LG launched its OLED Smart Television Series

India: Lucky Goldstar Electronics Inc. (LG), a South Korea consumer electronics giant is strengthening its television series by implementing the upcoming display technology -OLED in its television series.

Recently, the company launched its signature series which has OLED displays. The company launched two televisions which come in two display sizes -65 inches and 77 inches costing $12,999 and $41,999 respectively.

The television comes with high dynamic range (HDR) attribute and is only 2.57 mm thin. The company signature product has the additional feature of Dolby Vision.

TechSci Research depicts that with the LG adopting new display technology and launching new consumer electronics products such as televisions and smartphones for the global consumer will enhance the brand value and strengthen the market position of the company in the market. The company core competitors Sony and Samsung are also making their move forward and coming up with new product series to combat the competition. The consumer electronic especially display market is becoming more and more competitive with the emergence of new display technology such as OLED, Quantum Dot Display and so on.

TechSci Research, a marketing and consulting firm has recently published report, “China OLED Market By Type (Displays and Lighting), By Application (Smartphones, Tablets & Notebooks, Televisions Commercial, Residential, Automotive, Industrial and Others), Competition Forecast and Opportunities, 2011 – 2021”, the OLED market in China is projected to grow at a CAGR over 38% during 2016 - 2021. OLED displays accounted for the majority share in China’s OLED market, on account of their rising adoption in smartphones, tablets, MP3/MP4 players, automotive applications and defense sector. Light weight, better color performance, less power consumption, high brightness, etc., are few of the advantages driving increase in penetration of these OLED displays in China. Few of the leading players operating in China OLED market include Samsung Display, LG Display, BOE Technology and Visionox, among others.