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Report Description

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD 35.94 billion

CAGR (2024-2029)

7.12%

Fastest Growing Segment

Genetically Modified (GM) Seeds

Largest Market

Asia-Pacific

Market Size (2029)

USD 54.42 billion

Market Overview

Global Agroscience Market was valued at USD 35.94 billion in 2023 and is anticipated to project impressive growth in the forecast period with a CAGR of 7.12% through 2029. The global agroscience market encompasses a wide range of industries and technologies aimed at improving agricultural productivity, sustainability, and efficiency. It includes segments such as crop protection, crop genetics, soil health, and precision agriculture.. The adoption of genetically modified crops continues to grow, driven by traits such as herbicide resistance, insect resistance, and improved nutritional profiles. Consumer preferences for sustainably produced food are shaping the market. Companies are focusing on developing environmentally friendly products and practices.The use of big data, IoT devices, and AI in agriculture (AgTech) is revolutionizing farm management, enabling real-time decision-making and resource optimization.Novel formulations of pesticides and bio-based alternatives are emerging to address pest resistance and environmental concerns.

Key Market Drivers

Population Growth and Food Demand

The ever-expanding global population presents both challenges and opportunities for the agriculture sector. As the world's inhabitants surge, so does the demand for food, creating a pivotal role for the agroscience market.

With the global population projected to reach nearly 10 billion by 2050, there is an urgent need for increased food production. This surge in population is inherently linked to an escalation in food demand. Agroscience, through its innovative technologies and practices, is poised to address this demand by enhancing agricultural productivity and efficiency.

The agroscience market plays a crucial role in developing genetically modified crops that go beyond traditional yields. These crops are engineered to possess enhanced nutritional profiles, addressing specific dietary needs. This innovation not only boosts food production but also contributes to better nutrition, aligning with the demands of a growing and diverse global population.

Population growth necessitates a shift towards sustainable agricultural practices. Agroscience embraces this challenge by promoting techniques that conserve resources, reduce environmental impact, and enhance long-term productivity. Precision agriculture, resource-efficient crop management, and eco-friendly pest control methods are integral components of sustainable agroscience solutions.

As economies grow and lifestyles evolve, there is a shift in dietary preferences towards more diverse and protein-rich diets. Agroscience responds by developing crops with improved nutritional content, addressing the demand for a variety of food options. This diversity is crucial for addressing different dietary needs across regions and demographics.

The impact of climate change on agriculture is a significant concern, affecting crop yields and food security. Agroscience steps in with the development of climate-resilient crop varieties that can withstand extreme weather conditions. This ensures a more reliable food supply, even in the face of unpredictable climate patterns influenced by population growth.

Technological Advancements in Crop Genetics

In the ever-evolving landscape of agriculture, technological advancements in crop genetics stand out as a driving force behind the growth of the global agroscience market. As scientists delve deeper into the intricacies of plant biology, innovative technologies are reshaping the way we cultivate crops.

Technological breakthroughs in crop genetics have ushered in a new era of precision breeding. Techniques such as CRISPR-Cas9 and other genome-editing tools enable scientists to modify specific genes with unprecedented accuracy. This precision allows for the development of crops with desired traits, such as improved resistance to pests, diseases, and environmental stresses.

The primary goal of technological advancements in crop genetics is to enhance crop yield and quality. By identifying and modifying genes associated with traits like yield potential, nutrient content, and post-harvest shelf life, researchers are contributing to the production of crops that meet the growing global demand for high-quality and nutritious food.

Crop genetics technology plays a crucial role in developing varieties that can withstand the challenges posed by climate change. By identifying and incorporating genes associated with drought resistance, heat tolerance, and adaptability to changing environmental conditions, scientists are creating crops that thrive in a changing climate, ensuring stability in food production.

Crop diseases and pests pose significant threats to global food security. Advances in crop genetics enable the development of plants with built-in resistance to specific diseases and pests. This reduces the reliance on chemical pesticides, promoting environmentally friendly and sustainable agricultural practices.

