Aerial Work Platform Rental Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Boom Lifts, Scissor Lifts, Vertical Mast Lifts, Push Around Lifts, Others), By Power Source (Electric-Powered AWPs, Engine-Powered AWPs, Hybrid AWPs), By End-Use Industry (Construction, Manufacturing, Telecommunication, Transportation & Logistics, Others), By Lift Height (Less than 20 Feet, 20-50 Feet, 50-100 Feet, Above 100 Feet), By Region & Competition, 2020-2030F

Market Overview

The Global Aerial Work Platform Rental Market was valued at USD 44.68 Billion in 2024 and is expected to reach USD 61.35 Billion by 2030 with a CAGR of 5.27% during the forecast period. 

The Aerial Work Platform (AWP) Rental Market has experienced significant growth in recent years, driven by increasing demand across multiple industries, including construction, manufacturing, logistics, telecommunications, and utilities. As businesses seek cost-effective solutions for accessing heights safely, the preference for renting AWPs rather than purchasing them outright has surged. Renting aerial work platforms allows companies to minimize upfront capital investments while gaining access to the latest technology and well-maintained equipment. This trend is particularly evident in developing economies, where infrastructure expansion and urbanization have fueled a steady rise in demand for aerial work platforms.

One of the key factors propelling market growth is the rapid expansion of the construction and infrastructure sector. With large-scale projects such as commercial buildings, highways, bridges, and smart cities under development, the need for efficient and safe access to elevated work areas is increasing. Additionally, stringent safety regulations in regions such as North America and Europe have encouraged companies to opt for rental solutions rather than investing in their own fleet, ensuring compliance with evolving industry standards without long-term commitments. The manufacturing and warehousing industries are also contributing significantly to market growth, as more businesses rely on AWPs for maintenance, inventory management, and operational efficiency in large-scale facilities.

Technological advancements in aerial work platforms, such as the integration of electric and hybrid-powered AWPs, are further transforming the market. These eco-friendly alternatives reduce carbon emissions, enhance energy efficiency, and lower operational costs, making them an attractive choice for rental providers and end-users alike. The adoption of telematics and IoT-enabled platforms is also gaining traction, allowing rental companies to offer real-time tracking, predictive maintenance, and remote diagnostics to improve fleet management and enhance safety.

Despite strong market growth, the industry faces challenges, including high maintenance costs, equipment downtime, and regulatory compliance. Rental companies must ensure that their fleet is consistently upgraded, well-maintained, and in compliance with regional safety standards, which can add to operational expenses. Additionally, fluctuations in raw material costs, particularly for aluminum and steel used in AWPs, may impact rental pricing and profitability.

Geographically, North America continues to dominate the market due to established infrastructure and strong demand from industrial sectors. However, Asia Pacific is emerging as the fastest-growing region, fueled by urbanization, government investments in infrastructure, and increasing adoption of rental services across industries. The Middle East and Latin America also present lucrative opportunities as construction activities in these regions expand.

Key Market Drivers

Growth in the Construction and Infrastructure Sector

The construction and infrastructure industry is one of the primary drivers of the Aerial Work Platform (AWP) rental market, as these platforms are essential for tasks that require safe and efficient access to elevated heights. The demand for AWPs is significantly increasing due to large-scale commercial, residential, and industrial projects worldwide. The global construction output is expected to grow by over 35% from 2020 to 2030, driven by rapid urbanization, smart city initiatives, and investments in infrastructure modernization.

In North America, the U.S. government has allocated USD1.2 trillion under the Infrastructure Investment and Jobs Act, fueling demand for AWPs in projects such as bridges, highways, and public buildings. Meanwhile, the Asia-Pacific region, particularly China and India, continues to witness strong construction growth, with China's urbanization rate surpassing 64.7% in 2023 and India targeting 100 smart cities under its Smart Cities Mission. As construction companies prefer renting over purchasing AWPs to reduce capital expenses and maintenance costs, rental services continue to see high demand.

