Bra product type segment dominates United States Lingerie Market during the forecast period.
The market is expected to
grow during the forecast period due to women's changing preferences for using
shapewear and bras to maintain their physical appearance and enhance their
personalities.
According to TechSci Research report, “United States Lingerie Market”- By Region, Competition
Forecast and Opportunities, 2017-2027”, In recent years, the US
lingerie market has expanded significantly. Lingerie is a type of undergarment
which is typically made of one or more flexible fabrics. Nylon, polyester,
satin, lace, sheer fabrics, Lycra, and silk are just a few of these materials.
The lingerie industry has developed over time, with rising demand spurred on by
the fashion industry. Intimate apparel designers emphasize using lace, embroidery, plush
fabrics, and vibrant colors to create their pieces.
The most popular
lingerie item is the bra. Innovative bras like laser-cut seamless bras and
molded t-shirt bras are being produced due to technological advancements and
the expanded selection of fabrics available to designers. Full-bust bras are
also trendy. Women now have a more comprehensive range of sizes to choose from
than in the past. Finding a bra with a precise measure is now the preferred
strategy rather than one with an average size.
The factor influencing
the market is the growing unease regarding the flexible fabric used in lingerie.
Due to the use of materials like nylon, polyester, satin, lace, sheer, Lycra,
silk, and cotton, demand for the product is rising. The market is anticipated
to be driven by lingerie designers' emphasis on producing products with lace,
embroidery, luxurious materials, and brighter hues throughout the forecast
period. Customers are more drawn to color, fabric, and style, motivating
manufacturers to release fashionable undergarments appropriate for various
activities. For instance, Jockey provides a large selection of nursing and
sports brassieres.
Many retailers in
catalogs, shops, and online businesses are expanding their selection as
lingerie has started to contribute to the growth of the apparel industry.
Retailers spend more time and money on the market because they know lingerie
has higher profit margins than other types of clothing. Older lingerie items
are being updated, and new lingerie lines are being displayed. The lingerie
industry is experiencing increased competition as a result, lingerie
manufacturers and retailers are concentrating on niche products.
Browse over XX market
data Figures spread through 70 Pages and an in-depth TOC on "United States Lingerie Market"
The United States lingerie market is
segmented into product type, pricing, distribution channel, and region.
Based on product type, the
market is segmented into shapewear, loungewear, knickers & panties, bra,
and others. Among these, the bra segment holds the leading share in the market
during the forecast period. The wide availability of bras, along with the
increased awareness of one's physical appearance, have been significant drivers
for the growth of the lingerie market in the US.
Based on pricing, the market
is segmented into mass and premium. Among these, the premium segment holds the
leading share in the market during the forecast period. Premium lingerie demand
has increased as a result of the rise in consumer income and the rise in
discretionary spending on fashionable clothing.
Based on distribution
channels, the market is segmented into hypermarkets/ supermarkets, independent
retailers, online, and others. Among these, the online segment holds the
leading share in the market during the forecast period. Numerous online
shopping websites draw customers because they offer fantastic discounts. Online
shopping websites have increased the demand for lingerie and other goods. Major
e-commerce companies constantly provide customers with more alluring deals to
establish their presence.
The region's market is
segmented into South, West, Mid-West, and North-East. Among these, the Mid-West
region holds the leading share in the market during the forecast period due to
the increasing availability of seamless bras and shapewear in the region, which
fuels the demand for the lingerie market in the US.
Major operating companies operating in the United States Lingerie Market are:
- L Brands, Inc.
- Victoria’s Secret
Stores & Co.
- Honey Birdette
- Hanesbrands Inc.
- American Eagle
Outfitters Inc.
- Jockey
International, Inc.
- PVH Corp.
- Nike Inc.
- adidas America,
Inc.
- Hanky Panky Ltd.
Download Free Sample Report
Customers can also
request for 10% free customization on this report.
“The importance of retail businesses
that offer branded lingerie clothing has increased with consumer demand for
branded goods. Manufacturers of lingerie also utilize technological
advancements to provide customers with unmatched shopping experiences.
Artificial intelligence is being used by businesses to understand customer
behavior better and deliver better customer service. Customers can also make
better purchasing decisions as organized retail becomes more popular by learning
about various brands, comparing prices, and evaluating quality. New materials
like nylon, polyester, satin, lace, sheer, spandex, silk, and cotton are also
being used by businesses to meet the demand for comfortable and functional
undergarments among working women, which drives the United States lingerie
market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
United
States Lingerie Market By Product Type (Shape Wear, Lounge Wear, Knickers &
Panties, Bra, and Others), By Pricing (Mass Vs. Premium), By Distribution
Channel (Hypermarkets/ Supermarkets, Independent Retailers, Online, and Others),
By Region, By Company, Forecast & Opportunities, 2017-2027, has evaluated the future growth potential of United States lingerie
market and provides statistics & information on market size, structure, and
future market growth. the report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the lingerie market in
United States.
Contact
Mr. Ken Mathews
708 Third Avenue,
Manhattan, NY,
New York – 10017
Tel: +1-646-360-1656
Email: [email protected]
Website: https://www.techsciresearch.com