Australia Biscuits Market to be Dominated by Plain Biscuits During the Forecast Period
Increasing preference towards
biscuits as snacks among consumer, growing e-commerce and high demand among
millennials will drive the Australia biscuits market in the forecasted years.
According to TechSci Research
report, “Australia Biscuits Market – By Region, Competition, Forecast
& Opportunities, 2018-2028F,” the Australia biscuits market is
expected to grow during the forecast period, due to growing preferences for
light snacks on daily businesses or traveling.
In Australia, the biscuits
market has seen a major growth over the past few years due to several reason
such as changes in preference for snacks, the growing population of young
individual in Australia, 47% (or 1.5 million) of young people were aged 15–19
and 53% (or 1.7 million) were 20–24 according to the Australian Institute of
Health and Welfare in 2021.
The increasing product variants
such as plain biscuits, cookies, cream-filled, etc., are the factors that are
most likely to lead to the significant transformation of the biscuits industry
in the forecasted years.
People in Australia are becoming
more health-conscious and are leaning towards embracing a modern lifestyle.
Additionally, there is a growing awareness on the importance of a balanced and
nutritious diet, an increasing young population along with changing lifestyles,
and a growing demand from almost all sections of the population. All these
factors are expected to drive the Australian biscuit market over the projected
years.
The sales of biscuits are
experiencing a surge in popularity due to the development of new flavors,
innovative packaging, shapes, and technologies. The increasing demand for
convenience foods, such as biscuits, is contributing to the growth of the
market by increasing its applications in everyday life. The expansion of
supermarket and hypermarket chains has further helped increase the visibility
of biscuits in the market, fueling the market demand in the country.
Moreover, the introduction of
products that are designed to meet the needs of consumers and their changing
preferences is a key factor in driving the market. This is due to the
increasing competition, and the increased transparency of the market, which has
also helped raise consumer awareness. The launch of new types of biscuits, such
as those with low-fat, less-sugar or low-carb contents, as well as those with
high fiber and less or no maize content, are meeting the needs of different
customers in different regions and ages. For instance, in 2022 Arnott’s
Biscuits Limited, an Australian company, released a new line of biscuits namely
“Scotch Finger and Shortbread Cream” biscuits which contain 50 per cent less
sugar. In addition, the widespread use of biscuits for a variety of purposes,
from snacks to breakfast meals, has increased the demand for biscuits in the
country. The changing hectic lifestyles of consumers are leading to an
increased demand for food that can be consumed while traveling, and biscuits
are contributing a significant role in the market.
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The Australia Biscuits market is
segmented based on product type, distribution channel, region, and competitional
landscape.
Based on product type, the
market is fragmented into plain biscuits, cookies, sandwiched biscuits,
crackers & crispbreads, and others. Among these, plain biscuits dominate
the market, due to simple and moderate flavor, as they are multipurpose
alternatives that can be consumed alone or coupled with a variety of toppings,
spreads, or beverages, which is an aspect expected to expand the market
throughout the projected period.
Based on distribution channel,
the market is divided into supermarkets/ hypermarkets, convenience stores &
independent small grocers, online, and others. Among these, online segment is
the fastest-growing segment, as it offers more discounts and a wide selection
of products to purchase. Furthermore, online platforms are becoming
increasingly popular due to their ability to deliver products to customers'
doorsteps, by the order of their purchase. However, it is expected that the
online segment will experience an exponential growth over the forecasted
period.
Key market players in the
Australia Biscuits market include:
- Arnott’s Biscuits Holdings Pty Limited
- Green's Foods Holdings Pty Limited
- Unibic Australia Pty Ltd
- Waterwheel Premium Foods Pty Limited
(Waterthins)
- Byron Bay Cookie Company
- Mondelez International
- Ferrero Australia Pty Ltd (Kinder)
- Mickies Bikkies Pty Ltd (Kez Kitchen)
- Kinrise Pty Ltd
- Emmaline's Country Kitchen
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“The introduction of new
products, variety of flavors, and ease of availability of the biscuits, are
contributing to the growth of the market over the forecast period. Moreover,
change in consumer preferences and increasing demand for convenient and
travel-centric snacking option is further contributing to the expansion of the
biscuits industry in Australia”, said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based global management consulting firm.
“Australia Biscuits Market, By
Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and
Crispbreads and Others), By Distribution Channel (Supermarkets/ Hypermarkets,
Convenience Stores & Independent Small Grocers, Online, and Others), By Region,
Competition, Forecast & Opportunities, 2018-2028F,” has
evaluated the future growth potential of Australia biscuits market and provides
statistics and information on market structure, size, share, and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision-makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities present in the online retail market of biscuits
in Australia.
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