Increasing Workplace Safety Regulations

Stringent workplace safety regulations across industries are propelling the adoption of AWPs, as companies aim to comply with safety standards and minimize workplace accidents. In the U.S., the Occupational Safety and Health Administration (OSHA) has mandated strict guidelines for aerial lifts and scissor lifts, requiring employers to provide certified equipment and proper safety training. Non-compliance can result in hefty fines, with OSHA penalties reaching up to USD15,625 per violation.

Similarly, in Europe, the European Agency for Safety and Health at Work (EU-OSHA) enforces strict safety laws, and under the EN 280 standard, only CE-certified AWPs can be used. In Asia, China’s National Safety Standard GB/T 9465-2023 has set forth new compliance measures, further encouraging the rental market as companies seek compliant, well-maintained AWPs. These regulations push businesses to opt for rental solutions, ensuring they use up-to-date and regulation-compliant aerial platforms without incurring the cost of frequent upgrades.

Adoption of Electric and Hybrid Aerial Work Platforms

The rising demand for electric and hybrid aerial work platforms is transforming the rental market as businesses focus on sustainability and fuel efficiency. With governments worldwide imposing strict carbon emission reduction targets, industries are shifting toward battery-powered and hybrid AWPs to reduce operational costs and carbon footprints. In 2023, the global sales of electric AWPs increased by over 20%, reflecting strong market interest.

The construction sector accounts for nearly 39% of global CO₂ emissions, prompting rental companies to expand their fleets with eco-friendly AWPs. For instance, Genie’s Z-45 FE hybrid boom lift reduces fuel consumption by up to 30%, making it a preferred choice among renters. In Europe, rental companies are increasingly investing in zero-emission electric scissor lifts, aligning with the EU’s Fit for 55 initiative, which aims to reduce emissions by 55% by 2030. As regulations continue to favor sustainable machinery, rental providers will benefit from increased demand for electric and hybrid AWPs.

Cost-Effectiveness and Operational Flexibility

One of the most significant advantages of renting AWPs is the cost savings and flexibility it offers to businesses. Purchasing aerial work platforms requires a large capital investment, ongoing maintenance, storage, and compliance costs, which many companies aim to avoid. On average, the purchase price of a new aerial work platform ranges from USD25,000 to USD100,000, while rental costs are significantly lower, making it a more viable option for short-term projects.

The rental model provides businesses with access to a wide variety of AWPs, including boom lifts, scissor lifts, and vertical mast lifts, tailored to specific project needs. In the U.S., nearly 70% of aerial work platforms used on job sites are rented, reflecting a strong preference for flexible rental solutions. Additionally, the rise of on-demand rental services has further improved accessibility, allowing contractors to rent AWPs for specific durations and avoid unnecessary expenses. This cost-efficient model continues to drive the adoption of AWPs across industries.

Expansion of the E-Commerce and Warehousing Industry

The rapid expansion of e-commerce and warehousing is fueling demand for AWPs, particularly scissor lifts and vertical mast lifts, which are widely used for inventory management and facility maintenance. The global e-commerce market grew by over 10% in 2023, with giants like Amazon, Alibaba, and Walmart investing heavily in warehouse automation and logistics infrastructure. As warehouse sizes increase, the need for efficient and safe aerial access equipment rises, pushing businesses toward rental solutions.

For instance, in North America, Amazon expanded its logistics network with 100+ new fulfillment centers in the past three years, significantly increasing the demand for rented aerial work platforms for maintenance and storage operations. Similarly, in India, Flipkart and Reliance Retail have announced new mega-warehouses spanning over 1 million sq. ft., requiring high-reach AWPs for racking and inventory management.

With warehousing becoming more automated and vertically structured, the demand for compact, electric-powered AWPs is expected to surge, further strengthening the rental market’s growth.

