The Anti-Stretch Mark Products Market To Be Fueled By Creams Segment During The Forecast Period
Surging
demand for topical skin treatment products and fluctuation in weight due to increasing
obesity rate are the leading factors driving the global anti-stretch mark
products market during the forecasted period.
According to
TechSci Research report, “Anti-Stretch Mark Products Market – Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The growth of the market is
driven by various factors such as rising demand from pregnant women, increasing
obesity rate leading to fluctuation in weight, growing health concerns among
consumers, and increasing demand of skincare products. Anti-stretch mark
products help in reducing the appearance of stretch marks.
During pregnancy, a woman's
body goes through a lot of changes aside from the developing belly. Stretch
marks on the belly, thighs, hips, and other regions of the body are common
among pregnant women. According to the NHS (National Health
Service), around 8 out of every 10 women have stretch marks during pregnancy. Although
there is no cure for avoiding or removing stretch marks, moisturizing lotions,
oils, and body butter can help in reducing the appearance of stretch marks or
lighten their color.
Based on product category,
the anti-stretch mark products market is divided into creams, body butter,
lotions, serum, and massage oil. Creams are the most popular
products for stretch marks, blemishes, and spots. These creams contain powerful
components such as retinol (which strengthens and resurfaces skin), hyaluronic
acid (which plump lines), Centella Asiatica (which stimulates cell creation),
and silicone. Creams containing compounds such as vitamin A and E (the former
promotes the formation of new collagen and elastin, while the latter
moisturizes and cures skin) help in hydrating the skin and thus reduces the
appearance of stretch marks.
The body butter relieves
itchy and dry skin. It contains Vitamin A, which helps rebuild collagen and
reduce the appearance of stretch marks. The use of anti-stretch mark serums has
grown in recent years. Due to increased popularity of natural skincare
products, naturally occurring components such as plant extracts, jojoba oil,
and avocado oil are being introduced into such serums.
Massage oils are frequently
used by women all over the world and are among the most popular products offered
by well-known companies such as Weleda and Bio-Oil. The most used ingredients
in these products, which are known for minimizing the appearance of stretch
marks, are coconut oil, almond oil, olive oil, palm oil, and tamanu oil.
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The anti-stretch
mark products market is segmented based on product type, price category, distribution
channel, and region.
Based
on product type, the market is further segmented into creams, body butter,
lotions, serum, and massage oil. The creams
segment is expected to hold a significant share in the market on account of
ease of use and high product launches rate in this category.
Based
on price category, the market is segmented into mass and premium.
Based
on distribution channel, the market is divided into hypermarkets/supermarkets,
pharmacy/drug stores, specialty stores, online, and others. The online segment is expected to grow at the fastest
rate due to emerging marketing tactics and the availability of a wide range of
products in the online sales channel.
Based
on region, the market is divided into Asia-Pacific, North America, Europe, Middle
East & Africa, and South America. Asia-Pacific has been a
significant market for anti-stretch mark products because of the increasing
demand from people of emerging countries like India, Indonesia, Sri Lanka, etc.
Key market players in the anti-stretch
mark products market include:
- Clarins Group
- E.T. Browne Drug Co.,
Inc.
- Basq Skin Care, Inc.
- Weleda, Inc.
- Dermaclara, LLC
- Mama Mio Ltd
- L'Oréal S.A.
- Luxor Investments LLC
(First Botany Cosmeceuticals)
- Honasa Consumer Ltd.
- Himalaya Global Holdings
Ltd
Globally,
companies are launching various products to capture the market of anti-stretch
mark products. For instance, Mustela launched a 2-piece Fragrance-Free
Maternal Skincare Set in May 2020, which includes the Nursing Comfort Balm and
EWG-certified Fragrance-Free Stretch Marks Cream. It is created with 97%
naturally derived components and hydrates skin to avoid the emergence of spots,
scars, and blemishes.
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"The rapid weight gain
due to increasing obesity rate among consumers as a result of unhealthy
lifestyle, can lead to stretching of skin and, thus, will significantly impact
growth of anti-stretch mark products over the projected period. The increasing healthcare
awareness, increasing demand of skin care products, and rising demand of
products from pregnant women are the leading factors that will positively
impact the anti-stretch mark products market. Furthermore, the availability of wide
range of products with organic components to meet the specific needs of
customers and the growing popularity of the e-commerce channel, will boost the
market growth.” said Mr. Karan Chechi, Research Director with TechSci Research,
a research based global management consulting firm.
Anti-Stretch
Mark Products Market – Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2018-2028F Segmented By Product Type (Creams, Body Butter, Lotions,
Serum, and Massage Oil), By Price Category (Mass and Premium), By Distribution
Channel (Hypermarkets/Supermarkets, Pharmacy/Drug Stores, Specialty Stores,
Online and Others) By Region, Competition, has evaluated the future growth potential of Anti-Stretch Mark Products market
and provides statistics and information on market structure, size, share, and
future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in products of anti-stretch
mark products.
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