United States Outdoor Advertising Market to be Dominated by the Digital Outdoor Advertising Segment During the Forecast Period
The United Statesoutdoor
advertising market is expected to witness growth during the forecast period due
to technological advancements such as the increasing popularity of augmented
reality and virtual reality.
According to TechSci Research
report, “United States Outdoor Advertising Market– By Region,
Competition, Forecast & Opportunities, 2018-2028F,” the United
States outdoor advertising market is expected to grow during the forecast
period due to the rising customer demand for innovative and interactive
full-motion video displays, along with the addition of animation, which enhance
the market growth.
The rise of digital technology
has a significant impact on the United States outdoor advertising market.
Digital displays, including digital billboards, interactive screens, and
digital signage, offer more flexibility in terms of content delivery and
targeting consumers. Advertisers can dynamically change their messaging,
schedule different ads throughout the day, and even leverage real-time data to
display relevant content to their audiences. This digital transformation has
created new opportunities for innovative, interactivity, and measurement in the
United States outdoor advertising market.
The combination of mobile
technology with outdoor advertising has become an emerging trend. By utilizing
technologies such as Near Field Communication (NFC), QR codes, and beacon
technology, advertisers can bridge the gap between physical and digital worlds.
For example, a consumer passing by an out-of-home ad can interact with it using
their smartphones, accessing additional content, promotions, or making
purchases directly from their devices. This integration enhances the overall
consumer experience and allows advertisers to track engagement and measure the
impact of their campaigns more effectively. These elements boost the market
revenue and growth of outdoor advertising.
One of the prime growth drivers
of the United States outdoor advertising market is its ability to deliver high
visibility and wide audience reach. Billboards strategically placed along
highways and busy urban areas attract the attention of both motorists and
pedestrians, establishing a significant brand recognition among consumers.
Transit advertising, such as advertising on buses, trains, and taxis, allows
advertisers to reach captive audiences during their daily commutes. Street
furniture, including bus shelters, kiosks, and benches, offers targeted
exposure to pedestrians in urban environments. The widespread presence of
out-of-home advertising across cities, highways, and public areas ensures broad
coverage and exposure for brands.
The traditional segment in the
United States outdoor advertising market has seen a surge in transit
advertising. Buses, trains, and subway systems have become popular platforms
for advertisers to reach commuters and travelers. Transit advertising often
includes both static and digital displays inside vehicles, as well as
advertisements placed on the exteriors of buses and trains. This form of
advertising ensures a captive audience and enables advertisers to engage with
consumers during their daily commutes.
The growing popularity of social
media advertising is a significant element hindering the growth of the outdoor
advertising industry. With the increasing popularity of smartphones and internet
penetration, consumers are now spending more time on their phones rather than
going outside. This aspect is further supported by an increase in customer
preference toward online purchasing and the growing popularity of e-commerce
websites, both of which have resulted in a significant restrain in the United
States outdoor advertising market.
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The United States outdoor
advertising market is segmented based on type, end user, region, and
competitive landscape.
Based on type, the market is
fragmented into traditional advertising and digital advertising. Among these
segments , the digital outdoor advertising industry is holding a significant
share of the market. Due to development into new venues and markets, innovation
and better features in outdoor advertising accelerate market growth.
Furthermore, the rising demand for creative and interactive full-motion video
displays, as well as the growing use of animation, is likely to drive the
growth of the market during the forecast period.
Based on end user, the market is
segmented into automotive, BFSI, healthcare, retail, media & entertainment,
and others.
Key market players in the United
States outdoor advertising market include:
- Vector
Media, LLC
- OUTFRONT
Media Inc.
- Inspiria
Outdoor Advertising LLC
- AllOver
Media, LLC
- Clear
Channel Outdoor, LLC
- JCDecaux
North America, Inc.
- Adams
Outdoor Advertising Inc.
- Roagan
Outdoor Advertising Inc.
- Daktronics,
Inc. Drury Display Inc.
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“With various physical formats
that are posted in significant location to reach consumers outside of their
homes, such as billboards, transit displays, and digital screens, the market
effectively captures the attention of a wide audience. The variety and flexible
nature of out-of-home advertising, coupled with technological advancements and
data-driven insights, enable advertisers to create engaging and targeted
campaigns. As people continue to be on the move, outdoor advertising remains a
most significant medium for brands to connect with their target audience and
create a long-term impact. Such factors are fueling the growth of the United
States outdoor advertising market”, said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based global management consulting firm.
United States Outdoor
Advertising Market, By Type (Traditional Advertising, Digital Advertising), By
End User (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and
Others), By Region, Competition, Forecast & Opportunities,
2018-2028F, has evaluated the future growth
potential of the United States outdoor advertising market and provides
statistics and information on market structure, size, share, and future growth.
The report is intended to provide cutting-edge market intelligence and help
decision-makers take sound investment decisions. Besides, the report identifies
and analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the United States outdoor advertising market.
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