United States: In 2023, Charlie Banana launched a new collection of reusable diaper products, introducing 13 new diaper design. With this launch the company now offers a total of 32 trendy prints and beautiful solid colors for babies of all personalities. Known for being gentle on baby's skin and the planet, the company recognized that choosing reusables isn't always easy for busy moms and dads. That's why the brand has developed a reusable diaper system to help parents reduce waste, regardless of lifestyle changes, big or small. The launch is also an important step towards further waste reduction.

Most Charlie Banana products now come in FSC-certified paper packaging, which is fully recyclable, eliminating many of the previously used plastic parts. FSC certification ensures that all paper packaging is responsibly sourced and that there is no long-term net loss of forests. Moreover, consumers can shop for the new collection and learn more about cloth diapers on their website and Instagram. In addition to cloth diapers, Charlie Bananas also offers reusable swim diapers, training pants and diaper accessories. Charlie Banana brand is owned by Procter & Gamble which also offers different brands such as Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, etc., and and has a presence in more than 70 countries globally.

The new collection includes 13 new prints ranging from vibrant to cheerful and are equipped with colors with more quiet, more subtle tones and some designs celebrate biodiversity. Considering Charlie Banana's commitment to environmental issues, the company is also supporting the WWF (World Wide Fund for Nature) through the 1% for the Planet pledge.