Press Release

Global Sanitary Products Market to be Fueled by Pads Segment During the Forecast Period

Global sanitary products market is growing owing to the increasing popularity of eco-friendly products, growing female literacy and awareness of menstrual hygiene and health.


According to the TechSci Research report, “Sanitary Products Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global sanitary products market is expected to grow during the forecast period owing to factors such as rising popularity of reusable sanitary products and increasing acquisitions & mergers of companies.

Sanitary products refer to a range of personal care products that are designed to maintain hygiene and cleanliness during menstrual periods. These products include sanitary pads, tampons, menstrual cups, and panty liners, which are designed to absorb menstrual blood and prevent leakage. Sanitary products are an essential part of women's health and hygiene and play a critical role in ensuring comfort and confidence during menstruation.

The market for sanitary products has expanded as a result of an increase in the working women and the demand for organic products. Moreover, a wide range of sales outlets, including online stores, supermarkets, hypermarkets, convenience stores, pharmacies, and others, make it simple to purchase these sanitary products. Therefore, the easy availability and accessibility of sanitary products aids in the expansion of the sanitary products industry.

One of the key aspects driving the expansion of the sanitary products market is increasing the awareness among menstruators regarding the importance of maintaining personal hygiene. Women are becoming more aware of the need of personal cleanliness due to numerous government initiatives and multiple social media campaigns.  These initiatives and marketing help individuals to understand and accept sanitary products better. For instance, in 2022, RIO Heavy Flow Pads by Nobel Hygiene launched their "RIO Listens" campaign on World Menstrual Hygiene Day. The spunky digital advertisement "scolds" women for managing their period and advises them to buy a pad that can handle their flow. The pad company further advises that women should ask for assistance rather than 'managing' their period problems. Furthermore, UNICEF India has organized #RedDotChallenge campaign “Menstrual Hygiene Day" on 28 May in order to promote safety and hygiene, including period management and fighting COVID-19. The #RedDotChallenge campaign has partnered with digital influencer Diipa Khosla's Post to promote women's awareness of menstrual hygiene through the use of social media for social change. Several influencers and celebrities have joined the campaign and posted their messages along with a red dot and masks. Influencers  include Archita Sahu, Megha Gupta, and celebrities Manushi Chillar and Jennifer Winget showed their support. Several other influencers, such as Masoom Minawala and Juhi Godambe, also supported the campaign. Therefore, the promotion of consumer awareness regarding menstruation hygiene from various campaigns and initiatives is driving the global sanitary products market during the forecast period.


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The global sanitary products market is segmented based on product type, type, distribution channel, region, and competitive landscape.

Based on product type, the market is further segmented into pads, tampons, panty liners, menstrual cups, and period panties. Among these, the pads segment has a significant share in the market during the forecast period owing to increasing demand for eco-friendly sanitary pads and popularity of reusable sanitary pads.

Based on distribution channel, the market is further segmented into supermarkets/hypermarkets, convenience stores, pharmacy & drug stores, online, and non-retail. Among these, the online segment is the fastest growing segment in the market during the forecast period owing to rise in online payment & digital wallets and users can get what they want exactly with one click via the internet shopping rather than going to mall and searching for their products.


Key market players operating in the sanitary products market include:

  • Johnson & Johnson Services, Inc.
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Essity AB
  • Kao Corporation
  • Ontex BV
  • Unicharm Corporation
  • Unilever PLC
  • Edgewell Personal Care Company
  • First Quality Enterprises, Inc.

 

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“The manufacturers are concentrating on introducing new products that are comfortable during menstruating cycle and have more absorption capacity to fulfil the requirements of the consumers. Moreover, they are creating exceptional marketing and promotion plans for consumer awareness which fuels the global sanitary products market growth. Along with that rising demand from e-commerce across the world also drives the global sanitary products market growth during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

Sanitary Products Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Pads, Tampons, Panty Liners, Menstrual Cups, Period Panties), By Type (Reusable, Disposable), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Convenience Stores, Online, and Non-Retail), By Region, By Company, has evaluated the future growth potential of sanitary products globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of sanitary products globally.


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