Germany Air Purifier Market to Be Dominated by Commercial Sector During the Forecast Period

Rising government support towards implementing air purifiers and growing awareness for smart air purifiers are projected to propel the growth of the Germany air purifiers market in the forecast period.

According to TechSci Research report, “Germany Air Purifier Market - Industry Size, Share, Trends, Competition, Opportunities and Forecast, 2018-2028F,” Germany Air Purifier Market is influenced by the factors such as growing urban and metropolitan air pollution presents a problem for local government. Since more than 70% of millennials work indoors in organizations, protecting people from PM2.5 fine dust is crucial. The leading causes of fine airborne dust are exhaust gases and fumes. As a result, the nation intends to implement cutting-edge technologies for air purification. These elements are fueling the market expansion in this country.

Furthermore, air purifiers can boost sleep quality and lengthen life by removing most pollutants and chemicals from the air. Demand for air purifiers that can eliminate dangerous allergens from the air and aid in preventing diseases like asthma is rising as public awareness of pollution increases. They are gaining popularity indoors.

Many German cities have implemented a diesel ban on certain roads after a court deemed it necessary to reduce air pollution. The government has started several initiatives to lower emission levels to avoid bans. However, since outlawing diesel-powered vehicles won't improve air quality immediately, a more reasonable solution might be to use air purifiers to improve indoor air quality. Additionally, expanding consumer awareness is anticipated to broaden the market for air purifiers in Germany.

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Consumers are much more concerned than in previous years about the air quality in their homes, workplaces, schools, and sales areas, not the least because of the corona pandemic. The wind can provide air exchange and, consequently, clean air outdoors. In rooms, this only occurs sometimes. Here, assistance or adequate ventilation is needed. Before the pandemic, smog-ridden areas were more likely to use air purifiers. But starting in 2020, Germany's demand for these products also grew. Along with improving consumer living standards and increasing health consciousness towards chronic respiratory conditions, the adoption of air pollution control equipment, including air purifiers, has escalated.

Germany air purifier market is segmented into filter type, endues, distribution channel, regional distribution, and competitive landscape. Based on filter type, the market is divided into HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA, and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator). HEPA filter dominates the Germany air purifier market with a significant share. By trapping the particles on the filter media, HEPA filters eliminate particles. Large airborne particles like dust, pollen, mold spores, pet dander, and particles made up of dust mites and cockroach allergens are all captured by them. These air filters also eliminate reparable particles more effectively than pleated filters. The ability to remove particles, i.e., 99.95%, is one of the two most frequently required standards for HEPA air purifiers (European standard).

Based on end use, the market is segmented into Residential, Commercial/Industrial. The commercial/Industrial segment is expected to share the largest market in the forecast period, 2023-2027. Demand for air purifiers in educational institutions and office spaces drives the growth of the segment.

The distribution channel is divided into Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets, and Online Channels. Direct/Institutional Sales hold a significant share of the market. In direct selling, distributors avoid intermediaries in the supply chain and sell products directly to consumers, which is expected to cater to the market's growth in the forecast years.

Leading market players operating in the Germany air purifier market are:

• Philips GmbH
• Panasonic Marketing Europe GmbH (Panasonic, Aircon)
• Dyson GmbH
• Sharp Electronics Europe GmbH
• LG Electronics Deutschland GmbH
• Krug & Priester GmbH & Co. KG (Ideal)
• Kalthoff Luftfilter und Filtermedien GmbH (Luftfilter)
• Etekcity GmbH (Levoit)
• Wolf GmbH
• AIRpro GmbH

To cater to the rising demand from schools and institutions, various companies came up with specific product divisions to fulfill the requirement of German customers. For instance, a new WOLF air purifier with a HEPA filter for schools, daycare centers, and other establishments was unveiled in September 2020 by Wolf GmbH.

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“The demand for air purifiers within the country is based upon the rising air pollutants responsible for the deteriorating health of the natives. Moreover, the government supports the air purifier market by offering sustainable subsidies to the purchaser. Furthermore, the companies are also offering smart air purifiers to attract potential customers. Hence, these are certain factors that are influencing the market growth significantly.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.

“Germany Air Purifier Market By Filter Type (HEPA + Activated Carbon; HEPA + Activated Carbon + Prefilter; HEPA + Prefilter; HEPA and Others (HEPA + Ion & Ozone, Prefilter, Electrostatic Precipitator)), By End Use (Residential, Commercial/Industrial), By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels), By Region, Competition Forecast & Opportunities, 2028,” has analyzed the future growth potential of Germany air purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in Germany air purifier market.

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