Video Streaming Market Grow with a CAGR of 21.02% through 2030

The global video streaming market is growing rapidly, driven by increasing internet penetration, rising demand for on-demand content, technological advancements, and the expansion of subscription-based and ad-supported streaming platforms worldwide.

According to TechSci Research report, “Video Streaming Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the global Video Streaming market stood at USD 103.67 billion in 2024 and is expected to grow USD 324.69 billion by 2030 with a CAGR of 21.02% during the forecast period. The global video streaming market has experienced rapid growth, driven by increasing internet penetration, the proliferation of smart devices, and the rising demand for on-demand content. Consumers are shifting away from traditional cable and satellite television towards online streaming services that offer greater convenience, flexibility, and personalization. Over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, Disney+, and Hulu have revolutionized the industry by offering vast content libraries, original productions, and AI-driven recommendations. Live streaming has also gained popularity, particularly in sports, gaming, and social media, with platforms like Twitch, YouTube Live, and Facebook Live capitalizing on this trend. Furthermore, the rollout of 5G technology is expected to enhance streaming quality, reduce buffering issues, and drive further market expansion.

A key driver of the market's growth is the rising affordability and availability of high-speed internet. With improved broadband infrastructure worldwide and the increasing adoption of mobile networks, streaming services have become accessible to a broader audience. Additionally, the widespread use of smartphones, tablets, smart TVs, and other connected devices has fueled market demand. The growing preference for personalized content and AI-powered recommendations has further enhanced user engagement, encouraging service providers to invest in machine learning and data analytics to optimize content suggestions and improve viewer retention.

Despite its rapid expansion, the global video streaming market faces several challenges. Content piracy remains a significant issue, with unauthorized streaming and illegal downloads affecting revenue generation. Licensing restrictions and content distribution rights create additional hurdles, as providers must navigate complex agreements across different regions. Bandwidth limitations in certain areas also pose challenges, affecting streaming quality and accessibility. Additionally, intense competition among streaming platforms has led to increased content acquisition and production costs, forcing companies to invest heavily in exclusive content to retain subscribers.

Browse over xx market data figures spread through xx Pages and an in-depth TOC on "Global Video Streaming Market” 

The global Video Streaming market is segmented into streaming type, platform, revenue model, and region.

Based on the platform, Over-the-Top (OTT) is the fastest-growing segment in the global video streaming market, driven by increasing demand for on-demand content, affordability, and convenience. Platforms like Netflix, Disney+, Amazon Prime Video, and Hulu are expanding rapidly, offering diverse content libraries and AI-driven recommendations. The rise of smart devices, improved internet connectivity, and 5G rollout further accelerate growth. Additionally, the shift from traditional cable TV to digital streaming, along with ad-supported and hybrid monetization models, fuels market expansion. As consumers seek flexible viewing experiences, OTT services continue to dominate, reshaping the entertainment industry and driving innovation in content delivery and personalization.

Based on region, Asia Pacific is the fastest-growing region in the global video streaming market, driven by rising internet penetration, increasing smartphone adoption, and a growing middle-class population. Countries like China, India, and Japan are witnessing a surge in OTT subscriptions, with platforms such as iQIYI, Tencent Video, and Disney+ Hotstar competing against global giants. Affordable data plans, localized content, and digital payment innovations further fuel market expansion. Additionally, advancements in 5G technology and cloud-based streaming enhance user experiences. As demand for on-demand and live streaming grows, Asia Pacific remains a key driver of innovation and revenue in the global video streaming industry.

Major companies operating in the global Video Streaming market are:

• International Business Machines Corporation
• Google LLC
• Amazon.com, Inc.
• Netflix, Inc.
• The Walt Disney Company
• Apple, Inc.
• Roku, Inc.
• Haivision Systems Inc.
• Brightcove, Inc.
• Kaltura, Inc.

Download Free Sample Report

Customers can also request for 10% free customization in this report.

“The Key trend shaping the global video streaming market is the shift toward cloud-based streaming. Cloud technology allows seamless content distribution, scalability, and storage, enabling platforms to offer uninterrupted services across multiple devices. Furthermore, advancements in video compression techniques, such as High Efficiency Video Coding (HEVC), have enhanced streaming efficiency, allowing high-quality video playback with lower data consumption. The adoption of ultra-high-definition (UHD) content, including 4K and 8K resolution, has also become a significant trend, with consumers demanding better visual experiences,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Video Streaming Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Streaming Type (Live Video Streaming, Non-Linear Video Streaming), By Platform (Over-the-Top (OTT), Pay-Tv, IPTV), By Revenue Model (Advertising, Transactional, Subscription), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Video Streaming market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Video Streaming market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Email: sales@techsciresearch.com