Electric Blanket Market is Being Fueled by the Under Blanket Segment During the Forecast Period
The
increasing preference for convenient products, rising demand from the
residential sector, and rising awareness among consumers about electric blanket
are factors driving the global electric blanket market.
According to TechSci Research report, “Electric Blanket Market - Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The electric blanket market is
witnessing high demand owing to the rising demand from commercial sectors such
as hospitals, and hotels which prefer electric blankets, to provide consumers
with a wholesome experience. Moreover, the long winter countries are also
contributing to the increased demand for electric blankets, driving the global
electric blanket market.
The demand for blankets, including
electric blankets, is anticipated to increase due to rapid urbanization and
expanding hotel sector. The emphasis on offering dependable and comfortable
customer service by hotels and homestays has increased blanket usage.
Due to its assistance for people with
pain-related conditions like sinus, fibromyalgia, arthritis, and muscle
difficulties that are brought on by low temperatures, the demand for electrical
blankets has surged. Since they offer heating benefits to consumers, their
adoption rises throughout the winter and among the elderly, as they are more
vulnerable to weather changes, excessive heat, or cold, which leads to many
health issues. Additionally, its use is growing in both the domestic and
commercial sectors, including the military and defense, travel and hospitality,
and charitable organizations. Countries in polar or temperate climates, which
experience lengthy and severe winters, make extensive use of electric blankets.
During the projected period, the leading
key players are concentrating on adding cutting-edge features to electric
blankets, creating a lucrative opportunity for the market. Manufacturers
creating thick, well-insulated sheets with fleece covers that provide a lot of natural
warmth and insulation. Features like dual heating zones, quick heating,
simplicity of use, and timer give the market to grow. Additionally, the market
for innovative blankets is expanding.
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on the "Electric Blanket Market"
The global electric
blanket market is segmented based on type, size, end-use, and distribution
channel. Based on type, the market is divided into over-blanket and
under-blanket. Based on size, the market is segmented into single size, double
size, and king size. Further, the market is fragmented into residential,
hospital, and hotels based on end-use. Based on distribution channel, the
market is fragmented into specialty stores, supermarkets/hypermarkets, online,
and others including other retail stores, distributors/dealers.
Due to the weather's
increased demand for a variety of flexible heating products such as electric
blankets, Europe holds a dominant position in the global electric blanket market.
Additionally, consumers are eager to spend whatever is necessary to stay soft
and comfortable throughout the long winters, which will fuel market expansion
in this area throughout the projection period.
Due to the increased use
and widespread availability of electric blankets, Asia-Pacific is expected to
see the quickest growth during the projection period. Rising product affordability as well as their
increased availability in a variety of retailers and online markets are also
expected to drive market expansion in the forecasted years.
By end-user, residential
segment accounted for the largest share of the global electric blanket market. Rising
consumer disposable income and an increase in home ownership in many developing
countries have also contributed to the market's expansion. It is predicted that
the use of electric blankets would expand over the upcoming years as a result
of rising living standards, notably in China, and the introduction of basic
consumer technology products. Affordability, comfort, and other benefits
have also fueled demand across a variety of consumer age groups, notably among
those who experience from illnesses such as fibromyalgia, arthritis,
muscle pains, nasal problems, and painful menstruation.
Key market players in the global electric
blanket market include:
- American Blanket Company
- Pendleton Woolen Mills, Inc.
- Morphy Richards Ltd.
- Biddeford Blankets LLC
- Shavel Associates Inc.
- Sunbeam Products Inc.
- Silentnight Group Limited
- Shanghai Easun Group
- Beurer GmbH
- MAXSA Innovations LLC
To grab a large consumer base and differentiate themselves from other brands,
many companies have started offering new innovative products with enhanced
features to attract consumers. For instance, GoSun Inc. launched battery
powered heated electric blanket which can be easily used while traveling.
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"The global electric blanket market is being driven by customers' growing
preference for essential items, which is affected by rising per capita income
and disposable income, as well as the growing popularity electric blankets
in long-winter regions. Additionally, due to improved features like portable
blankets that can be powered by batteries, frequent travelers and the growing
demand from commercial sectors like hospitals, hotels are both contributing to
the global electric blanket market.” said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global management consulting firm.
“Electric Blanket Market - Global
Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented
By Type (Over Blanket, Under Blanket), By Size (Single Size, Double Size, King Size),
By End Use (Residential, Hospitals, Hotels), By Distribution Channel (Specialty
Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores,
Distributors/Dealers), By Region, Competition” has evaluated the future growth potential of electric blanket
market and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities present in electric blanket
market, globally.
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