Retail sector with high consumer awareness influencing the Global Green Coffee Market Growth during the forecasted years
Rising
popularity of specialty coffee, and growing obesity issues are the leading
factors driving the global green coffee market during the projected period.
According to TechSci Research report, “Green Coffee Market – Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F” The high rates of obesity, diabetes,
and cardiovascular disease that we observe today are primarily attributed with
the modern consumer lifestyle. Customers' interest in nutraceuticals and other
health supplements has increased over the past few years. Moreover, instant
premixes, powdered foods, and green coffee beans are becoming increasingly
popular in the world of nutrients. The market is seeing a significant increase
in demand for such products in grocery stores throughout Europe and North
America. Due to the increased health concerns during and following the
pandemic, green coffee sales are anticipated to increase in the upcoming years.
Unroasted coffee beans from Coffea
fruits (Coffea arabica, Coffea robusta) are known as "green coffee."
In comparison to roasted coffee, it has higher quantities of chlorogenic acid.
Green coffee contains good amounts of chlorogenic acid, which offers numerous
health advantages such as reduction in obesity, diabetes, high blood pressure,
high cholesterol, and other disorders treated with green coffee. It affects
blood vessels that may subsidize blood pressure, impacting the body's
metabolism and handling of blood sugar. However, green coffee still contains
caffeine, but in fewer quantities than ordinary coffee.
The worldwide coffee market's supply and
demand has changed due to the COVID-19 outbreak. Coffee prices have fluctuated
wildly since the World Health Organization (WHO) declared COVID-19 a global
pandemic in March 2020. An increase in demand for coffee resulted in
significant rise in price of the product at a global level, which had an impact
on many importers. Since then, coffee prices have decreased. The ICO Composite
Index went below USD100/lb. at the end of June 2020. Therefore, the global
coffee industry is facing a significant challenge from COVID-19 due to its
grappling with low prices.
Browse over XX market data Figures
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The green coffee market is segmented
based on the type, category, end-user, distribution channel, and region. The
end-user segment is divided into retail, coffee cafes, and others (food
service, etc.). In terms of retail consumption, the segment's growth is
anticipated to be boosted by several factors, such as the increasing trend of
healthy product consumption among the Gen Z and millennials population,
followed by the penetration of e-commerce platforms.
Based on category, the market is
segregated into Instant Green Coffee Premix, Green Coffee Bean, and Green
Coffee Powder. Among these, the most developed market for Green Coffee by
category is the Instant Green Coffee Premix category, which commands a
significant market share. The instant green coffee premix category is
anticipated to have strong sales performance owing to a modern approach to a
nomadic lifestyle that aims to quench one's thirst for coffee quickly. The
market is expected to witness a surge in demand for this category in the
forecasted years.
Among Arabica and Robusta, in terms of
type, the higher concentration of chlorogenic acid and antioxidants found in
Robusta coffee makes it hold a significant share of the market in the years to
come. It provides many health benefits,
including weight loss, benefits for the skin, and the ability to detoxify.
Key market players in the green coffee
market include:
- Keurig Green Mountain Inc.
- The Bean Coffee Company
- Merchants of Green Coffee Inc.
- Hamburg Harbor Coffee Co.
- S.A. Herbal Bioactives LLP (Bixa)
- DPL
Trading, Inc. (Micro
Ingredients)
- Klatch Coffee Inc.
- Shri Vinayak Group. (GreenBrrew)
- Feyn Foods (OPC) Private Limited
(Nutriwish)
- Neumann Kaffee Gruppe (NKG)
However, a rise in the number of green coffee
product launches, additionally supplemented with vitamins and minerals draws
customers to the product. Many new companies are launching their products
within the market to capture a significant share. For instance, in March 2019,
QNet, a well-known coffee company, introduced Nutriplus Qafe, a premium coffee
mix with soluble fiber Nutriose that promotes energy release while also improving
bowel movements. A company named Taiyo International Inc. introduced a functional whole green coffee powder made from
raw coffee beans that helps to lower and stabilize blood sugar levels..
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Europe and North America are the largest
consumer of most coffee products. Because of the high rates of obesity in the
US and Canada, the North American region continues to be the world's largest
market for green coffee. At roughly 37.5%, the US currently has the highest
obesity percentage in the world. According to certain studies, green coffee can
be used as a bariatric surgery alternative to lower the risk of obesity. The
sales of nutrition-based products in North America are expanding quickly, owing
to the popularity of organic drinks, mainly green coffee.
"The increasing consumer awareness
of the health benefits of the product is the main factor driving the growth of
the green coffee market. A significant source of chlorogenic acid, which is an
antioxidant easily absorbed by the body, is found in green coffee beans. The
product's popularity has thus significantly increased due to its high
antioxidant content. Therefore, the market is expected to gain significant
momentum in the upcoming years.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
Green Coffee Market, By Type (Arabica, Robusta), By
Category (Instant Green Coffee Premix, Green Coffee Bean, Green Coffee Powder),
By End Use (Retail, Coffee Cafes, Others
(Food Service, etc.)), By Distribution Channel
(Hypermarkets/Supermarkets, Departmental Stores, Specialty Shops, Online,
Others (Direct Sales, Distributor/Dealers sales, etc.)), By Region (North America, Europe, Asia-Pacific,
South America, Middle East & Africa), Competition, Forecast &
Opportunities, 2018-2028F”,
has
evaluated the future growth potential of green coffee and provides
statistics and information on market structure, size, share, and future growth.
The report is intended to provide cutting-edge market intelligence and help decision-makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges and
opportunities present in green coffee globally.
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