Adult Coloring Book Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Mandalas, Nature & Animals, Architecture, Others), By Material Type (Paper Based, Digital Downloads), By Distribution Channel (Store-Based, Non-Store Based), By Region & Competition, 2020-2030F

Market Overview

Global Adult Coloring Book market was valued at USD 151.23 Million in 2024 and is expected to grow to USD 320.45 Million by 2030 with a CAGR of 9.56%. The Adult Coloring Book market is primarily driven by the growing need for stress relief and mental relaxation in an increasingly fast-paced world. With heightened awareness of mental health, more individuals are turning to creative outlets like coloring to promote mindfulness and emotional well-being. Adult coloring books, with their intricate designs and diverse themes, provide a therapeutic, screen-free activity that helps users focus, unwind, and reconnect with their inner creativity. Also, the nostalgic appeal of childhood coloring combined with the modern emphasis on self-care has fueled interest in this market. The affordability and easy accessibility of these books, along with rising popularity through social media platforms, have further expanded their appeal. As a result, adult coloring books are widely embraced not only for leisure but also as a valuable tool in art therapy and wellness routines.

Key Market Drivers

Rising Elderly Population

The global adult coloring book market is experiencing significant growth, driven in part by the rising elderly population. As a part of this, according to the World Health Organization, as of 2024, by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. As individuals age, they often seek activities that promote mental engagement, relaxation, and fine motor skills maintenance. Adult coloring books offer a therapeutic outlet, providing cognitive stimulation and stress relief, which are particularly beneficial for seniors. The intricate designs and patterns found in these books can help improve concentration and dexterity, making them an appealing choice for older adults. Also, the affordability and accessibility of coloring books make them a practical option for the elderly, who may have limited mobility or resources. The growing awareness of the mental health benefits associated with creative activities has led to increased adoption of adult coloring books among seniors, contributing to the market's expansion. As the global population continues to age, the demand for such engaging and therapeutic products is expected to rise, further propelling the adult coloring book market.

Growing Awareness of Mental Health

The global adult coloring book market is experiencing significant growth, largely driven by the increasing awareness of mental health and the pursuit of accessible self-care practices. As a part of this, according to the National Council on Aging, as of 2023, mental health illness like anxiety or depression affects up to 25% of persons 65 and older. As mental health becomes a more prominent topic globally, individuals are seeking therapeutic activities that promote relaxation and mindfulness. Adult coloring books have emerged as a popular tool in this regard, offering a creative outlet that helps reduce stress and anxiety. Engaging in coloring activities allows individuals to focus on the present moment, fostering a meditative state that can alleviate mental fatigue. This trend aligns with the broader movement towards holistic wellness, where non-digital, creative activities are valued for their mental health benefits. The simplicity and accessibility of coloring make it an appealing option for a wide demographic, contributing to the market's expansion. As the conversation around mental health continues to evolve, the demand for adult coloring books is expected to rise, reflecting their role in supporting emotional well-being.

Social Media Influence

The global adult coloring book market is significantly propelled by the influence of social media platforms, which have transformed coloring from a solitary activity into a vibrant, shared experience. Platforms like Instagram and Pinterest have become central hubs where enthusiasts showcase their completed artworks, share coloring techniques, and recommend favorite books. This online visibility not only fosters a sense of community but also inspires others to engage in coloring as a form of relaxation and creative expression. Publishers and artists leverage these platforms to reach broader audiences, often collaborating with influencers to promote new releases. Such collaborations amplify the appeal of adult coloring books, making them trendy and accessible. Also, the visual nature of social media aligns perfectly with the aesthetic appeal of coloring, allowing for the rapid dissemination of content and trends. As a result, social media continues to be a powerful driver in expanding the reach and popularity of adult coloring books globally.

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Key Market Challenges

Piracy & Copyright Issues

Piracy and copyright issues pose a significant challenge to the global adult coloring book market. As digital content becomes easier to access and reproduce, unauthorized sharing and duplication of coloring book designs have increased. Many original artists and publishers face losses when their intricate illustrations are scanned, copied, and distributed online without permission. These pirated versions are often offered for free or at significantly lower prices, undercutting legitimate sales and devaluing the creative efforts of designers. This widespread infringement not only impacts revenue but also discourages artists from investing time and resources into new content. Also, enforcing copyright laws across different regions can be difficult and costly, particularly for smaller creators. As the market grows, protecting intellectual property has become more critical than ever. Addressing these issues requires stronger digital rights management, awareness campaigns for ethical consumption, and platforms that support and protect original artistic work in the adult coloring book industry.

Intense Competition from Key Player

Intense competition from key players presents a significant challenge in the global adult coloring book market. Established brands like Johanna Basford, Dover Publications, and Blue Star Coloring dominate with strong brand recognition, expansive distribution networks, and loyal customer bases. This dominance makes it difficult for new entrants and smaller publishers to gain market share. The market's saturation, filled with numerous similar offerings, leads to limited differentiation and thinner profit margins. Also, the rise of digital alternatives, such as coloring apps, further intensifies competition, drawing consumers away from traditional coloring books. To succeed, companies must innovate in design, themes, and marketing strategies, while also addressing challenges like piracy and environmental concerns. Navigating this competitive landscape requires a deep understanding of consumer preferences and a commitment to delivering unique, high-quality products.