Crop genetics technology goes beyond traditional breeding methods by addressing nutritional deficiencies in staple crops. Scientists are engineering crops to be more nutrient-dense, addressing global malnutrition challenges. For example, biofortified crops with increased levels of essential vitamins and minerals contribute to improving public health outcomes.

Traditional plant breeding methods are time-consuming, often taking years to develop new crop varieties. Technological advancements in crop genetics, including marker-assisted breeding and genomic selection, significantly accelerate the breeding process. This rapid pace allows for the timely development and deployment of improved crop varieties.

Precision Agriculture Technologies

In the 21st century, agriculture is undergoing a transformation, driven by the integration of technology into every facet of the farming process. Precision agriculture technologies, a cornerstone of this revolution, are playing a pivotal role in reshaping the global agroscience market.

Precision agriculture, often referred to as smart farming, involves the use of advanced technologies such as GPS, sensors, drones, and data analytics to optimize various aspects of farming. It is a data-driven approach that enables farmers to make informed decisions, resulting in improved resource efficiency and enhanced crop yields.

One of the primary contributions of precision agriculture technologies is the optimization of resource use. By employing sensors and data analytics, farmers can precisely manage inputs such as water, fertilizers, and pesticides. This not only reduces waste but also minimizes the environmental impact of agricultural practices, aligning with the principles of sustainable agroscience.

Precision agriculture technologies offer real-time monitoring of crops through satellite imagery, sensors, and unmanned aerial vehicles (UAVs). This allows farmers to detect potential issues such as diseases, nutrient deficiencies, or pest infestations early on, enabling timely interventions and reducing crop losses.

The collection and analysis of vast amounts of data empower farmers to make data-driven decisions. By leveraging insights from precision agriculture technologies, farmers can optimize planting schedules, irrigation regimes, and harvesting times. This not only maximizes productivity but also contributes to the overall efficiency of the agricultural supply chain.

Precision agriculture extends beyond data analytics to the realm of automation and robotics. Autonomous tractors, robotic harvesters, and drones equipped with precision spraying systems are becoming integral parts of modern farming operations. These technologies reduce labor costs, improve efficiency, and contribute to the scalability of agricultural enterprises.

Soil Health Management

In the quest for sustainable and productive agriculture, soil health management has emerged as a linchpin in the global agroscience market. As the world faces challenges such as population growth, climate change, and the need for resource-efficient farming, the focus on understanding and enhancing soil health is gaining prominence.

Soil health is the cornerstone of agricultural productivity. Healthy soil supports plant growth, provides essential nutrients, and plays a crucial role in water retention. Soil health management acknowledges the intricate web of interactions within the soil ecosystem and seeks to optimize these factors for sustainable and resilient agriculture.

Advancements in soil testing technologies enable farmers to assess the nutrient levels and composition of their soil with unprecedented accuracy. Agroscience companies are developing precision soil testing methods that allow for tailored nutrient management, ensuring crops receive the precise nutrients they need. This not only enhances yield but also minimizes the environmental impact of nutrient runoff.

Agroscience is delving into the microbial world beneath our feet. Microbial solutions, including biofertilizers and soil amendments, are being developed to enhance soil health. These biological inputs promote beneficial microbial activity, improving nutrient cycling, disease resistance, and overall soil structure. The market for microbial soil solutions is experiencing significant growth as farmers recognize their role in sustainable agriculture.

Soil health management involves holistic practices such as cover cropping and crop rotation. These techniques not only prevent soil erosion but also contribute to the diversification of soil microbiota. Agroscience research is focused on identifying cover crops that offer specific benefits, such as nitrogen fixation or weed suppression, and optimizing crop rotation strategies to enhance soil health over time.

The integration of technology in soil health management is evident in the rise of digital agriculture platforms. These platforms utilize sensors, satellite imagery, and data analytics to monitor soil conditions in real-time. Agroscience companies are at the forefront of developing these technologies, providing farmers with actionable insights to make informed decisions about soil health management.


