Electronic Towel Warmer to Dominate the Towel Warmer Market During the Forecast Period
The increase in renovation and construction of
bathrooms in new modern apartments and commercial sectors, increase in consumer
preferences for functional as well as stylish bathrooms are the leading factors
driving the global towel warmer market during the projected period.
According to TechSci Research report, “Towel Warmer Market–Global
Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global towel warmer market
is expected to grow faster during the forecast period. The rising awareness of
customers towards hygiene and preventing the growth of bacteria in a damp
towel, which harms the user's health by causing various health issues like
diarrhea, vomiting, etc., is driving the market growth. Additionally, towel
warmers eliminate coliform bacteria, mold, mildew, and spores and reduce the
dangers of illness and contamination from damp towels, significantly boosting
the global market. In addition, the benefits of heating towels through towel
warmers minimize the time towels take to dampen after each use. As a result,
the demand for towel warmers is increasing.
Another essential aspect driving growth is the development of
a programmable and Wi-Fi-equipped towel warmer that can be turned on or off
based on consumer demand. Additionally, the rising consumer spending capacity
and the expanding manufacturers' promotional efforts via online retail
platforms fuel the market expansion. Furthermore, the leading players are
anticipated to boost the towel warmers market in the upcoming years by creating
robust and energy-efficient variants using recyclable, corrosion-resistant, and
high-grade stainless steel.
Various international and domestic companies are trying to
enhance their market reach by increasing their R&D investment. For
instance, in 2020, Vogue UK,
a manufacturer of towel warmers and radiators, introduced Astute which is advanced, lighter-weight
heating solution. It is composed of aluminium, which is very flexible and easy
to install, and its lightweight core material can be installed on any interior wall. Also, in 2021, DOACELIFE introduced its
Towel Warmer Bucket, designed to help remove germs from towels and other
clothing materials. This towel warmer distinguishes itself from other towel
warmers by its numerous enticing features and technological advancements. It's
the ideal home appliance for offering a spa-like treatment with towels while
keeping the user germ free.
Based on technology, the global towel warmer market is
divided into electronic and hydronic. In terms of sales, the electric segment
dominated the global towel warmer market. Low energy consumption, simple
installation, and ease of use are the main factors influencing the demand for
electric towel warmers. Since many commercial buildings lack central heating
systems and have limited space, many corporate owners prefer to purchase
portable towel warmers.
Based on the region, the market is segmented into North
America, Europe, Asia-Pacific, Middle East & Africa, and South Africa.
Europe holds the largest market share due to the region's cold temperature in
the region, which encourages people to heat their towels for added comfort and
a stress-free environment. Furthermore, because of the region's increased
tourism, Europe's commercial sector has experienced tremendous expansion, which
paved the way for the expanding use of heated towel warmers. In Europe, the
hotel industry is responsible for almost 85% of all tourism. The rapidly
growing hotel industry increases the demand for towel warmers.
Browse over XX market
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The global towel warmer is segmented
based on product type, technology, end-user, and distribution channel, regional
distribution and competitive analysis. The market is divided into cabinet,
rail, and bucket based on product type. Based on technology, the market is
further divided into hydronic and electronic. Based on end user, the market is
segmented into spa & salons, hotels & resorts, gym & fitness
center, residential, and others (swimming pools, hospitals, etc.). Based on
distribution channel, the market is fragmented into supermarkets/hypermarkets,
distributor & dealer, online, and others (direct sales, multi-branded
stores)..
Key market players in the global towel
warmer market include:
- Runtal North America, Inc. (Zehnder Group)
- Korado Group
- Stelrad Radiator Group
- Radox Radiators Ltd
- Pitacs Limited
- Apollo Radiators Pvt Ltd
- Tangshan St. Lawrence Radiator Manufacturing Co.
Ltd.
- Vogue UK
- Myson Inc.
- Porcelanosa Group
As part of the Zehnder Group AG, headquartered in
Switzerland, Runtal North America, Inc., is a manufacturer of welded steel
hydronic and electric heating products for residential and commercial purposes.
Runtal North America serves clients globally.
Koradi Group is one of the manufacturers of steel panel
heaters and radiators in the Czech Republic and Europe. The panel radiators
RADIK, tube radiators KORALUX, design radiators KORATHERM, and an extensive
selection of convectors are the company's primary manufacturing programs. The company’s radiators' quality has been verified over the
50-year history by more than 30 million customers worldwide.
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“The rising demand for
advanced bathroom models is one of the factors driving the global towel warmer
market. Also, towel warmers have various benefits, including quickly drying the
towel, making them useful in cold and humid climates. They also maintain the
bathroom hygienic as dry towels reduce the chance of a damp breeding ground for
germs and fungus. Furthermore, these warmers are energy-saving devices. Also,
there has been a significant increase in the number of gyms, health and fitness
clubs, and spa facilities, which is also increasing the demand for towel warmers.”
said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Towel Warmer Market- Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Cabinet, Rail, Bucket), By Technology (Hydronic, Electronic), By End User (Spa & Salons, Hotels & Resorts, Gym & Fitness Center, Residential, Others (Swimming Pool, Hospitals etc.)) By Distribution Channel (Supermarkets/Hypermarkets, Distributor & Dealer, Online, Others (Direct Sales, Multi-Branded Stores), By Region”, has evaluated the future growth potential of towel warmers in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global towel warmer market.
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