Download Free Sample Report

Key Market Challenges

High Initial Investment and Maintenance Costs

One of the primary challenges in the AWP rental market is the high initial investment required to acquire and maintain a fleet of aerial work platforms. These machines, including scissor lifts, boom lifts, and vertical mast lifts, come with substantial upfront costs, making it difficult for new rental companies to enter the market. Additionally, ongoing maintenance and repair expenses can be significant, as rental companies must ensure their equipment is in optimal working condition to meet safety and performance standards. Routine maintenance, inspections, and part replacements add to operational costs, impacting profitability. Furthermore, newer AWPs with advanced technology, such as hybrid and electric models, require specialized servicing, increasing the cost burden on rental companies. If equipment is underutilized due to fluctuating demand, companies may struggle to recover their investments, affecting financial sustainability.

Stringent Safety Regulations and Compliance

The AWP rental market is heavily regulated, with strict safety standards imposed by government authorities and industry organizations. Compliance with regulations such as OSHA (Occupational Safety and Health Administration) in the U.S. and European EN 280 standards requires rental companies to provide well-maintained, certified equipment and ensure operator training. Frequent regulatory updates and variations across regions pose a challenge for rental providers operating in multiple markets. Non-compliance can lead to legal penalties, reputational damage, and operational disruptions. Additionally, customers are becoming more safety-conscious, demanding AWPs that meet the latest standards, pushing rental companies to continuously upgrade their fleet to remain competitive. This constant need for compliance can increase costs and operational complexities for market players.

Fluctuations in Construction and Industrial Activity

The demand for AWPs is highly dependent on construction, infrastructure, and industrial activities, making the rental market vulnerable to economic fluctuations. During periods of economic slowdown or recession, construction projects may be delayed or canceled, reducing demand for rental equipment. The COVID-19 pandemic demonstrated how disruptions in supply chains and labor shortages could lead to project halts, negatively impacting AWP rental businesses. Similarly, the industrial sector’s demand for AWPs in manufacturing plants and warehouses may decline due to budget constraints, automation, or changes in operational strategies. Rental companies must navigate these uncertainties by diversifying their customer base, expanding into new markets, or offering flexible rental contracts to maintain revenue stability.

Increasing Competition and Price Pressure

The AWP rental industry is highly competitive, with both established players and new entrants vying for market share. Large rental companies benefit from economies of scale, extensive distribution networks, and diverse equipment fleets, making it difficult for smaller firms to compete. Additionally, price wars among rental providers put pressure on profit margins, especially in regions with saturated markets. Customers often prioritize cost-effective rental solutions, forcing companies to offer discounted rates, bundled services, or flexible leasing options to attract business. This intense competition makes it challenging for smaller firms to sustain profitability while maintaining high-quality service and equipment availability. Rental companies must differentiate themselves through superior customer service, value-added services like telematics, and a well-maintained fleet to remain competitive.

Supply Chain Disruptions and Equipment Availability Issues

The global supply chain crisis has impacted the availability of AWPs, leading to longer lead times for equipment procurement and higher costs. Shortages of raw materials like steel and aluminum, semiconductor components, and hydraulic parts have delayed AWP manufacturing and delivery. Rental companies that rely on timely fleet expansion or replacement are facing inventory shortages, operational delays, and increased procurement costs. Additionally, transportation disruptions and geopolitical tensions can further impact the supply chain, affecting market stability. To mitigate this challenge, rental companies are adopting fleet optimization strategies, forming direct partnerships with manufacturers, and investing in predictive maintenance technologies to extend equipment life cycles and ensure operational efficiency.    

Key Market Trends

Growing Demand for Electric and Hybrid Aerial Work Platforms

The Global Aerial Work Platform (AWP) Rental Market is witnessing a strong shift towards electric and hybrid-powered AWPs due to increasing environmental regulations and the rising demand for sustainable solutions. Traditional diesel-powered AWPs are being replaced by energy-efficient alternatives to reduce carbon emissions, fuel costs, and noise pollution, particularly in urban construction and indoor applications. Governments worldwide are implementing stricter emission standards, driving rental companies to expand their fleets with battery-operated scissor lifts, boom lifts, and hybrid-powered AWPs.

