Press Release

Water Flosser Market to be Dominated By North America During the Forecast Period

Growing prevalence of periodontal disease, increasing oral health awareness, and convenience & ease of use are the leading factors driving the water flosser market during the projected period.

According to TechSci Research report, “Water Flosser Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the growth of the water market is expected to be driven during the forecast period by an increase in tobacco consumption and an increase in oral and dental issues. Oral diseases, such as tooth decay and gum disease, as well as oral cancers, affect nearly half of the world’s population. Untreated dental decay is now the most prevalent health condition in the world. Apart from negatively impacting individuals' lives, oral diseases also have a significant economic impact on individuals and the healthcare system. Thus, the above mentioned factors are driving the growth of the water flosser market during the forecasted period across the globe.

Moreover, with the growth of the e-commerce industry globally over the past few years, various water flosser companies are using online platforms as a primary channel of selling their products. Hence, the e-commerce industry is significant factor driving the growth of the water flossers market. In addition, some of the benefits associated with water flossers are driving the growth of the market globally, which includes removal of plaque and debris, improving gum health, tackling bad breath, etc. The increasing expenses of dental care across countries around the globe is a contributing factor to the growth of the market. For instance, spending on dental care in the United States grew by 11% in 2021, from $146.3 billion to $162.3 billion, according to the Centers for Disease Control and Prevention’s (CDC) National Estimate of Health Outbreaks and Outbreaks, which is based on data from the United States Census Bureau’s American Community Health Survey (ACHS).

The popularity of water flossers is attributed to their versatility and inclusion in the market. They are suitable for a variety of users, including those with braces, those who have had a dental restoration such as crowns or bridges and those with manual dexterity. Traditional flossing may be challenging or uncomfortable for these users, and water flossers offer a convenient and effective solution driving the demand of water flossers globally. The rising cost of living in many parts of the world allows individuals to spend their disposable income on personal care items that improve their overall health and wellbeing, including oral hygiene. As more individuals have the financial means to focus on their oral health, the need for flossing with water is likely to grow.

Browse over XX market data Figures spread through XX pages and an in-depth TOC on "Global Water Flosser Market

The global water flosser market is segmented based on product type, end user, and sales channel.

The market is divided into cordless water flosser, countertop water flosser, and others (faucet water flosser, shower water flosser, etc.) based on product type. Among the mentioned segments, cordless water flosser is expected to register a rapid growth in the global water flosser market, owing to battery operation, portability, convenience, and more compact design compared to other types of water flosser market.

Based on distribution channel, the market is divided into supermarkets/hypermarkets, multi-branded stores, pharmacy/ drug stores, online, and others (electronic stores, direct sales, etc.). Among them, the online segment is growing gradually during the forecast period. The increased popularity of online sales can be attributed to a wider variety of product offerings than retail stores. It offers ease of use and convenience while making a purchase.

The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa. Among the mentioned regions, the range of water flosser in the North America is leading due to the increased awareness of oral health which has been a major factor in the increase in water flosser sales in the area.

Key market players in the global water flosser market include:

  • Koninklijke Philips N.V.
  • The Procter & Gamble Company (Oral-B)
  • Colgate-Palmolive Company
  • Oral Care Technologies Inc. (Hydro Floss)
  • Panasonic Corporation
  • ToiletTree Products Inc.
  • JETPIK Corporation
  • Water Pik, Inc.
  • Aquapick Co. Ltd.
  • TUREWELL Limited

 

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“Throughout the projected period, the market for water flossers has considerable potential to expand in emerging markets, where oral hygiene habits are changing, and consumers are becoming more aware of the importance of oral hygiene. Water flosser manufacturers can capitalize on these markets by providing cost-effective and readily available water flossers that are customized to meet local preferences and requirements. Moreover, various benefits offered over traditional flossing, such as being easier to use, more effective at removing plaque, and gentle on the gums, are driving the growth of the market during the forecasted period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Water Flosser Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F” Segmented By Product Type (Cordless Water Flosser, Countertop Water Flosser, Others (Faucet Water Flosser, Shower Water Flosser, etc.)), By End Use (Residential, Commercial (Dental Clinics, Hospitals)), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Pharmacy/ Drug Stores, Online, Others (Electronic Stores, Direct Sales, etc.)), By Region, Competition, has evaluated the future growth potential of water flosser in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the market of water flosser globally.

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