Dark Analytics Market To Be Driven By The Surge In Demand For Predictive Analytics In Healthcare Industry Through 2028
The advent of Internet of Things (IoT)
and proliferation of massive amount of data through connected devices is
expected to drive the Global Dark Analytics Market during the forecast period,2024-2028.
According to
TechSci Research report “Dark Analytics Market - Global Industry
Size, Share, Trends, Opportunity, and Forecast, 2018–2028,” the Global Dark
Analytics Market is anticipated to register a robust growth during the forecast
period, 2024-2028 The Global Dark Analytics Market is driven by advent of digitalization, internet of things
(IoT), real-time marketing analytics, ongoing trends on automation & data
exchange in Industry revolution 4.0 and instantaneous control response in
complex autonomous systems and technology like unmanned aircraft systems (UAS).
With rapid growth of untapped data and the rise of digitalization, the risk
associated with security and surveillance industries has grown enormously. Nations
are concentrating more on extracting insights for decision making by instant analysis
of real-time information. The adoption by banking, finance, marketing &
advertising, and E-commerce sector has broadened the portfolio of using
analytics as a tool in decision making, which is further expected to boost the
global dark analytics market in the forecast period. Furthermore, dark analytics
assists organizations in offering advanced solutions for minimizing cost, enhancing
the ability to make data-driven decisions, and improving customer experience.
Further, the increasing government initiatives and
increasing investment in research & development programs
in dark analytics technologies are some of the key driving factors leading to the
growth of the Global Dark Analytics Market.
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The global dark
analytics market is segmented into analytics, offering, deployment mode, end-user,
region and competitive landscape. Based on analytics, the market is segmented
into predictive, prescriptive, and descriptive. Based on offering, the market
is further bifurcated into solution and service. Based on deployment mode, the
market is categorized into cloud and on-premises. The end-user segment is
further categorized into healthcare & life sciences, BFSI, retail &
E-commerce, gaming, IT & telecommunication, media & entertainment,
government, and others.
On the basis of analytics segment, Prescriptive segment is expected to
dominate the global dark analytics market. These systems are used to provide
real time insights based on the estimation. As prescriptive analytics analyses
data gathered from both historical and projected analysis and generates
corrective actions to be taken for better business decisions. Several sectors,
including healthcare, retail and other have implemented dark analytics
solutions for prescriptive analytics models to enhance their business
operations via cost-effective and result-oriented analytics models with great
efficiency and productivity. Furthermore, prescriptive analytics solutions use
optimization technology to solve complex challenges with millions of decision
variables by identifying specific anomalies, tasks prioritization by facilities,
layout, and level of urgency to ensure the successful implementation strategy. Such
advantages are propelling the higher adoption of prescriptive tools and are
expected to fuel market demand for dark analytics worldwide.
By end-user, the retail and E-commerce segment holds
the largest share in the global dark analytics market in the forecast period. The growth is attributed
to the growing digitalization proliferated with change in customer behavior towards
purchasing a product, as these services offer an opportunity to organizations
to engage effectively with their customers. Additionally, the advent of digital
media platforms for online shopping and the rise in number of retail and
e-commerce enterprises across the world for apparel, electronics and other commodities
has generated the enormous amount of untapped data. Due to this, enterprises
are further seeking an advanced solution to understand the matrix of untapped
data to enhance their operations and maintain their presence in the competition.
These advantages are leading to growth in the retail and E-commerce segment.
Key market
players in the global dark analytics market:
- SAP SE
- IBM Corporation
- Micro Focus International PLC.
- Dell EMC
- Gen Digital Inc.
- Amazon Web Services, Inc.
- Teradata Corporation, Inc.
- Microsoft Corporation
- Datameer, Inc.
- Avepoint, Inc.
Recent
Development:
- On Jan 24, 2023:
Micro Focus, a global software provider announced the opening of new data
center in the United Kingdom (U.K). The new data center will offer modern and
cost-effective options to accelerate IT transformation, where customers can
access IT Operation Management (ITOM) software as a service (SaaS) solution
from their local data center including privacy, storage, data security and
transfer.
- On July 06, 2022:
IBM Corporation announced the acquisition of Databand.ai, a leading provider of
data observability software that aids businesses in resolving data-related
problems. To address the complete spectrum of observability, these strategic
acquisitions will further improve IBM's software portfolio spanning data, AI,
and automation. They also assist businesses in ensuring that reliable data is
placed in the hands of the appropriate users at the appropriate time.
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“North America is estimated
to hold the largest market share in the global dark analytics market. The
region is expected to show significant growth attributed to the early adoption
of dark analytics technology in the region along with the presence of several
emerging start-ups that are offering services to various industries. However, dark
analytics market in Asia Pacific has experienced significant growth during the
forecast period. This is owing to the presence of established market leaders in
analytics such as Microsoft Corporation, Amazon Web Services and many more that
are focusing on offering advanced dark analytics solutions to enhance data
storage, large scale data analysis by utilizing advanced technologies such as
IoT and big data. Further, the need of large enterprises and governments for improving
the decision-making process by adopting data analytics solutions are further
anticipated to fuel market expansion in North America.” said, Mr. Karan Chechi,
Research Director with TechSci Research, a research based global management
consulting firm.
“Dark Analytics Market – Global Industry Size, Share, Trends,
Opportunity, and Forecast, 2018-2028, Segmented By Analytics (Predictive,
Prescriptive and Descriptive), By Offering (Solution and Service), By
Deployment Mode (Cloud and On-Premises), By End-User (Healthcare & Life
Sciences, BFSI, Retail & E-Commerce, Gaming, IT & Telecommunication,
Media & Entertainment, Government and Others), By Region, Competition,” has evaluated the
future growth potential of global dark analytics market and provides statistics
& information on market size, structure, and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in global dark analytics market.
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