The adoption of electric AWPs is particularly strong in developed regions such as North America and Europe, where regulatory bodies enforce stringent emission norms for construction equipment. In Asia Pacific, countries like China, Japan, and India are increasingly embracing electrification as part of their green energy initiatives, further boosting the demand for electric AWPs.

Another factor fueling this trend is the advancement in battery technology and charging infrastructure. The latest lithium-ion battery-powered AWPs offer longer operational hours and faster charging times, enhancing rental efficiency and reducing downtime. Additionally, hybrid models allow seamless transition between electric and diesel modes, providing versatility across indoor and outdoor job sites.

Rental companies are investing heavily in fleet electrification to cater to evolving customer preferences and regulatory requirements. Several key players in the AWP rental market, such as United Rentals, Sunbelt Rentals, and Loxam, are expanding their green equipment portfolios. As sustainability continues to gain importance, the demand for low-emission and energy-efficient AWPs is expected to accelerate, making electric and hybrid aerial platforms a key driver of future market growth.

Increasing Integration of Telematics and IoT in Rental Fleets

The adoption of telematics and IoT (Internet of Things) solutions is transforming the Aerial Work Platform Rental Market, enabling rental companies to enhance fleet management, operational efficiency, and safety compliance. The integration of real-time tracking, predictive maintenance, and remote diagnostics allows rental providers to improve asset utilization and reduce downtime, making their services more cost-effective and reliable.

Telematics systems provide critical insights into equipment usage, fuel consumption, engine health, and operating conditions. Rental companies leverage this data to monitor equipment remotely, optimize maintenance schedules, and prevent unexpected breakdowns. Predictive maintenance helps detect potential mechanical failures before they occur, reducing costly repairs and improving fleet uptime.

IoT-enabled AWPs also contribute to worksite safety and regulatory compliance. Many advanced platforms are equipped with geofencing technology, which ensures that machines operate only within designated areas, preventing unauthorized use. Additionally, sensors can detect operator behavior, tilt angles, and weight loads, alerting supervisors to potential safety risks and reducing accidents on job sites.

Leading AWP rental companies are partnering with technology firms to develop cloud-based fleet management platforms. United Rentals' Total Control® system and Sunbelt Rentals' Command Center are prime examples of how telematics is being integrated into rental services to enhance equipment monitoring and customer service.

As digital transformation continues to reshape the rental industry, the widespread adoption of IoT and telematics solutions is expected to improve equipment utilization, cost efficiency, and safety compliance, solidifying its role as a key market trend.

Expanding Construction and Infrastructure Development Activities

The rapid expansion of construction and infrastructure development projects is one of the primary factors driving the Global Aerial Work Platform Rental Market. With increasing investments in urbanization, smart cities, highways, bridges, airports, and commercial real estate, the demand for AWPs continues to grow. Rental solutions offer a cost-effective alternative for contractors and builders, allowing them to access high-quality equipment without significant upfront investment.

The Asia Pacific region is witnessing a construction boom, particularly in countries like China, India, Indonesia, and Vietnam. Governments are allocating massive budgets for residential, commercial, and industrial infrastructure, driving the demand for aerial work platforms across the region. Additionally, large-scale transportation and energy projects in the Middle East and Africa are also fueling market expansion.

In North America and Europe, increasing investments in renovation and maintenance of aging infrastructure are sustaining demand for AWPs. Projects related to urban redevelopment, road expansions, and energy-efficient building retrofits require aerial platforms for safe and efficient access to elevated work areas. The U.S. Infrastructure Investment and Jobs Act (IIJA), which allocates over $1.2 trillion for infrastructure projects, is expected to drive further demand for rental AWPs.

Rental companies are expanding their fleets and service offerings to cater to this growing demand. Companies such as Ashtead Group (Sunbelt Rentals) and Loxam are investing in fleet modernization and geographical expansion to capitalize on the surge in construction activities. As global infrastructure projects continue to rise, the Aerial Work Platform Rental Market is set for substantial growth.

