Global Plant-Based Beverages Market to be Fueled by Milk Segment During the Forecast Period
The key factors driving the
plant-based beverages market are
shifting consumer preferences towards vegan diets, rising investments by companies,
and increasing health concerns about the consumption of animal-based
products.
According to the
TechSci Research report, “Plant-Based Beverages Market– Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global plant-based beverages
market is expected to grow during the forecast period owing to factors such as
rising popularity of dairy-free or vegan products and increasing product
launches.
Plant-based beverages are
drinks that are extracted from plants. These types of beverages are considered
to be a healthy substitute for dairy. Soymilk, rice milk, and almond milk are
some of the plant-based beverages that are commonly consumed worldwide. Plant-based
beverages are considered a healthier option because they include a variety of
vital vitamins and minerals.
The global adoption of vegan
eating patterns and shifting customer demand for plant-based beverage products,
owing to the increased consumer awareness of animal health, is fostering
market expansion globally during the forecast period.
Additional factors, including
extensive celebrity and athlete marketing campaigns to promote veganism as a
healthy lifestyle, also drive the global plant-based beverages market. Some
celebrities, like Anushka Sharma, Virat Kohli, John Abraham, and Natalie
Portman attribute the decision to their love for animals. For instance, an
actress Natalie Portman, often shares vegan recipes and advice with her
Instagram followers. She has a significant history of investing in the oat-milk
substitute company Oatly. The brand was introduced in India in
collaboration with Starbucks India with an aim to expand the chain's
dairy-free offering.
However, this sector is
primarily constrained by fluctuating raw material prices and high costs.
Adversely, the market for plant-based beverages is predicted to experience significant
growth due to the introduction of new flavors and varieties in plant-based
beverages.
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The global plant-based
beverages market is segmented based on source, product type, flavor, distribution
channel, region, and competitive landscape.
Based on source, the market
is segmented into fruits, soy, rice, nuts, and others. Among these, fruits
segment has a significant share in the market during the forecast period due to
the rise in demand for products that contain high levels of vitamins, zinc, and
iron for better body health and fruits contains vitamin C vitamin
A, vitamin E, magnesium, zinc, etc.
Based on the product type,
the market is segmented into RTD tea & coffee, juices & flavored drinks,
milk, functional/energy drinks, and others. Among these, the milk segment has a
significant share in the market during the forecast period due to a rise in
demand of plant-based chemical-free milk by lactose intolerant people. Hence,
rising demand for plant-based milk drives market expansion during the forecast
period.
Based on distribution
channel, the market is segmented into supermarkets/hypermarkets, convenience stores,
specialty stores, online, and non-retail. Among these, the online segment is
the fastest growing segment in the market during the forecast period owing to
increasing internet & smartphone penetration across the world.
Key market players operating in
the plant-based beverages market include:
·
Danone S.A.
·
Blue Diamond Growers
·
The Hain Celestial Group, Inc.
·
Noumi Limited
·
SunOpta, Inc.
·
Califia Farms, LLC
·
Harmless Harvest, Inc.
·
Campbell Soup Company (Pacific Foods)
·
Panos Brands, LLC (Better Than Milk)
·
Archer Daniels Midland Company
In 2023, SunOpta, a
U.S.-based company announced the opening of its new plant-based
beverage production facility in Midlothian, Texas, to drive the future of
sustainable, plant-based and fruit-based food and beverages. The line of
plant-based milks and creamers, as well as tea and other products, will be
produced at the new facility. There will be a variety of container sizes and configurations
manufactured, including 16-ounce and 32-ounce packaging for plant-based milk
products that are generally used in food service, shelf-stable retail, and
e-commerce, and 330-milliliter packages for high-protein nutritious drinks.
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“Plant-based beverages have
been significantly popular among the emerging market. This can be attributed to
the increase in the number of allergic cases with respect to dairy consumption.
Furthermore, the market for plant-based beverages is growing due to
customers' increased awareness of their health and rising popularity of vegan
diets across the world. Other factors that contribute to the global plant-based
beverages market's expansion include the introduction of new flavors in
plant-based drinks by various industry participants.” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based global management
consulting firm.
“Plant-Based
Beverages Market– Global Industry Size, Share, Trends, Opportunity, and Forecast,
2018-2028F
Segmented By
Source (Fruits, Soy, Rice, Nuts, Others), By Product Type (RTD Tea &
Coffee, Juices & Flavored Drinks, Milk, Functional/Energy Drinks, Others),
By Flavor (Unflavored, Added Natural Flavors), By Distribution Channel (Supermarkets/Hypermarkets,
Convenience Stores, Specialty Stores, Online, and Non-Retail), By Region, By
Company, has evaluated the future growth potential of plant-based
beverages globally
and provides statistics and
information on market structure, size, share, and future growth. The report
provides cutting-edge market intelligence and helps decision-makers to make sound
investment decisions. Besides, the report also identifies the emerging trends
along with essential drivers, challenges, and opportunities present in the
market of plant-based beverages globally.
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