China Lingerie Market is Dominated by Bra Segment During the Forecast Period

The China lingerie market is primarily driven by the rising adoption of western wear, increasing working women population, and growing consumer spending on their physical appearance.

According to TechSci Research report, “China Lingerie Market”- By Region, Competition Forecast and Opportunities, 2018-2028F”, the China lingerie market has expanded significantly owing to the factors such as increasing internet penetration and rising e-commerce websites in the recent years.

Undergarments made of flexible, stretchy, sheer, or ornamental fabrics, such as Lycra, Nylon (Nylon Tricot), Polyester, Satin, Lace, and Sheer Fabric, are referred to as lingerie, and are often stylish. Lingerie also includes specific cotton or synthetic undergarments. Lingerie is one of the few retail segments that have undergone considerable change throughout time. The comfort-wear trend, which was already very popular, was further propelled by the pandemic, pushing soft cup shapes, sports bras, and relaxed-fit briefs to the front of the fashion pack. For retailers to succeed in this competitive environment, they must also consider diversity and sustainability, in addition to being price-aggressive.

Increasing the e-commerce platforms and online shopping in the country also drives the China lingerie market during the forecast period. Online segment is expanding as a result of the introduction of e-commerce platforms, which make it simple for customers to browse all of the available options with just a click instead of going to the stores. Businesses assist customers in making an effective and efficient decision by providing feedback from customers regarding size, fabric, and appearance on the company's website.

Younger customer demand as well as the changing societal attitudes and lifestyles in China are two major factors contributing to these sectors' burgeoning sales. Global movements/narratives like body acceptance and diversity have increased the demand for a wider variety of underwear and undergarment support styles from companies like Neiwai and Candy La Vie.

Companies currently manufacture lingerie employing materials including nylon, polyester, satin, lace, sheer, lycra, silk, and cotton. Additionally, designers are placing a strong emphasis on lace, embroidery, fashion and textile, and lighter hues in their lingerie, which is predicted to increase the demand for lingerie throughout the course of the projection period. Manufacturers of stylish underwear are being driven by consumers' growing importance of color, fabric, and style. Numerous key players are investing and spending money to create lingerie for women of all shapes and sizes, which is projected to give significant potential opportunities for the industry. Therefore, such factors are driving the China lingerie market during the forecast period.

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The China Lingerie market is segmented into product type, distribution channel, and region.

Based on product type, the market is segmented into bras, knickers & panties, lounge wear, shape wear, and others. Among these segments, the bra segment has a significant share in the market during the forecast period. With the increased emphasis on physical appearances, bras are dominating the market, while shapewear is expanding at the quickest rate in the Chinese lingerie market.

Based on distribution channels, the market is segmented into online, and offline (hypermarkets/supermarkets, independent retailers, and others). Among these distribution channels, the online segment is the fastest-growing segment in the market during the forecast period. Online segment is expanding because of the introduction of e-commerce platforms, which make it simple for customers to browse all of the available options with just a click, instead of going to the stores. Increasing the internet penetration in the country also fuels the growth of online segment in the China lingerie market.

Major operating companies operating in the China lingerie market are:

• Shenzhen Huijie Group Co., Ltd.
• Cosmo Lady (China) Holdings Company Limited
• Victoria’s Secret & Co.
• Yancheng International Women's Fashion Co., Ltd.
• 6IXTY 8IGHT LIMITED
• Aimer Group
• Wacoal (China) Fashion Co., Ltd.
• Etam Group
• Chun Wing Intimate Factory Ltd.
• Embry Holdings Limited

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“Social media's widespread use is shifting the consumers' taste in clothing items like lingerie. Because many consumers choose to shop online in order to save time, the majority of market participants exhibit and sell their products there. Branded apparel companies are focusing on releasing cutting-edge lingerie products as fashion is known to have a direct impact on consumer preferences and needs. The lingerie market in China is benefiting from the influence of these factors during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Online, Offline (Hypermarkets/ Supermarkets, Independent Retailers, Others), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of China lingerie market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the China lingerie market.