Sales of AC’s are expected to rise high with the change in temperature

India: High temperature forcing the manufacturers to sell more air conditioners to their dealers than the last year, expecting that their sales to be higher this year as compared to last years. Usually sales start picking up between the month of March and June, but this year sales have shown the positive sign due to one of the warmest winters of the last century. Last year’s sales were fluctuating because of the irregular rains, but this year manufacturers are expecting the growth of 15-20% this year.

Stores have started giving extra benefits like free installation during the initial period because the sale to their stores are also rising as compared last year sales. 4 million ACs were sold in 2015 as compared to 3.7 million units which were sold in 2015, This year the sales are expecting to reach 4.6 million units on an average with new energy efficient technologies

According to TechSci Research, the manufacturers’ strategy should be on to make more and more energy efficient air conditioners as the growth of this technology is increasing at very rapid rate in all over the world. This technology is also supported by the government as it helps in saving electricity up to 50%. As the world’s consumption of natural resources to generate electricity is increasing which is not good from the environment point of view. The government is coming out with new standards and regulation for the air conditioners which consume less electricity.

According to report published by TechSci Research “India Air Conditioners Market Forecast & Opportunities, 2020”, the Indian air conditioners market is projected to grow at a CAGR of over 10% during 2015-20. Accounting for a lion’s share of the air conditioners market, split air conditioners segment was the highest revenue generator, followed by VRFs and window air conditioners in 2014. The market share of window air conditioners has been declining over the last few years on account of decreasing price gap compared to split ACs, due to which many leading companies such as Samsung and LG have exited from the windows air conditioning segment while other major companies like Voltas, Daikin, Blue Star, etc., have lowered the production of window air conditioners in the country.