Global Sanitary Products Market to be Fueled by Pads Segment During the Forecast Period
Global
sanitary products market is growing owing to the increasing popularity of
eco-friendly products, growing female literacy and awareness of menstrual
hygiene and health.
According
to the TechSci Research report, “Sanitary Products Market– Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global sanitary products market is
expected to grow during the forecast period owing to factors such as rising popularity
of reusable sanitary products and increasing acquisitions & mergers of
companies.
Sanitary
products refer to a range of personal care products that are designed to
maintain hygiene and cleanliness during menstrual periods. These products
include sanitary pads, tampons, menstrual cups, and panty liners, which are
designed to absorb menstrual blood and prevent leakage. Sanitary products are
an essential part of women's health and hygiene and play a critical role in
ensuring comfort and confidence during menstruation.
The
market for sanitary products has expanded as a result of an increase in the
working women and the demand for organic products. Moreover, a wide range of
sales outlets, including online stores, supermarkets, hypermarkets, convenience
stores, pharmacies, and others, make it simple to purchase these sanitary
products. Therefore, the easy availability and accessibility of sanitary
products aids in the expansion of the sanitary products industry.
One
of the key aspects driving the expansion of the sanitary products market is
increasing the awareness among menstruators regarding the importance of
maintaining personal hygiene. Women are becoming more aware of the need of
personal cleanliness due to numerous government initiatives and multiple social
media campaigns. These initiatives and marketing help individuals
to understand and accept sanitary products better. For instance, in
2022, RIO Heavy Flow Pads by Nobel Hygiene launched their "RIO
Listens" campaign on World Menstrual Hygiene Day. The spunky digital
advertisement "scolds" women for managing their period and advises
them to buy a pad that can handle their flow. The pad company further advises
that women should ask for assistance rather than 'managing' their period
problems. Furthermore, UNICEF India has organized #RedDotChallenge campaign
“Menstrual Hygiene Day" on 28 May in order to promote safety and hygiene,
including period management and fighting COVID-19. The #RedDotChallenge
campaign has partnered with digital influencer Diipa Khosla's Post to promote
women's awareness of menstrual hygiene through the use of social media for
social change. Several influencers and celebrities have joined the campaign and
posted their messages along with a red dot and masks. Influencers include Archita Sahu, Megha Gupta, and
celebrities Manushi Chillar and Jennifer Winget showed their support. Several
other influencers, such as Masoom Minawala and Juhi Godambe, also supported the
campaign. Therefore, the promotion of consumer awareness regarding menstruation
hygiene from various campaigns and initiatives is driving the global sanitary products
market during the forecast period.
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The
global sanitary products market is segmented based on product type, type, distribution
channel, region, and competitive landscape.
Based
on product type, the market is further segmented into pads, tampons, panty
liners, menstrual cups, and period panties. Among these, the pads segment has a
significant share in the market during the forecast period owing to increasing
demand for eco-friendly sanitary pads and popularity of reusable sanitary pads.
Based
on distribution channel, the market is further segmented into
supermarkets/hypermarkets, convenience stores, pharmacy & drug stores,
online, and non-retail. Among these, the online segment is the fastest growing
segment in the market during the forecast period owing to rise in online
payment & digital wallets and users can get what they want exactly with one
click via the internet shopping rather than going to mall and searching for
their products.
Key market players operating in the sanitary products market
include:
- Johnson & Johnson Services, Inc.
- The Procter & Gamble Company
- Kimberly-Clark Corporation
- Essity AB
- Kao Corporation
- Ontex BV
- Unicharm Corporation
- Unilever PLC
- Edgewell Personal Care Company
- First Quality Enterprises, Inc.
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“The
manufacturers are concentrating on introducing new products that are
comfortable during menstruating cycle and have more absorption capacity to
fulfil the requirements of the consumers. Moreover, they are creating exceptional
marketing and promotion plans for consumer awareness which fuels the global
sanitary products market growth. Along with that rising demand from e-commerce
across the world also drives the global sanitary products market growth during
the forecast period.” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based global management consulting firm.
“Sanitary Products Market–
Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented
By Product Type (Pads, Tampons, Panty Liners, Menstrual Cups, Period Panties),
By Type (Reusable, Disposable), By Distribution Channel
(Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Convenience Stores,
Online, and Non-Retail), By Region, By Company, has evaluated
the future growth potential of sanitary products globally and provides statistics and information on market structure, size, share,
and future growth. The report provides cutting-edge market intelligence and helps
decision-makers to make sound investment decisions. Besides, the report also
identifies the emerging trends along with essential drivers, challenges, and
opportunities present in the market of sanitary products globally.
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