India ADAS Market to Grow Due to Increasing Technological Innovations

Increasing innovation towards autonomous vehicle, strict government policies and advance sensor technology, is increasing the demand of India ADAS market.

According to the TechSci Research report, "India ADAS Market - Size, Share, Trends, Competition, Opportunity and Forecast, 2018-2028F", the market is anticipated to grow with the rapid CAGR in the upcoming years. The advanced driver assistance system encompasses a wide range of active and passive technologies meant to assist the driver by providing safety, comfort, and efficiency while driving, as well as improving driver, passenger, and pedestrian security and safety. Sensors, cameras, radars, and software are all critical components of ADAS. Among many technologies incorporated in ADAS, autonomous emergency braking, park assist, adaptive cruise control, and lane warning departure system are some crucial advancements. Artificial Intelligence (Al) has propelled the automotive sector forward.

The government has concentrated on developing many legislative guidelines and rules to monitor users and restrict the growth in traffic accidents by incorporating ADAS components in automobiles. India is now planning to make electronic stability control (ESC) and automated emergency braking (AEB) standard for automobiles by 2022-2023. Furthermore, the Roads and Highways Authority has said that it is striving to make ADAS an compulsory feature of cars to reduce the number of accidents in the country. This is due to increasing restrictions regarding ADAS standards.

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Automotive OEMs are working with companies like Autoliv and Continental to create and construct affordable ADAS. This agreement is intended to help automakers achieve economies of scale, which will help to cut the prices of ADAS systems. This push by major automakers is anticipated to result in an increase in advanced driver aid systems in low-cost automobiles in the coming years. DENSO launched a linear LIDAR with horizontal beam scanning capability. The business also introduced a small-scaled and low-cost linear LIDAR that was commercialised in the automobile industry.

The India ADAS market can be segmented based on vehicle type, Sensor type, level of Autonomy, function and by region. By vehicle type, the market is segmented into passenger car and commercial vehicle. Among these, passenger car has the greatest market share due to the increased need for greater safety features, comfort, and efficiency. The market is divided in four categories in sensor type: Camera, Radar, Lidar, and Ultrasonic. Due to rising safety awareness and an increase in the number of accidents, radar sensors will have the largest market share. Radar sensors are utilised in a variety of technologies, including emergency braking and adaptive cruise control. The ADAS market is divided into Collision Avoidance, Adaptive Cruise Control, Lane Departure Warning System, Rear-cross Traffic Assistance, Emergency Braking, Intersection Assistance, Automatic Speed Limit, Others, and Park Assistance. Emergency Braking has the biggest market share. This system oversees slowing or stopping a vehicle before contact to avoid an accident by automatically applying the brakes. By commute type, the market is divided into inter-city and intra-city. In this segment, the market is dominated by the intra-city as people preference of using shared mobility for daily commute to their office.

Some of the major players operating in the India ADAS Market include:

• ZF Commercial Vehicle Control Systems India Ltd.
• Aisin Seiki Co. Ltd
• DENSO India Pvt. Ltd.
• Delphi Automotive System Private Limited
• Magna Automotive India Pvt. Ltd
• Continental Automotive Components India Pvt Ltd.
• Infineon Technologies India Private Limited
• Bosch Limited
• Aptiv Components India Pvt Ltd
• Autoliv India Pvt Ltd

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“The Indian ADAS market is still in its infancy, with just a small fraction of vehicles equipped with these technologies, which are classified as lower levels(1-2) of driving support features. Many manufacturers are already conducting research and development in preparation for the widespread use of ADAS technology. The shifting mindset of Indian consumers - from economy to safety and features - will be the driving force behind the largest wave of ADAS adoption in India. Another significant impetus is provided by the government initiatives and regulations." Said, Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“India ADAS Market By Vehicle Type (Passenger Car and Commercial Vehicle), By Sensor Type (Camera, Radar, Lidar, and Ultrasonic), By Level of Autonomy (Level 1, Level 2, Level 3, Level 4 and, Level 5), By Function (Collision Avoidance, Adaptive Cruise Control, Lane Departure Warning System, Rear-cross Traffic Assistance, Emergency Braking, Intersection Assistance, Automatic Speed Limit, Park Assistance)& Others By Region Competition Forecast & Opportunities, 2018- 2028F, has evaluated the future growth potential of India ADAS Market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India ADAS Market.

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