Press Release

Global Customized Premixes Market to Grow with a CAGR of 4.92% through 2028

Rising demand for functional and fortified foods and focus on personalization and targeted nutrition is expected to drive the Global Customized Premixes Market growth in the forecast period, 2024-2028.

According to TechSci Research report, Global Customized Premixes Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028, the Global Customized Premixes Market stood at USD 1801.06 Million in 2022 and is anticipated to grow with a CAGR of 4.92% in the forecast period, 2024-2028. Consumers in the United States demonstrate a strong emphasis on health, driving the demand for functional beverages enriched with a variety of nutrients, including vitamins, minerals, amino acids, and nucleotides. Among these beverages, energy and sports drinks stand out as the most popular choices.

The growing prevalence of chronic diseases and escalating healthcare costs have led to a surge in dietary supplement consumption. Consequently, there is an increased demand for premixes, particularly vitamins and minerals, due to their superior health benefits. These essential nutrients play a crucial role in maintaining a healthy immune system, hormonal balance, tissue growth, bone health, and metabolism regulation.

Furthermore, the demand for personalized nutrient blends has risen, as nutritional deficiencies vary from person to person. Consumers have also become accustomed to on-demand and customized services. As the trend of on-demand personalization continues to rise, the industry is expected to experience significant growth in the forecast period.

However, the development of products with specific requirements and precise fortification, without compromising taste and texture, necessitates substantial investment in research and development (R&D). This, in turn, increases product costs, hindering industry growth. Additionally, challenges such as inaccurate labeling of food products and issues related to changes in color, texture, and flavor may affect product demand and pose challenges for market players. Nutraceutical-based premixes are projected to experience consistent growth in the coming years, driven by the rising demand for food supplements, specialty nutrition products, functional drinks, and energy drinks worldwide. Factors such as increasing disposable income, evolving lifestyles, and a growing inclination towards healthier dietary choices are expected to drive the consumption of nutraceuticals, subsequently boosting the growth of this segment.

The fast-paced lifestyle, which promotes on-the-go eating habits, has led to the increased prevalence of chronic diseases such as heart diseases, cancer, and diabetes among different population groups. As a result, there is a growing demand for customized premixes in the food and beverages industry to meet the rising consumption of nutrient-rich and fortified food products.

The consumption of dietary supplements has witnessed significant growth due to changing lifestyles, an aging population, and increasing health consciousness among consumers. Additionally, the proliferation of weight management programs is expected to drive the demand for dietary supplements, consequently boosting the demand for customized premixes in the coming years.

The increasing use of vitamins, minerals, and amino acids in the production of nutrition products in various sectors, including infant nutrition, clinical nutrition, and sports nutrition, is anticipated to drive the growth of this segment. Moreover, rising concerns about the health of infants and mothers are expected to fuel the demand for clinical nutrition products, thereby contributing to the growth of this segment.

Browse over 26 market data Figures spread through 91 Pages and an in-depth TOC on "Global Customized Premixes Market


The Global Customized Premixes Market is segmented into type, application, source, regional distribution, and company.

Based on nutrient, the vitamins segment is expected to dominate the Global Customized Premixes market in the forecast year. The extensive utilization of vitamin premixes across various industries, including beverages, dairy products, cereals, dietary supplements, sports nutrition, and infant nutrition, is anticipated to drive the growth of this segment in the coming years.The minerals-based nutrient segment is projected to experience significant growth during the forecast period, primarily due to its increasing incorporation in the production of dairy and cereal products, such as milk, yogurt, cream cheese, and oatmeal. Minerals offer a wide range of health benefits, including bone health, nerve transmission, muscle contraction, blood pressure regulation, and immune system support.

Based on form, powder form segment is expected to grow during the forecast period. Powdered premixes are widely favored over their liquid counterparts due to their superior benefits, including cost-effectiveness, convenient packaging, stability, and flexibility. They are particularly preferred by end-use industries such as food and beverage and dietary supplements. The production processes commonly used for powder premixes are spray drying and freeze-drying. Among these, spray drying is popular for its shorter cycle time, scalability, and cost-effectiveness compared to freeze-drying.

On the other hand, liquid premixes offer flexibility in dosing and faster absorption. The high-water content in the liquid form allows for easy mixing in various formulations, making it a popular choice in the food and beverage industry for products like yogurt, smoothies, and energy drinks. However, bulk packaging of liquid premixes can be inconvenient and requires more storage space. Additionally, liquid premixes tend to be more expensive, have a shorter shelf life, and often require refrigeration. These factors contribute to the preference for powder premixes over liquid alternatives.

Major companies operating in Global Customized Premixes Market are:

  • Archer Daniels Midland Company (ADM Animal Nutrition, Inc.)
  • Koninklijke DSM N.V.
  • Glanbia PLC
  • Corbion N.V.
  • Piramal Enterprises Limited
  • Prinova Group LLC
  • Vitablend Nederland B.V.
  • SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
  • Wright Enrichment, Inc.
  • Farbest Brands

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“The market growth is primarily driven by the growing preference for ready-to-eat foods (RTEs) fortified with active nutrients and compounds, which has led to increased adoption of customized premixes worldwide. Furthermore, the busy lifestyles and the rising trend of on-the-go consumption have contributed to this growth. Tailor-made premixes are also being increasingly used for livestock feed production. In order to fortify salad dressings, infant formulas, cereals, and dietary supplements, major players in the industry are introducing innovative liquid premixes. These products, available in various colors, tastes, and scents, cater to consumers' essential nutrient needs. Additionally, increased investment in advertising and promotional activities by these players has significantly contributed to the growth of the Customized Premixes Market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Global Customized Premixes Market By Type (Carbohydrase, Lipase, Protease, Others), By Application (Bakery Products, Beverages, Dairy Products, Others), By Source (Microorganisms, Animals, Plants), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Customized Premixes Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Customized Premixes Market.

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