Live Streaming Pay-Per-View Market is Fueled by Media and Entertainment Segment During the Forecast Period

The Global Live Streaming Pay-Per-View Market is driving during the forecast period owing to factors such as shift in consumer viewing habits, rise of Over-the-Top (OTT) platforms, and increasing internet penetration.

According to the TechSci Research report, “Live Streaming Pay-Per-View Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028,” the Live Streaming Pay-Per-View market is anticipated to grow during the forecast period due to the factors such as the rising e-learning penetration, and technological upgradation.

Live streaming pay-per-view refers to an event or piece of content that is exhibited on a platform and requires the audience or viewers to pay to receive access to it. Pay-per-view is a form of webcast service in which a viewer can purchase access to the event in order to view the exclusive telecast. The broadcaster streams the event to everyone at the same time, and event tickets can be acquired using multichannel television platforms, automated telephone systems, or a live customer service representative.

Live streaming pay-per-view services have the ability to reach a global audience, overcoming geographical barriers. This expanded reach enables event organizers and content providers to tap into new markets and target specific demographics, thereby driving the growth of the market.

On the other hand, viewers benefit from the flexibility and convenience of accessing live events or content on their preferred devices and at their preferred time. They can participate in real-time experiences, such as sports events, concerts, conferences, or educational workshops, without the need for physical attendance. Live streaming pay-per-view also offers interactive features such as chat rooms, live commenting, and social media integration, enhancing the overall viewer experience and fostering a sense of community.

However, it's worth noting that the success of live streaming pay-per-view heavily depends on factors such as content quality, pricing strategy, marketing efforts, and the ability to deliver a seamless streaming experience. Ensuring a reliable and high-quality stream, implementing effective digital rights management (DRM) measures, and providing responsive customer support is crucial to maintain viewer satisfaction and maximize revenue generation.

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Sports and entertainment events have been a major driving force behind the growth of the live streaming pay-per-view market. Major sports leagues, such as the NFL, NBA, and FIFA, have embraced live streaming as a means to reach a global audience and generate additional revenue streams. Similarly, music concerts, festivals, and theatrical performances have also turned to live-streaming pay-per-view to expand their reach and cater to fans worldwide.

The COVID-19 pandemic further accelerated the adoption of live streaming pay-per-view, as it became a vital alternative for event organizers and content creators when physical gatherings were restricted. Virtual conferences, online concerts, and remote learning experiences surged in popularity, leading to increased demand for secure and scalable live-streaming solutions.

The global live streaming pay-per-view market is segmented based on type, platform, region and competitive landscape.

Based on type, the market is segmented into sports, media & entertainment, and education (institute, corporate). Among these, media & entertainment is likely to have a significant share in the market during the forecast period. The industry has expanded as a result of the growing popularity of Transactional Video on Demand (TVOD) in recent years. The demand for TVOD is also being fueled by the growing number of live concerts and shows hosted by musicians and artists.

Based on the platform, the market is segmented into applications and website. Among these, the application segment is expected to have a significant share in the market during the forecast period. Mobile application platforms have transformed the live streaming sector by providing a convenient, effective, and scalable method for connecting service providers and customers. The widespread adoption of smartphones, as well as continual improvements in mobile technology, are projected to fuel the expansion of this segment in the future.

Key market players operating in the global live streaming pay-per-view market include:

• Amazon Web Services, Inc.
• Cleeng B.V.
• Dacast Inc.
• Hulu, LLC
• JWDP UK Ltd. (InPlayer)
• TeddySoft Ltd. (StreamingVideoProvider)
• Muvi LLC
• Vimeo.com, Inc.
• StreamGate Pty Ltd
• Wowza Media Systems, LLC

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“The global live streaming pay-per-view market is anticipated to grow during the forecast period due to the widespread availability of high-speed internet and the proliferation of smartphones and other connected devices. These technological advancements have made it easier for users to access live streaming content on the go, creating a seamless viewing experience. Additionally, the rising adoption of over-the-top (OTT) streaming services has contributed to the expansion of the market, as users now have a wider range of options to choose from.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Live Streaming Pay-Per-View Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Type (Sports, Media & Entertainment, Education (Institute, Corporate)), By Platform (Application, Website), By Region, By Company,” has evaluated the future growth potential of live streaming pay-per-view services globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global live streaming pay-per-market.

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