India Electric Rice Cooker Market to Grow with a CAGR of 18.35% through 2030F

The India Electric Rice Cooker Market is driven by factors such as rising urbanization, increasing disposable incomes, growing demand for convenient and energy-efficient cooking appliances.

According to TechSci Research report, “India Electric Rice Cooker Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Electric Rice Cooker Market was valued at USD 61.95 Million in 2024 and is expected to reach USD 170.22 Million by 2030 with a CAGR of 18.35% during the forecast period. The India Electric Rice Cooker Market has witnessed consistent growth over the past decade, driven by a shift in consumer preferences toward convenient and time-saving kitchen appliances. With rising urbanization and evolving lifestyles, especially among the working population, the demand for efficient cooking solutions has surged. Electric rice cookers provide a hands-free cooking experience, significantly reducing kitchen time, which is a major advantage for dual-income households. The Indian market, traditionally centered around stovetop cooking, is gradually embracing modern kitchen appliances that offer consistent results with minimal supervision. The market’s growth is further amplified by increasing disposable incomes, changing food habits, and a rise in nuclear families, particularly in urban centers. These dynamics are reshaping household consumption patterns and fostering demand for electric rice cookers.

As lifestyles become more fast-paced, consumers—especially in metropolitan cities like Bengaluru, Mumbai, and Delhi—are leaning toward kitchen devices that combine efficiency with functionality. Additionally, leading brands have introduced smart features such as programmable timers, digital displays, and smartphone app integration, making multifunctional rice cookers a favored choice for the modern Indian kitchen.

The future of the India Electric Rice Cooker Market appears promising, backed by favorable macroeconomic trends, lifestyle changes, and rising health consciousness. Consumers are increasingly opting for healthier cooking methods, and rice cookers that offer low-oil and nutrient-retaining cooking options are gaining popularity. The integration of smart technologies, such as AI-driven cooking programs, voice commands, and IoT-enabled devices, is expected to further revolutionize the product category. There is also a growing opportunity in rural and semi-urban markets, provided affordability and awareness issues are addressed effectively. Moreover, the government’s push toward domestic manufacturing under the “Make in India” initiative can encourage more local production, reduce costs, and boost availability. With the right mix of innovation, localization, and digital strategy, the electric rice cooker market in India is poised for robust expansion in the years to come.

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The India Electric Rice Cooker Market is segmented into product type, capacity, sales channel and region.

Based on sales channel, Supermarkets/Hypermarkets segment dominated the distribution of electric rice cookers in India due to its ability to offer a wide range of branded products under one roof, enhancing consumer convenience and purchase experience. These retail formats are highly popular in urban and semi-urban areas, attracting significant footfall and enabling customers to physically examine and compare different models before buying. Frequent in-store promotions, attractive discounts, and product demonstrations also contribute to higher sales volumes. Consumers perceive supermarkets and hypermarkets as trustworthy, with assured product authenticity and after-sales support. Additionally, their strategic locations within malls or high-traffic areas make them accessible and preferred shopping destinations. As a result, this segment continues to lead over multi-branded stores in terms of both sales and customer preference.

Based on region, North India is emerging as the fastest-growing region in the electric rice cooker market, driven by rapid urbanization, rising disposable incomes, and increasing consumer awareness in states such as Delhi, Uttar Pradesh, Punjab, and Haryana. The shift in lifestyle, especially in urban and semi-urban areas, has led to greater demand for convenient and time-saving kitchen appliances. The region is witnessing a surge in nuclear families and working professionals, further boosting the adoption of electric rice cookers. Additionally, the widespread penetration of e-commerce platforms has enhanced product accessibility, offering a range of brands and competitive pricing. This combination of economic growth, evolving consumption patterns, and digital retail expansion is propelling North India to lead as the fastest-growing regional market.

Major companies operating in India Electric Rice Cooker Market are:

• Philips India Limited
• Bajaj Electricals Ltd
• TTK Prestige Limited
• Stove Kraft Limited
• Panasonic India Pvt Ltd
• Usha International Limited
• Havells India Ltd.
• Butterfly Gandhimathi Appliances Limited
• Toshiba Lifestyle Products and Services Corporation
• Kent Ro Systems Ltd

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“The India Electric Rice Cooker Market is driven by rising urbanization, increasing disposable incomes, and growing demand for convenient, time-saving kitchen appliances. Consumers prefer multifunctional and energy-efficient models suited for modern lifestyles. Key trends include the surge in online sales, rising popularity of smart and app-enabled cookers, and a shift toward healthier cooking solutions. The multifunctionality trend is reshaping consumer expectations from traditional rice cookers.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Electric Rice Cooker Market By Product Type (Standard, Multifunctional, Induction), By Capacity (Less Than 2 Liter, 2 Liter - 4 Liter, More Than 4 Liter), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Electric Rice Cooker Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Electric Rice Cooker Market.

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