Dating Apps Market is Expected to be Led by North America Until 2028
The growing
adult population and increasing proliferation of smartphones are likely to
propel the dating apps market during the forecast period.
According to
the TechSci Research report, “Dating Apps Market –Global Industry Size,
Share, Trends, Opportunity, and Forecast, 2018–2028,” the global dating
apps market is anticipated to register robust growth during the forecast period
due to the factors such as the ubiquity of cell phones, the growing adult
population is a driving force behind industry expansion The usage of these apps
has witnessed a tremendous rise, especially among the LGBTQ community, owing to
the social stigma associated with the community in many countries.
Due to rising
acceptance among the elder generation and increased use of block technology and
big data, the market is anticipated to expand quickly throughout the forecast
period. Since their beginnings, dating apps have struggled with the problem of
profile authenticity. Blockchain technology aids in data safety and security,
identity verification, and general matchmaking process improvement. The
foundation of blockchain technology is transparency, which benefits the dating
apps industry by allowing service providers to spot bogus profiles and dating
scams. Dating apps service companies are increasingly utilizing blockchain
technology, which would boost user transparency and encourage more people to
utilize their services, thereby leading to market growth.
Moreover, the
COVID-19 pandemic has led to an upsurge in the usage of dating apps globally.
Its adoption was further bolstered by travel restrictions imposed by the governments
of various nations and the closing of stores, malls, and cafes. The number of
subscriptions to various dating apps has significantly increased as a result.
For instance, from 855 thousand users in 2019 to 1,142 thousand in 2020,
Bumble users rose. However, the huge rise in dating apps platform users over
the ensuing years further propelled the market's expansion.
Browse over XX
market data Figures spread through XX Pages and an in-depth TOC on the "Global
Dating Apps Market.”
The global
dating apps market is segmented into age, gender, subscription, and region.
Based on age, the market is segmented into 18-25 years, 26-34 years, 35-50
years, & above 50 years. Based on gender, the market is segmented into male
and female. Based on subscription, the market is segmented into premium
annually, premium monthly, non-premium. Based on region, the market is
segmented into North America, Asia-Pacific, Europe, South America, Middle East
& Africa.
Based on age,
the 18-25 years segment is expected to dominate in the global dating apps
market because this is the ideal age when people start looking for a partner.
Based on
region, North America is expected to dominate in the global dating apps market
during the forecast period, as the U.S. is positively contributing to the
growth of market revenue. The presence of well-established dating apps such as
Tinder, Bumble, Badoo, and others is one of the driving factors for market
growth. For instance, in North America, the average number of subscribers of
Match Group online dating service providers was 4.1 million in 2018, which
further increased to 4.9 million in 2020. Growth in North America’s average
subscribers was primarily driven by Tinder, Hinge, BLK, and Chispa apps.
The dating apps
market is always changing and updating. In order to stay head-on, players tend
to launch new strategies more frequently. Key players are focusing on
increasing investments in advertisements through social sites to increase the
user base in the market. Moreover, major players are targeting new regions and
demography to increase the user base and expand their number of theatres, by
either entering the new market solely or by collaborating with local companies
across the globe.
Essential
business activities are also being carried out by key companies, including
mergers and acquisitions, partnerships, agreements, the introduction of new
features, international expansion, and others. For instance, Bumble announced
its first purchase in February 2022. French dating app Fruitz was acquired by
Bumble. Bumble used this tactic to increase its presence in Western Europe and
Canada. Moreover, Badoo disclosed the introduction of a new feature in its app
in May 2018.
Major market
players operating in the global dating apps market are:
- Badoo
- eHarmony, Inc.
- Grindr LLC
- FTW & Co
(Happn)
- Match Group,
Inc. (OkCupid, PlentyOfFish, Tinder, and Match.com)
- Spark Networks,
Inc.
- The Meet Group,
Inc.
- Zoosk Inc.
- RSVP.com.au
Pty. Ltd.
- The League
Customers
can also request for 10% free customization on this report.
“One of the key
drivers of the market’s expansion is an increase in single adult population.
The number of adults, who are single and looking for a potential relationship,
is a major driver for the growth of the global dating apps market. A large
proportion of the single population uses one or more dating services.
Millennials are comparatively more career oriented than their older
counterparts and their decision to stay single for a long time could be one of
the factors behind the rapid growth of the adult single population. Other
significant growth factors in the market include the rising internet users,
increasing smartphone penetration, changing perception of online dating, and
delayed marriages among the youth,” said Mr. Karan Chechi, Research Director at
TechSci Research, a research-based global management consulting firm.
“Dating Apps
Market - Global Industry Size, Share, Trends, Opportunities, and Forecast
2018-2028, Segmented By Age (18-25 years, 26-34 years, 35-50 years, above 50
years), By Gender (Male, Female), By Subscription (Premium Annually, Premium
Monthly, Non-Premium), By Region and Competition,” has evaluated the future growth
potential of Global Dating Apps Market and provides statistics &
information on market size, structure, and future market growth. The report
intends to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges, and opportunities
in Global Dating Apps Market.
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