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Key Market Challenges

Public Perception and GMO Opposition

Genetically modified organisms (GMOs) remain a contentious issue, with public perception often shaped by concerns about safety, environmental impact, and ethical considerations. The resistance to GMOs poses challenges for agroscience companies seeking to introduce genetically modified crops with enhanced traits. Bridging the gap between scientific advancements and public acceptance is an ongoing challenge for industry.

Resistance to Pesticides and Herbicides

The increasing resistance of pests and weeds to commonly used pesticides and herbicides is a significant challenge in modern agriculture. Agroscience companies must continually innovate to develop new formulations and strategies to combat resistance, balancing the need for effective pest control with environmental sustainability.

Climate Change Uncertainties

Climate change introduces uncertainties that impact agriculture and, consequently, the agroscience market. Shifts in weather patterns, extreme events, and unpredictable growing conditions create challenges in developing crop varieties resilient to these changes. Agroscience must address the evolving needs of farmers facing climate-related challenges and optimize agricultural practices for sustainability.

Key Market Trends

Digital Agriculture and Big Data Analytics

The integration of digital agriculture technologies and big data analytics is set to revolutionize the agroscience market. Farmers are increasingly leveraging data from sensors, satellite imagery, and IoT devices to make informed decisions about crop management, resource allocation, and pest control. Agroscience companies will play a crucial role in developing advanced analytics tools to derive meaningful insights from the vast amounts of data generated on the farm.

Gene Editing and CRISPR Technology

The continued advancement of gene editing technologies, particularly CRISPR-Cas9, is set to revolutionize crop genetics. Agroscience companies will increasingly leverage these tools to develop crops with precise genetic modifications, enhancing traits such as yield, disease resistance, and nutritional content. This trend holds promise for addressing global food security challenges and meeting the demands of a growing population.

Biologicals and Biopesticides

The shift towards sustainable agriculture is driving the adoption of biologicals and biopesticides. Agroscience companies are investing in the development of environmentally friendly alternatives to traditional chemical inputs. Biopesticides, based on naturally occurring substances, are gaining traction as farmers and consumers prioritize eco-friendly and organic farming practices.

Segmental Insights

Product Type Insights

Based on the category of Product Type, Genetically Modified (GM) seeds are poised to assert dominance in the Global Agroscience Market due to their inherent advantages in addressing key challenges faced by modern agriculture. These seeds are engineered to exhibit traits such as resistance to pests, diseases, and adverse environmental conditions, leading to increased crop yields and enhanced agricultural productivity. In a world grappling with population growth and climate change, the demand for sustainable and resilient agricultural solutions has never been more critical. GM seeds offer a tailored approach to crop cultivation, enabling farmers to optimize resources, reduce reliance on chemical inputs, and mitigate the impact of unpredictable environmental factors. Moreover, the adaptability of GM seeds to diverse agroclimatic conditions further solidifies their appeal on a global scale. As the agricultural landscape continues to evolve, the superior performance and versatility of genetically modified seeds position them as a dominant product type in the Agroscience Market, driving innovation and efficiency in the pursuit of food security for a growing population.

End Users Insights

Crops are poised to dominate as end-users in the Global Agroscience Market due to their central role in global food production and the escalating need for sustainable agricultural practices. As the world grapples with increasing population and changing dietary preferences, the demand for high-yielding, resilient, and nutritionally enhanced crops is on the rise. The Agroscience sector plays a pivotal role in meeting these challenges by developing advanced technologies, seeds, and crop protection solutions that enhance the productivity and quality of crops. The focus on optimizing crop yields while minimizing environmental impact aligns with the growing emphasis on sustainable and eco-friendly agricultural practices. Crops, as the primary beneficiaries of agroscientific advancements, are at the forefront of innovation, driving the demand for cutting-edge technologies and solutions that address the complexities of modern agriculture. As global agriculture continues to evolve, the prominence of crops as end-users underscores their critical role in shaping the trajectory of the Agroscience Market.


