Video Streaming Market is Fueled by Over-The-Top (OTT) Platform During the Forecast Period
The global
video streaming market is driving during the forecast period owing to factors
such as increasing availability of high-speed connections, and growing
popularity of smart TV in the world.
According to
the TechSci Research report, “Video Streaming Market– Global Industry Size,
Share, Trends, Opportunity, and Forecast, 2018-2028” The global video
streaming market is anticipated to grow during the forecast period due to factors
such as rising number of users of video-on-demand services and increasing
consumer spending on media & entertainment.
Video streaming
services are platforms that allow users to watch videos, movies, TV shows, and
other types of content over the internet and over the satellite/cable. These
services provide a convenient way for people to access a wide range of video
content on various devices, including smartphones, tablets, computers, and
smart TVs.
Video streaming
services operate by hosting a large library of videos on their servers. Users
can then access this content by subscribing to the service and streaming it
directly to their devices via an internet connection. The videos are typically
delivered in real-time or on-demand, allowing users to start watching
immediately or choose specific content to watch at their convenience.
Major drivers
of the video streaming market's growth are the increasing consumer demand for
on-demand and personalized entertainment experiences. Streaming services offer
a vast library of movies, TV shows, documentaries, and original content that
can be accessed, catering to individual preferences and viewing habits. This
convenience and flexibility have attracted millions of subscribers worldwide,
leading to a significant shift away from traditional cable or satellite TV
subscriptions.
The global
video streaming market is characterized by intense competition among companies.
To stay ahead, streaming services continuously invest in producing high-quality
original content, striking exclusive licensing deals, and enhancing user
experience through personalized recommendations and user-friendly interfaces.
Blockchain
technologies and Artificial Intelligence (AI) are being used by
companies to increase video quality. AI is becoming increasingly important
in editing, cinematography, voice-overs, scriptwriting, and other elements of
video production and distribution. These developments are expected to have a
favorable impact on market growth.
Furthermore,
the market has witnessed the rise of regional and niche streaming services
catering to specific audiences and interests. These services focus on localized
content, regional languages, and specific genres, appealing to viewers seeking
a more tailored experience.
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Video Streaming Market.”
The global
video streaming market is segmented based on streaming type, delivery source,
platform, revenue model, and region.
Based on
streaming type, the market is segmented into live video streaming, and
non-linear video streaming. Among these, non-linear video streaming has a
significant share in the market during the forecast period due to its
convenience and flexibility. Users can access a vast library of movies, TV
shows, documentaries, and other types of content at their preferred time and on
their preferred devices.
Based on
platform, the market is segmented into over-the-top (OTT), pay-tv, IPTV. Among
these, the over-the-top (OTT) segment has a significant share in the market
during the forecast period. OTT platforms offer convenience, flexibility, and a
wide range of content choices. These platforms allow viewers to access video
content on-demand, using various devices such as smartphones, tablets, smart
TVs, and computers.
Based on
revenue model, the market is segmented into advertising, transactional, and
subscription. Among these, the subscription segment has a significant share in
the market during the forecast period due to the increasing number of video
streaming subscriptions worldwide. The subscription model provides internet
video streaming with an access fee or subscription. For instance, Netflix has
several monthly subscription options or programs.
Key market
players operating in the global video streaming market include:
- International
Business Machines Corporation
- Alphabet, Inc.
(Google LLC)
- Amazon.com,
Inc.
- Netflix, Inc.
- Hulu LLC (The
Walt Disney Company)
- Apple, Inc.
- Roku, Inc.
- Haivision
Systems Inc.
- Brightcove,
Inc.
- Kaltura, Inc.
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“Rising
internet penetration and demand for online and on-demand videos as a
result of broad usage of smartphones and tablets are the main factors
of video streaming industry growth. Also, the use of Al aids in the improvement
of video quality which further fuels the growth of global video streaming
market. Furthermore, the fast adoption of mobile phones as a result of the
growing popularity of social media platforms and other digital mediums for
branding and marketing is fueling the expansion of the video streaming market.”
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Video
Streaming Market – Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2018-2028, Segmented By Streaming Type (Live Video Streaming,
Non-Linear Video Streaming), By Delivery Source (Over the Internet, Over the
Satellite/Cable), By Platform (Over-the-Top (OTT), Pay-Tv, IPTV), By Revenue
Model (Advertising, Transactional, Subscription), By Region, By Company and
Competition”, has
evaluated the future growth potential of video streaming globally and provides
statistics and information on market structure, size, share, and future growth.
The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the market of video streaming globally.
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