Aerial Work Platform Rental Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Boom Lifts, Scissor Lifts, Vertical Mast Lifts, Push Around Lifts, Others), By Power Source (Electric-Powered AWPs, Engine-Powered AWPs, Hybrid AWPs), By End-Use Industry (Construction, Manufacturing, Telecommunication, Transportation & Logistics, Others), By Lift Height (Less than 20 Feet, 20-50 Feet, 50-100 Feet, Above 100 Feet), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 45.73 Billion
CAGR (2026-2031)	5.32%
Fastest Growing Segment	Boom Lifts
Largest Market	North America
Market Size (2031)	USD 62.41 Billion

Market Overview

The Global Aerial Work Platform Rental Market will grow from USD 45.73 Billion in 2025 to USD 62.41 Billion by 2031 at a 5.32% CAGR. The Global Aerial Work Platform (AWP) Rental Market involves the provision of mechanical access equipment, such as boom lifts and scissor lifts, which allow personnel to perform tasks safely at elevated heights. The primary drivers fueling market growth include robust demand from the construction and infrastructure sectors, where complex architectural designs require versatile vertical access solutions. Furthermore, strict worker safety regulations enforced by government bodies compel industries to replace traditional ladders and scaffolding with compliant powered machinery. The financial preference among end-users for operational expenditure over capital investment also sustains the demand for rental services, enabling companies to utilize modern fleets without the burden of ownership.

Despite these positive factors, the industry faces obstacles related to economic fluctuations and high financing costs for equipment acquisition. According to the 'International Powered Access Federation', in '2024', 'the European MEWP rental market revenue increased by 3 percent to reach €3.5 billion'. While this figure indicates continued demand, a significant challenge impeding broader market expansion is the persistent shortage of skilled service technicians and operators, which restricts the ability of rental companies to maintain high fleet utilization rates and meet peak project schedules efficiently.

Key Market Drivers

Escalating investments in global infrastructure projects act as a primary engine for the expansion of the aerial work platform rental sector. Governments and private developers are channeling substantial capital into the construction of transportation networks, power grids, and utility systems, creating a sustained requirement for versatile elevated access equipment. These large-scale developments necessitate a reliable supply of boom and scissor lifts to ensure personnel safety and operational efficiency at varying heights. The impact of this spending is evident in the performance of major industry players; according to United Rentals, January 2025, the company achieved a total revenue of $15.3 billion for the full year 2024, a performance driven significantly by robust demand from complex industrial and infrastructure projects.

The financial benefits of rental models over capital ownership further solidify market growth by allowing businesses to convert fixed capital costs into flexible operational expenses. By opting for rental agreements, construction and maintenance firms mitigate the financial risks associated with equipment depreciation, long-term storage, and technical maintenance. This preference for usership over ownership has led to a structural shift in how equipment is sourced. According to the American Rental Association, March 2025, the rental penetration rate for construction and industrial equipment in the United States reached a record 57 percent in 2024. This high adoption rate is supported by massive available inventories; according to the International Powered Access Federation, July 2025, the North American mobile elevating work platform rental fleet comprised approximately 857,000 units in 2024, ensuring availability to meet the sector's evolving needs.

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Key Market Challenges

The persistent shortage of skilled service technicians and operators presents a critical impediment to the Global Aerial Work Platform Rental Market. These specialized roles are essential for maintaining the operational readiness of complex fleets, as strict safety standards mandate regular inspections and timely repairs for boom and scissor lifts. A lack of qualified maintenance personnel inevitably leads to increased equipment downtime, as machinery sits idle awaiting service rather than generating revenue on job sites.

This bottleneck directly restricts the ability of rental providers to optimize fleet utilization and respond to customer demand. Without a sufficient workforce to support fleet uptime, companies are forced to limit their inventory expansion, regardless of capital availability or market demand. The severity of this operational constraint is highlighted by recent industry findings. According to the 'AED Foundation', in '2025', '68 percent of heavy equipment employers reported that the shortage of technicians is causing delayed production or servicing of equipment'. This inability to service assets efficiently hampers the market’s overall growth potential by capping the volume of rental transactions executable at any given time.

Key Market Trends

The transition to lithium-ion and hybrid AWP fleets is accelerating as rental companies align operational strategies with stringent environmental standards and client sustainability goals. This shift is characterized by a rigorous focus on measuring and reducing Scope 1 and Scope 2 emissions through the adoption of low-emission machinery, which allows end-users to operate in emission-restricted urban zones and indoor environments. Major industry players are transparently validating these reductions to maintain competitiveness and verify their green credentials. According to Loxam, June 2025, in the '2024 Corporate Social Responsibility Report', the company’s carbon footprint in 2024 stood at 817,000 tons of CO2 equivalent, a figure validated by the Science Based Targets initiative to reflect their ongoing fleet decarbonization efforts.

The integration of telematics for real-time fleet monitoring has evolved from simple location tracking to a comprehensive ecosystem that drives operational efficiency and predictive maintenance. By embedding advanced connectivity into boom and scissor lifts, rental providers can capture granular data on equipment usage, battery health, and potential mechanical failures before they result in costly downtime. This digital maturity is creating massive networks of communicated data that streamline fleet management and maximize asset uptime for diverse construction projects. According to Trackunit, March 2025, in the 'Annual Report 2024', the company reported that it now has more than 3 million visible assets connected globally, processing billions of data points daily to enhance industry productivity.

