Baby Food Preparation to Dominate the Baby Food Maker Market During the Forecast Period
Growing interest in feeding healthy food to
children, increasing working women population, and rising product innovations
such as safety, durability, and customization to the baby food maker are the
driving factors of the market.
According to TechSci Research
report, “Baby Food Maker Market–Global Industry Size, Share,
Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global baby food maker
market is expected to grow faster during the forecast period. The main factors
influencing the growth of the market are rising awareness for such baby food
makers among parents, along with the shifting preference of consumers for
a convenient as well as modern lifestyle.
The key factor which is driving the
demand for the baby food maker is its portability so that it can be kept
anywhere in the house. The portable baby food maker is useful for consumers so
that they can prepare baby meals on the go while traveling.
Various international and domestic
companies are trying to enhance their market reach by increasing their mergers
and acquisitions as well as R&D investment. In 2020, Danone SA acquired Murray Goulburn Dairy (Qingdao) Co.
Ltd. from Saputo Dairy Australia. This deal, which was completed in June 2020,
involves a registered newborn milk formula brand and a Qingdao plant. The first
newborn milk formula production facility for Danone is now located in China. Peek
A Boo USA, Inc., the U.S. manufacturing company of baby food kitchen durables
launched a baby food maker brand under the name Béaba Babycook Neo. The baby
food maker comprises of glass bowl and stainless steel basket to prevent any
contact of food from plastic.During the forecast period, it is projected that
these product introductions would increase demand for the product.
On the basis of product
type, baby food preparation is the leading segment. It is anticipated that the
segment will continue to dominate during the forecast period due to its
multifunctionality. Fruits, vegetables, and meat are blended and steam-cooked
using baby food processors to create the perfect puree. At the same time, the
market for bottle preparation machines is expanding at a rapid rate since they
prepare meals according to consumer preferences and fill bottles directly
without additional effort.
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The global baby food maker market
is segmented
based on product type, price range, distribution channel, regional distribution
and competitive landscape. Based on product type, the market is divided into Baby Bottle Preparation, Baby
Food Preparation, All-In-One System. Based on price range the market is segmented
into mass and premium. Based on distribution channel, the market is fragmented
into supermarkets/hypermarkets, convenience store,
multi-branded stores, drugstores/pharmacies, online, others (direct sales,
retail sales).
North America is the leading region in
the baby food maker market due to the high demand for baby food makers among
the consumers. Asia-pacific is expected to grow at fastest growth rate because
of the rising working population in the emerging countries like China, Japan,
Singapore, Thailand, etc.
Key market players in the global
baby food maker market include:
- BABYMOOV UK Ltd.
- Baby Brezza Enterprises LLC
- Beaba S.A.S.
- Capital Brands Distribution LLC
- Koninklijke Philips N.V.
- Cuisinart, Dualit Ltd.
- Elechomes Innovations LTD
- Hamilton Beach Brands Inc.
- Homewell Realty LLP
- OXO International Ltd.
Various
International and domestic companies are trying to enhance their market reach
by increasing their mergers and acquisitions as well as R&D investment. For instance, “AVENT” the
brand by Philips, is a 2-in-1 healthy baby food product. Various settings
in this product are simple to understand, which makes it simple to clean and
store. Similarly, Danone collaborated with Meiji, a Japanese food producer, to
launch pre-measured tabby formula milk in the UK. According to the agreement,
Meiji will innovate the format of its formula milk formulations using its own
Tab production technology. During the projected period, such product innovation
and development among vendors will positively affect the market's
expansion.
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“The rise in the
working-class women population along with the awareness towards their child
hygiene and health are the primary driving factors of the global baby food
maker market. Various technological advancements in the baby food maker are
encouraging the consumers to adopt the baby food makers as the primary
appliances in kitchen for their babies because of the convenience and
multifunctionality. Additionally, consumers are shifting towards convenient and
modern lifestyle, which is propelling the market growth across the globe.” said
Mr. Karan Chechi, Research Director with TechSci Research, a research-based
global management consulting firm.
“Baby Food Maker Market- Global Industry Size,
Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Baby
Bottle Preparation, Baby Food Preparation, All-In-One System), By Price Range
(Mass, Premium) By Distribution Channel (Supermarkets/Hypermarkets, Convenience
Store, Multi-Branded Stores, Drugstores/Pharmacies, Online, Others (Direct
Sales, Retail Sales), By Region, ,”, has evaluated the future
growth potential of the global baby food maker market and provides statistics
and information on market structure, size, share, and future growth. The report
is intended to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities present in the global baby food maker market.
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