Press Release

UAE Nutraceuticals Market to Grow with a CAGR of 9.95% through 2030

The rising demand for nourishing food to boost the immune system and daily lifestyle are factors driving the growth of the UAE Nutraceuticals Market in the forecast period, 2026-2030.

According to the TechSci Research report, “UAE Nutraceuticals Market - By Region, Competition, Forecast, and Opportunities, 2030F”, UAE Nutraceuticals Market stood at USD 2.19 billion in 2024 and is anticipated to grow with a CAGR of 9.95% in the forecast period through 2030. Due to the rising relevance of preventive healthcare among consumers, the U.S. has seen an increase in demand for dietary supplements over the past several years. Customers have been favoring multivitamins that provide the body with necessary nutrients. U.S. consumers are incorporating multivitamins into their daily routines, which is a trend that has accelerated since the COVID-19 outbreak hit the country. Over the projection period, it is anticipated that the growing senior population and rising healthcare costs would support the expansion of the functional food business. Functional meals are seen as having a very favorable reputation with consumers, largely because of the additional health and wellness advantages these products provide. The total growth has been assisted by the rising elderly population, rising healthcare costs, changing lifestyles, innovative food products, and expectations for higher prices.

The demand for halal-certified, organic, and clean-label products is also driving innovation in the UAE nutraceutical space. Consumers, especially in urban areas such as Dubai and Abu Dhabi, are more educated and informed about product ingredients and benefits, prompting manufacturers to invest in research-based and clinically validated formulations. Moreover, the rise of fitness culture, supported by government campaigns like Dubai Fitness Challenge, has further enhanced the uptake of sports nutrition supplements and wellness beverages. As a result, the UAE nutraceuticals market is poised for sustained expansion, supported by favorable demographics, progressive policies, and evolving consumer expectations.


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The UAE Nutraceuticals Market is segmented into application, form, source, distribution channel, regional distribution and company.

Based on Source, the Plant category shows the fastest growth in the UAE nutraceuticals market. This growth is fueled by the rising consumer preference for clean-label, sustainable, and ethically sourced products. As awareness grows around the health benefits of plant-derived ingredients—such as antioxidants, fibers, phytochemicals, and essential nutrients, consumers are increasingly opting for plant-based alternatives to traditional animal-derived supplements. Moreover, the UAE’s diverse expatriate population, including a substantial base of vegetarian and vegan consumers, is contributing to the surge in demand. Plant-based nutraceuticals are widely accepted across various cultural and dietary groups, further driving their market penetration. The plant-based trend is also aligned with the UAE government’s broader push toward sustainability, including national food security initiatives and reduced reliance on animal agriculture.

Based on Region, Abu Dhabi shows the fastest growth in the UAE Nutraceuticals Market, driven by rising health consciousness, increased healthcare spending, and strategic government initiatives promoting preventive care. The emirate’s emphasis on public health, wellness tourism, and chronic disease management has led to higher demand for functional foods and dietary supplements. Abu Dhabi's expanding middle- and upper-income populations are also fueling consumption of premium nutraceuticals. Additionally, the support from local healthcare authorities to integrate nutritional support into clinical care settings is accelerating product uptake across consumer demographics.


Major companies operating in the UAE Nutraceuticals Market are:

  • Pfizer Inc.
  • Bayer Middle East FZE
  • Vitabiotics Ltd
  • Nestlé UAE L.L.C.
  • Danone S.A.
  • BASF FZE
  • PepsiCo Inc.
  • General Mills Inc.
  • Nature's Way Products, LLC
  • Abbott Laboratories SA


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"The growth of market is expected to witness robust growth over the coming years, supported by increasing health awareness, a growing focus on preventive healthcare, and rising demand for functional foods and dietary supplements among the population. The UAE’s high prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular disorders has prompted both consumers and healthcare authorities to prioritize nutritional interventions as a means of improving long-term health outcomes. The most common place to buy nutraceutical items is via pharmacies which is anticipated to drive the growth of the market throughout the forecast period. Although online channels are also growing in popularity owing to the convenience, doorstep services and are predicted to experience the largest growth throughout the forecast period.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based United States management consulting firm. 

UAE Nutraceuticals Market, By Application (Functional Beverages, Functional Food and Dietary Supplements), By Form (Liquid, Tablets, Capsules, Powder, and Others), By Source (Plant, Animal, and Microbial), By Distribution Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Pharmacies), By Region, Competition, Forecast & Opportunities, 2020-2030F," has evaluated the future growth potential of UAE Nutraceuticals Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the UAE Nutraceuticals Market.”


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