Segmental Insights

The Boom Lifts segment represents the fastest-growing category in the Global Aerial Work Platform Rental Market, driven by the increasing necessity for high-reach access in complex construction and infrastructure projects. These units provide unique versatility, enabling operators to navigate around structural obstacles and reach significant elevations that other platforms cannot access. Additionally, stringent workplace safety regulations from institutions like the Occupational Safety and Health Administration (OSHA) encourage companies to rent compliant, meticulously maintained equipment. This shift allows businesses to adhere to rigorous safety standards while avoiding the high capital costs associated with owning specialized heavy machinery.

Regional Insights

North America leads the Global Aerial Work Platform Rental Market, driven by substantial investments in residential and commercial infrastructure. The region’s mature construction industry prioritizes rental solutions to manage fleet costs and ensure operational flexibility. Furthermore, rigorous safety requirements established by the Occupational Safety and Health Administration (OSHA) and the American National Standards Institute (ANSI) compel companies to utilize certified aerial equipment for elevated work. This strong regulatory framework, combined with continuous urban development projects, cements North America’s position as the dominant region in the global market.

Recent Developments

• In September 2025, Haulotte expanded its Pulseo generation of environmentally friendly equipment with the launch of the HS21 E and HS21 E PRO electric rough terrain scissor lifts. These new models, offering working heights of up to 21 meters, were engineered to meet the increasing decarbonization requirements of modern construction sites while maintaining the performance of diesel-powered machines. The lifts featured a 100% electric drive system, high load capacities, and the ability to operate silently, making them suitable for both urban and low-emission zones. This launch underscored the manufacturer's commitment to providing rental companies with robust, sustainable solutions that combine off-road capabilities with clean energy technology for high-rise applications.
• In January 2025, Genie introduced its new S-85 XC FE and S-85 XC E telescopic boom lifts, marking a significant advancement in the company's hybrid and electric product offerings for the rental market. Launched at the ARA Show, these models were designed to provide rental companies with high-utilization equipment capable of performing in both indoor and outdoor environments, including emission-restricted jobsites. The new boom lifts featured a working height of 91 feet and utilized advanced lithium-ion battery technology to deliver a full day of operation on a single charge. This product launch addressed the growing market demand for sustainable, low-noise, and versatile access equipment that eliminates the maintenance requirements associated with traditional lead-acid batteries.
• In September 2024, JLG Industries, an Oshkosh Corporation company, finalized the acquisition of AUSA, a Spanish manufacturer of compact all-terrain vehicles, following a successful strategic collaboration between the two entities that began in 2020. This development significantly expanded JLG’s portfolio in the access and material handling sectors, adding AUSA’s range of wheeled dumpers, rough terrain forklifts, and compact telehandlers to its offering. The preceding collaboration had notably produced the SkyTrak 3013 compact telehandler, and this full integration was intended to strengthen JLG’s position in the agriculture, landscape, and specialty equipment markets while leveraging AUSA’s manufacturing facilities and global dealer network.
• In February 2024, United Rentals, the world's largest equipment rental company, entered into a strategic partnership with Raiven, a leading purchasing and supply chain management platform. This collaboration was designed to provide Raiven's members with streamlined access to United Rentals’ extensive fleet of construction and industrial equipment, including aerial work platforms. Through this agreement, contractors and facility managers using the Raiven marketplace gained enhanced capabilities to discover, evaluate, and procure rental solutions more efficiently. The partnership aimed to optimize procurement processes for businesses by integrating the rental giant's inventory directly into a digital purchasing ecosystem, thereby improving operational workflows for customers in the construction and maintenance sectors.

Key Market Players

• JLG Industries, Inc.
• Terex Corporation
• Manlift Group
• Skyjack International
• Haulotte Group
• Manitou Group
• Zoomlion Heavy Industry Science and Technology Co., Ltd.
• Sinoboom BV
• XCMG Group
• SANY Heavy Industry Co., Ltd.

By Product Type	By Power Source	By End-Use Industry	By Lift Height	By Region
Boom Lifts Scissor Lifts Vertical Mast Lifts Push Around Lifts Others	Electric-Powered AWPs Engine-Powered AWPs Hybrid AWPs	Construction Manufacturing Telecommunication Transportation & Logistics Others	Less than 20 Feet 20-50 Feet 50-100 Feet Above 100 Feet	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Aerial Work Platform Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Aerial Work Platform Rental Market, By Product Type:

• Boom Lifts
• Scissor Lifts
• Vertical Mast Lifts
• Push Around Lifts
• Others

• Aerial Work Platform Rental Market, By Power Source:

• Electric-Powered AWPs
• Engine-Powered AWPs
• Hybrid AWPs

• Aerial Work Platform Rental Market, By End-Use Industry:

• Construction
• Manufacturing
• Telecommunication
• Transportation & Logistics
• Others

• Aerial Work Platform Rental Market, By Lift Height:

• Less than 20 Feet
• 20-50 Feet
• 50-100 Feet
• Above 100 Feet

• Aerial Work Platform Rental Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE