysis

11.2.             Agdia, Inc

11.3.             Bioreba AG

11.4.             Creative Diagnostics

11.5.             Drone Ag.

11.6.             Libelium Distributed Communications SL

11.7.             Planet Labs PBC

11.8.             Ceres Imaging

11.9.             Agricolus s.r.l.

11.10.           FlyPard Analytics GmbH

12.  Strategic Recommendations

13.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The major drivers for the APAC Pathogen or Plant Disease Detection and Monitoring Market include rising agricultural productivity demands, increasing crop losses from diseases, government initiatives for modern farming, technological advancements in detection tools, and growing adoption of precision agriculture solutions.

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Abingdon Health Group, Agdia, Inc, Bioreba AG, Creative Diagnostics, Drone Ag., Libelium Distributed Communications SL, Planet Labs PBC, Ceres Imaging, Agricolus s.r.l., FlyPard Analytics GmbH, etc,. were among the top market players operating in APAC Pathogen or Plant Disease Detection and Monitoring Market.

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China was the dominant country in the APAC Pathogen or Plant Disease Detection and Monitoring Market, driven by its vast agricultural sector, significant government support, and rapid adoption of advanced detection technologies to combat plant diseases effectively.

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High costs of advanced technologies, lack of technical expertise, fragmented agricultural sectors, inconsistent government policies, and environmental variability affecting disease detection and management strategies, etc are the major challenges for the APAC Pathogen or Plant Disease Detection and Monitoring Market.

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Sakshi Bajaal

Business Consultant
Press Release

APAC Pathogen or Plant Disease Detection and Monitoring Market to Grow with a CAGR of 9.16% through 2029F

Oct, 2024

Adoption of precision agriculture and sustainability and environmental concerns is expected to drive the APAC Pathogen or Plant Disease Detection and Monitoring Market growth in the forecast period,