United States Online Video Shopping Market to be Dominated by Apparel Segment During the Forecast Period
The United
States online video shopping market is witnessing high growth due to the
increasing digital literacy in the country.
According to
TechSci Research report, “United States Online Video Shopping Market –By
Region, Competition, Forecast & Opportunities, 2018-2028.” The United
States online video shopping market is forecast to grow at an impressive CAGR
in the forecast period due to the trends in online video shopping which are
continually evolving as technology advances and consumer preferences change.
The integration of new features, enhanced interactivity, and innovative
approaches will shape the future of online video shopping in the United States
during the forecasted period.
Online video
shopping, also known as live shopping or livestream shopping, is an emerging
trend in the United States that combines e-commerce and live video streaming.
In video shopping, brands or influencers showcase products in real-time through
live video broadcasts, allowing viewers to make purchases directly from the stream.
Video shopping offers a highly interactive and engaging shopping experience for
consumers. Viewers can ask questions, interact with hosts or influencers, and
get instant product demonstrations, creating a sense of immediacy and
connection. This engagement can enhance trust, build brand loyalty, and
increase conversion rates.
Furthermore,
video shopping platforms often incorporate social features, such as chat
functions, comments, and sharing options. Viewers can interact with each other,
share opinions, and receive recommendations from hosts or other participants.
This social aspect enhances the overall shopping experience and can create a
sense of community among viewers. As video shopping provides a convenient way
for consumers to explore and purchase products from the comfort of their homes.
It eliminates the need for physical store visits and offers a seamless online
shopping experience. Moreover, viewers can participate in video shopping
sessions using various devices, including smartphones, tablets, or computers.
Video shopping leverages the power of influencer marketing. Influencers or
trusted personalities often host video shopping sessions, promoting products
and providing insights or recommendations. Their influence and rapport with
their audience can significantly impact purchasing decisions and drive sales.
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The United
States online video shopping market is segmented based on type, product type,
payment method, company, and region. Based on type, the market is fragmented
into shoppable videos and livestream shopping. Further, based on product type
the market is segmented into apparel & accessories, health and personal care,
consumer electronic, and others (home furnishing and food & beverage,
etc.). Based on payment method, the market is fragmented into online payment
and pay on delivery. Based on region, the market is divided into South, West,
Midwest, and Northeast.
Livestream
shopping videos dominate the online video shopping market in the United States.
with fastest growth rate during the forecast period due to the advantages
associated with them such as, it offers a highly interactive and engaging
shopping experience for consumers. Viewers can ask questions, interact with
hosts or influencers, and get instant product demonstrations, creating a sense
of immediacy and connection.
The apparel
& accessories segment is also growing gradually due to evolving fashion
trends, and the surplus spending power of the shoppers.
Key market
players in the United States online video shopping market include:
- Amazon.com, Inc. (Amazon Live)
- Smartzer Ltd
- Bambuser AB
- buywith inc
- Clicktivated Video, Inc.
- Verishop Inc.,
- Oveit, Inc. (Streams.live)
- CommentSold, Inc.
- Buy It Live International, Inc
- GhostRetail Inc.
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“The United
States online video shopping market is witnessing high demand owing to the convenience
of browsing and purchasing products from the comfort of one's home. The demand
for convenience-driven shopping experiences has been on the rise, which may
contribute to the demand for online video shopping during the forecast period.
By capitalizing on the opportunities, businesses can leverage the power of
video shopping to drive customer engagement, increase sales, build brand
loyalty, and gain a competitive edge in the market of United States during the
forecast period.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“United
States Online Video Shopping Market, By Type (Shoppable Videos, Livestream
Shopping), By Product Type (Apparel & Accessories, Health and Personal
Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage,
etc.)), By Payment Method (Online Payment, Pay On Delivery), By Region,
Competition, Forecast & Opportunities, 2028”, has evaluated the future growth
potential of online video shopping in United States and provides statistics and
information on market structure, size, share and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decision. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in United States online video shopping market.
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