Baby Shampoo & Conditioner Market is Dominated by Non-Medicated Segment During the Forecast Period
The
key factors driving the baby shampoo & conditioner market are increasing
consumer spending on baby care products, rising disposable income, and a
growing baby birth rate.
According to the
TechSci Research report, “Baby Shampoo & Conditioner Market– Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, The global baby shampoo &
conditioner market is expected to grow during the forecast period due to rising
acquisitions & mergers and the growing demand for natural and organic baby
products.
Parents are employing shampoo
and conditioner to prevent tangled baby hair leading to knots and hair loss.
Shampoo and conditioners are used to moisturize and nourish baby's hair.
Parents are more likely to purchase shampoo and conditioner that are suitable
for all types of hair, which is a big market trend. Due to parents' increased
concerns regarding baby's health and hygiene, manufacturers are focusing on
satisfying consumer wants and wishes.
Because of increased literacy
rates and the number of working women, consumers are becoming more aware of the
variety of uses for baby grooming products. A vast majority of these shampoo
and conditioner sales are projected towards women because these products are
soft enough for baby's skin and have anti-bacterial properties with a pleasant
aroma.
However, the prevalence of
hazardous chemicals like phthalates and formaldehyde in shampoos is restricting
the market's ability to grow. . In the current digital age, people are more
connected and educated about what should be chosen based on the needs of the
baby. The way the product is created and how the market develops is
significantly impacted by governmental limitations and social media trends.
To shield infants from
potentially dangerous substances, customers prefer to use organic shampoo on
their babies. As a result of this, the market for organic shampoo and
conditioner is expanding favorably. Online stores sell various baby’s products
at low prices, such as baby shampoo that
comes in a variety of types, including herbal shampoo, herbal anti-dandruff
shampoo, aloe vera shampoo, tearless shampoo, and shampoos for eczema, cradle
cap, and many others.
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Figures spread through XX Pages and an in-depth TOC on the "Global Baby Shampoo & Conditioner Market”
The global baby shampoo &
conditioner market is segmented based on product type, type, distribution
channel, region, and competitive landscape.
Based on product type, the
market is segmented into medicated and non-medicated. Among these, the
non-medicated segment has a significant share in the market during the forecast
period. Different forms of surfactants are present in non-medicated products,
which condition hair and eliminate excess oil from the scalp and hair.
Based on type, the market is
segmented into organic and non-organic. Among these, the non-organic segment
has a significant share in the market during the forecast period. The segment
is being driven by several factors, including affordability, ease of
availability.
Also, the organic baby
shampoo & conditioner segment is the fastest growing in the market during
the forecast period as a result of consumers' preference for using organic
shampoo for their children to ensure that they are not exposed to any harmful
chemicals. The popularity of organic shampoo and conditioner is being
positively impacted by this factor. Another trend driving the expansion of
organic shampoo and conditioner is rising consumer preference for quality and
safe products over price.
Based on distribution
channels, the market is segmented into supermarkets/hypermarkets, pharmacy
& drug stores, specialty stores, convenience stores, online, and others
(direct sales). Among these, the online segment is the fastest-growing segment
in the market during the forecast period. Younger moms' purchasing decisions
are greatly influenced by social media marketing. Favorably, the online segment
is expanding as e-commerce becomes more widely used.
Key market players operating in
the global baby shampoo & conditioner market include:
- Johnson &
Johnson Services, Inc.
- Unilever PLC
- Himalaya Wellness
Company
- The Clorox Company
(Burt's Bees)
- MOTHERCARE (INDIA)
LTD.
- Artsana SpA
(Chicco)
- PZ Cussons (UK) Ltd
- Weleda UK Ltd.
- California Baby®
- Pigeon India Pvt.
Ltd, etc.
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“Consumer demand for
natural and sustainable products has been growing globally, which has fueled
the market for infant shampoo and conditioner products made with organic or
natural ingredients. The leading companies with the industry's strong marketing
campaigns are also contributing to the sector's expansion. The market for baby
shampoo and conditioners is expanding at an accelerated rate due to the rise in
the rate of child personal care product adoption rate.”, said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Baby Shampoo
& Conditioner Market– Global Industry Size, Share, Trends, Opportunity, and
Forecast, 2018-2028F Segmented By Product Type (Medicated, Non-Medicated), By
Type (Organic Vs. Non-Organic), By Distribution Channel
(Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Convenience
Stores, Online, and Others (Direct Sales)), By Region, By Company, has
evaluated the future growth potential of baby shampoo & conditioner market globally and provides statistics and information on market structure,
size, share, and future growth. The report provides cutting-edge market
intelligence and helps decision-makers to make sound investment decisions.
Besides, the report also identifies the emerging trends along with essential
drivers, challenges, and opportunities present in the market of baby shampoo
& conditioners globally.
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