India Cinema Advertising Market to be Fueled by On-Screen Advertising Until 2029
The growing audience, rising box office revenues,
and innovative ad formats is driving the market growth of cinema advertising in
India.
According to TechSci Research report, “India
Cinema Advertising Market –By Region, Competition, Forecast and Opportunities,
2029, The India cinema advertising market is witnessing
high demand and is expected to grow with a significant growth rate in the
coming years as advertising in cinema works efficiently for the advertisers as
when people are hooked to the cinema screens attentively, it is expected that
the advertiser might convey the products related information more effectively.
Cinema advertisements can reach a selected
demographic audience and have a hyperlocal reach. Businesses can target local
customers with in-theater advertising. For instance, since they will be its
main targets, a restaurant can target consumers within a 10-mile radius. Most
moviegoers are between the ages of 16 and 44, and businesses can use this
crucial knowledge when developing their video content. Furthermore, the public
at movie theatres is more receptive and reacting to what is on the screen. As a
result, spending money on cinema advertising might be a wonderful decision for
marketers since they can expect a high recall rate. People are more likely to
recall the advertisements they encounter at movie theatres because of the
immersive environment that they are in.
Advertisers can reach captive crowds in theatres
who have no option but wait for the film to begin. Moviegoers typically stay
seated during the trailers and advertisements because they are afraid of
missing even the first few seconds of the film. The audience is forced to
maintain their eyes on the screen and some cinemas even ask visitors to turn
off their cell phones. Because in-theater advertising cannot be skipped by
pressing the fast-forward button, advertisers can draw in customers who are
interested in their products.
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The India cinema advertising market is segmented
based on type, region, and company. Based on type the market is divided into
on-screen advertising and off-screen advertising. Based on on-screen
advertisement of advertisement type, the market is fragmented into muted
slides, and video. Further, based on off-screen advertising type, the on-screen
time duration the market is segmented into under 30 sec, 30 sec-60 sec, above
60 sec.
The in-cinema advertising is expected to grow in
the forecasted study period as it is claimed that in theaters, advertising is
eight times more successful than television since it helps a particular brand
stand out. Cinemagoers tend to identify and recall a brand three times more
than TV viewers. Additionally, moviegoers are more likely to become emotionally
invested in advertisements than the TV viewers. The experience/vibe that
moviegoers receive in the theatres is tremendous, and the impact of the large
screen is such that the customers are twice as likely to remember the brand
advertisements. For companies looking to cater to a certain audience, in-cinema
advertising is great. Additionally, the stores that are located inside the mall
benefit greatly from this. For instance, brands such as, Raymond, Lifestyle
Business, Syska, and Manyavar have made significant investments in movie
advertising. Additionally, as more films are released each month in Indian
theatres, this is predicted to support the expansion of the country's cinema
advertising business.
Key market players in the India cinema advertising
market include:
- PVR INOX Limited
- Cinépolis India Pvt. Limited
- Carnival Films Pvt. Ltd.
- Wave Digital Cinemas Private Limited
- Cineplex Private Limited
- Gold Digital Theaters Pvt. Ltd.
- Asian Multiplexes Private Limited
- Miraj Entertainment Limited
- Cineworld Leisure LLP
- SRS Limited
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“The expansion of cinema advertising is
closely tied to the expansion of India's film industry. Due to an increase in
the quantity of films, the Indian film industry has experienced tremendous
growth in recent years. Another benefit of cinema advertising is the screening
format, to multiplexes. Across the nation, multiplexes are increasingly
assisting advertising to reach a broader audience. Additionally, the Indian
film industry is expanding significantly as more films are made annually,
expanding the potential for cinema advertising. In the upcoming years, it is
also projected that technology advancements would support the expansion of the
Indian cinema advertising sector and help the companies to grab a
significant market share in the cinema advertising market in the country” said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“India Cinema Advertising Market, By Type
(On-Screen Advertising and Off-Screen Advertising), By Region, Competition,
Forecast and Opportunities, 2029”, has evaluated the future
growth potential of cinema advertising in India and provides statistics and
information on market structure, size, share and future growth. The report is
intended to provide cutting-edge market intelligence and help decision makers
take sound investment decision. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in India cinema advertising market.
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