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Regional Insights

North America is poised to dominate the Global Agroscience Market due to a confluence of factors that underscore the region's robust agricultural infrastructure, technological prowess, and commitment to innovation. The United States and Canada, in particular, boast highly advanced agroscience research and development capabilities, fostering a culture of continuous innovation in crop science, biotechnology, and sustainable agriculture. The presence of major agroscience companies, research institutions, and well-established regulatory frameworks further propels North America to the forefront of the global market. The region's farmers and agribusinesses are early adopters of cutting-edge technologies, including genetically modified seeds, precision agriculture, and digital farming solutions. Additionally, North America's diverse climatic conditions and the need for crop resilience in the face of climate change drive the demand for sophisticated agroscience solutions. With a strong emphasis on increasing agricultural efficiency, productivity, and sustainability, North America is positioned as a key influencer and driver of growth in the Global Agroscience Market.

Recent Development

  • In December 2023, Eurofins Scientific announced that it had signed an agreement to acquire the operations of SGS Crop Science in 14 countries. The business had generated revenues of approximately CHF 46 million in 2022. The transaction was subject to consultation with SGS Crop Science’s local stakeholders as required by the local jurisdictions and was expected to close in the coming months.

Key Market Players

  • Corteva Inc
  • Novozymes A/S
  • Sumitomo Chemical Co Ltd
  • Eurofins Scientific SE
  • Syngenta AG
  • Nutrien Ltd.
  • BASF SE
  • Bayer AG
  • SRT Agro Science Pvt Ltd
  • gnp agrosciences pvt. ltd.

 By Product Type

By End Users

By Region

  • Genetically Modified (GM) Seeds
  • Biopesticides
  • Biostimulants
  • Crops
  • Food and Vegetables
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

 

Report Scope:

In this report, the Global Agroscience Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Agroscience Market, By Product Type:

o   Genetically Modified (GM) Seeds

o   Biopesticides

o   Biostimulants

  • Agroscience Market, By End Users:

o   Crops

o   Food and Vegetables

  • Agroscience Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  United Kingdom

§  France

§  Italy

§  Spain

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Agroscience Market.

Available Customizations:

Global Agroscience market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Agroscience Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.     Markets Covered

1.2.2.     Years Considered for Study

1.2.3.     Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

5.    Global Agroscience Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

5.2.2.    By End Users (Crops, Food and Vegetables)

5.2.3.    By Region

5.2.4.    By Company (2023)

5.3.  Product Market Map

5.3.1.    By Product Type

5.3.2.    By End Users

5.3.3.    By Region

6.    North America Agroscience Market Outlook

6.1.  Market Size & Forecast       

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

6.2.2.    By End Users (Crops, Food and Vegetables)

6.2.3.    By Country

6.3.  North America: Country Analysis

6.3.1.    United States Agroscience Market Outlook

6.3.1.1.        Market Size & Forecast

6.3.1.1.1.           By Value

6.3.1.2.        Market Share & Forecast

6.3.1.2.1.           By Product Type

6.3.1.2.2.           By End Users

6.3.2.    Canada Agroscience Market Outlook

6.3.2.1.        Market Size & Forecast

6.3.2.1.1.           By Value

6.3.2.2.        Market Share & Forecast

6.3.2.2.1.           By Product Type

6.3.2.2.2.           By End Users

6.3.3.    Mexico Agroscience Market Outlook

6.3.3.1.        Market Size & Forecast

6.3.3.1.1.           By Value

6.3.3.2.        Market Share & Forecast

6.3.3.2.1.           By Product Type

6.3.3.2.2.           By End Users

7.    Europe Agroscience Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

7.2.2.    By End Users (Crops, Food and Vegetables)

7.2.3.    By Country

7.3.  Europe: Country Analysis

7.3.1.    Germany Agroscience Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Product Type

7.3.1.2.2.           By End Users

7.3.2.    United Kingdom Agroscience Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Product Type

7.3.2.2.2.           By End Users

7.3.3.    France Agroscience Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Product Type

7.3.3.2.2.           By End Users

7.3.4.    Italy Agroscience Market Outlook

7.3.4.1.        Market Size & Forecast

7.3.4.1.1.           By Value

7.3.4.2.        Market Share & Forecast

7.3.4.2.1.           By Product Type

7.3.4.2.2.           By End Users

7.3.5.    Spain Agroscience Market Outlook

7.3.5.1.        Market Size & Forecast

7.3.5.1.1.           By Value

7.3.5.2.        Market Share & Forecast

7.3.5.2.1.           By Product Type

7.3.5.2.2.           By End Users

8.    Asia-Pacific Agroscience Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

8.2.2.    By End Users (Crops, Food and Vegetables)

8.2.3.    By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1.    China Agroscience Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.           By Product Type

