Glamping Market To Be Dominated By Europe During the Forecast Period
Vacation packages provided
by several tourism websites and growing influence of social media among
consumers is expected to increase consumer awareness of glamping and its
benefits are the leading factors driving the glamping market during the
projected period.
According to TechSci Research report, “Glamping Market - Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global glamping market is
expected to grow at a fast rate during the forecast period. The glamping market
is mostly dominated by young people or young families looking for luxury
staycations and eco-friendly outdoor wellness. Moreover, the increasing popularity
of destination weddings is
also driving the glamping market globally with increasing numbers choosing to
book out luxury outdoor glamping spaces to host their special day.
Though traditional caravanning or camping continues to be the
backbone of the outdoor accommodation business, glamping is also becoming
increasingly popular among travelers. Glamping
is an ideal halfway house for people who desire to explore the great outdoors along
with the enjoying comfort like home. Furthermore,
some glamping accommodations have better insulation than houses, which
alleviates concerns about being cold and damp. Nowadays, travelers demand high
degree of technology, particularly a strong wi-fi signal for their devices.
Owing to the popularity of booking
services such as glamping.com and Airbnb, travelers have a wide range of options
when choosing a place. Another
factor driving glamping's popularity is a long-term cultural change toward
having amazing experiences rather than accumulating materialistic things.
Meanwhile, the increasing prevalence of social media, particularly Instagram,
has bolstered the glamping industry.
Furthermore, the glamping industry is recognized as one of
the high potential industries in the future. Glamping sites will seem very
different depending on consumers they are targeting. The growing number of concerts and large
music festivals is a major driving factor for glamping. Moreover, glamping is popular in the
United States and Europe as in 2021, Europe has the greatest market share, and
it is predicted to increase in the future. Majority of the market is accounted by the age groups
18-32 years and 33-55 years. The influence of social media and the internet has
contributed to this trend and the popularity of glamping among these age groups
is expected to grow during the forecast period.
Moreover, glamping offers various advantages to consumers
including more comfort, allowing tourists to maintain their regular lifestyle
while entirely relaxing without any efforts as well as increased safety and
protection from different threats ranging from wildlife to hygiene illnesses to
weather/temperature variation. With the growing influence of travel agencies,
booking systems have made it easier for consumers to select the proper
accommodations as per their demands.
Browse over XX market data Figures spread through XX pages and an in-depth TOC
on "Glamping Market.”
The global glamping market is segmented based on accommodation, size, and purpose
type.
The market is divided
into cabins & pods,
tents, treehouses, yurts, and others, based on accommodation. Among which cabins and pods are the most popular
type of accommodations. It is due to lockable windows & doors, safety availability
of amenities (e.g., bathroom, heaters, air conditioner).
Based on size, the
market is further divided into less than three people, 3-5 people, more than five
people. Based on purpose type, the market is further segmented into leisure
entertainment, wedding,
corporate, others. Leisure
entertainment segment is the fastest growing owing to rising awareness of
social media platforms and high disposable income.
The market analysis also
studies the regional segmentation to devise regional market segmentation,
divided among North America, Europe, Asia-Pacific, South America, and Middle
East & Africa. Europe
region dominated the global glamping market with a significant market share.
This is owing to major tour operators and online glamping service providers
focusing on developing new types of accommodation to attract customers.
Key
market players in the global glamping market include:
- Collective Hotels and Retreats,
Inc.,
- Tentrr, Inc.,
- Nightfall Camp Pty Ltd.,
- Coastal Wilderness Ventures (Tanja
Lagoon Camp)
- Under Canvas Inc.,
- Sawday's Canopy & Stars Ltd.
- Teapot Lane Glamping Ltd.
- Bourne Leisure Holdings Limited
- The Glamping Orchard
- Valley Yurts Ltd.
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“During the projected
period, the growing popularity of wellness tourism, as well as an
increase in eco-tourism and consumer propensity toward adventure travel, are
key drivers driving the glamping market expansion. Furthermore, companies are focusing on advertisement on social media
platforms in order to promote their business, hence driving overall demand
globally, preferences for experiences over traditional comfort and commodities,
availability of time, and customer willingness to pay for luxury travel are
some of the factors that will enhance industry growth during the forecast
period,” said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based global management consulting
firm.
“Glamping Market - Global Industry Size,
Share, Trends, Opportunity, and Forecast, 2018-2028F. Segmented By
Accommodation (Cabins & Pods, Tents, Treehouses, Yurts, Others), By Size
(Less Than 3 People, 3-5 People, More Than 5 People), By Purpose Type (Leisure
Entertainment, Wedding, Corporate, Others), By Region, Competition”, has evaluated the future growth
potential of glamping in the global market and provides statistics and
information on market structure, size, share, and future growth. The report is intended
to provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the emerging
trends along with essential drivers, challenges, and opportunities present in
the market of glamping globally.
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