Digital Newspaper & Magazine Market is Being Fueled by the e-Newspapers Segment During the Forecast Period
The
increasing preference for digital platforms among consumers, rising smartphone
users and the rapid penetration of low-cost internet in different countries is
driving the global digital newspaper & magazine market.
According to TechSci
Research report, “Newspaper & Magazine Market – Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The global newspaper & magazine
market is witnessing high demand owing to the rise in increasing preference for
digital platforms and surging internet penetration. Moreover, the rise in number
of smartphone users is driving the digital newspaper and magazine market.
The
market expansion is being fueled by factors such as rising internet penetration
rate, increasing smartphone user base globally and traditional print media
sector transitioning to digital media forms. Furthermore, a lockdown situation
that was experienced during the COVID-19 pandemic had a major influence on the shift
in people preference toward reading newspapers and magazines through digital
platforms across the world, which is expected to boost market growth.
The
need for newspapers and magazines, particularly in digital format, is expected to
increase as social media is increasingly used for communication and information exchange. Social media
platforms are being used by people to exchange information.
Digital
platforms continually generate income from market-available digital readers. The
capabilities of newspaper organizations are growing across a variety of
platforms, including mobile, advertising technology, video, digital audio/podcasts,
and data analytics/data mining. Publishers and readers are being connected by
means of digital platforms. Newspapers in all media and entertainment fields
are having trouble competing with the amount of free content available online
and from other sources as a result of digital content.
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The global digital newspaper & magazine market is predicted to be
dominated by the e-Newspapers segment. People's rising online newspaper
subscription rates are anticipated to fuel market expansion during the
anticipated period. Additionally, during the forecast period, diverse business
strategies, strategic alliances, and digital publishing are anticipated to fuel
market expansion. The publisher is also concentrating on building its own data
and analytics skills, which might promote market expansion.
The global digital newspaper & magazine market is segmented on the
basis of type into e-Newspapers, e-Magazines, digital newspaper advertising, and
digital magazine advertising. The market
analysis also studies the regional segmentation to devise regional market
segmentation, divided among North America, Europe, Asia-Pacific, South America,
and Middle East & Africa.
The global market for digital newspapers and magazines was led by North
America. The market is growing rapidly in this region owing to the increasing
penetration of smartphone users in the United States and Canada.
Many organizations’ growing global investments
in technology advancement and virtual reality platforms have forecast market
expansion in the ensuing years. Furthermore, during the projection period, the
growth is being supported by the region's growing use of paid subscriptions to
digital newspapers and magazines. The newspaper and magazine advertising is
rising in popularity in the advertising industry as it increases consumer brand
recognition, which fuels market expansion.
Key market players in the global digital
newspaper & magazine market include:
- News Corporation
- The New York Times Company
- Nine Entertainment Co. Pty
Limited
- Johnston Press Ltd
- Zinio LLC
- Schibsted ASA
- Magzter Inc.
- Readly AB
- Nine Entertainment Co.
Holdings Ltd
- Daily Mail and General Trust
plc
Owing to the rising infrastructure of
dependable communication network, it is estimated that demand for digital
newspapers and magazines would increase significantly during the projected
time. Consequently, regional service providers are focusing on strategies such
as partnering with technology providers or acquiring rival companies in order
to get a competitive edge, increase their geographic presence, and maintain
their market positions. For instance, for an all-cash purchase price of USD 550
million, The New York Times Company acquired The Athletic, a global digital
subscription-based sports media company that offers local and national coverage
of more than 200 clubs and teams in the United States and throughout the world.
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"The increasing preference for
digital platforms among consumers such as social media, online payment services,
and e-reading is attracting a lot of customer base. Moreover, the increasing
penetration of internet with rising number of smartphone and tablet users and
the growing demand for instant news delivery to the consumer’s handsets is
driving the demand of global digital newspaper & magazine market,” said Mr.
Karan Chechi, Research Director with TechSci Research, a research-based global
management consulting firm.
“Digital Newspaper & Magazine Market
-Segmented By Type (e-Newspapers, e-Magazines, Digital Newspaper Advertising,
Digital Magazine Advertising), By Region, Competition, Forecast &
Opportunities, 2018-2028F”
has evaluated the future
growth potential of digital newspaper & magazine market and provides statistics and information on market structure, size, share,
and future growth. The report is intended to provide cutting-edge market
intelligence and help decision-makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities present in digital newspaper
& magazine globally.
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