Baby Food Preparation to Dominate the Baby Food Maker Market During the Forecast Period

Growing interest in feeding healthy food to children, increasing working women population, and rising product innovations such as safety, durability, and customization to the baby food maker are the driving factors of the market.

According to TechSci Research report, “Baby Food Maker Market–Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global baby food maker market is expected to grow faster during the forecast period. The main factors influencing the growth of the market are rising awareness for such baby food makers among parents, along with the shifting preference of consumers for a convenient as well as modern lifestyle.

The key factor which is driving the demand for the baby food maker is its portability so that it can be kept anywhere in the house. The portable baby food maker is useful for consumers so that they can prepare baby meals on the go while traveling.

Various international and domestic companies are trying to enhance their market reach by increasing their mergers and acquisitions as well as R&D investment. In 2020, Danone SA acquired Murray Goulburn Dairy (Qingdao) Co. Ltd. from Saputo Dairy Australia. This deal, which was completed in June 2020, involves a registered newborn milk formula brand and a Qingdao plant. The first newborn milk formula production facility for Danone is now located in China. Peek A Boo USA, Inc., the U.S. manufacturing company of baby food kitchen durables launched a baby food maker brand under the name Béaba Babycook Neo. The baby food maker comprises of glass bowl and stainless steel basket to prevent any contact of food from plastic.During the forecast period, it is projected that these product introductions would increase demand for the product.

On the basis of product type, baby food preparation is the leading segment. It is anticipated that the segment will continue to dominate during the forecast period due to its multifunctionality. Fruits, vegetables, and meat are blended and steam-cooked using baby food processors to create the perfect puree. At the same time, the market for bottle preparation machines is expanding at a rapid rate since they prepare meals according to consumer preferences and fill bottles directly without additional effort.

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The global baby food maker market is segmented based on product type, price range, distribution channel, regional distribution and competitive landscape. Based on product type, the market is divided into Baby Bottle Preparation, Baby Food Preparation, All-In-One System. Based on price range the market is segmented into mass and premium. Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, convenience store, multi-branded stores, drugstores/pharmacies, online, others (direct sales, retail sales).

North America is the leading region in the baby food maker market due to the high demand for baby food makers among the consumers. Asia-pacific is expected to grow at fastest growth rate because of the rising working population in the emerging countries like China, Japan, Singapore, Thailand, etc.

Key market players in the global baby food maker market include:

• BABYMOOV UK Ltd.
• Baby Brezza Enterprises LLC
• Beaba S.A.S.
• Capital Brands Distribution LLC
• Koninklijke Philips N.V.
• Cuisinart, Dualit Ltd.
• Elechomes Innovations LTD
• Hamilton Beach Brands Inc.
• Homewell Realty LLP
• OXO International Ltd.

Various International and domestic companies are trying to enhance their market reach by increasing their mergers and acquisitions as well as R&D investment. For instance, “AVENT” the brand by Philips, is a 2-in-1 healthy baby food product. Various settings in this product are simple to understand, which makes it simple to clean and store. Similarly, Danone collaborated with Meiji, a Japanese food producer, to launch pre-measured tabby formula milk in the UK. According to the agreement, Meiji will innovate the format of its formula milk formulations using its own Tab production technology. During the projected period, such product innovation and development among vendors will positively affect the market's expansion.

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“The rise in the working-class women population along with the awareness towards their child hygiene and health are the primary driving factors of the global baby food maker market. Various technological advancements in the baby food maker are encouraging the consumers to adopt the baby food makers as the primary appliances in kitchen for their babies because of the convenience and multifunctionality. Additionally, consumers are shifting towards convenient and modern lifestyle, which is propelling the market growth across the globe.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“Baby Food Maker Market- Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Baby Bottle Preparation, Baby Food Preparation, All-In-One System), By Price Range (Mass, Premium) By Distribution Channel (Supermarkets/Hypermarkets, Convenience Store, Multi-Branded Stores, Drugstores/Pharmacies, Online, Others (Direct Sales, Retail Sales), By Region, ,”, has evaluated the future growth potential of the global baby food maker market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global baby food maker market.

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