US-based Google comes up with new strategies to fulfil its cloud services strategy

United States: Google, the US-based internet services and products provider is looking up to take on the cloud services space from the Azure and AWS cloud computing platforms of Amazon and Microsoft, respectively. Therefore, the company is considering India to be a key market for fulfilling its strategy due to the presence of an energetic start-up ecosystem and optimistic business environment supported by the Government of India. The presence of vibrant and talented manpower in the country is also an important reason for this consideration.

Additionally, to help the companies in consuming the computing services more effectively, Google is spending profoundly on producing the open source and related technology driven business products. The CEO of Google, Mr. Sundar Pichai stated that the company has wrapped up the infrastructure which will be used by various businesses across the globe.

The key clients of Google such as Disney, Spotify, etc. also stated that the company’s focus is on ensuring its integration with the IT investments in order to provide the public cloud services. Moreover, Google will be deploying big data analytics as well as machine learning techniques.

The cloud chief of Google, Mrs. Daine Greene concluded that take on the cloud services space from the Azure and AWS cloud computing platforms, the company is also focusing on deploying the open source innovation and deep learning factors into its cloud services.

TechSci Research depicts that these initiatives taken by Google, will help the company in expanding its cloud computing related operations across the globe.

According to the recent report by TechSci Research, “India Cloud Computing Market Forecast and Opportunities, 2020”, the market for cloud computing services in India is projected to grow at a CAGR of over 22% during 2015-2020. Increased government spending on National Optical Fibre Network (NOFN) and various e-governance portals, coupled with growing acceptance of cloud services in SME segment is expected to drive the market for cloud computing. SaaS is set to top the charts as the largest cloud service segment, occupying over 40% share in the market by 2020.