8.3.1.2.2.           By End Users

8.3.2.    Japan Agroscience Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Product Type

8.3.2.2.2.           By End Users

8.3.3.    India Agroscience Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Product Type

8.3.3.2.2.           By Application

8.3.3.2.3.           By End Users

8.3.4.    Australia Agroscience Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.           By Value

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.           By Product Type

8.3.4.2.2.           By End Users

8.3.5.    South Korea Agroscience Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.           By Value

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.           By Product Type

8.3.5.2.2.           By End Users

9.    South America Agroscience Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

9.2.2.    By End Users (Crops, Food and Vegetables)

9.2.3.    By Country

9.3.  South America: Country Analysis

9.3.1.    Brazil Agroscience Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Product Type

9.3.1.2.2.           By End Users

9.3.2.    Argentina Agroscience Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Product Type

9.3.2.2.2.           By End Users

9.3.3.    Colombia Agroscience Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Product Type

9.3.3.2.2.           By End Users

10.  Middle East and Africa Agroscience Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value

10.2.             Market Share & Forecast

10.2.1. By Product Type (Genetically Modified (GM) Seeds, Biopesticides, Biostimulants)

10.2.2. By End Users (Crops, Food and Vegetables)

10.2.3. By Country

10.3.             MEA: Country Analysis

10.3.1. South Africa Agroscience Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Product Type

10.3.1.2.2.         By End Users

10.3.2. Saudi Arabia Agroscience Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Product Type

10.3.2.2.2.         By End Users

10.3.3. UAE Agroscience Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Product Type

10.3.3.2.2.         By End Users

10.3.4. Kuwait Agroscience Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Product Type

10.3.4.2.2.         By End Users

11.  Market Dynamics

11.1.             Drivers

11.2.             Challenges

12.  Market Trends & Developments

12.1.             Recent Development

12.2.             Mergers & Acquisitions

12.3.             Product Launches

13.  Porter’s Five Forces Analysis

13.1.             Competition in the Industry

13.2.             Potential of New Entrants

13.3.             Power of Suppliers

13.4.             Power of Customers

13.5.             Threat of Substitute Products

14.  Competitive Landscape

14.1.            Corteva Inc\

14.1.1.  Business Overview

14.1.2.  Product Offerings

14.1.3.  Recent Developments

14.1.4.  Financials (As Reported)

14.1.5.  Key Personnel

14.1..6  SWOT Analysis

14.2.  Novozymes A/S

14.3.  Sumitomo Chemical Co Ltd

14.4.  Eurofins Scientific SE

14.5.  Syngenta AG

14.6.  Nutrien Ltd.

14.7.  BASF SE

14.8.  Bayer AG

14.9.  SRT Agro Science Pvt Ltd

14.10. gnp agrosciences pvt. ltd.

15.  Strategic Recommendations

16.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Global Agroscience Market was estimated to be USD 35.94 billion in 2023.

Corteva Inc, Novozymes A/S, Sumitomo Chemical Co Ltd, Eurofins Scientific SE, Syngenta AG, Nutrien Ltd., BASF SE, Bayer AG, SRT Agro Science Pvt Ltd, gnp agrosciences pvt. ltd. are some of the key players operating in the Global Agroscience Market.

Public Perception and GMO Opposition, Resistance to Pesticides and Herbicides, Climate Change Uncertainties are the major challenges faced by the Global Agroscience Market in the upcoming years.

Population growth & food demand and technological advancements in crop genetics are the major drivers for the Global Agroscience Market.

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