Rising Demand for Specialty and High-Capacity AWPs

The increasing complexity of construction, industrial maintenance, and utility projects has led to rising demand for specialty and high-capacity AWPs, capable of handling unique worksite challenges. These machines include articulating boom lifts, spider lifts, and high-capacity scissor lifts, which provide greater flexibility, extended reach, and higher load-bearing capabilities.

Many modern construction projects, such as skyscrapers, stadiums, and offshore facilities, require AWPs with enhanced capabilities. High-rise maintenance, telecommunications tower installations, and wind energy projects have fueled demand for ultra-boom lifts that can reach heights of over 185 feet. Rental companies are responding by diversifying their equipment fleets with specialized aerial lifts to accommodate complex job site requirements.

The rise of automation and robotics in the construction sector is further driving demand for AWPs with advanced control systems, precision lifting, and automated height adjustment features. Additionally, operators increasingly seek AWPs with dual-fuel capabilities to adapt to varying site conditions, making hybrid and high-capacity models highly desirable.

Rental providers such as JLG, Genie (Terex), and Haulotte are introducing innovative specialty lift models to cater to evolving industry demands. As urbanization and industrial projects grow more sophisticated, the market for high-performance and specialty AWPs will continue to expand, shaping the future of the rental industry.

Segmental Insights

Product Type Insights

Scissor Lifts segment dominated in the Global Aerial Work Platform Rental market in 2024 due to its versatility, cost-effectiveness, and widespread adoption across various industries. These lifts are widely used in construction, maintenance, warehousing, logistics, and facility management, making them the preferred choice for rental businesses and end users.

One of the primary reasons for scissor lifts' dominance is their ease of operation and efficiency in vertical lifting. Unlike boom lifts, which provide horizontal reach, scissor lifts offer a stable and spacious platform, allowing multiple workers to perform tasks simultaneously. This feature makes them highly desirable for indoor and outdoor applications, particularly in industries requiring frequent vertical access, such as retail, airports, and factories.

Affordability and lower rental costs also contribute to the growing preference for scissor lifts. Compared to other aerial work platforms, scissor lifts have lower maintenance requirements, fuel consumption, and operational expenses, making them a more budget-friendly option for businesses. Additionally, their compact design allows for easy maneuverability in tight spaces, further enhancing their appeal in urban construction projects.

The increasing demand for electric and hybrid scissor lifts is another factor driving growth in this segment. With stringent emission regulations and a global push toward sustainable construction practices, rental companies are expanding their fleets with battery-powered scissor lifts that offer zero emissions and quieter operation. These models are particularly in demand for indoor and urban job sites, where noise and air pollution restrictions are strict.

Moreover, the growing trend of rental over ownership in emerging markets is boosting the scissor lifts segment. Businesses prefer renting to reduce capital investment and maintenance costs, leading to a higher demand for short-term and long-term rentals of scissor lifts. With these factors in play, scissor lifts will continue to dominate the AWP rental market in the coming years.

Download Free Sample Report

Regional Insights

Largest Region

North America dominated the Global Aerial Work Platform Rental market in 2024 due to high construction activity, advanced infrastructure, and a strong preference for rental over ownership. The region’s booming residential, commercial, and industrial construction projects drive demand for aerial work platforms, particularly in the United States and Canada. The ongoing development of high-rise buildings, warehouses, and infrastructure projects further fuels the market.

The presence of major rental companies such as United Rentals, Sunbelt Rentals, and Herc Rentals strengthens North America’s position in the market. These companies offer extensive fleets of scissor lifts, boom lifts, and telehandlers, catering to various industries, including construction, logistics, and facility management. The well-established rental ecosystem ensures easy availability and affordability of AWPs for businesses.

Additionally, stringent workplace safety regulations from OSHA (Occupational Safety and Health Administration) encourage companies to use AWPs for safer operations. The shift toward electric and hybrid AWPs due to environmental regulations further drives market growth. Moreover, technological advancements, such as telematics and fleet management solutions, enhance equipment efficiency and customer convenience, making AWP rentals more attractive. With these factors, North America continues to dominate the Global AWP Rental Market in 2024.