Key Market Trends

Rising Focus on Eco-Friendly & Sustainable Practices

The global adult coloring book market is increasingly shifting towards eco-friendly and sustainable practices in response to rising consumer awareness about environmental issues. Publishers are adopting greener production methods, such as using recycled paper, soy-based inks, and biodegradable packaging to minimize their carbon footprint. Some companies are even integrating plantable paper, which contains embedded seeds that can be planted after use, allowing consumers to grow flowers or herbs. This innovative approach adds an extra layer of sustainability, attracting environmentally conscious buyers. Also, digital coloring apps are gaining popularity as an alternative to traditional paper-based books, further reducing paper consumption. As more people seek products that align with their values of sustainability, adult coloring book manufacturers are adapting to meet these demands. This trend reflects a broader movement toward eco-consciousness within the creative and publishing industries, encouraging the use of more environmentally responsible materials and production methods.

Personalization & Customization

Personalization and customization have emerged as key trends in the global adult coloring book market, as consumers increasingly seek unique and tailored creative experiences. Publishers are responding by offering coloring books that allow individuals to add personal touches, such as their names, favorite quotes, or custom illustrations. This personal connection enhances the appeal of the product, making it more meaningful for users. In addition, some coloring books now incorporate interactive elements, such as hidden images, puzzles, or unfolding storylines, making the activity more engaging. The rise of digital platforms has further fueled this trend, with apps and websites offering customizable coloring pages that allow users to design their own content or share their creations. These platforms enable a sense of community, allowing people to connect, inspire one another, and explore new ideas. Overall, personalization and customization are reshaping the adult coloring book market, offering consumers a more personalized and dynamic coloring experience.

Rising Popularity of Mindfulness & Therapeutic Themes

​The global adult coloring book market is experiencing a notable shift towards mindfulness and therapeutic themes, reflecting a broader societal focus on mental well-being. In 2025, coloring books featuring intricate designs like mandalas, nature scenes, and abstract patterns are increasingly popular as tools for stress relief and relaxation. These themes are not merely decorative; they are thoughtfully crafted to promote a meditative state, encouraging users to focus on the present moment and reduce anxiety. The repetitive nature of coloring these detailed patterns has been likened to meditation, helping individuals achieve a sense of calm and mental clarity. This trend aligns with a growing consumer preference for activities that support mental health, offering an accessible and enjoyable means to unwind and foster mindfulness. As awareness of the therapeutic benefits of coloring continues to rise, this niche within the adult coloring book market is expected to expand, catering to individuals seeking creative outlets for emotional and psychological well-being.​

Segmental Insights

Distribution Channel Insights

Store-Based dominated the global Adult Coloring Book market due to several key factors. Consumers appreciate the tactile experience of physically browsing and selecting coloring books in stores, where they can assess paper quality, design intricacy, and overall feel before purchasing. Also, in-store shopping provides instant gratification, allowing customers to immediately start their coloring activities. Retailers like Walmart and Target have also supported the growth of this segment by dedicating substantial space to adult coloring books, often with extensive selections available. Also, in-store purchases tend to drive additional sales of related art supplies, such as colored pencils and markers, enhancing the overall shopping experience. Although online sales are growing, the store-based segment remains a dominant force, offering consumers the benefits of immediate availability and the ability to explore products firsthand. As a part of this, according to a recent study, as of 2023, 35% of the global population shopped online on a weekly basis in 2023.

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Regional Insights

North America dominated the global Adult Coloring Book market, due to several key factors. The region saw a significant surge in demand, with the U.S. alone selling millions of adult coloring books, especially during the peak of their popularity in 2015. Major retailers, such as Walmart and Target, played a crucial role by dedicating substantial shelf space to these books, making them widely accessible. Also, the therapeutic benefits of adult coloring, which gained popularity for stress relief and mindfulness, resonated strongly with North American consumers. Also, Asia-Pacific Adult Coloring Book market is driven by factors such as increasing awareness of the therapeutic benefits of coloring, including stress reduction and mental well-being. The growing popularity of mindfulness and meditation practices in countries like Japan, South Korea, and China has further fueled demand for adult coloring books.

Recent Developments

• In April 2024, Penguin Random House announced a new partnership with Amazon MGM Studios to launch a global publishing program inspired by the popular Netflix Addams Family spinoff, featuring Jenna Ortega as the lead character. The program will include various titles, including an all-ages coloring book.

• In October 2024, Really Big Coloring Books, Inc., a premier publisher of coloring books and paper products, announced the launch of its new website, ColoringBooks.com, scheduled for Fall 2024. This fully integrated platform will serve as an exciting addition to the company's offerings, further solidifying its leadership in the industry.

Key Market Players

• Newell Brands
• Faber-Castell Aktiengesellschaft
• Hartem
• Staedtler SE
• Crayola, LLC
• Dover Publications
• Sitaram Stationers
• Fox Chapel Publishing Co., Inc.
• Photobook Worldwide
• Arteza LLC

Report Scope:

In this report, the Global Adult Coloring Book Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Adult Coloring Book Market, By Product Type:

o   Mandalas

o   Nature & Animals

o   Architecture

o   Others

• Adult Coloring Book Market, By Material Type:

o   Paper Based

o   Digital Downloads

• Adult Coloring Book Market, By Distribution Channel:

o   Store-Based

o   Non-Store Based

• Adult Coloring Book Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Adult Coloring Book Market.

Available Customizations:

Global Adult Coloring Book Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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