Emerging Region

Europe was the emerging region in the Global Aerial Work Platform Rental market in the coming period due to rising infrastructure development, stringent safety regulations, and increasing adoption of rental models. Governments across Europe are heavily investing in smart cities, renewable energy projects, and commercial infrastructure, driving demand for aerial work platforms.

Additionally, strict workplace safety laws set by organizations like EU-OSHA encourage the use of AWPs over traditional scaffolding, further boosting market growth. The shift toward electric and hybrid AWPs, in line with Europe’s sustainability goals, is also increasing rental demand.

The presence of leading rental companies, including Loxam, Riwal, and Boels Rental, enhances the region’s market potential. These companies are expanding their rental fleets with technologically advanced, eco-friendly equipment. With a growing emphasis on cost-efficiency, safety, and sustainability, Europe is poised to become a major player in the AWP rental market.

Recent Developments

• In June 2024, AlmaCrawler, a prominent manufacturer of aerial work platforms and material handling solutions, has entered into a strategic distribution agreement with UPequip for exclusive distribution in Canada. This partnership strengthens AlmaCrawler’s market presence in North America, enhancing accessibility to its advanced product lines. The collaboration aligns with the company’s growth strategy and commitment to delivering high-quality lifting solutions, ensuring customers in Canada benefit from AlmaCrawler’s innovative aerial work platforms and material handling equipment.
• In April 2024, Rentease has significantly expanded its aerial work platform fleet with the acquisition of Haulotte’s 16m Diesel Articulated Boom HA16 RTJ. This move underscores the rising demand for AWPs in India and highlights the importance of strategic collaborations in fostering industry innovation. Strengthening ties between both companies, this acquisition facilitates expansion within the AWP sector, driving technological advancements and supporting market growth across India’s rapidly evolving infrastructure landscape.
• In November 2023, MEC Aerial Work Platforms, a leader in Mobile Elevating Work Platforms (MEWPs), has announced an increased investment from its manufacturing partner Zhejiang Dingli Machinery. The partnership, which began in 2016 and evolved with a minority stake acquisition in 2018, has driven rapid innovation in the industry. This collaboration has resulted in groundbreaking advancements, including Micro Scissors, Leak Containment Systems, and Xtra-Deck, reinforcing MEC’s commitment to cutting-edge aerial work solutions.
• In August 2024, TIL Limited has announced a strategic partnership with Snorkel Europe Limited to expand its aerial work platform distribution network across Northern and Eastern India, the Andaman and Nicobar Islands, Nepal, and Bhutan. Under this agreement, Snorkel will supply a diverse range of AWPs, telehandlers, and material lifts, while TIL leverages its extensive customer base. This collaboration enhances market accessibility, ensuring businesses in the region benefit from high-quality lifting solutions and superior service support.

Key Market Players

• JLG Industries, Inc.
• Terex Corporation
• Manlift Group
• Skyjack International
• Haulotte Group
• Manitou Group
• Zoomlion Heavy Industry Science and Technology Co., Ltd.
• Sinoboom Bv
• XCMG Group
• SANY Heavy Industry Co., Ltd.

Report Scope:

In this report, the Global Aerial Work Platform Rental Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Aerial Work Platform Rental Market, By Product Type:

o   Boom Lifts

o   Scissor Lifts

o   Vertical Mast Lifts

o   Push Around Lifts

o   Others

• Aerial Work Platform Rental Market, By Power Source:

o   Electric-Powered AWPs

o   Engine-Powered AWPs

o   Hybrid AWPs

• Aerial Work Platform Rental Market, By End-Use Industry:

o   Construction

o   Manufacturing

o   Telecommunication

o   Transportation & Logistics

o   Others

• Aerial Work Platform Rental Market, By Lift Height:

o   Less than 20 Feet

o   20-50 Feet

o   50-100 Feet

o   Above 100 Feet

• Aerial Work Platform Rental Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Asia-Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o   Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Aerial Work Platform Rental Market.

Available Customizations:

Global Aerial Work Platform Rental Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Aerial Work Platform Rental Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com